HUAWEI FreeBuds SE 5 MAX Arrives in the Philippines with 80-Hour Battery Life and 52dB AI Noise Cancellation

HUAWEI has officially launched the HUAWEI FreeBuds SE 5 MAX in the Philippines, bringing powerful audio features, extended battery life, and intelligent noise cancellation to consumers at an affordable promotional price starting at PHP 1,999.

Designed for busy professionals, commuters, gamers, and music enthusiasts, the latest wireless earbuds combine up to 80 hours of total playback with 52dB Active Adaptive AI Noise Cancellation, offering a convenient audio experience for everyday use.

Up to 80 Hours of Battery Life

One of the standout features of the FreeBuds SE 5 MAX is its impressive battery performance. When paired with its charging case, users can enjoy up to 80 hours of total playback. The earbuds alone provide up to 10 hours of listening with ANC turned off and seven hours with noise cancellation enabled.

For users who are always on the move, its fast-charging capability offers another advantage. A quick 10-minute charge provides up to four hours of playback, making it easier to stay connected throughout the day without worrying about running out of power.

Intelligent Noise Cancellation for Everyday Environments

The earbuds feature up to 52dB Active Adaptive AI Noise Cancellation, designed to reduce unwanted background sounds in busy environments. Its Dynamic 3 Multi-Mode AI ANC automatically adjusts to different surroundings through Ultra, Medium, and Cozy modes.

Whether commuting on public transportation, working in a shared office, or relaxing at home, users can enjoy a more focused listening experience. Its six-microphone AI Call Noise Cancellation and Wind Noise Resistance also help improve voice clarity during calls, even in noisy outdoor environments.

Comfortable Design and Enhanced Audio

Weighing just 4.3 grams per earbud, the FreeBuds SE 5 MAX features an ergonomic design developed using extensive HUAWEI research. Its 10mm dynamic drivers, LDAC technology, and 4K-level Hi-Res audio support deliver detailed vocals and powerful bass.

Users can further personalize their listening experience through four preset equalizer profiles and a 10-band equalizer.

Additional features include Bluetooth 6.0, dual-device connectivity, an IP55 dust and water-splash resistance rating, and compatibility with Android, iOS, and Windows devices.

Availability and Pricing

Available in White, Black, and Blue, the HUAWEI FreeBuds SE 5 MAX is now offered at a promotional price starting at PHP 1,999, reduced from its original PHP 2,999 price.

Each purchase also includes a free one-year HUAWEI Loss Care service worth PHP 299, providing a one-time 50% discount on a replacement earbud.

Consumers can purchase the earbuds through the official HUAWEI Online Store, Shopee, Lazada, and TikTok Shop.

With its combination of extended battery life, intelligent noise cancellation, and everyday durability, the HUAWEI FreeBuds SE 5 MAX offers an accessible option for Filipinos looking for feature-packed wireless earbuds without spending too much.

Vivo Introduces New Headphones and Clip-On Earbuds in the Philippines

MANILA, Philippines – Vivo Philippines has expanded its audio accessory lineup with the introduction of two new wearable devices: the Vivo Headphones Studio and Vivo Buds Clip. Launched alongside the Vivo V80, the new products offer different listening experiences, combining advanced audio technology, comfort, and convenient connectivity.

Both devices carry Hi-Res Wireless Audio certification and feature acoustic tuning by the Vivo Golden Ears Acoustic Lab. They also support spatial audio and triple-device connectivity, allowing users to seamlessly switch between smartphones, computers, and tablets.

The Vivo Headphones Studio features 40mm dynamic drivers designed to deliver balanced audio with powerful bass, rich mids, and refined highs. Its adaptive active noise cancellation adjusts to surrounding environments, helping minimize distractions during work, study sessions, and commutes. Cinema-grade spatial audio further enhances the listening experience, while a 10-band equalizer allows users to customize sound settings.

Weighing just 238 grams, the over-ear headphones feature soft, skin-friendly ear cushions for extended comfort. They offer up to 75 hours of playback with noise cancellation disabled and 35 hours with it enabled. A quick 10-minute charge provides up to nine hours of listening time.

Meanwhile, the Vivo Buds Clip caters to users who prefer an open-ear listening experience. Inspired by mother-of-pearl, its distinctive pearlescent exterior features randomly generated patterns, making every pair unique. Each 5.2-gram earbud uses a memory titanium alloy frame designed for a lightweight and secure fit.

The earbuds feature 12mm drivers, spatial audio, AI-powered call noise cancellation, and bone-conduction voice pickup. Practical features include Drop Alert notifications, remote camera control, wear detection, Google Voice Assistant support, and an earphone-finding function. They also deliver up to 42 hours of battery life and support wireless charging.

According to Liu Lu, Brand Marketing Director of Vivo Philippines, the new products aim to provide consumers with more personalized and comfortable audio options for their everyday activities.

