Monday, October 18, 2021

Brooke’s Point, Palawan leapfrogs on improved connectivity experience with PLDT

(Brooke’s Point, Palawan - October  2021) Brooke’s Point Mayor Georjalyn Joy Quiachon highlighted the importance of a reliable internet connection to the municipality of Brooke’s Point, Palawan as a first-class and fast-growing town with a robust agri-tourism industry as PLDT, through its B2B arm PLDT Enterprise, deployed its BEYOND FIBER solution.

The initiative is testament to PLDT’s commitment to support local government units in adapting to the new normal for the delivery of public service, governance, and extending services to their respective constituents.

“Amid our rapidly changing environment, I couldn’t stress enough the importance of staying connected to manage the negative impacts of the pandemic effectively. We thank PLDT Enterprise for offering their assistance in our bid to cope in these trying times,” Quiachon said.

PLDT Enterprise Head for SMBiz Regional Luzon Euan Rex Toralballa said that the Municipality of Brooke’s Point is part of PLDT’s new fiber-optic expansion in the Southern Part of Palawan.

“With our ongoing fiber-optic expansion, PLDT seeks to provide strong and reliable connectivity to far-flung areas to support the day-to-day activities of residents in various communities. With the BEYOND FIBER solution, we could help them overcome the challenges in connectivity and enable a seamless digital experience,” said Toralballa.

He also added that PLDT Enterprise’s BEYOND FIBER is the best-suited service for Brooke’s Point local government. It is an all-in-one solution anchored on business-grade fiber, capable of sustaining the online operations of offices, branches, and small-scale businesses.

It features the 90-90 advantage which provides organizations a minimum bandwidth speed at 90 percent of the subscribed speed at 90 percent reliability—providing a more reliable online experience, while easing the fear of downtime during peak work hours.

“The Municipal Government of Brooke’s Point will now experience a fixed-fiber optic internet service. This is for the daily administrative activities and services for their constituents,” Toralballa added.

PLDT Enterprise Vice President for Small and MicroBiz Chito Franco said that PLDT is committed to extending solutions and services to local and municipal governments to efficiently deliver COVID-19 relief.

“As the country’s leading telecommunications provider, it is our mandate to assist local and municipal governments as they realize their vision and goals for their communities. We are dedicated to helping them through technologies which could fully equip them as they cope with this ongoing crisis,” said Franco.

As a primarily agro-industrial municipality with vast productive farmlands, the local government of Brooke’s Point is investing heavily in its potential to flourish in agri-tourism.

Its strategic location and development as an open port hopes to attract the influx of tourists from the Brunei-Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA) region, aside from its potential to spur exportation of agricultural products from the area due to it being now part of the nautical highway.

The improved connectivity would not only benefit its citizens but also the local government to fast-track and upgrade services as they hope to close the gap for the people in far-flung areas.

“We welcome innovative ideas and adapt in the fast-changing environment as new technology is introduced… For us, there’s no way but up – always looking forward as we drive the municipality of Brooke’s Point to a better future with intelligent and healthy citizenry,” Mayor Quiachon said.

For more information, visit pldtenterprise.com. 

Globe sends four start-ups to Singtel Group Future Makers 2021 Regional Programme

Four Philippine start-ups will train and vie for financial grants, possible regional investments, and coaching and mentoring support, as they join the 2021 Singtel Group Future Makers Regional Programme this month.  The biennial event helps start-ups and enterprises cultivate their social innovation initiatives, and accelerate both business growth and social impact.

The programme is a collaboration among Singtel Group of Mobile Operators, including Advanced Info Services Plc. (Thailand), Airtel (India), Optus (Australia), Singtel (Singapore), Telkomsel (Indonesia), and Globe (Philippines).  The programme was established to fulfill Singtel Group's commitment to social innovation.

