PBBM, MVP Unveil the Philippines’ First AI-Ready Hyperscale Data Center

President Ferdinand R. Marcos Jr. and PLDT Chairman Manuel V. Pangilinan led the inauguration of VITRO Sta. Rosa (VSR), the country’s first hyperscale data center built specifically for Artificial Intelligence (AI) workloads.

Located in Laguna’s fast-growing tech corridor, VSR is developed by VITRO Inc., a subsidiary of ePLDT and the data center arm of PLDT.

“The inauguration of VSR signals the country's readiness to attract the world's largest technology companies and showcase our regional competitiveness in the digital space. More than that, this technological development is an investment in the future of every Filipino,” President Marcos said.

“We do intend to expand our data center capability for up to 500 MW. We have to be at least equal to the capacity of Malaysia…You have our pledge, Mr. President, to make the Philippines a data center hub,” Pangilinan said.

Operational since July 2024, the 50-megawatt facility is now home to telecom providers, enterprises, and global cloud technology companies. It sets a new standard for secure, high-performance, AI-ready infrastructure in the Philippines.

At the heart of its AI capabilities are NVIDIA-powered GPU servers hosted within VSR. Through these, ePLDT offers GPU as a Service (GPUaaS)—a first in the country. This on-demand computing model enables businesses to access powerful AI tools without a heavy upfront investment. Through this service, those in banking, fintech, healthcare, logistics, and government can build and scale AI applications faster, more securely, and at lower cost.

VSR is fully integrated into PLDT’s domestic fiber footprint and linked globally via international cable systems, including Jupiter, Asia Direct Cable, and the upcoming Apricot. Its carrier-neutral design also allows connections to multiple telcos, ensuring robust network diversity and resilience.

As AI adoption accelerates globally, VSR strengthens the Philippines’ bid to become a regional hub for digital innovation. It supports the country’s ambitions to attract global investment, foster local tech development, and drive economic growth.

PLDT Group’s investment in data centers and connectivity aligns with its mission to bridge the digital divide, expand access to technology, and contribute to the United Nations Sustainable Development Goals—particularly SDG 9 on industry, innovation, and infrastructure.

"Para-Paraan": A Game-Changing Look at Metro Manila’s Commuter Life

MANILA, Philippines – Metro Manila’s bustling commuter scene took center stage in Para-Paraan, an innovative TV production by third-year Communication students from the University of Santo Tomas (UST) Faculty of Arts and Letters. The show, produced under Middle Child Media and guided by Assistant Professor Faye M. Abugan, MA, concluded its run, offering a fresh, informative take on the city's complex transportation network, all while catering especially to Thomasians and Metro Manila commuters.

Blending entertainment and education through a dynamic game-show format, Para-Paraan followed three Thomasian challengers—Ynigo Diaz, Jake Caraan, and Chelsea Derla—as they raced across different points in Metro Manila. Their mission? To discover the fastest, most affordable, and most convenient commuting routes from UST to key locations like PITX, Cubao, and Bonifacio Global City (BGC).

In its pilot episode, challengers explored different transport modes to PITX. Featuring insights from Ms. Kolyn Gervacio-Calbasa of MWM Terminals, Inc., the episode emphasized the importance of early travel and PITX’s direct LRT-1 connection, a key development in Manila’s transport system.

The second episode took viewers to Cubao, widely known as the “center of the universe” for commuters. Expert Mr. Gabriel Go from MMDA highlighted the importance of pedestrian infrastructure, calling for better sidewalks to ease traffic woes.

For its finale, the show reached BGC, showcasing the district’s model for urban planning. Dr. John C. Ong, urban planning expert, shared insights on sustainable development and walkability, aspects that improve the commuter experience. Despite the heat and time constraints, executive producer Brianna Valdez believed these challenges made the episode more authentic, reflecting real-life commuting struggles.

Supervising producer Dean Manuel Pinza ensured that each episode showcased varied public transport modes, providing practical strategies for navigating the metro. The inclusion of jeepneys in every episode, as noted by head writer Jannelle Gelito, paid homage to their role as an essential symbol of Filipino commuting culture.

At its heart, Para-Paraan resonated with Thomasians and commuters alike, offering both entertainment and a deeper reflection on the shared struggles and cultural significance of public transportation in Metro Manila. The show’s three episodes remain available for viewing on UST Tiger TV’s Facebook page.

Globe Powers Ahead in 2025 With a Bold Vision for Digital Innovation and Industry Leadership

Globe sustains strong momentum in 2025, building on a year of solid financial gains and operational performance while continuing to lead with innovation in the delivery of digital services.

Carlo Puno, Globe’s Chief Financial Officer, said the company continues to work on meeting its cash flow targets for the year and maintaining the steady results across its core businesses.

“Globe is beginning 2025 with a stable financial foundation and very clear priorities. We continue to execute with discipline while maximizing the value of our portfolio. This puts us in a favorable position to deliver consistent results and drive long-term impact,” Puno shared.

The company’s positive outlook builds on its standout performance last year, having achieved record highs across key financial indicators.

Growth is expected to continue in mobile and corporate data services, which have proven to be reliable drivers of revenue and profitability.

In 2024, Globe’s service revenues reached an all-time high of Php165 billion, up 2% year-on-year, led by the strength of mobile and corporate data.

Corporate data also posted a record, growing 11% to Php20.4 billion while Mobile Business revenues reached a record Php116.7 billion, with mobile data revenues reaching an all-time high of Php97.4 billion, up 7% from the previous year. This growth was fueled by Filipinos’ increasing reliance on mobile applications for various online activities. As a result, mobile data now accounts for 83% of total mobile revenues, up from 81% in 2023.

Mobile data users totaled 37.4 million out of 60.9 million subscribers by year-end.

Earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 7% to Php86.8 billion, the highest in Globe’s history. The EBITDA margin stood at 52.6%, exceeding guidance, as the company tightened costs and improved efficiency despite inflationary challenges.

Core net income after tax (NIAT) climbed 14% to Php21.5 billion, with normalized NIAT at Php21.7 billion, up 13%.

Capital expenditure was Php56.2 billion, down 20% in line with guidance. This demonstrates Globe’s careful balance between optimizing its network and ensuring financial sustainability.

Globe moves through 2025 with confidence, backed by sound fundamentals and a focused strategy that emphasizes innovation, financial strength, and purposeful investment, advancing its vision to Go Forward Together with every Filipino.

To learn more about Globe, visit www.globe.com.ph.

CRKD Unleashes DOOM-Themed NEO S Controller – Limited to 1,000 Units!

Gamers, brace yourselves! CRKD has teamed up with Bethesda and Limited Run Games to bring a legendary piece of hardware straight from the depths of Hell. Introducing the CRKD x DOOM Red Key Card Edition NEO S Controller with Charging Dock—a fiery new release that’s turning heads across the gaming universe. And the best part? You can order it right now for $69.99. But act fast—it’s limited to just 1,000 units!

This exclusive drop is only available on the Limited Run Games website, making it a must-have for DOOM fans, collectors, and anyone looking to add a little infernal flair to their setup. Inspired by the iconic Union Aerospace Corporation (UAC) key cards from the DOOM series, this controller flaunts a hellish red motif that screams “rip and tear!” The bold, blood-red design is a nod to the brutal aesthetics of DOOM, blending perfectly with the sleek curves of the NEO S controller.

But this isn’t just about looks. The NEO S controller is built on CRKD’s award-winning design, known for its precision, comfort, and responsiveness. Whether you’re facing hordes of demons in DOOM Eternal or battling it out online in your favorite FPS, the NEO S is engineered to keep up with the chaos.

To sweeten the deal, this special edition comes with a matching charging dock, ensuring your weapon of choice is always ready for the next battle. No more scrambling for batteries mid-boss fight—just dock, charge, and conquer.

For those who love rare collectibles, the limited production run of only 1,000 units adds that extra layer of exclusivity. Once they’re gone, they’re gone for good—making this the perfect addition to any hardcore gamer’s arsenal.

So, whether you’re a die-hard DOOM fan, a controller enthusiast, or just someone who appreciates epic gear, the CRKD x DOOM Red Key Card Edition NEO S Controller is the ultimate trophy. Head over to Limited Run Games and claim yours before they’re all ripped and torn from the shelves!

Globe Powers a More Connected, Inclusive, and Secure Digital Future Through Innovation

Globe continues to shape a connected, inclusive, and secure digital future for Filipinos by driving innovation and implementing purpose-driven programs.

The telco leader is transforming how people work, live, and connect by harnessing technologies like 5G and Artificial Intelligence (AI) to enhance customer service, expand access to essential digital services, and boost operational efficiency.

“Innovation is our engine of growth and how we create value for our customers, partners, and the country. We continuously evolve our technologies and services so every Filipino can thrive in a connected world,” said Darius Delgado, Globe’s Chief Commercial Officer.

AI, in particular, plays a critical role in fueling data-driven personalization. Through tools like SPOT, an AI-powered assistant, and Globe’s contextual engagement capabilities, the company is enhancing its GlobeOne app engagement, increasing top-ups and bill payments, and improving user retention. Programs such as Globe Rewards+, TM FunRewards, and Globe Hangouts have driven monthly engagement up by 1.5 million customers.

Globe has started by equipping its workforce with 329 custom AI co-pilots, resulting in increased productivity and encouraging a more innovative way of working.

These advancements extend to customer-facing services, where AI drives hyper-personalized engagement through tools like “Just For You” targeted ads and GCoach, a digital advisor for wealth management.

Delgado noted that hyper-personalization will remain central to Globe’s customer strategy, setting new standards in engagement and revenue optimization.

Personalized customer experiences have already generated significant business results, including Php 50 million in incremental gross merchandise value (GMV).

Security is equally vital to Globe’s innovation agenda, with advanced anti-fraud systems and industry partnerships in place to protect users across telecom and financial services.

At the same time, Globe ensures that its products meet real customer needs. It harnesses 5G to deliver Fixed Wireless Access, a fiber alternative now available in select cities and soon in hard-to-reach areas, helping expand digital access nationwide.

Moreover, GFiber Prepaid, as the fastest-growing fiber prepaid brand, has seen 74% quarter-on-quarter growth, a 78% reload rate, and Net Promoter Scores (NPS) closing in on global leaders like Apple and Amazon.

In the B2B space, Globe Business’s “Choose the Courage to Transform” initiative enables organizations to shape their digital strategies with a full suite of services. This campaign also highlights how Globe Business empowers organizations by connecting them to the right people, networks, and ecosystems for sustained growth.

Meanwhile, to create a positive impact, Globe came up with the GoGIVE program, which empowers prepaid users to turn unused data into “hearts” that support projects such as building schools, planting trees, and providing emergency aid via the GlobeOne app.

In addition, Globe has helped block over 216 million spam and scam messages and restricted access to more than 417,000 domains hosting child sexual abuse and exploitation materials. It has also taken a firm stance against non-photographic imagery (NPI) of child abuse.

Campaigns like #MakeITSafePH and #PlayItRight help Globe raise awareness of cybersecurity and digital piracy, empowering Filipinos to stay vigilant online and understand the implications of their digital choices.

Through these innovations and programs, Globe remains committed to its vision to Go Forward Together and bringing digital progress to every Filipino.

To learn more about Globe, visit www.globe.com.ph.