Globe GFiber Prepaid and GCash Power Maypajo Public Market, Bringing Digital & Financial Inclusion to Caloocan’s Heartbeat of Commerce

Globe AT HOME, in partnership with GCash, is transforming traditional palengkes into digital marketplaces, bringing connectivity and financial inclusion to the heart of the communities. Globe President and CEO Carl Cruz and Chief Commercial Officer Darius Delgado visited the Maypajo Public Market, home to almost 400 vendors that cater to over 96 thousand residents, in South Caloocan, to witness the activation of GFiber Prepaid WiFi. This marks the fourth palengke powered by Globe AT HOME’s GFiber Prepaid, and the first in Metro Manila, following successful rollouts in Lucena, Baliwag, and Valencia.

For many Filipinos, the palengke is more than a place to buy essential goods; it is the heartbeat of local commerce, sustaining livelihoods and nurturing families. Yet poor connectivity has long kept vendors and shoppers locked in cash‑heavy transactions, limiting access to financial tools and digital opportunities.

“At Globe, we believe that care for our customers means care for the communities and trade ecosystems they belong to. The palengke is more than an economic hub; it is the center of local commerce, where livelihoods are sustained, and families thrive. By bringing GFiber Prepaid in partnership with GCash into these spaces, we are empowering local vendors and small businesses to embrace digital tools that make transactions seamless, secure, and inclusive. This is how we demonstrate #AlagangGlobe: by giving every business owner, every suki, and every family the connectivity they need to grow, succeed, and feel supported to keep going, “ said Carl Cruz, President and CEO at Globe.

Globe AT HOME is shattering digital barriers at the Maypajo Public Market, bringing the power of a seamless free WiFi connection through GFiber Prepaid directly to the heart of the community. With eight GFiber Prepaid devices pumping speeds of up to 100Mbps, the marketplace has evolved into a consistent, dynamic, and reliable hub of opportunity.

This isn't just about the internet; it's about dignity and growth. Vendors who once struggled now hold the keys to their future with instant access to digital credit, insurance, and bookkeeping. Shoppers no longer worry about heavy pockets or exact change, moving through stalls with the simple, modern ease of "scan-to-pay."

“For too long, traditional markets have been left behind in the digital economy, limiting opportunities for vendors and customers alike. With Globe AT HOME’s GFiber Prepaid and GCash, we are transforming palengkes into digital marketplaces, opening doors to digital and financial inclusion, social commerce, and resilience for Filipino families. This is more than connectivity; it is the connection that empowers the Filipino. By modernizing the informal sector, we are building a stronger, more inclusive nation where every Filipino can participate fully in the digital future,” added Chief Commercial Officer Darius Delgado.

"Connectivity is what makes digital inclusion possible. When people are connected, they can access digital financial services that help them save, pay, and grow their livelihoods. It bridges the gap between everyday needs and essential financial tools, especially for underserved communities," GCash for Business General Manager Paul Albano added. For its part, GCash champions the power of connectivity by investing in initiatives that help expand internet access through Globe.

By fueling this reliable, consistent network, Globe GFiber Prepaid is doing more than modernizing stalls; it is empowering Filipino families to dream bigger through social commerce and online marketplaces. This is progress you can feel. This is the resilient future of Filipino trade.

“We are deeply thankful to Globe and GCash for choosing Maypajo Public Market as a partner in this initiative. By equipping our palengke with free and reliable GFiber Prepaid WiFi, makakalahok na ngayon ang aming vendors at mga suki sa digital economy nang walang kahirap-hirap. This opens opportunities para makareach ng mas maraming suppliers at customers, at tinitiyak na handa na ang Maypajo Public Market para sa [digital commerce] bilang bahagi ng growth ng ating lungsod,” expressed Aurora Ciego, City Administrator of Caloocan City Government.

Lisa, a long‑standing vendor at Maypajo, shared her excitement: “Bilang matagal nang tindera sa palengke, dahil sa Globe GFiber Prepaid, sobrang saya ko na finally may libre at mabilis na WiFi na kami dito. Sa GCash, mas madali na mag‑send at mag‑receive ng mga bayad, at dahil sa free WiFi, tuloy‑tuloy ang aking pag‑live‑selling na ‘di nauubos ’yung [data] ko. Malaking tipid ito na madadala ko pauwi para sa pamilya ko, lalo na ngayong panahon. Talagang pinalakas at mas binuhay pa ng Globe ang aming palengke.”

By turning traditional markets into digital marketplaces, Globe AT HOME and GCash are not only modernizing commerce but also empowering communities, fostering financial inclusion, and strengthening resilience for Filipino families as we keep going together.



To learn more about Globe AT HOME’s GFiber Prepaid, visit https://glbe.com.ph/GFP-PR.

PLDT Global Bets on TinBo and Vortex to Help Philippine Brands Win Overseas Filipinos

TinBo and Vortex PH are positioned as top‑of‑mind platforms for end‑to‑end overseas Filipino engagement—from marketplace distribution to targeted digital advertising

With millions of Filipinos living and working abroad, the overseas Filipino market has become an increasingly important growth area for Philippine businesses.

