Friday, February 15, 2019

Siargao surfers win Coca-Cola Barkada Award for instilling value of education, environmental protection

Siargao has witnessed a major spike in tourism in recent years because of avid Filipino and foreign surfers flocking to the surfing capital. Because of this, many local children have also developed a passion for water sport. Seeing this desire among the local youth, a group of dedicated individuals was inspired to put up the Sun Crew, using surfing as a tool to make a positive change in the lives of the island’s locals.   

At the 16th Ten Accomplished Youth Organization (TAYO) Awards, the Sun Crew was recognized as one of the main winners and was honored with the Coke Barkada Award for its innovative programs that have empowered local children and communities to build a brighter future and play a key role in protecting the environment.

Wemar Bonono, Sun Crew manager and co-founder, shared that his inspiration behind establishing the organization was to help the local children, especially because of his own experiences growing up on the island. At 14, Wemar dropped out of school and decided to work as a surfing instructor to provide for his family. 

“Actually, noong bata pa ‘ko hindi ako nag-e-eskwela kasi sobrang hirap ng buhay noon kasi wala pang tourists. Tapos ‘yung mga bata, ayaw ko rin na matulad sa akin. Marami silang nagtatanong kung pwede ba silang sumali at sabi ko‘You’re welcome to join!’ Hindi kami namimili, basta nag-e-eskwela lang, ‘wag nila kalimutan yung pag-aaral, ‘yun ang importante,” shared Bonono.

To improve the children’s school attendance and to provide them with skills that will alleviate them from poverty, the Sun Crew started the Smart Sustainable Surfers (SSS) program where children earn Surfer Points for attending school and participating in other programs in exchange for surfboard use and surfing lessons. The SSS program resulted in a 100% increase in school attendance, with students attending 4 to 5 times a week.

Aside from motivating students to attend school; one of the main thrusts of Sun Crew is to make the children and the local community the custodians of the island’s environment. To address the increasing waste that is produced with rising tourist arrivals, Sun Crew conducts weekly beach clean-ups with the help of the Smart Surfers, locals, and volunteers; collects and segregates the waste of the barangay; and holds eco-bricking and up-cycling sessions.

With its goal of creating a sustainable and waste-free Siargao and uplifting local communities through education, the Sun Crew best embodies the Coca-Cola company values and is aligned with the company’s vision of a World Without Waste. In January 2018, Coca-Cola announced its commitment to collect and recycle one bottle for each that it sells globally by 2030 and the company continues to work towards this goal.

Coca-Cola has been a proud partner of the TAYO Awards Foundation, Inc. and continues to recognize outstanding youth organizations that are building a better Philippines through innovative programs. 

“Coca-Cola Foundation Philippines and TAYO go a long way. Our partnership began in 2005 through the Coke Barkada Award, a special recognition given to the TAYO finalist that shares our passion to improve the wellbeing of communities with projects that are aligned with Coca-Cola’s sustainability priorities. We are grateful for this opportunity to stay connected to the youth through the TAYO awards,” shared Coca-Cola Foundation president Cecile Alcantara. 

The other 16th TAYO Awardees were AQILAH (Marawi City), Association of Young Environmental Journalists (Dumaguete City), Center for Sustainability Philippines, Inc. (Puerto Princesa City), Cuartero National High School Taliamba Ensemble, FLMIS YES – O (Iligan City), MIMAROPA Young Leaders (Oriental Mindoro), Philippine Accessible Disability Services, Inc. (Lapu-Lapu City), Team BakUNAWA (Iloilo City), and Tuklas Katutubo – Upper Lumabat Chapter.

Thursday, February 14, 2019

Do noise cancelling headphones help improve work performance?

If you’re part of the group of people who listen to music while working on a task, chances are, you help your brain to focus more. Thus, you work faster. But the question is - what amount of noise can your brain handle and how does noise canceling headphone come into the picture? Background noise tends to confuse our brain to focus on several things happening at the same time: your music, the chatty background, other people’s music etc. This then takes up energy from the brain which can rather just be used to work on a project. 

Luckily with the Sony WH-1000XM3, the world will be in a much peaceful space with just you and your music; canceling out all the other noise distractions in the background. So here are 4 highlights of Sony’s most powerful noise-canceling headphones to help you increase productivity at work.
Lose yourself in Silence 
Escape those constant distractions at work, with the most-advanced noise canceling technology that the Sony WH-1000XM3 is designed with. Equipped with close fitting ear pads and HD Noise Canceling Processor QN1, you will not have to worry about not finishing your to-do’s on time. With the industry-leading noise-canceling headphones, you get ONLY MUSIC. NOTHING ELSE.
Wireless Freedom
Move freely while jamming to your favorite songs, these noise canceling headphones transmit approximately three times more data than ordinary Bluetooth audio. This Bluetooth technology allows you to enjoy high-resolution audio without being restricted by wires. That’s portability without compromise on sound quality. 
All-day Power 
Enjoy high-quality music even when you’re doing overtime work. Spending more than 8 hours at work? The Sony WH-1000XM3 has got you covered. With up to 30 hours of battery life, you will have enough power for the entire day and night and even up to the following day. 
Elevate your music experience 
At the end of a long day at work, it’s nice to sit back and listen to your jam. Enjoy every possible detail of your favorite song made possible by a built-in amplifier integrated into HD Noise Cancelling Processor QN1. This gives the best-in-class signal-to-noise ratio and low distortion for portable devices, delivering you nothing but exceptional sound quality. Enjoy those late-night travels from work to home with only the best audio quality with the Sony WH-1000XM3. 
Enjoy your music and allow your mind to feel good so you can stay alert and energized, and on top of all of these, you get to clear your mind with external distractions. Lose yourself in pure, authentic sound with state-of-the-art audio technology that is your beautiful escape from the hustle and bustle of city life. 
The WH-1000XM3 is now available in all Sony centers nationwide priced at PHP 19,999. For more information, visit www.sony.com.ph, like facebook.com/SonyPhilippines, or follow twitter.com/SonyPHinc and Instagram.com/sonyPHInc

Wednesday, February 13, 2019

No Date? Nimo TV Got You Covered

It is easy to get envious if you’re single on Valentine’s Day, especially seeing happy couples you know sharing cute photos and romantic status updates all day. However, don’t fret; with a positive attitude and a little creativity, you can have as much fun as every happy couple you encounter even if you’re single. Here are some ideas that will level up your Valentine’s Day!

