Sunday, December 29, 2013

Kimstore Partners With TackThis To Push Social Commerce in the Philippines

Buying your favorite gadgets and electronics on a bargain from popular online gadgets seller Kimstore, is now closer to you than you think: with the help of e-Commerce solution TackThis. It is just a like and a share away on popular social networking site Facebook, among others. Nowadays most technopreneurs and online shoppers know that presence in different mediums of commerce is a must. “Who doesn’t have a Facebook, IG, Twitter or a blog today, right,? says Kim Lato, of Kimstore. With more than 260,000 fans on Facebook, it was but natural for Lato to showcase her products in one of the most popular social networking sites. In partnership with Smart Communications, Inc. (Smart) subsidiary Voyager Innovations, Inc. (Voyager), Kimstore’s Facebook Page can now be used by loyal customers to purchase their favorite gadgets. “TackThis helped in widening my store’s online presence by allowing my customers to buy straight from my Facebook page,” said Lato, who was earlier named as one of the 12 Young Entrepreneurs recognized by The Philippine Star and one of the 50 Young Inspiring Entrepreneurs awarded by Go Negosyo. “With a shopping cart feature right on the page, users wouldn’t have to leave their favorite online ‘hangout’ place to browse for or buy their next gadget.” Put up in 2006 by Lato, who was then 18 years old and barely out of college, Kimstore has now become many Filipino netizens’ go-to place for bargain gadget haunts and great deals on their next device purchases. TackThis allows online shops like Kimstore to sell their items on prime online locations—such as on blogs, mobile sites or Facebook pages—by simply “tacking” or embedding the store they create through the service to their blogs or social networking pages, bringing their goods and items closer to where their target customers are. Aside from Facebook, online merchants can “tack” the stores they created with TackThis on their blogs hosted on Blogger, Wordpress, Livejournal, Tumblr, Weebly and Joomla, among others. This gives shop owners the power to quickly build up their online presence. But aside from the flexibility of placing their stores in a number of online locations, TackThis also provides a convenient way of managing Lato’s online storefront, as it doesn’t require store owners to write complex codes or have design know-how to be able to put up their own online selling space. In as little as three minutes, interested online sellers can create their stores and tack them on their blogs, on their Facebook pages, or on their websites. A suite of powerful tools is also at their disposal so they can focus on creating or selling their products: a secure shopping cart, a product catalog with inventory system, various payment gateways, marketing and reporting tools, and a mobile-optimized store, among others.“With the help of TackThis, migrating Kimstore to Facebook wasn’t just convenient, it was also very fast and easy. Now, anyone aspiring to be a technopreneur is easily enabled to sell online by setting up their shops even without any experience in programming.” “This way, attention can be focused on managing and improving how to better serve customers with new products and competitive pricing.” Lato added. Interested buyers can check out Kimstore’sTackThis shop by visiting her Facebook page ( and clicking on the “Shop Now” tab at the top. They can also visit her website at for more information on the products she is selling. Interested online sellers can start putting up their stores for by visiting The Basic plan has an inventory space limit of up to 5 products, but other plans are available to suit every merchant’s needs. All paid plans include a 30-day free trial.

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