Wednesday, July 24, 2024

Eastern Communications Bridges Digital Divide in Bohol, Supporting Local Businesses and Smart City Initiatives

TAGBILARAN, Bohol, 24 July 2024—Eastern Communications, the Philippines' pioneering telecommunications company, and ICT solutions provider, furthers its goal of digital inclusivity and expands in Bohol, bringing advanced connectivity and ICT solutions to Tagbilaran City and branching out to other areas on the island shortly. The telco officially announced its services through its "Via Eastern” launch event, unveiling its offerings designed to empower local businesses and fuel the province's digital transformation journey.

"Eastern Communications is expanding its reach to make its services more accessible across the Philippines," said Mike CastaƱeda, Vice President and Head of Sales at Eastern Communications. "We see Tagbilaran City as a strategic area for growth in the Visayas region, embracing digitization initiatives like cashless transactions and the development of the new Bohol Business Park, which is projected to generate 3,000 jobs."

Eastern's commitment to Bohol extends beyond the telco’s infrastructure and products. The "Via Eastern" launch event, held on July 23, 2024, at the MetroCentre Hotel, served as a platform for local businesses to gain valuable insights on digital transformation. Representatives from the Bohol local government, industry experts, and guest speakers shared their knowledge and guided attendees on leveraging Eastern's solutions to optimize operations and drive growth.

Powering businesses of all sizes

Eastern Communications focuses on bridging the digital gap and empowering local businesses through its innovative ICT solutions. The expansion will provide micro, small, and medium enterprises (MSMEs) as well as large enterprises in the area with access to Eastern's fast and reliable connectivity services, such as Eastern Fiber 1 and Internet Direct Service (IDS).

Eastern Fiber 1 offers a shared, high-speed fiber service that ensures optimal performance during peak office hours, making it an ideal choice for emerging businesses seeking affordable yet reliable internet. For enterprises requiring greater connectivity, IDS provides dedicated bandwidth speeds of up to 10Gbps, ensuring uninterrupted, round-the-clock operations.

"Reliable connectivity partnered with ICT solutions are crucial for businesses to thrive and provide the best services to their stakeholders," said Jed Estanislao, Assistant Vice President and Head of Marketing and Customer Excellence at Eastern Communications. "Our full suite of internet and ICT solutions can be packaged to meet the unique requirements of each type of business, ensuring dependable and customized tech services for Boholanos."

Eastern Communications’ ICT solutions include Network Solutions, Cybersecurity Solutions, Cloud and Data Center Solutions, and Business Applications. These digital tools are essential for local enterprises to confidently expand and lead their businesses to success.

Partnering for a smart and connected city

Eastern Communications’ expansion aligns with Tagbilaran City's vision of becoming a premier destination for IT-BPO companies and tourism. The telco recognizes the city's immense economic potential, particularly with the thriving IT-BPO sector and the resurgence of tourism exceeding its 2023 target of 900,000 arrivals.

Tagbilaran City Mayor Jane Censoria Cajes-Yap expressed her enthusiasm for Eastern Communications' entry into the market, saying, “Tagbilaran City welcomes new businesses with open arms and extends sincere gratitude to all existing businesses and investors for their enduring support over the years. The prestigious recognition as the Most Business-Friendly City for three consecutive years showcases Tagbilaran as an ideal environment where businesses not only survive but flourish. This acknowledgment underscores the city's commitment to facilitating a conducive atmosphere for economic growth, benefitting both Tagbilaranons and Boholanos by fostering an environment of prosperity and progress.”

Eastern Communications’ arrival at Bohol follows its nationwide expansion through the joint Philippine Domestic Submarine Cable Network (PDSCN) project, the longest undersea fiber optic cable network in the Philippines, spanning 2,500 kilometers. This strategic infrastructure investment ensures Bohol's high bandwidth and low latency connectivity, solidifying the province's position as a prime destination for business and leisure.

"We are proud to say that we are also present in 30 of the 38 Next Wave Cities and Digital Cities identified by the Department of Information and Communications Technology (DICT) and IT and Business Process Association of the Philippines (IBPAP) — a list that includes Tagbilaran City," said CastaƱeda.

As Bohol continues to embrace digitalization, Eastern Communications stands ready to support its journey toward a prosperous and connected future.

To learn more about Eastern Communications’ products and services, contact 0919-081-7788, 0917-300-7788, or visit

Bossjob Joins NVIDIA Inception Program to Enhance AI Capabilities for Online Job-Hunting

July 2024, Philippines – Online job-hunting is set to get an upgrade with Bossjob's cutting-edge AI advancements.