 

“Globe strongly believes in the Filipino talent and providing platforms for start-ups to learn and accelerate their growth will go a long way for these innovators. We continue to be an advocate of the start-up community because they are potential drivers of social and economic growth,” said Yoly G. Crisanto, Globe Chief Sustainability Officer and Senior Vice President of Corporate Communications.

 

This year, Singtel Group Future Makers was participated in by 20 alumni impact start-ups from each local program to collaborate for potential regional expansion and collaboration supporting the United Nations Sustainable Development Goals such as UN SDG No. 3 (Good Health and Well-Being), UN SDG No. 8 (Decent Work and Economic Growth) and UN SDG No. 10 (Reduce Inequalities).

Through the program, these social innovators can benefit from financial, technical, and marketing assistance to scale up their projects as they present their cases alongside other emerging startups in the region. Thus, Singtel Group Future Makers provides these budding start-ups with capacity-building support, such as coaching and structured workshops.  This can help not only sharpen value proposition and pitching capabilities, but also knowledge and insight sharing through mentorship.

 

Likewise, the start-ups will receive networking opportunities through the Singtel Group Future Makers alumni. Participants will also be encouraged to explore linkages through the Singtel Group Future Makers partner network, including potential and impact investors.

 

The programme will end with a Shared Value Pitch Day on 15 November where the top start-up from each region will get to pitch from a cash pool of up to S$150,000 to further their shared value collaboration proof of concept with Singtel Group partners. The pitch day will be attended by Singtel Group stakeholders, community partners and impact investors.

 

“We are glad to have Globe as a long-time partner since the inception of the Singtel Group Future Makers Regional Programme in 2017. We look forward to using this platform to foster regional shared value opportunities with Globe’s nominated start-ups to generate both social impact for the communities we operate in and commercial returns for the business,” said Andrew Buay, Vice President, Group Sustainability, Singtel and Optus.

 

For this year’s run, the Philippines is represented by EdVenture, KodeGo, BentaTV, and Inon. Before going to the regional competition, the delegation underwent a careful selection process through the Globe Future Makers (GFM) program.   GFM aims to help build an ecosystem of support for local social innovators who use technology to solve the country’s most challenging social problems.

 

Three of the start-ups namely BentaTV, KodeGo, and EdVenture are supported by 917Ventures, Globe’s wholly-owned subsidiary, and the country’s largest corporate venture builder. From online selling, IT careers and   e-learning, these start-ups intend to make lives brighter for their users.

 

BentaTV is a platform that seeks to make online selling easier and more convenient for online “hustlers” in managing their business. KodeGo is a “study now, pay later” coding boot camp that can build IT careers in just 12 weeks while providing companies with top-quality talents. Lastly, EdVenture is an online learning platform that offers solutions to all the school stakeholders, such as online tutoring for kids, online consultation for parents, and online job opportunities for Filipino teachers.

 

iNON, on the other hand, caught Globe’s attention in 2019, for its mobile app, ISDApp, then considered to have "the most potential to improve life on Earth or in the universe.” The concept bested nearly 1,400 global entries to win one of six top spots at the annual hackathon challenge of the US National Aeronautics and Space Administration (NASA).

 

Since GFM’s debut in 2017, 13 different start-ups, locally and internationally, have been given a chance to build their brand and contribute to social development.  These unique and pioneering start-ups focused on projects dealing with learning and education, health and well-being, climate change and displacement, and e-commerce.

 

Globe strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development. Globe is committed to upholding the United Nations Global Compact principles and 10 UN SDGs.

 

To find out more about Singtel Group Future Makers Regional Programme, visit: https://virtualsgfm2021.com/

 

To know more about Globe’s sustainability initiatives, visit https://www.globe.com.ph/about-us/sustainability.html.

Sunday, October 17, 2021

Powering the Next Revolution: PLDT Enterprise successfully wraps up Philippine Digital Convention 2021

(Manila, Philippines - October 2021) PLDT Enterprise has successfully staged the Philippine Digital Convention 2021, sharing significant insights to entrepreneurs and company decision-makers to leverage emerging technologies that will help empower their businesses.