The Vivo Headphones Studio is available in Sunlit White and Dawn Purple for PHP 8,999, while the Vivo Buds Clip comes in Stardust Black and Moonlight White for PHP 7,299.

Vivo Philippines also introduced a 10,000mAh power bank with 33W fast charging, priced at PHP 1,699. Featuring a built-in USB-C cable and multiple safety protections, it provides convenient charging for compatible mobile devices.

All three products are available at Vivo physical stores nationwide and will soon be offered through the Vivo e-store and Vivo Store app.

For more information about Vivo's latest products, visit www.vivoglobal.ph.

Femme Gathers Young Filipinas at ‘Praktikal U’ for Talks on Practical Living With Shuvee Etrata

Taguig City, Philippines — Femme, a Filipino hygiene brand, brought together young Filipinas at the Market! Market! Activity Center in Taguig City on November 7 for Praktikal U, a campus-inspired gathering featuring discussions, interactive activities, and a special appearance by brand ambassador Shuvee Etrata.

Centered on Femme's idea that being practical means knowing what works best for you without compromising on comfort and confidence, Praktikal U expanded conversations about personal care to topics such as societal expectations, relationships, and the everyday decisions young women face. The campus theme provided a familiar setting for attendees to exchange experiences and perspectives on navigating young adulthood.

The event featured three PodClass sessions led by guest hosts called “Podfessors.” “The Price of Keeping Up” was led by Kevin Montillano and Sela Guia, “Life in Motion” by Aira Lopez and Dani Buenvenida, and “Things We Were Never Taught” by Eryka Lucas and Jy Marie. The discussions offered different perspectives on navigating societal expectations, building self-confidence, and making personal choices that reflect their needs and aspirations.

“We want young Filipinas to know that being praktikal doesn't mean compromising on themselves. It's about making choices that support their comfort and confidence,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of Sanitary Care Products Asia, Inc. (SCPA). “With Femme, we aim to make everyday care more approachable through feminine care essentials women can trust. Praktikal U is one way we bring that message beyond our products and create opportunities for young women to explore topics and experiences that matter to them.”

Complementing the PodClass sessions were interactive activities that brought the campus-inspired experience to life. Attendees took on the Femme Power Climb, a vertical climbing wall, and tried the Femme Snatch & Slay Human Claw Machine, a playful take on the arcade classic where participants could grab prizes. They also personalized pouches at the Femme Patch & Pouch station and posed for graduation-inspired photos at the Class of Femme booth.

“The gym was part of the campus experience we wanted to recreate. Through the activities, we wanted to show that young women can stay active and enjoy the things they love, even during their period,” shared Ramos Yeo. She also touched on feminine care options, including Femme’s menstrual pants, as part of the broader conversation on managing everyday activities during menstruation.

Shuvee Etrata, a TikTok creator and reality TV contestant who became a Femme ambassador in 2025, engaged attendees in a “Fresh or Pass” segment, sharing her personal takes on girlhood and beauty habits, followed by a Femme-themed matching game. She also met fans during a special meet-and-greet and helped announce the raffle winners.

“Growing up, you realize that there's always something new to learn about yourself and the things around you. I think being praktikal at madiskarte means knowing what works for you, being confident in your choices, and not being afraid to figure things out along the way,” Etrata said. “We all have different experiences, but there's something special about learning from each other.”

Beyond the one-day celebration, Femme Praktikal U reflected the brand's “Your Bes Femme” positioning, reinforcing its commitment to being a reliable and relatable companion to Filipinas through affordable, dependable feminine care essentials and initiatives that create spaces for conversation and shared experiences.

Through these efforts, Femme aims to make everyday care more approachable, accessible, and practical while supporting young women in making confident choices and navigating life's everyday challenges.

To learn more about Femme and its latest activities, visit its official social media channels on Facebook, Instagram, and TikTok.

Globe Reveals Game Changing Christmas Magic with Free AI Fiesta to Millions of Filipinos

Globe has been at the forefront of bringing digital innovation closer to Filipinos, from its early beginnings as the first digital network to pioneering mobile data adoption with Free Facebook. Globe then brought to life what then seemed impossible with customizable plans. This was followed by a series of connectivity firsts like 4G LTE, 5G, and today’s Southeast Asia's first Starlink satellite-to-mobile service. Now, the company is changing the game yet again by setting its sights on this millennium’s next technology leap: artificial intelligence (AI). This is the most powerful force shaping lives and businesses today since the dawn of the internet.

Globe proudly announces another game-changing offer, giving its millions of customers FREE access to the wonders of AI this Christmas.

All Globe mobile and broadband customers can work, play, and create using their free access to AI Fiesta. Any Globe customer can now use some of the world's most powerful AI tools to empower themselves and innovate seamlessly.