Bossjob, the chat-first career platform revolutionizing professional hiring in Southeast Asia (SEA), is set to bolster its Artificial Intelligence (AI) capabilities to further revolutionize online recruitment following its admission to the prestigious NVIDIA Inception Program.

NVIDIA Inception is designed to accelerate the growth of startups by providing them with technical tools, the latest resources, and opportunities to connect with venture capitalists and investors. The program boasts a network of over 19,000 technology startups worldwide.

Under the program, Bossjob is advancing its plans by developing an in-house recommendation model using various Machine Learning (ML) tools with the help of NVIDIA’s advanced technologies. With NVIDIA’s cutting-edge GPUs, Bossjob will achieve faster, more robust, and cost-effective scaling across additional job markets.

Bossjob co-founder and Chief Operating Officer Quak Kiat How sees admission to the program as a recognition of the company’s innovative approach and commitment to leveraging AI-driven recruitment solutions.

“Bossjob’s participation in the NVIDIA Inception Program reflects our commitment to revolutionizing the job-matching process through AI innovation. In the era of Machine Learning and Large Language Models, Bossjob is privileged to build its own model on the shoulders of NVIDIA, constructing a new-generation talent matching engine. The H100 provides substantial support, and after two beta version tests, it will soon be deployed in Bossjob’s production environment,” Quak said.

Bossjob is dedicated to enhancing the online job-hunting experience by addressing the limitations of its current recommendation system. The existing system, which relies on Amazon Personalize, doesn't generate job recommendations on real-time data, causing delays for new employers and job seekers.

To overcome these challenges, Bossjob is developing a custom machine-learning framework that provides immediate AI-driven job recommendations. This will ensure faster and more accurate job matches, improving the experience for users.

By creating its own recommendation model, Bossjob will be able to tailor the system to better meet users' needs and quickly adapt to new job markets. With NVIDIA’s advanced H100 servers, Bossjob is poised to deliver top-tier, efficient job-matching services, resulting in a more streamlined and effective job-hunting process.

Since entering the Philippine market in 2018, Bossjob has been at the forefront of using Artificial Intelligence (AI) and cutting-edge technologies to redefine professional hiring. The platform introduced an innovative mobile, direct chat, and AI-matching model that connects highly suitable candidates with employers and matches job seekers with relevant opportunities. As a result, over 80% of job seekers initiated chats with employers upon joining the platform, and employers responded at an impressive average rate of 70%. These interactions have led to a successful matching rate of approximately 50%.

Early this year, Bossjob introduced new features that connect users to global and remote job opportunities aimed at bridging SEA talents with careers worldwide, emphasizing flexibility in work arrangements.

Currently serving over 3 million active users in the Philippines and other Asian markets, including Japan, Singapore, Hong Kong, and Indonesia, Bossjob aims to reach over 30 million users in SEA by 2026. As part of its global expansion efforts, it has started offering free services this year.

For more information about Bossjob’s participation in the NVIDIA Inception Program and to explore your next career opportunity, visit the Bossjob website at

Honor of Kings Takes the World By Storm; Immense Growth in PH

Tencent's consistent #1 Honor of Kings in China takes the world by storm as it secured the #2 spot for top games by worldwide downloads growth. Launched in China in 2015, the game has held the #1 position on China’s iOS App Store revenue rankings for the past seven years—an impressive feat given the exclusion of Play Store rankings.

Its first overseas launch was in Brazil in March 2023. On June 20, 2024, the game claimed the #1 download spot including the Philippines. In celebration of the global release, players had a free trial run of the 85 initial heroes and the new hero Sun Ce within the first month, which can be obtained by participating in active events, allowing players to find heroes that best fit their style. Players participating in specific game activities will also have the chance to unlock up to 28 heroes and 21 hero skins for free.

Groundbreaking updates and collaborations are expected from Honor of Kings as millions of players join its servers, starting from localized community events and in-game items. Honor of Kings will have its first offsite booth activation at the Philippine Game Development Expo and upcoming collaborations with local hobby and games establishment SideQuest Cafe. An exciting partnership between leisure and travel chain Hotel 101 is in the works also as the game teases the enablement of a new game feature.

More exciting things can be expected as the game continues to evolve and expand in the Philippines.