Titled “REVOLUTION,” this year’s three-day digital convention that happened from October 6 to 8, presented avenues to explore novel ways of doing business, opportunities to unlock greater possibilities through adopting relevant solutions, and how to successfully pivot amid the current economic and industry conditions. 

To fulfill their goal of driving technological enablement to the delegates, PLDT Enterprise invited thought leaders and industry experts to impart perspectives that would catalyze a new wave of revolution, where businesses of all sizes can maximize the power of technology. 

Given the exponentially growing business landscape, companies need to assess critical areas in their businesses to remain competitive. It has become pivotal to evolve and elevate their game by proactively identifying new ways that can help them maximize growth opportunities. 

It is thus imperative for entrepreneurs to look at trends happening now and be prepared for what’s coming next.

As such, companies need to constantly reinvent themselves to remain relevant with their desired customers and achieve their desired business outcomes through the use of technology.

Reinvent.

The Philippine Digital Convention is the most prestigious digital thought leadership event hosted by PLDT Enterprise.

This year’s PH Digicon featured over 120 industry leaders and experts, sharing their expertise on topics such as technology predictions, industry evolution, emerging technologies, among others.

On the first day of the convention, the delegates were welcomed in an interactive virtual platform where they would discover groundbreaking opportunities to reach greater heights in their respective industries during the digital event. 

The three-day convention highlighted plenary sessions, which presented a full roster of prominent and esteemed personalities from different companies and industries all around the globe.

ePLDT President & CEO and SVP & Head of PLDT and Smart Enterprise and International Business Groups Jovy I. Hernandez opened the plenary session by introducing what revolution means and how it will impact society moving forward.

“We need to emerge from this crisis stronger. We cannot just rebuild and recover. We have to rediscover and redefine ourselves and our businesses. To harness technology and effectively navigate the new world of business, this revolution is mandating us not only to refresh our strategies but more importantly to rethink and rewire our mindsets and attitudes,” Hernandez shared.

Hernandez added that this period would give birth to more revolutionary technologies such as artificial intelligence, genome editing, 3D printing, autonomous vehicles, and IoT. 

“Now is the time to reimagine the world of business as we would like it to be. This is not pure imagination. It is up to all of us to make dreams into reality,” he said.

For the first plenary discussion, the first power panel discussed embracing revolutionary technology as an imperative for companies to thrive amid the shifting needs of customers in the post-pandemic era.

The thought leaders who took part in the plenary session include Manuel V. Pangilinan, Chairman of Metro Pacific Investments Corporation (MPIC); John Harrington, Nokia Senior Vice President, Head of Asia-Pacific and Japan; Nicholas Ma, President of Huawei Asia Pacific Enterprise Business Group; Yasuo Suzuki, President of NTT Global Data Center, and Dave West, President of Cisco Asia Pacific, Japan, And Greater China.

They shared valuable insights on how their respective companies had overcome the challenges of the pandemic and what it means to have a revolutionary leadership to steer businesses and organizations to success.

“In many ways we have to adopt the revolutionary aspects of leadership, adopting abrupt changes in certain areas that are really needed but at the same time maintaining the values that are important to our company, to PLDT and the overall First Pacific Group,” he said. 

PH Digicon 2021’s celebrity speaker Charlize Theron also spoke about her experiences in different aspects of life, as an award-winning Hollywood actress, film and TV producer, entrepreneur, and the UN Messenger of Peace.

Theron left a piece of encouraging advice to women leaders since women’s empowerment has been a relevant issue in the business industry.

“Be resilient, find your crew, find your team, find and surround yourself by people who make you better, who challenge you, who push you… And I think understanding the value of leadership is not something that happens in a vacuum; doesn’t happen with one person.”

“It really happens with your village, it happens with constantly being hungry for that voice out there that might be of different than yours… Surround yourself with people who are like-minded but also different people that you can learn from. And never, ever, be too proud to say that you were wrong,” said Theron.

