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Friday, September 19, 2025

Smart Champions Collegiate and Global Sports on PusoP.com

Mobile services provider Smart Communications, Inc. (Smart) continues to champion Philippine sports by bringing top-tier collegiate volleyball and elite basketball action straight to fans’ screens via PusoP.com, a free, fan-first digital Smart Sports community platform dedicated to livestreaming local and international sports events.

Kicking off the action is the Shakey’s Super League Preseason Tournament, a collegiate volleyball showdown featuring powerhouse teams from the University Athletic Association of the Philippines (UAAP) and National Collegiate Athletic Association (NCAA). Running from September 20 through October, the tournament will be held at the Rizal Memorial Coliseum and PlayTime Filoil Centre, with every serve, spike, and rally streamed live on PusoP.com.

The event is backed by Smart Sports, Smart, and KiQ, the Philippines' first fully app-based mobile service, underscoring their commitment to grassroots and collegiate sports development.

Volleyball fans can also catch the Maharlika Pilipinas Volleyball Association (MPVA) league free and exclusively on PusoP.Com beginning September 21. Founded by Manny Pacquiao, the MPVA will feature teams representing cities nationwide.

Meanwhile, basketball fans are in for a slam dunk weekend with the FIBA 3x3 Manila Challenger, happening September 20–21 at Ayala Malls Manila Bay. This international 3x3 tournament will feature elite local and global teams battling it out for supremacy—and fans can catch every fast-paced play exclusively and for free on PusoP.com. The event is presented by Smart in collaboration with the Samahang Basketbol ng Pilipinas (SBP).

“Smart is proud to support platforms like PusoP.com that bring the passion of Filipino sports fans closer to the action,” said Jude Turcuato, Head of Sports at PLDT and Smart. “Whether it’s volleyball or basketball, we want to make sure fans never miss a moment—wherever they are.”

This initiative is part of Smart’s broader commitment to elevate the customer experience by giving subscribers front-row access to their favorite sports content.

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