Filipinos Run 130,000 Kilometers in FundLife’s ‘Move for Equity’ Campaign for Gender Equality and Girls’ Safety

Manila, Philippines — More than 1,300 Filipinos ran a combined 130,000 kilometers as part of FundLife’s nationwide Move for Equity campaign, a movement turning physical activity into a show of solidarity for girls facing barriers to safety, education, and opportunity. The campaign, led by non-profit organization FundLife, invited participants across the country to complete 3.8 kilometers of movement each day over the entire month of March. This symbolic distance represents the daily struggles many girls must overcome just to reach school, access healthcare, or navigate public spaces safely. Culminating on International Women’s Day, Move for Equity asked the public to dedicate their steps to girls who are too often denied the freedom to move safely in their own communities.

Driven by the rallying call to action “Move for Every Girl Who Can’t,” and held in partnership with Girls Got This and global athletic brand ON Running, participants were encouraged to align their physical efforts with a broader social purpose. In total, over 1,300 people joined the campaign, logging more than 130,000 kilometers in support of gender equality and girls’ rights.

Public runs in Tacloban and Makati, held on March 9, served as campaign highlights. In Tacloban City, more than 150 individuals gathered at the historic Old Leyte Provincial Capitol, including students, youth leaders, civil society organizations, and local government officials.

Simultaneously, about 480 runners took over Ayala Avenue in Makati City—one of the country’s busiest business districts, which became a platform for visibility and shared advocacy. “Girls are told where they can go, how to behave, and what they should aspire to,” said Marko Kasic, Executive Director of FundLife. “Move for Equity is about challenging that narrative. We’re not just running for visibility—we’re running toward a world where every girl is safe, supported, and seen.”

The campaign was further amplified by 22 advocates and content creators, who shared their personal motivations on social media. Among them was Dana Lora, a strength and conditioning specialist and campaign ambassador, who completed the 3.8-kilometer challenge daily.

“Every step I took was for the girls who still don’t have the freedom to move without fear,” said Lora. “Movement is more than exercise—it’s advocacy.”

Founded in 2014, FundLife uses sport and education to create safe spaces for marginalized children. Through daily programming and its growing Move Series, which includes Move for Peace, Move for Life, Move for Equity, and the upcoming Move for Play in June 2025, the organization promotes inclusive, community-led action for long-term social change. “This is not just about sport,” Kasic added. “It’s about dignity, justice, and collective responsibility. If we can make the world safer for girls, we create a more equitable future for everyone.”

To learn more about FundLife’s mission or to join the Move for Play campaign this June, visit https://tinyurl.com/moveforplay2025, follow @fundlifeint on social media, or explore the organization’s work and initiatives at fundlife.org.