Friday, October 17, 2014

Porsche Design Officially Unveiled The New P'9983

Porsche Design and BlackBerry Limited (NASDAQ: BBRY; TSX: 
BB), a world leader in mobile communications, today announced the new Porsche 
Design P’9983 smartphone from BlackBerry. The luxury P’9983 smartphone 
combines the unique stylish design of the iconic and timeless Porsche Design brand with the fluid and effortless productivity experience of BlackBerry® 10 technology. 
Marking the third smartphone collaboration between BlackBerry and Porsche Design, the device integrates premium quality materials such as sapphire glass for the camera lens, forged stainless steel for the Porsche Design floating logo and 
chassis, and a special glass-weave technology for the back door. Furthermore, Porsche Design has collaborated with BlackBerry for the first QWERTY version with BlackBerry 10 with specially crafted glass-like keys with the durability of rigid synthetic material, and a special 3D effect with silver font characters. 
 “The Porsche Design P’9983 smartphone from BlackBerry makes a statement 
about its owner’s impeccable taste and drive for achievement and success, as well 
as discernment in making the right choices with products that help them stay on top,” 
says Juergen Gessler, CEO of the Porsche Design Group. “Yet again, the 
collaboration with BlackBerry has led to a product that blends style and functionality 
to provide a true luxury experience.” 

“Today we mark yet another milestone in delivering an experience that goes beyond 
luxury,” said Ron Louks, President, Devices and Emerging Solutions at BlackBerry. 
“The first QWERTY Porsche Design smartphone with BlackBerry 10 experience 
combines superior productivity, ultimate security and privacy and the performance of 
the best professional tool with the opportunity to express individual style with the 
luxury of being one step ahead.” 
Bringing together timeless aesthetics with best-in-class security, the new Porsche 
Design P’9983 smartphone offers the full benefits of the BlackBerry 10 platform, 
with key features such as:
• A revolution of the classic BlackBerry® QWERTY Keyboard – The unique, 
elegantly-designed BlackBerry QWERTY keyboard continues to provide the 
very best typing experience. The additional personalized auto-correction and 
next word suggestion help to type faster, more accurately and with less
• Secure communication and collaboration – BlackBerry brings world class 
security through encrypted BBM™ instant messaging for your business and 
personal needs, so you can feel safe in the knowledge all your 
communications are safe and secure.

• Unique PIN – Be instantly recognizable as a Porsche Design user. The 
Porsche Design P’9983 smartphone from BlackBerry provides an exclusive 
Porsche Design PIN range - 2AAXXXXX - that sets the owner apart and 
makes them instantly recognizable among other Porsche Design users.

• BlackBerry® Priority Hub – BlackBerry® Hub is the one place to manage all 
your conversations and notifications. The BlackBerry Priority Hub 
intelligently filters messages to give you instant access to the conversations 
and content most essential to you, helping you stay organized and focused 
on the most important tasks.

• Exceptional battery performance – Power designed to keep up with you. 
BlackBerry is well known for amazing battery life. With the optimization of 
power consumption in BlackBerry 10, the P’9983 smartphone delivers 
exceptional battery performance. Enjoy peace of mind knowing that you can 
be productive and in touch with the people who matter all day long.

• BlackBerry® World™ - It’s important to have the right tools to get any job 
done with speed and excellence. You can find the very best business and 
productivity apps available directly from BlackBerry World.

Find your individual look with exclusive Porsche Design accessories that have been 
specially selected to perfectly complement your new P’9983 smartphone. In the box, 
you will find everything you need including a premium stereo headset, an 
international charging kit, a polishing cloth and a USB cable for high-speed data 
transfer. The P’9983 smartphone also offers exclusive aftermarket accessories 
including handcrafted leather backdoors made from fine Italian leather that are 
available in the colors: Yellow, Blue Green, Dark Brown, Pomegranate, Paloma 
Grey, Salsa, Blue and Orange so you can choose a look to express your 

The Porsche Design P’9983 smartphone from BlackBerry will be available from Porsche Design stores, select carriers and retailers around the world by the beginning of October 2014, and it will be officially be available in the Philippines this coming November with a price tag of 99,883 Php.

For more information about the new Porsche Design P’9983 smartphone from 
BlackBerry please visit

About Porsche Design: 
Porsche Design is a luxury brand and was founded in 1972 by Professor Ferdinand Alexander 
Porsche. The products represent functional, timeless and purist design, and boast an impressive 
innovative standard. All of the brand's products are designed by the Porsche Design Studio and are 
sold around the world in more than 150 retail stores, high-end department stores, exclusive specialist 
stores and the official online shop (

About BlackBerry: 
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it 
was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers 
around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 
and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East 
and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit

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