Globe ‘Just for You Goes Extreme’ With Fresh Customer Experiences to Connect, Care, and Delight

In August, The Blueprint by Globe brings together new technologies, partnerships, and customer experiences that make more personal moments matter. Focusing on connectivity with greater convenience and value personalized to each customer, Globe is making the overall experience even better.

The latest Blueprint builds upon the first two events this year, which explored the growing importance of connectivity and how it enables Filipinos to work, learn, earn, move and stay close to the people they care about. This time, the focus moves from simply being connected to getting more from that connection, whether through easier access to services, more relevant offers, added benefits or experiences built around what customers enjoy.

“Connectivity means different things at different moments for every customer. Sometimes it’s about being able to reach someone when it matters, while other times it’s about making everyday tasks easier or simply enjoying more of what they love,” said KD Dizon, Globe Chief Marketing Officer. “Our goal is to understand those moments and make the Globe experience work around them, strengthening the systems and applications customers use, making them more dependable and reliable. Together with Globe, customers can progress further than they could ever do so on their own.”

917 GDay 2026, Globe’s annual celebration of its customers, will return with more rewarding moments and surprises that give customers more reasons to feel valued. Globe also showcased the new Globe Circle, which recognizes customers who rely on Globe for both their mobile and home connectivity, giving them access to added benefits, rewards and experiences across their relationship with Globe.

As connectivity becomes increasingly intertwined with how people live, move, work, play and discover, Globe also unveiled new offers across roaming, digital lifestyle partnerships and home internet. Experiences with short-form entertainment platform ReelShort, fitness platform Strava and Meta AI give customers more ways to enjoy the things they love through their Globe connection, while new roaming and home internet offers bring greater flexibility and value whether they are traveling or staying connected at home.

Globe is also helping customers make more sustainable choices through Green GSM, an all-electric ride-hailing service using VinFast electric vehicles. The initiative gives customers access to a greener mobility option while creating opportunities for drivers to participate in the shift toward electric transportation.

As TM marks its 25th anniversary, customers can look forward to a year-long celebration with more rewards, everyday value, and shared experiences. Nationwide TeaM Fair caravans will bring games, activities and prizes closer to communities, culminating in the TeaM Fair Concert on September 12 with Dionela and SB19.

Together, these initiatives show how Globe is expanding what customers can get from their connectivity, from easier access and more personalized value to experiences, rewards and benefits that fit into the way they live.

Together, these initiatives reflect how Globe is expanding the role of connectivity beyond access to create greater value across customers’ everyday lives.

PLDT and Smart Help Communities in Cebu Protect Children in the Digital Age

For many young Filipinos, the internet is where they learn, socialize, and explore opportunities. But alongside these benefits come risks that children, parents, and educators are increasingly being asked to navigate.

Recognizing the need to equip communities with the knowledge to stay safe online, PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) continue to work with Terre des Hommes Netherlands and Bidlisiw Foundation, Inc. through Project SCROL, a partnership that brings online safety education and child protection advocacy closer to the communities that need it most.

Through initiatives like the recent Pista sa Kaalam (Festival of Knowledge) Cyber-Caravan at the University of San Carlos Main Campus, students, teachers, and parents gained practical knowledge on responsible social media use, identifying online risks, and protecting themselves from digital threats. More importantly, they learned how safer online habits can help prevent harm not only to themselves but also to others in their communities.

For parents and educators, the sessions provided a better understanding of the digital spaces that young people navigate every day. For students, they served as a reminder that every post, click, and online interaction carries responsibility. By fostering greater awareness and digital resilience, these efforts help communities become the first line of defense against online exploitation.

The collaboration reflects a shared belief that protecting children online is a responsibility that extends beyond any one sector. While connectivity opens doors to education, communication, and opportunity, meaningful digital inclusion also means ensuring that people have the skills and awareness to use technology safely.

"Technology can be a powerful tool for learning and empowerment, but communities also need the knowledge to navigate the online world safely," said Stephanie V. Orlino, AVP and Stakeholder Engagement Head at PLDT and Smart. "By working with organizations that are deeply rooted in the community, we can help equip young people, parents, and educators with practical skills that promote safer digital experiences and protect vulnerable sectors from online harms."