After the first plenary session, there were also tech leadership forums where significant perspectives on top technology trends and advancements in various industries were conferred.

Three of the key themes discussed for the first day of the PH Digicon 2021 include adoption of the Internet of Things (IoT), empowering the retail industry through an all-new digital experience, and enabling the business process outsourcing (BPO) industry through solutions and technologies. 

Rediscover. 

Meanwhile, the second day was opened by key executives from the private sector together with the government in an exclusive roundtable discussion to examine the prospects of priming the Philippines as the next hyperscaler destination and data center hub in the Asia Pacific.

Present during this portion include Department of Trade and Industry Sec. Ramon Lopez, Philippine Bureau of Investments Executive Director Ma. Corazon Halili-Dochosa, MPower Senior Vice President and Head Roberto R. Almazora, Yasuo Suzuki of NTT Data Center, and Structure Research Head of Research Jabez Tan. 

They discussed the measures and technology investments currently done by both public and private institutions to lay the digital foundation of the Philippines for its bid to be the next strategic hyperscaler destination in the region.

The panel stressed that the Philippines has consistently increased its attractiveness to hyperscalers with critical investments in submarine cable systems in place, its stable political and business climate, increasing access to renewable energy, and the availability of a highly-educated and talented workforce and its high internet and smartphone penetration.

"The pandemic has pushed us to maximize the use of digital platforms, which accelerated the growth of our data center market. Our country's digital landscape makes it an ideal setting to support the growth of the hyperscalers as well as data center operations," said Department of Trade and Industry Secretary Mon Lopez.

PLDT VP and International Facilities Investments Management Head Gene Sanchez, on the other hand, said that PLDT is looking at all the building blocks necessary to make the Philippines the favored hub in Asia. 

“The Philippines is already part of the big chain, but we need to make us more favorable. We have embarked on implementing an international submarine network—a plan that would support hyperscaler requirements. That means we will be able to scale up submarine capacity at will,” Sanchez said.

PLDT’s current international cable network comprises 15 global subsea cable systems, which will further be expanded with its investment in additional subsea cables such as Asia Direct Cable, Jupiter, and Apricot that are expected to be operational by the end of this year to 2022.

Moreover, PLDT Group also announced that it is set to build the first hyperscaler data center in the country designed to serve the hyperscale requirements of global tech giants.

Right after the incisive roundtable discussion, the delegates were engaged in the second plenary session where key PLDT executives talked about how industries adapted to the shift brought by the global health crisis and how they stayed resilient amid these unique challenges.

PLDT Enterprise FVP and Enterprise Revenue Group Head Mitch Locsin, PLDT FVP & Enterprise Revenue Group Head Vic Tria, and Vice President and Enterprise Revenue Group Head for PLDT Enterprise Ding V. Villarino highlighted the role of innovation in various industries and how it ultimately advanced the economy forward despite the difficulties that companies had faced.

Furthermore, the panel discussion featured how businesses have successfully outmaneuvered the disruption brought by the pandemic and how they are continuously adapting their business models to facilitate growth and success in the better normal.

Several prominent Filipino tycoons spoke during the discussion, including Penshoppe Group Chairman and CEO Bernie Liu, Jollibee Group Chief Business Officer Joseph Tanbuntiong, JG Summit Holdings Inc. President and CEO Lance Gokongwei, Century Pacific Food, Inc. Executive Chairman Chris Po, and Alliance Global Group Inc. CEO Kevin L. Tan.

PLDT Inc. and Smart Communications President and CEO Al Panlilio also participated during this session and shared his insights and key learnings on what makes a revolutionary leader.

“It’s people-first mindset [for] both employee and customer, making sure they’re healthy, they’re safe, and decisions made around huge considerations for the people. From a leadership point of view, you have to be authentic, clear, and transparent to your people.

