HUAWEI MatePad Pro Max Redefines Mobile Productivity and Creativity in the Philippines

Manila, Philippines — HUAWEI, the Philippines’ no. 1 tablet brand, is raising the bar for mobile productivity and creative work with the launch of the HUAWEI MatePad Pro Max. Designed for Filipino creators, professionals, students, and multitaskers, the flagship tablet combines PC-level performance, an immersive display, AI-powered tools, and ultra-portable design in one premium device.

At just 4.7 mm thin and 499 g light, the HUAWEI MatePad Pro Max is built around HUAWEI Cloud Falcon Architecture and a full-metal unibody. Its design improves bending resistance by 60% and has earned the TÜV Rheinland Ultra-Thin Bending Resistance Certification. A 10,400 mAh battery provides up to 14.5 hours of video playback, while 40 W reverse SuperCharge and Live Multitask support help users stay productive throughout the day.

The tablet delivers a 4-in-1 PC-like experience for work, entertainment, study, and creative projects. Upgraded PC-Level WPS Office and the new WPS AI suite can help users refine text, suggest topics, extract key points, and create presentations. Real-time multi-device collaboration also allows teams to edit and synchronize files efficiently. Its 439 g HUAWEI Glide Keyboard folds into a laptop-like setup, while its hidden stylus slot stores and charges the pen for added everyday convenience.

For creators, the 13.2-inch 3K flexible OLED display offers a 144 Hz refresh rate, up to 1,600 nits peak brightness, and a 94% screen-to-body ratio. The PaperMatte Edition adds a nano-level etched surface designed to improve clarity while reducing visual distractions. The tablet also features a 50 MP True-to-Color rear camera, GoPaint tools, and HUAWEI M-Pencil Pro integration for more natural digital artwork.

AI-powered features extend to HUAWEI Notes and Gallery. Users can convert handwriting into polished text, solve math equations, select preferred facial expressions in group photos, and remove unwanted objects from images.

The HUAWEI MatePad Pro Max is now available for pre-order until August 19, 2026, at PHP 96,999 for the Wi-Fi-only 12GB+512GB Blue PaperMatte Edition. Customers can receive up to PHP 39,595 worth of premium freebies, including the HUAWEI Glide Keyboard, HUAWEI M-Pencil Pro, Bluetooth Mouse, WPS Office, WPS AI membership, and an extended warranty.

With flexible installment options of up to 24 months at 0% interest through participating credit cards, the HUAWEI MatePad Pro Max offers a powerful new way to work, create, and collaborate on the go.

Globe Invests in Data Centers as the New Foundation of the Digital Economy

Most people never see a data center, but rely on one every day. Every online transaction, bank transfer, video conversation, cloud application, and AI-powered service relies on infrastructure that securely stores, processes, and handles huge volumes of digital information. As more aspects of our lives rely on online use, data centers have quietly become a critical infrastructure for any country to run.

Research and Markets places the Philippine data center market value at about US$633 million in 2024 and forecasts it would triple to US$1.97 billion by 2030, expanding at more than 20% annually. As the Philippines has one of the most digitally engaged populations in the world with around 97.5 million internet users, the demand for cloud services, streaming, gaming, enterprise applications, and AI continues to grow exponentially.

Data centers have become essential to the digital economy as roads are to transportation or power plants to electricity. The aim is to build more to fulfill real needs. However, building more also requires building responsibly.

This need drives Globe’s strategic investment in ST Telemedia Global Data Centres (Philippines). For Globe, building data centers supports its business imperatives in the same way it builds submarine cable systems. Altogether they form part of essential digital infrastructures for the country's growing digital economy while embedding resilience and responsible operations in the way facilities are designed and managed.

"Digital infrastructure works hand in hand with today's advanced technologies," said Carl Cruz, President and CEO of Globe. "It enables businesses to operate, governments to deliver services, and people to stay connected. As demand continues to grow, it's equally important that we build this infrastructure responsibly so it creates lasting value for businesses, communities, and the country."

With STT GDC Philippines, customers depend on data centers to keep essential digital services running round the clock. Along with computing requirements, investments are also made for resilient power systems, robust security, and business continuity.