Start streaming

Online streaming is gaining popularity nowadays; gamers are not just hooked on playing but also streaming online. Whether you’re a newbie or a professional, streaming is an excellent avenue to show your talents and be rewarded.

Meet fellow gamers

Video game streaming platform links gamers with one another. It embraces the vast cultures of its communities making it easier for players to communicate and be friends with each other. You will never feel alone when you start streaming; start meeting new friends not just from your country but also from the whole world.

Send and receive gifts.

Sending and receiving gifts is also possible and more accessible in the online world as you reward yourself while watching you can show gratitude to your favorite streamer by sending in-app gifts to gain popularity. No long lines and heavy traffic because with just a click of a button you can start sending love to streamers you follow.

So who needs a date this Valentine’s Day if you can have a lovely experience by streaming online?

Download the NiMO TV app at the Apple app store and Google Play store. Click the link here: https://nimotv.onelink.me/B6cW/25ba46b7

Challenge accepted: Gabbi Garcia’s new Extra dance video with mega crew ATeam

Gabbi Garcia heats up our screens in the latest Sony Extra Bass Dance Video. In this special collab with the ATeam mega crew, she proves that she can also own the dance floor. Gabbi and the ladies of ATeam are embodiments of girl power in this Funkadelic dance routine that is easy to learn and extra on the dance floor.

“Funkadelic dance style focuses on waves or body flow but still strike definitive lines in between short bursts of movement. We think it best suits Gabbi who exhibits finesse and power at the same time”, Michael Arda, ATeam Head Choreographer shared.

With the Sony Extra Bass dance challenge, Gabbi hopes to inspire young people to be bold in pursuing their passion for dance and to always try something new. She even invites her fans to post their own videos, too.

There’s no doubt that the fans will do so because Gabbi and ATeam’s energy in the video is contagious. To help improve their craft in dancing, they both rely on the Sony Extra Bass’ line of audio products. For rehearsing in big venues without an outlet in sight, there’s GTK-XB60. It’s wireless, rechargeable, and conveniently portable that you can bring it anywhere. If you’re dancing with just a few of your crew around, you can get the SRS-XB31 speaker. It may be small and compact, but it still gives you nothing short of powerful bass. For your alone time rehearsing your choreography, the MDR-XB650BT headphones give you the freedom to move swiftly and effortlessly.

Take Gabbi and the ATeam’s cue - it’s time to make the most out of your dance rehearsals with Sony Extra Bass products.

If you haven’t seen the video yet, check out Sony Philippines’ Facebook page or click on the link below. As an extra special offer, Sony uploaded a dance tutorial as well! Check the link now and dance to the beat! Feel the passion and feel the bass with Gabbi, the ATeam and Sony Extra Bass.

Here’s the link:

Tuesday, February 12, 2019

The Chronicles of Sony’s Walkman

When Guardians of the Galaxy first screened globally in 2014 and the subsequent sequel in 2017, fans were intrigued by the vintage metallic blue device that appeared together with Star-Lord in the movie. It even appeared in the promotional clip for the movie original soundtracks by Marvel Studio. 

The device, Sony’s first personal Walkman®, the TPS-L2, receives overwhelming responses online and according to Geek Media, “many die-hard fans have had the itch to purchase a similar Walkman in order to emulate the beloved character”.

2019 marks the 40th anniversary of Sony’s first portable cassette player, the TPS-L2. Revolutionizing the way consumers listened to music on the go, many were skeptical as the idea of a portable music player without a recording function was unheard of. Developed by modifying the Pressman (Sony’s voice recorder TCM-100), the TPS-L2 proved to be a huge success, proposing a new lifestyle which became popular around the world.

Sony’s next breakthrough was the introduction of the world’s first portable CD player, the D-50, in 1984. The CD player, equivalent to the size of four CD cases stacked on top of another, was instrumental in accelerating the popularity of the CD and was priced affordably. Further perfecting the craft, Sony introduced the world’s first MiniDisc Walkman, MZ-1, which featured recording, playback, a numeric keyboard, and anti-skip technology in 1992.

2013 saw the introduction of High-Resolution Audio, with Sony among one of the first companies to launch the technology with a line-up that encompasses the ZX1 Walkman. It allows high-resolution audio source playback that was developed by integrating knowledge and technology accumulated over the years.

In 2016, Sony announced the NW-WM1Z Walkman as part of the Signature series. Building upon a wealth of experience in digital amp technology, our engineers developed the NW-WM1Z with detailed acoustics and natural sound qualities, resulting in a unique and truly pleasurable listening experience.

Over the years, Sony’s Walkman has dramatically changed the way the world listens to music. The Walkman made music listening to personal experience, by providing people with the freedom to enjoy music regardless of place and time. Embracing the spirit of innovation and always looking towards the future, Sony has been the first in the industry to achieve many important milestones in audio engineering and continues in its pursuit to deliver sound experience ‘from the one you listen to, to the one you can feel’.


For more information, visit www.sony.com.ph, like facebook.com/SonyPhilippines, or follow twitter.com/SonyPHinc andInstagram.com/sonyPHInc.