PLDT Global Corporation (PLDT Global) is making a clear pitch to the market: engaging overseas Filipinos requires platforms that are built for how they live, spend, and stay connected across borders.

The company is sharpening its position as the partner of choice for brands looking to turn overseas reach into real engagement by offering an integrated ecosystem that moves beyond one‑off campaigns. At the center of this strategy are Tindahan ni Bossing (TinBo) and Vortex, supported by the company’s digital ad management solutions—platforms designed to help brands connect with overseas Filipinos in ways that are relevant, scalable, and measurable.

“The overseas Filipino market is no longer niche. It is a powerful, high‑intent segment that Philippine businesses cannot afford to overlook,” said Albert V. Villa‑real, President and CEO of PLDT Global. “Through TinBo, Vortex, and our digital ad management solutions, we are giving brands a clear, scalable pathway to reach Filipinos wherever they are—from distribution and visibility to sustained engagement. This is about opening doors for Philippine enterprises to grow beyond borders, using platforms built specifically for the global Filipino community.”

TinBo, PLDT Global’s digital marketplace, enables brands to engage overseas Filipinos through essential goods, digital vouchers, and services that support families back home—turning everyday transactions into ongoing relationships rooted in trust and purpose.

Beyond commerce, TinBo enables digital identity through the Smart Virtual Number (SVN)—a cloud-based Philippine mobile number that enables Filipinos abroad access to communications, authentication, and financial services.

TinBo serves over half a million Filipinos in the Middle East, North America, Europe, and Asia.

Complementing this is Vortex, a digital distribution platform designed to help merchants scale efficiently. By enabling faster integration and multi‑channel deployment, Vortex helps businesses accelerate their go‑to‑market strategies and expand their reach across global Filipino audiences.

Tying these platforms together is PLDT Global’s digital ad management solution, which allows brands to run targeted, data‑driven campaigns that keep them visible and relevant to overseas Filipinos across regions.

TinBo and Vortex serve millions of Filipinos across the Middle East, North America, Europe, and Asia. Together, these platforms empower Philippine brands to unlock opportunities in the global overseas Filipino market — enabling them to compete, connect, and grow on the international stage.

To introduce its digital growth platforms to more Philippine businesses, PLDT Global is set to hold an exclusive networking event on May 21, 2026, at Monarch Manila - Makati, titled Sync City ‘26: Reaching Filipinos Worldwide. The event will bring together brands and merchants to explore new collaboration opportunities and unlock growth in the overseas Filipino market through TinBo and Vortex.

Designed as a strategic business initiative, the event will showcase how companies can leverage PLDT Global’s solutions to better reach, connect, and engage Filipinos around the world.

Interested businesses may visit https://www.pldtglobal.com/en/news-and-insights/Sync-City26-Partners-Event for more information.

Jollibee and Mobile Legends: Bang Bang Launch Exciting GameJoy Experience for Filipino Gamers

Filipino gamers and food lovers now have something exciting to look forward to as Jollibee and Mobile Legends: Bang Bang (MLBB) officially team up to bring a unique nationwide gaming and dining experience. The collaboration combines Jollibee’s well-loved meals with the thrilling world of MLBB, creating an enjoyable and rewarding adventure for fans across the Philippines.

Running from May 20 to August 19, the partnership introduces the all-new GameJoy Combos, specially designed for gamers who want to enjoy delicious meals while earning exclusive MLBB rewards. Priced at only ₱169, each GameJoy Combo comes packed with handheld meals, crispy fries, refreshing drinks, and the iconic Peach Mango Pie that many Filipinos love. However, the excitement does not stop with the food.

Every GameJoy Combo also includes collectible MLBB hero cards and a unique PIN code that unlocks mystery in-game rewards. These exclusive digital rewards add an extra layer of excitement for MLBB players, giving them more reasons to enjoy their favorite game while dining at Jollibee. Fans can collect different hero cards and discover surprises waiting for them inside the game.

The collaboration highlights the continuously growing gaming community in the Philippines. Mobile Legends: Bang Bang has become one of the country’s most popular mobile games, attracting millions of players from different age groups. By partnering with MLBB, Jollibee connects with the passion of Filipino gamers and creates memorable moments that combine entertainment, competition, and great food.

This campaign also reflects how gaming culture has become deeply integrated into everyday Filipino life. Many players enjoy bonding with friends and teammates over meals while discussing strategies, celebrating victories, or simply having fun. Jollibee’s GameJoy Combos aim to make these experiences even more enjoyable through exclusive collectibles and in-game bonuses.

Beyond the rewards and meals, the partnership showcases how brands can creatively engage communities through shared interests. Jollibee and MLBB successfully merge food and gaming into a single experience that appeals to both longtime fans and newcomers alike.

As the GameJoy promotion continues nationwide until August 19, Filipino gamers have plenty of time to grab their favorite combo meals, collect hero cards, and unlock exciting MLBB rewards. For fans of both Jollibee and Mobile Legends: Bang Bang, this collaboration offers the perfect combination of fun, flavor, and gaming excitement.

