BEKO, one
of the largest home appliance brands in Europe, is finally in the
Philippines. Entering the Philippine
market in July of 2015 and exclusively available in select SM Appliance Center
Stores, BEKO provides an innovative and reliable range of kitchen and home appliances
which make consumers daily lives easier.
BEKO: The Official Partner of the Everyday
The consumers' way of living has evolved throughout the
years. While consuming, this “smart
generation” also wants to save. They do
not want to waste natural resources, their time, and family budgets. On the
other hand, they also do not want to compromise on quality, technology and
design.
BEKO gets inspired by this generation’s changing needs
and lifestyles and strives to give them the best and most beneficial solutions
through innovative products. By
listening to millions of consumers in more than 100 countries, BEKO has
developed various smart solutions to cater to the needs of different people,
different cultures, and different ways of life
With its wide range of kitchen and laundry appliances, BEKO
never stops thinking about innovations and novel ways to overcome
challenges. BEKO also respects the
environment by offering resource-efficient and environmentally friendly
products with superior technologies and stylish design.
Given all these, BEKO prides itself as the official
partner of all the stories of your house.
We’re your partner in the best moments, like when you’re celebrating
with your friends, and we also stand by you in your not so good moments, to
help you get over them in the best possible way. We’re the official partner of the families
that don’t surrender, that build a good team and that know how to enjoy every
moment that happens at home.
“Witness the Victory” with BEKO & FC
Barcelona
In 2015, BEKO
launched its brand new advertising campaign to support its global Premium
Partnership with FC Barcelona. The campaign, which celebrates team spirit.,
features FC Barcelona’s best known football players including Lionel Messi,
Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both
on the pitch and at home, showing how they inspire and support each other as a
team. Barcelona’s winning spirit is captured perfectly, showing fans how team
spirit really can implement change for the better.
Part of
this partnership is the global consumer raffle promotion entitled “Witness the Victory 2.0!” Experience
Camp Nou and Enjoy Barcelona for Free.
Now on its second year, the raffle promo runs from November 1, 2016
until January 15, 2017 and is open to all buyers of BEKO products.
Two (2)
winners will be drawn and each will enjoy a trip for two (2) to Barcelona,
Spain to watch an FC Barcelona match live in April 2017. The tax free prizes include Two (2) Round
Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona
City Tour, and Two (2) Getafe Match Box Tickets.
To
strengthen also the recently launched Beko
Philippines Facebook fan page (@Bekoph), Beko Philippines is holding the
activation promo “Kick Your Way to Barcelona: The Beko Grand Kick-off Challenge.” The promo is open to everyone who has a valid passport (except for professional football
players). For one to join, he or she
must do the following:
Step 1: Like Beko
Philippines’ Official FB (facebook.com/Bekoph) account and Like the Beko Kick
Your Way to Barcelona FB post;
Step 2: Register at
www.plugnplay360.com/kickyourwaytobarcelona (microsite) with his/her complete name, address, contact number,
email and FB username; and
Step 3: Upload a
creative photo of one’s self or with friends with a caption that says- #HelloBekoPH
and press the Submit Entry button.
There will be two (2)
Qualifying Rounds and one (1) Final Round. The 1st Qualifying Round
shall be held on December 28, 2016 with registration running from December 1 to
18, 2016. The 2nd Qualifying Round shall
be held on January 14, 2017 with registration from December 19 to January 7,
2017. Participants of the Qualifying Rounds
shall be given three (3) attempts within one (1) minute each to try and kick
the ball inside a customized mock up washing machine goal from a designated
distance of twenty (20) feet. There
shall be a knock-out phase and only participants who successfully made the most
number of goals shall move-on to the next rounds that will determine the Top 5
Qualifiers for each Qualifying Round. The
top 10 participants (5 participants from each qualifying round) who made the
most goals shall move on to the Final Round.
During the Final Round on
February 9, 2017, the top 10 participants shall be given three (3) attempts within
one (1) minute each to try and kick the ball inside a customized mock up
washing machine goal from a designated distance of twenty (20) feet. The
participant with the most goals shall be declared the grand winner. In case of
a tie, the shoot around with 3 attempts and one minute limit shall be repeated
until one emerges as the grand winner.
The 10 Contestants
(Qualifiers) who will reach the Final Round will be given a specially designed Beko
FC Barcelona Gym Bag. Sparta Philippines, the country’s only
indoor football pitch located in Mandaluyong City, is the venue of the
activation event.
The winner will receive a
plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match
to be held at Camp Nou, hotel accommodations, and city tour.
About BEKO
Beko is one of the strongest and leading brands in the
whitegoods sector in Europe and has been the fastest growing brand in the
European market. Given that the brand
sells every two seconds somewhere in the world,
Beko has always embraced the goal of “Being a World Brand.” Beko has been the first choice of 280 million
consumers in more than 100 countries by carrying on its Turkish market success
all over the world.
Designed to make your life easier thanks to super-fast
programmes and energy saving technology - Beko delivers exceptional value for
money, providing smart, innovative and energy efficient home appliances. These
factors, combined with an affordable and reliable proposition, make Beko the
brand of choice for today and the future.
Beko is the international home appliances brand of the
Arçelik Group and belongs to the Koç Holding – one of the largest companies in
Europe, ranking among the first 250 on the Fortune Global 500 list. It is also
the leading home appliances brand in Turkey, offering extensive and innovative
ranges of both home appliances and consumer electronics. The Arçelik Group, with
nearly 60 years of experience in the industry, is now a key player in the home
appliance industry in Europe, Middle East, and Africa. With approximately 25,000 employees and 14
production facilities throughout the world, the Group provides products and
services in over 130 countries with sales and marketing offices located in 25
countries and under 10 different brands.
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