Beyond digital literacy programs, the PLDT Group continues to support broader efforts to combat the online sexual abuse and exploitation of children (OSAEC) under its #KonektedforSaferInternet campaign. Through its Child Protection Platform, the Group leverages technology and global monitoring tools to help detect and block access to online content that perpetuates child sexual abuse and exploitation. These efforts complement partnerships with schools, communities, civil society groups, and government stakeholders working to create safer spaces for children both online and offline.

Bidlisiw Foundation Inc.’s Executive Director Pamela Uy emphasized the value of collaboration in achieving this goal: "Keeping children safe online requires a collective effort. Through partnerships with organizations like PLDT and Smart, we can bring critical information and resources directly to communities, helping parents, educators, and young people become more aware, more prepared, and ultimately more empowered."

PLDT Home also supported the initiative by providing reliable connectivity throughout the learning activities, enabling participants to access educational content and engage fully during the interactive sessions.

Through partnerships that combine connectivity, education, and child protection, PLDT and Smart continue to demonstrate that their role in communities goes far beyond connecting people, helping build a safer and more secure digital future for every Filipino child.

PRISM AI Wins Best AI Tool/Product at the 2026 IN2 SABRE Awards Asia-Pacific

LG Electronics’ proprietary AI-powered communications intelligence platform, PRISM AI, has earned recognition as Best AI Tool/Product at the 2026 IN2 SABRE Awards Asia-Pacific. The achievement highlights the growing role of artificial intelligence in transforming public relations and communications, while showcasing LG’s commitment to applying advanced technology to real-world business challenges.

PRISM AI was developed to provide communications professionals with deeper, faster, and more objective insights from the global media landscape. Powered by large language models (LLMs) and deep learning technologies, the platform analyzes millions of news articles spanning approximately 200 markets and 30 brands. This extensive analysis allows communications teams to better understand media coverage, identify trends, and evaluate the effectiveness of their public relations efforts.

One of the platform’s key strengths is its ability to turn complex media data into actionable metrics. PRISM AI generates indicators such as the PR Score and CI Index, helping communications professionals assess performance and make more informed strategic decisions. Instead of relying solely on manual monitoring or subjective assessments, teams can use AI-generated intelligence to identify opportunities, measure impact, and respond more efficiently to changes in the communications environment.

The recognition also demonstrates how LG Electronics is applying AI Transformation (AX) beyond traditional product development. By integrating AI into its global communications operations, LG is creating a model for how enterprises can use emerging technologies to improve internal processes and decision-making.

For the public relations industry, PRISM AI represents a broader shift toward data-driven communications. As the volume of global media content continues to grow, organizations need intelligent tools that can process information at scale while delivering insights that communications teams can act upon.

Winning Best AI Tool/Product at the 2026 IN2 SABRE Awards Asia-Pacific therefore represents more than an industry accolade. It underscores PRISM AI’s potential to redefine how global communications intelligence is gathered, interpreted, and applied—and reinforces LG Electronics’ position at the intersection of AI, technology, and modern public relations.

Smart Boosts Coverage in La Trinidad

Smart Communications, Inc. (Smart) is expanding its mobile network in La Trinidad, Benguet, with additional network infrastructure aimed at improving connectivity in one of the Cordillera region’s key commercial and agricultural hubs.

The mobile services provider recently signed an agreement with the local government to build additional network infrastructure in strategic areas across the municipality.

The company has also deployed a portable mobile cellular site in La Trinidad's central business district to increase its network capacity and improve mobile services in the area.

“Additional sites will help improve our coverage in La Trinidad and provide residents with more reliable service,” said Debbie M. Hu, Smart FVP for Network Build and Implementation. “As our chairman Manuel V. Pangilinan says, we have to make sure that all Filipinos have access to fast and reliable connectivity.”

For local businesses, stronger connectivity can help them adopt digital tools for payments, communication, marketing, and other day-to-day operations. It can also help the local government deliver faster and more efficient services to the community.

“These improvements will help our constituents stay better connected,” said La Trinidad Mayor Roderick Awingan. “Our students can access information more easily, our business owners can transact more efficiently, and our people can stay connected and get the information they need.”