Globe Powers Content Creators With Free 1-Year Unli 5G for Vivo V70 FE Users

Globe is strengthening its commitment to digital-first Filipinos by partnering with vivo for the launch of the vivo V70 FE, bundling the device with a free Globe Prepaid SIM that comes with one year of unlimited 5G access.

Designed for the always-on lifestyle of Today’s creators and go-getters, the offer ensures customers can maximize the device’s performance with fast, reliable connectivity from the country’s widest 5G network.

With every purchase of the vivo V70 FE, customers will receive a free Globe Prepaid SIM with Unli 5G access for one year, enabling seamless content creation, streaming, and multitasking without interruption.

To get started, customers will receive a welcome freebie of UNLI 5G 50 (unlimited 5G plus 2GB data for two days). To continue enjoying the benefit, users simply need to load at least Php300 per month to receive a recurring UNLI 5G 50 freebie monthly for the next 12 months.

“Today’s generation of creators needs a network that can keep up with their pace, more than just having a powerful device,” said Givielle Florida, Head of Prepaid at Globe. “Through our partnership with vivo, we’re enabling customers to unlock the full potential of their devices with reliable 5G connectivity that supports their passion and productivity.”

The vivo V70 FE is built for Filipinos who demand professional-grade features at a more accessible price point, making it an ideal companion for students, young professionals, and digital entrepreneurs who are constantly creating and sharing content.

Built for everyday creators, the vivo V70 FE makes it easy to capture, edit, and share content on the go. Its 200MP OIS ultra-clear camera delivers rich detail, allowing users to crop, zoom, and create multiple posts from a single shot. From portraits and travel snaps, users can capture moments with greater depth and instantly enhance the mood of their shots using the 85mm Close-Up Portrait and AI Magic Weather. With a 7000mAh BlueVolt Battery and 90W FlashCharge, users can stay in the moment longer, creating and sharing throughout the day without worrying about running out of power.

By combining a high-performance smartphone with Globe Prepaid’s 5G network and value-packed offers, the partnership empowers users to stay connected, create without limits, and pursue their passions wherever they are. This aligns with Globe Prepaid's commitment to empowering you to make the most of your everyday life. With value-for-money promos that give extra data, seamless connections, and exciting rewards and experiences, you don’t have to think twice. You can just go for it.

Customers can now get the vivo V70 FE at authorized vivo stores nationwide. For more information, visit www.globe.com.ph.

PLDT, NCIP, and Tagbanua ICCs Strengthen Partnership for Palawan Resiliency Submarine Cable Project

PLDT Inc., together with the National Commission on Indigenous Peoples (NCIP) and three Tagbanua Indigenous Cultural Communities (ICCs) in Palawan, recently signed Memoranda of Agreement (MOA) supporting the implementation of the Palawan Resiliency Submarine Cable Project. The agreements mark another important step toward improving digital connectivity in the province while ensuring the protection of Indigenous Peoples’ rights and ancestral domains.

The MOAs were signed with the Tagbanua Central ICC in Napsan, Puerto Princesa; the Tagbanua Calamian ICC in Busuanga; and the Tagbanua Tandalunen ICC in Sibaltan, El Nido. The partnership demonstrates a shared commitment among PLDT, NCIP, and the Tagbanua communities to balance technological progress with cultural preservation and environmental responsibility.

The Palawan Resiliency Submarine Cable Project aims to strengthen and expand PLDT’s network infrastructure in the province by adding new submarine cable routes. These additional routes are expected to enhance the reliability and resiliency of telecommunications services in Palawan, particularly during natural disasters, service interruptions, or network outages. With improved connectivity, residents, businesses, tourism stakeholders, schools, and government agencies across Palawan can benefit from faster and more stable internet services.

As Palawan continues to grow as a major tourism and economic hub, resilient digital infrastructure has become increasingly important. Reliable internet access supports not only business operations and tourism activities but also education, healthcare, emergency response, and communication services for local communities.

A key highlight of the MOAs is the recognition and protection of Indigenous Peoples’ rights throughout the duration of the project. PLDT and its partners emphasized their commitment to adhering to cultural, social, and environmental safeguards while conducting project activities in areas connected to ancestral domains. This includes ongoing coordination and consultation with the Tagbanua ICCs to ensure that their traditions, heritage, and environmental concerns are respected.

The collaboration reflects the importance of inclusive development, where infrastructure projects are implemented through meaningful engagement with local communities. By working closely with Indigenous groups and government agencies, PLDT aims to deliver long-term connectivity improvements while promoting responsible and sustainable development practices.

The signing of the agreements also highlights how public and private sector partnerships can contribute to bridging the digital divide in geographically isolated areas such as Palawan. Through initiatives like the Palawan Resiliency Submarine Cable Project, PLDT continues to support the country’s growing demand for stronger and more dependable digital connectivity while fostering respect for local communities and cultural heritage.