"Customers today expect more than capacity," said Carlo Malana, President and CEO of STT GDC Philippines. "They want infrastructure that is reliable, energy efficient, resilient, and designed to support their long-term growth. Those considerations influence every decision we make, from how we design our facilities to how we operate them every day."

Responsible operations are not just about energy. STT GDC Philippines has installed a closed-loop cooling system at its Fairview campus, which enables the campus to recycle water within the campus, lessening its need for municipal water, as well as sustaining ever more demanding computing workloads. Wherever possible, the construction used recycled steel and other lower carbon materials to lessen the environmental footprint of the project.

The impact goes beyond the data center itself. STT GDC Philippines continues to create high-value engineering and technical employment and support local economic activity with its increasing operations. The company works together with the people around it through education projects, livelihood programs, and shared public spaces, showing its commitment to grow along with the communities where it operates.

As demand for cloud services, digital platforms, and emerging technologies continues to grow, Globe sees data centers playing a greater role in the country’s digital future. Cruz said, "We make sure that we create infrastructure that is resilient, responsible, and ready to support the Philippines for many years to come."

Former Icelandic Minister Áslaug Arna Sigurbjörnsdóttir Joins Fenris Creations to Lead New AI Partnerships

REYKJAVÍK, Iceland – Áslaug Arna Sigurbjörnsdóttir, Iceland’s former Minister of Justice and former Minister of Higher Education, Science and Innovation, has joined Fenris Creations, formerly CCP Games, as Senior Director, AI Partnerships. In the role, she will lead the company's work with AI laboratories, universities, policymakers, and strategic partners on a new research initiative involving EVE Frontier.

Fenris Creations has spent the last several months developing the initiative to test a bold hypothesis: that persistent virtual worlds like EVE Frontier, underpinned by real social and economic systems, can offer a live proving ground for advanced AI before it becomes a greater part of our everyday lives.

Rather than relying solely on short-lived simulations that end and reset, the aim is to create a place where autonomous agents can be observed in a real, open and evolving economy, alongside real people, with real consequences, within the kind of dynamic system the company's games are uniquely able to provide.

The EVE Universe is particularly well-suited to this work. For more than two decades, it has developed as a living virtual economy, encompassing trade, production chains, currencies, commodity markets, alliances, conflict, cooperation, betrayal and loss, shaped by hundreds of thousands of real participants and all the unpredictable behavior that comes with them. Unlike chess or Go, the world has no end state: mistakes stay made, debts stay owed, relationships persist, and reputation follows you. That makes it one of the very few places where the behavior of autonomous systems can be studied under conditions that resemble a real society and a real economy, with all the irrational, emotional, and unpredictable reactions that real people bring with them.

In EVE Frontier, the new chapter of the EVE universe, autonomous AI systems will be studied within EVE Frontier’s live, open-ended world as they set goals, respond to change, and make coherent sequences of decisions over extended periods. This enables researchers to better assess model behavior in genuinely complex environments and inform the responsible development of future AI systems.

If the initiative succeeds, it opens an entirely new role for Fenris Creations and EVE Frontier, potentially making important contributions to research on intelligent agents, complex systems, and AI alignment.

What makes the work possible is the scale and longevity of what already exists. Fenris brings its experience in creating and operating a persistent virtual world, together with the engineering, design, and community expertise required to explore how autonomous AI behaves in a live, player-driven setting. Few virtual environments offer the same combination of persistence, complexity, and sustained human participation.