The Cordillera Administrative Region (CAR) plays a major role in the country’s food security, providing about 70% of the nation’s temperate vegetables. The province of Benguet, known as the country’s ‘salad bowl,’ is the Philippines’ primary producer of highland crops like cabbage and potatoes. La Trinidad acts as a central hub for farm products in the region. The wholesale trading posts in the municipality attract vegetable growers from across Benguet and nearby areas whose produce may reach as far north as Batanes and as far south as Mindanao.

La Trinidad is also home to the main campus of Benguet State University, a major higher learning institution in the region. The university’s Teacher Education program has been designated a Center of Excellence by the Commission on Higher Education (CHED), while its Agriculture and Nutrition and Dietetics programs have been identified as Centers of Development.

For its continued efforts to enhance its network across the country, Smart has been recognized by Ookla®, a global leader in network intelligence and connectivity insights, for delivering the Best Mobile Video Experience in the Philippines.

This distinction matters because video streaming is one of the more demanding tests of a mobile network, requiring consistent speed and stability throughout playback. That same reliability translates to the everyday operations of La Trinidad's micro-, small-, and medium-scale businesses — from processing digital payments and money transfers to staying reachable for order requests and customer queries. Students also benefit, with steadier connections for online classes, accessing learning resources, and communication tools.

Smart’s latest effort to expand its network in La Trinidad underscores its continued investment in network infrastructure to improve customer experience and support the government’s overall digitalization efforts. This also contributes to the PLDT Group’s endeavors to help the country achieve the United Nations Sustainable Development Goals (UNSDGs), particularly SDG 9 – Industry, Innovation, and Infrastructure.

Vivo Philippines Brings NBA and WNBA Legends Jason Kidd and Lauren Jackson to Manila

MANILA, PHILIPPINES — Basketball fans in the Philippines are in for a memorable experience as Vivo Philippines brings NBA and WNBA legends Jason Kidd and Lauren Jackson to Manila for an exclusive fan meet-and-greet on August 28, 2026.

The event will take place from 5 PM to 6 PM at the Vivo Concept Store in SM Megamall Building B, featuring on-stage conversations, fan interactions, and a special opportunity for selected fans to meet the two basketball icons. Only 15 fans will be selected, with each receiving an official photo opportunity and a signed poster.

How to Join

Fans who want to participate can follow these simple steps:

• Follow Vivo Philippines on Facebook.
• Comment “vivo Meet & Greet with Jason & Lauren” on the designated Facebook post.
• Use the hashtags #vivoxNBA and #vivoX300Ultra.

The event will be hosted by KC Montero, who will guide conversations with Kidd and Jackson, giving fans a closer look at their careers and experiences in professional basketball.

Jackson is a three-time WNBA MVP, two-time WNBA champion, five-time Olympic medalist, FIBA Women's Basketball World Cup champion, and Naismith Memorial Basketball Hall of Famer. She also made her return to the Olympic stage at the Paris 2024 Olympics following an eight-year break from basketball.

Kidd is an NBA champion, 10-time NBA All-Star, two-time Olympic gold medalist, and Naismith Memorial Basketball Hall of Famer. Renowned for his court vision and playmaking abilities, the former point guard later continued his basketball career as an NBA coach.

Bringing Fans Closer to the Action

The experience will also highlight the Vivo X300 Ultra, the company's flagship smartphone featuring Triple ZEISS Master Lenses, including an 85mm ZEISS Gimbal-Grade APO Telephoto Camera. Its advanced imaging capabilities are designed to bring distant subjects closer, making it particularly useful for capturing sporting events and other experiences from a distance.

Fans who cannot attend in person can still join the experience online. The Vivo Philippines Facebook page will livestream the event on August 29 from 5 PM to 6 PM, with the action captured using the Vivo X300 Ultra.

Viewers can click “Going” on the Facebook Event and enable notifications for the livestream. An online giveaway will also give participants a chance to win NBA merchandise by commenting “vivo Meet & Greet with Jason & Lauren” and using #vivoxNBA and #vivoX300Ultra.

For more technology, lifestyle, and event updates, follow Vivo Philippines on social media.