For Globe Circle and Globe Platinum customers, complimentary AI Fiesta access starts from November 15, 2026, to January 16, 2027.

For Globe Prepaid, Postpaid, Broadband, and TM customers, AI Fiesta is free from December 1 to 31, 2026. This gives more Filipinos the opportunity to discover the benefits of AI during the holiday season.

“Technology makes the greatest impact when people know how to use it for their inherent benefits and advantages,” said Carl Cruz, President and CEO of Globe. “We saw how greater internet access transformed the way Filipinos connect, learn, and innovate to pursue opportunities. We want to bring AI into the hands of all our customers, to give Filipinos a stronger tool for progress and development. AI is the future, and every Filipino should be on board so they can shape our collective future.”

Unveiled at the Holiday Edition of The Blueprint by Globe, the free AI Fiesta offer takes center stage in the company's Christmas campaign, Make Your Magic Happen. The platform brings together leading AI models such as Claude, Gemini, and ByteDance, alongside tools for creating images, videos, presentations, and websites.

AI Fiesta makes exploring artificial intelligence simpler by bringing different capabilities together in one platform. Its Super Fiesta feature automatically identifies a suitable AI model for each question, while its Consensus feature draws on responses from multiple models to give users a broader perspective. Instead of figuring out which AI tool to use, customers can focus on what they want to accomplish.

“AI should be accessible, easy to use, and meaningful to everyday life,” said Darius Delgado, Chief Commercial Officer at Globe. “By bringing powerful AI tools together and making them available for free, we want more Filipinos to discover what AI can do for them. This Christmas, we hope AI Fiesta helps customers spend less time on everyday tasks and more time creating special moments with the people who matter most.”

To learn more about Globe's holiday offerings, visit www.globe.com.ph.

DICT, DOST, DTI, and QC Join Forces for Philippine Startup Week 2026

Manila, Philippines — The Department of Information and Communications Technology (DICT), in collaboration with the Department of Science and Technology (DOST), the Department of Trade and Industry (DTI), and the Quezon City Local Government via StartupQC, officially opened Philippine Startup Week 2026 (PHSW26) today at the Quezon City M.I.C.E. Center.

Running until November 12, the four-day national conference brings together founders, investors, corporate executives, and policymakers under the theme “Beyond Borders: Filipino Startups Navigating Our Future” to showcase Filipino startup capabilities, encourage knowledge exchange, and expand opportunities for investments, partnerships, and access to regional and global markets.

As Chair of the Innovative Startup Act (ISA) Steering Committee for 2026–2028, DICT leads government efforts to strengthen the Philippine startup ecosystem through policy coordination, interagency collaboration, and partnerships with the private sector. Through PHSW 2026, DICT aims to connect startups with key ecosystem players and help them access the resources, expertise, and networks needed to develop and scale their ventures.

PHSW 2026 has also been accredited as an ASEAN side event in connection with the Philippines' ASEAN Chairship in 2026, placing Filipino startups within the broader Southeast Asian innovation landscape. This creates opportunities for local founders to connect with regional and international investors, technology leaders, entrepreneurs, and ecosystem enablers, giving homegrown innovations greater visibility in the regional startup community.

The partnership with the Quezon City Local Government, led by Mayor Ma. Josefina Tanya “Joy” Belmonte, through Startup QC, reinforces local government units’ role in building a dynamic and inclusive startup ecosystem. Through this collaboration, DICT, DTI, DOST, and Quezon City aim to strengthen the city’s role as an innovation and entrepreneurship hub while connecting local founders with wider industry and investment networks. This also highlights how national and local government initiatives can work together to make entrepreneurship support more accessible across communities.

At the Quezon City M.I.C.E. Center, PHSW 2026 will feature community-led and sector-focused activities organized by startup ecosystem partners and stakeholders, including specialized discussions, workshops, networking opportunities, and other programs that highlight the diversity and dynamism of the Philippine startup community.

Beyond the main venue, PHSW 2026 extends its reach through independently organized events led by startup ecosystem partners across the country. These satellite activities bring the conference’s discussions and initiatives closer to founders, innovators, and aspiring entrepreneurs outside Metro Manila, allowing them to participate in the broader national startup movement.

The participation of government agencies, industry partners, investors, academic institutions, and startup enablers reflects the shared commitment needed to build a competitive and inclusive startup ecosystem. Through their involvement in PHSW 2026, DICT, DTI, and DOST aim to help Filipino innovators turn ideas into viable ventures, develop solutions to emerging challenges, and gain access to the networks and support needed to bring their innovations to market.


As the Philippines continues to advance its digital economy, PHSW 2026 highlights the importance of sustained support for innovation and entrepreneurship. By bringing together key players across the startup landscape, the annual initiative helps create an environment where Filipino talent, homegrown technologies, and innovative solutions can gain wider recognition and find opportunities beyond the local market.