“Every major advance in AI has required a new proving ground. We believe persistent virtual worlds are the next frontier. EVE Frontier gives us something that doesn’t exist anywhere else: a living economy where intelligent agents can learn, cooperate, compete and make mistakes that have lasting consequences. We’re incredibly excited to welcome Áslaug to Fenris to help build the global partnerships needed to turn that vision into reality.” - Hilmar Veigar Pétursson, CEO

“Having seen firsthand how policy is developed and implemented, I am excited to bring my political experience to this new role. There is no greater opportunity to help shape the future of AI innovation than being part of a testing ground that empowers our partners to make meaningful inroads with regulators, helping ensure safe, practical and reliable AI standards. I look forward to helping Fenris take this work forward responsibly.” - Áslaug Arna Sigurbjörnsdóttir, Senior Director, AI Partnerships

Earlier this year, Fenris Creations announced a research partnership with Google DeepMind focused on exploring intelligence in complex, dynamic systems. That collaboration is already active, with teams from both organizations completing a two-day workshop this week to exchange ideas and identify practical areas for further work. The sessions reflected a strong alignment in approach and a shared interest in how persistent virtual worlds can support meaningful research and new forms of interactive experience. Áslaug’s appointment will broaden this work by helping Fenris Creations build relationships across the wider AI research, academic, policy and strategic landscape, bringing new institutions, perspectives and opportunities into the initiative as it develops internationally.

Shopee Backs DTI-led ASEAN Online Sale Day, Spotlights Filipino Brands Across the Region

MANILA, Philippines  – In partnership with the Department of Trade and Industry (DTI), Shopee Philippines joins the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, featuring over 50 local brands. Carrying the theme “A Click to Prosperity”, the annual ASEAN initiative brings together countries of Southeast Asia and leading e-commerce platforms to create more opportunities for micro, small, and medium enterprises (MSMEs) and reinforce digital commerce as a key driver of economic integration in the region.

Shopee is launching a dedicated AOSD collection featuring a diverse range of categories to showcase the quality and diversity of Filipino products, including consumer electronics such as Hanabishi, lifestyle and home brands like Bash Manila, consumer goods from Del Monte, Unilove, and Issy, and fashion favorites like Bench.

For a limited period only, shoppers can enjoy exclusive AOSD vouchers on top of other discounts to encourage discovery and purchases from local businesses, transforming the campaign into meaningful support for homegrown enterprises.

"Now in our 4th year of participation, the ASEAN Online Sale Day shows how regional cooperation can create meaningful opportunities at the local level," said Vincent Lee, Head of Shopee Philippines. “We hope to help local businesses reach more customers by giving their brands greater visibility and making it easier for shoppers to discover and support them."

This engagement forms part of Shopee’s support for the Philippines’ ASEAN chairmanship this year. The e-commerce platform also supported the DTI’s ASEAN Connectivity Event, where Shopee talked about the Shopee International Platform (SIP) amid government and industry stakeholders’ discussions about regional digital cooperation and cross-border commerce. The company is also set to participate in another ASEAN-related engagement in September as discussions on strengthening the region's digital economy continue.

The ASEAN Online Sale Day brings together leading e-commerce platforms across Southeast Asia to promote cross-border commerce through online promotions, capacity-building activities, and stronger collaboration among businesses and stakeholders. By participating, Shopee reinforces its support for initiatives that expand market access for local sellers while contributing to ASEAN's vision of a more connected, inclusive, and digitally empowered economy.

"Our participation goes beyond supporting a regional campaign," Lee added. "Supporting initiatives like AOSD reflects our long-term commitment to creating more tangible opportunities for local MSMEs to grow, gain visibility, and connect with more customers."

Capture and Share Your Vision with the 5G-Powered “King of Imaging” HUAWEI Pura 90s Series, Now Available for Pre-Order

Manila, Philippines — HUAWEI has once again raised the bar for flagship smartphones with the new “King of Imaging,” the HUAWEI Pura 90s Series, available starting at PHP 54,999 and now open for pre-order in the Philippines.

Bringing together trendsetting aesthetics, next-generation imaging, reliable 5G connectivity, and advanced AI-powered features, the HUAWEI Pura 90s Series ushers in a new era of intelligent mobile experiences.

King of Imaging Brings Your Vision to Focus

The HUAWEI Pura Series is renowned for seamlessly blending groundbreaking imaging innovation with fashion-forward design, empowering users to capture life’s beauty while expressing their individuality through a device that is as remarkable as the moments it preserves. Reinforcing its position as the “King of Imaging,” the HUAWEI Pura 90s Series introduces a new range of imaging innovation to take the mobile photography experience to greater heights, enabling users to preserve their best moments exactly how they experienced them.