“In this pandemic, it is about leading bravely. We can never tell what will happen; thus, we must be more informed and, hopefully, make the right decisions… We have always pushed for a purpose, and that is to remain relevant to our customers,” said Panlilio.

In the afternoon, the tech leadership forums zeroed in on banking and e-commerce and strengthening an organization’s cybersecurity posture to stay resilient amid risks and attacks. 

Likewise, key industry leaders also shared how the education sector has been adapting to these challenging times and what they could do to improve the delivery of enriched education experience to the students despite having an all-digital classroom. 

Revolutionize.

The third and final day of the convention focused on the preparations for the next revolution in various industries and several business technologies that would continue to disrupt different market sectors.

The tech forum sessions focused on nurturing intelligent cities and what sustainable practices the public and private institutions must do to successfully transform urban areas into smart cities with ease and efficiency.

In addition, the convention also shared insights with regards to improving the delivery of health care services and how technology can be used to better equip healthcare facilities and healthcare workers to provide efficient, accessible, and inexpensive health care services to patients.

The closing plenary session has taught the delegates the fundamental requirements they should initiate to transform and stay competitive both locally and abroad.

PLDT Enterprise Core Business Solutions FVP & Head Jojo Gendrano underscored that to fully embrace digital transformation, companies need to have a clear and well-communicated strategy to lay the vision of what their customers want and where they want to take them in the company.

“The next step is structuring a team that is fit to transform the organization is important with clear lines of ownership and accountability set. And next is to pick partners that you can trust… On the side, if you want to be a brand and product leader, investments in resources like R&D are needed to achieve that differentiation. And lastly, things will not always go our way and this is where resilience comes in,” Gendrano noted.

Be the Revolution.

For business owners – whether of small or large enterprises - looking to be part of the digital revolution, the Philippine Digital Convention encourages you to step ahead, explore opportunities and learn how you can transform your organization to be at par with global industry leaders.

By consistently searching for insights, learnings, and being willing to embrace digital transformation, you will experience how industry players are incorporating digitalization into their business activities and how it propelled their organizations to succeed.

Relive the three-day convention like no other via the PH Digicon 2021 content on-demand exclusively available at phdigicon2021.com. 

For more information, visit pldtenterprise.com. 

Saturday, October 16, 2021

#FindYourEdge with the moto edge 20 series

October 2021 Being creative has been tested to the limits with the pandemic of keeping everyone inside their homes and finding inspiration has become increasingly hard to do. People are challenged to find alternative ways to get things done and look for other muses that can spark a different idea in the new normal.

However, we have learned to adapt and find new tools that can help bring about brand new and useful ideas to solve problems and introduce new creations over time. Today, Motorola encourages the discovery of minimized extraneous design elements to a maximized performance by launching the moto edge 20 series at more accessible price points to give users more ways than ever to share their stories.

Designed with ultra-high resolution, the moto edge 20 pro will allow you to capture the most true-to-life photos ever with the 108MP ultra high-resolution sensor. Record videos up to 8K—the highest resolution possible on a smartphone today, for stunningly clear cinematic detail. The camera also is engineered with Motorola's first-ever periscope zoom that bends light at a 90-degree angle. Thanks to the periscope-style telephoto lens, it’s a phone that delivers stunning shots from as far as 50x without losing clarity. It also includes the 119-degree ultra-wide angle lens that allows you to capture what your eyes see or get a close up with the macro vision that brings you 5x closer to your subject and highlights every single detail.

Motorola also continues to push boundaries by introducing new shooting modes for social experiences and building AI into new features. For example, with the new low light AI, selfies in dim sceneries are easier to take. Moments will also no longer be missed as the moto edge 20 pro includes a dual capture that allows recording with the rear and selfie cameras at the same time via a split-screen.

Built with an OLED screen technology, the moto edge 20 pro provides you with a billion shades of vibrant colors and true blacks on the 6.7” Max Vision display with HDR10+. With a 144Hz refresh rate, switching between apps, playing games and scrolling through websites will be incredibly smooth and fluid.