PLDT, Smart Reaffirm Commitment to Data Privacy and Protection

PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) further strengthened their commitment to data privacy and protection of customers’ personal information, in a recent guesting of National Privacy Commission (NPC) Commissioner and Chairman Atty. John Henry D. Naga in an internally produced podcast by the telcos’ Data Privacy Office.

The podcast, entitled ‘Privacy Over Coffee’, is part of a workforce education program that ensures PLDT and Smart employees across all departments nationwide learn about data privacy and protection, through a fun and easily accessible platform in the workplace.

“This is aligned with our goal of implementing the best global practices when it comes to protecting our customers’ data privacy. We have been working closely with the NPC in taking the lead to do what is right by our customers, and in mobilizing our entire organization to put a premium on upholding data privacy in the way we design our systems, processes, products, and services,” said Leah Besa-Jimenez, Chief Data Privacy Officer at PLDT and Smart.

Visiting the Smart headquarters in Makati City, NPC Commissioner Naga joined ‘Privacy Over Coffee’ to talk about PLDT and Smart’s latest initiatives to ensure data privacy across the organization, including the rolling out of the NPC Seal of Registration, on-the-spot compliance checks, and other pieces of training to ensure employees and staff are aware of data protection in stores and other parts of the company that collect personal information from customers.

Sharing his experience anonymously visiting a Smart Store in Taguig, Naga commended Smart for the Seal of Registration he had found displayed in the area and the knowledgeable staff.

“There are instances when you see the privacy seal in an establishment, but the staff do not know what it means. I commend companies that train their staff on how to properly handle data under the rules set by the law,” he added.

PLDT and Smart’s Data Privacy Office also shared it has initiated a hybrid approach to data protection, empowering and enabling business leaders with knowledge on data privacy, ensuring that protecting customers’ data is a shared responsibility of stakeholders -- which NPC Commissioner Naga also recognized as a good approach.

“I am happy with Smart's compliance, especially when collecting and processing consumer data as required by law. However, we will continue to monitor how they sustain their adherence to the best privacy practices. We are also grateful for their support of NPC activities and plans,” Commissioner Naga said.

Earlier this year, PLDT and Smart reaffirmed their commitment to data protection by complying with all the requirements for the NPC Seal of Registration. On the front, PLDT and Smart continue to care for the privacy and security of their communities by implementing initiatives such as SIM registration via QR codes and cybersecurity talks to educate customers. All employees, including store frontliners, also consistently undergo mandatory data privacy refresher courses that require 100% compliance at all levels across the organization.

Tuesday, July 23, 2024

PUBG Mobile and Lamborghini Reunite to Unleash High-Speed Action on the Battlegrounds

 MANILA – July 2024 – PUBG MOBILE, one of the world’s most popular mobile games, is thrilled to announce its renewed partnership with Automobili Lamborghini, the iconic Italian sports car manufacturer renowned for its luxurious and high-performance vehicles.

Starting July 19 until September 9th, PUBG MOBILE players will have the opportunity to experience the return of four iconic Lamborghini models: the Aventador SVJ, Estoque, Urus, and Centenario, alongside the introduction of a one-of-a-kind model, the Lamborghini INVENCIBLE. Available in two stunning colorways, Rosso Efesto, and Nebula Drift, this limited-edition model is poised to offer an unmatched driving experience, allowing players to dominate the battlefields with finesse. 

In the upcoming collaboration, players will discover a diverse range of Automobili Lamborghini vehicles ready to zoom into the battlegrounds, each featuring different striking colorways. From the iconic Lamborghini Aventador SVJ available in Verde Alceo or Blue to the sleek Galassia and Carbon Fiber editions of the Lamborghini Centenario. The Lamborghini Estoque comes in Metal Grey or Oro colors, while the versatile Lamborghini URUS offers a choice between a Giallo Inti option and a Perla finish.

Both the returning and new Automobili Lamborghini models will be available as a range of in-game vehicles. Players can choose their favorite model to elevate their in-game experience, with each vehicle reflecting the distinct prestige and power of Lamborghini. 

Throughout the collaboration period, players can also unlock a variety of exciting rewards by collecting Automobili Lamborghini models. Players can also participate in the Speed Drift Event from the 19th of July until the 9th of September for the chance to unlock exclusive items, including the Lamborghini Space Gift and Lamborghini Collaboration Parachute.  

The PUBG MOBILE x Automobili Lamborghini collaboration update is available starting today until September 9th. Download and play the game for free on the App Store and Google Play Store to try the new content.