Built to be an absolute Zoom Beast, the HUAWEI Pura 90s Series lets users capture extraordinary detail from near or far. The HUAWEI Pura 90s Pro Max redefines flagship smartphone imaging with its industry-leading 200MP Ultra Large Sensor Telephoto Camera with a 1/1.28-inch sensor and the first-ever 200MP RYYB Sensor. The advanced Telephoto Camera system enables users to capture details with stunning clarity, bringing distant subjects into sharp focus with exceptional clarity. Its powerful Telephoto Zoom brings users closer to every unforgettable moment, whether it’s a live performance of their favorite artists, elusive wildlife in their natural habitat, or intricate, microscopic details. Combined with the industry-leading image stabilization of CIPA 7.0, the HUAWEI Pura 90s Pro Max keeps handheld zoom shots sharp and steady, ensuring every distant scene is preserved with impressive clarity.

Even in complex lighting conditions, the HUAWEI Pura 90s Pro Max captures brilliant highlights without overexposure, and reveals rich detail in darker shadows. Its 50MP Ultra Lighting HDR Camera, powered by a 3-in-1 Ultra Lighting Prism and an industry-leading dynamic range of up to 16 EV, captures more light information than ever before to render brighter highlights and deeper, more detailed shadows. This results in naturally balanced, richly textured photos that faithfully recreate the atmosphere of every moment no matter the lighting contrast.

Colour precision is key to rendering true-to-life photos that are true to what you see. The HUAWEI Pura 90s Series introduces the 2nd Gen True-to-Colour Camera, which renders a wider breadth of colour range with improved accuracy and expanded colour gamut processing. When shooting vivid landscapes to everyday portraits, the imaging system delivers naturally balanced, lifelike colours with exceptional precision to ensure every photo reflects the scene just as users see it.

Boundless Possibilities for Creativity, Powered by AI

Beyond its advanced camera hardware, the HUAWEI Pura 90s Series unlocks limitless creative potential for mobile imaging through the power of AI. By intelligently assisting with composition and image enhancement, the series empowers users to turn everyday moments into compelling visual stories.

The upgraded AI Composition feature assists users by quickly identifying photo subjects and providing intelligent framing references. It analyzes scenes in real time and offers on-screen composition suggestions and visual guides according to professional photography principles, helping users adjust their position and find the optimal angle for taking photos. This allows users to take professional-looking photos of landscapes, portraits, food, or architecture.

Making photos look perfect is just as effortless with AI-powered editing tools on the HUAWEI Pura 90s Series. Among these, the AI De-Glare feature easily eliminates distracting glass reflections, window glare, and screen interference from captured images. With a single tap, it removes these visual obstacles and restores the underlying details of every photo. The AI Move tool makes the mundane look magical. It allows users to isolate, move, resize, or duplicate subjects or objects within a photo. When an object is relocated, it instantly “heals” the vacant space and keeps it looking seamless. It also allows users to paste isolated objects onto completely different photos, with AI aligning the lighting, the shadow, and the edges of the object to the new background.

Evocative, Rhythm of Colour Design That Suits Your Style

Staying true to its legacy of combining powerful imaging with fashion-forward design, the HUAWEI Pura 90s Series introduces the Rhythm of Colour, a new design philosophy inspired by the fluid interplay of light, form, and movement. Featuring sleek flat-edged lines and richly layered colour palettes, the lineup carries refined elegance with vacation-inspired vibrance. Leading the series, the HUAWEI Pura 90s Pro Max debuts the industry-first Dual-Tone Gradient Mid-Frame in Orange Ocean, inspired by sunlight shimmering in coastal waters during golden hour, alongside Blazing Purple that reflects the transition from dusk to night. These expressive hues are meticulously crafted to create smooth, gradient transitions that give off exceptional visual depth and a premium, sophisticated finish. The Blush Gold and Graphite Black finishes are just as evocative and elegant as they are timeless.