The moto edge 20 pro also provides multiple ways to connect to Ready For via wired, wireless or scanning a QR code via a laptop. So whether you’re a gamer, someone who likes to take multiple photos, a content creator using the phone or a little bit of all, the moto edge 20 pro gives you the speed you need thanks to the speed of 5G, the Qualcomm Snapdragon 870 processor and 12 GB of RAM.

With its massive 4500mAh battery, the moto edge 20 pro lasts for more than a day. Get all of this and more wrapped up in a sleek modern and water repellent design with a 256GB built in storage, available in Midnight Sky, starting at PHP 29,995.00. Pre-orders will begin October 21-28, with an exclusive promo price of PHP 27,995 paired with additional premium freebies - A Yoga ANC Headset worth PHP 9,995.00 and a Lenovo USB C Travel Adapter worth PHP 2,995.00.

The moto edge 20 fusion is a phone for our creators who desire the top of line equipment to create content at a friendly budget. With a 108MP camera system and ultra-pixel technology that allows 9x the light sensitivity, capturing ultra-bright photos in any scenario is much easier. Equipped with an advanced sensor and two excellent perspectives, creators can take pictures with the 118-degree ultra-wide angle lens or the macro vision. In addition, the front-facing 32MP selfie camera also has Motorola's Quad pixel technology with 4x more light sensitivity.

Designed with advanced AI features, the Dual Capture mode allows two camera recordings. An added feature is the Spot Color mode, where users can tap a particular spot in the photo or video frame and then turn everything else to black & white.

Perfect for any user, the moto edge 20 fusion assures you fewer lags and gives you smooth speed via 5G connectivity, the MediaTek Dimensity 800U processor and 8GB of RAM. Multitaskers will be able to share files more easily, see all the applications on their phone and work on two files simultaneously by accessing the Ready For platform on the PC through scanning a QR code.

Built with a 6.7” Max Vision HDR10+ display with OLED technology, a 90Hz refresh rate, full HD resolution and a 25% larger color range, experience your favorite movies, shows and games in vivid, true-to-life colors with improved brightness and contrast.

Installed with Motorola’s very own MY UX, get more done on the go with 128GB storage and 5000mAh battery packed in a water repellent and sleek design, exclusive in Electric Gunmetal, starting at PHP 16, 995. A special bundle will begin from October 15-21 for an exclusive price of PHP 15,995 and with additional freebies - A Lenovo S2 Smartwatch worth PHP 2,995.00 and Lenovo HT28 Headset worth PHP 1,995.00

To get the moto edge 20 pro and moto edge 20 fusion, shop from authorized mobile resellers nationwide, or official Motorola stores on Lazada and Shopee. You can also follow Motorola Philippines on Facebook for the latest products and promos. 

Friday, October 15, 2021

Sony Adds to Its Truly Wireless Headphones Range with the WF-C500

(MANILA, PHILIPPINES, October 2021) – Sony is making it even easier to listen to music your way, with the announcement of its new wireless headphones – WF-C500.

Sony’s newest WF-C500 is ideal if you want to make the switch to truly wireless headphones and enjoy all your favorite music, in even better quality. With unique sound customization, a compact design, easy to use Bluetooth® pairing, long-lasting battery life, and a water-resistant design, you can now take your music anywhere.

WF-C500 - Small size, uncompromising sound

The WF-C500 truly wireless headphones have a compact design so they fit snugly in your ear. But don’t let their size fool you. The WF-C500 delivers high-quality sound thanks to DSEE (Digital Sound Enhancement Engine). This restores high-frequency sound and fine fade-out sound to the track you’re listening to and creates a more authentic listening experience.

Whether you’re listening to electrifying pop or bassy rap, the WF-C500 allows you to tailor your sound using the Equalizer setting in the “Sony | Headphones Connect” app. You can choose from a variety of settings to match sound quality with the music genre you’re listening to or even create and save your own settings.

Comfort is key

Designed to be small and light, the WF-C500 fits securely in your ears, making them the perfect companion wherever you go. Their rounded shape makes them a pleasure to wear, leaving you free to focus on what matters – your music. The headphones’ new ergonomic surface design helps to create a more stable fit.

Compact and Stylish Case

The WF-C500’s cylindrical charging case is small and easy to carry around in a pocket or bag so you can take the earbuds anywhere you go. Its translucent lid with a texture like frosted glass gives the case a stylish, luxurious look and feel[i].

Enjoy an effortless listening experience

The WF-C500 has been specially designed to make everyday listening trouble-free. The easy operation buttons not only let you play, stop or skip through tracks and adjust the volume – they also offer an easy way to access your preferred voice assistant, Google Assistant or Siri to make and receive calls hands-free.

At the click of a button, you can connect to your preferred voice assistant to get directions, play music and send messages[i]. Plus conversations flow freely with hands-free calling, now clearer than ever with a high-quality built-in microphone.

Great for on the go

The headphones will provide you with 10 hours of battery life, and thanks to the handy charging case you can enjoy up to 20 hours in total. The WF-C500 are perfect for on-the-go listening and if you’re in a rush you can easily top up the battery life with a 10-minute quick charge that gives you up to an hour of extra playtime[i]

With an IPX4 water resistance rating[ii], splashes and sweat are no problem for the WF-C500, meaning you can keep moving to the music no matter what.

The WF-C500 is ideal for multitasking too. If you want to listen to your music while still being able to have a conversation, remove one earbud only from the charging case and use it as normal[i].

A stable and reliable Bluetooth® connection creates a seamless and uninterrupted listening experience that ensures it’s just you and the music. The WF-C500’s Bluetooth® chip transmits sound to left and right ears simultaneously, along with optimized antenna design ensuring outstanding listening. And with low audio latency, your favorite movies just got better too.

Find it with Fast Pair

The WF-C500 supports Google’s Fast Pair feature which means you can pair the headphones with your Android device quickly and easily. Plus Swift Pair also makes it quick and easy to pair your headphones with your Windows 10 computer via Bluetooth®.

Fully immerse yourself with 360 Reality Audio

The WF-C500 allows playback of 360 Reality Audio tracks, personalized to the specific shape & size of the user’s ears. With 360 Reality Audio you can bring the concert to you or listen to music as if you’re with the artist in the recording studio[ii].

Sustainability matters

Sony has not only designed the WF-C500 to be stylish but also with sustainability in mind. Zero plastic is included in the packaging material of this model, reflecting Sony’s commitment to reducing the environmental impacts of their products and practices[iii].

Pricing and Availability

The WF-C500 comes in black, white, green, and orange and is now available for P4,999 at Sony Centres and Authorized Dealers stores nationwide. You may also shop for the WF-C500 at Lazada and Shopee.

For a full list of specs and information, please click here.


[i] Depending on how the earbuds are used, the remaining battery life of the left and right earbuds may differ. Additionally, the available operations may vary depending on the ear the headset is worn on.

[ii] Sony | Headphones Connect App is needed. Requires a subscription to a music streaming service – subscription fees apply. Some services may not be available in certain countries.

[iii] Coating and adhesive materials excluded. This varies by region.


[i] Battery life is up to 20 hours with charging case when DSEE (Digital Sound Enhancement Engine) and Equalizer are turned off.

[ii] Protection assured against water splashing from any angle, excluding the sound tube (sound outlet) of the headphones. The charging case is not water resistant.


[i] Voice assist function is compatible with Android smartphone (Google App) or iPhone (Siri). Bluetooth® connection required. Google and Android are trademarks of Google LLC. iPhone and Siri are trademarks of Apple Inc., registered in the U.S. and other countries.


[i] The charging case is not water resistant.