Meanwhile, the HUAWEI Pura 90s Pro comes in vibrant, beverage-inspired tones reminiscent of a lighter, more playful rhythm of holiday living. In Orange Soda, the device bears a crisp citrus shade that captures the sparkling rhythm of sunlit moments, while Guava Soda has a lively pink tone balancing brightness and softness. The HUAWEI Pura 90s Pro also looks effortlessly elegant in Coconut White and Mulberry Black.

Reliable Connection and Intuitive Experience to Put You One Step Ahead

As HUAWEI’s latest flagship lineup, the HUAWEI Pura 90s Series is engineered to set new standards for smartphone performance in the industry. Powered by 5G, the series delivers consistently smooth and reliable connections with smoother signal recovery, stronger performance in weak-coverage areas, and faster upload and download speeds. This keeps users connected wherever life takes them.

The series’ enhanced Celia AI brings smarter, more personalized assistance to simplify daily tasks. From checking the weather and setting general reminders to drafting messages, making calls, and checking the weather, Celia AI makes everyday interactions more convenient and efficient. The intelligent assistant also comes in handy during travel as it allows users to hail rides through voice command, so they can get to their next destination quickly and more conveniently.

Transferring files is just as effortless with the HUAWEI Pura 90s Series, which now supports cross-OS sharing with iOS devices. Whether transferring photos, work documents, or videos, users can easily share files quickly across device ecosystems without interrupting their workflow.

Powerful Performance and Durable Design You Can Count On

The HUAWEI Pura 90s Series’ flagship performance is powered by a 6,000mAh large-capacity battery, which supports all-day use. The HUAWEI Pura 90s Pro Max supports 100W HUAWEI SuperCharge, which can recharge the battery back to 85% in just 30 minutes, and 80W Wireless HUAWEI SuperCharge. Meanwhile, the HUAWEI Pura 90s Pro supports 66W Wired HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge for ultra-fast, convenient charging whenever, wherever.

The HUAWEI Pura 90s Series pairs its massive battery with an ultra-durable build. The HUAWEI Pura 90s Pro Max adopts a new Anti-Reflection and Scratch-Resistant Kunlun Glass, engineered with nano-level precision technology to reduce glare, resist scratches and fingerprints, and keep the display clear even under bright sunlight. It also offers enhanced drop resistance, giving users confidence for everyday use.

To further enhance the everyday smartphone experience, the HUAWEI Pura 90s Series gives users access to the apps they rely on daily through the HUAWEI AppGallery. From productivity tools like Google Workspace and digital banking apps like BDO, BPI, and GCash, to ride-hailing apps like Grab or Angkas and social media platforms like Facebook, YouTube, and Instagram, the HUAWEI Pura 90s Series ensures the services users need to keep their daily routines going are always within reach.

Bring Your Best Moments to Life with the HUAWEI Pura 90s Series

Discover a whole new smartphone experience with the "King of Imaging," the HUAWEI Pura 90s Series, now available for pre-order online and at HUAWEI Experience Stores nationwide. The HUAWEI Pura 90s Pro Max 512GB retails for PHP 79,999. Meanwhile, the HUAWEI Pura 90s Pro is available in 256GB at PHP 54,999 and 512GB at PHP 64,999.

Pre-order the HUAWEI Pura 90s Series from August 7 to August 19 to enjoy up to PHP 5,000 off via selected bank credit or debit cards, along with exclusive freebies including a HUAWEI WATCH FIT 4 (worth PHP 3,999), a HUAWEI Pura exclusive gift box (worth PHP 3,999), and premium services (worth up to PHP 6,499).

Starting 8:00PM on August 7 until 12:00PM on August 20, you can avail vouchers worth PHP 4,000 exclusively through the HUAWEI Online Store. Vouchers worth PHP 2,000 will be available from August 7 on Shopee, Lazada, and TikTok. Vouchers are limited, so get yours fast.

Capture your best moments and show the world your vision by joining the HUAWEI XMAGE Awards 2026. Interested participants may submit their entries through the official HUAWEI XMAGE Awards website: https://consumer.huawei.com/en/campaign/xmage/ for a chance to win the Grand Prize worth USD 10,000. Submissions are open until August 16, 2026.

To learn more, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).