Prime Video revealed that Spanish Original young adult movie Culpa Tuya has taken the world by storm, becoming the most-watched International Original on Prime Video ever at launch. The sequel from Mercedes Ron’s best-selling the Culpables book trilogy, Culpa Tuya, launched on Prime Video on December 27, 2024 in 240 countries and territories worldwide. At launch, Culpa Tuya, ranked number 1 title on Prime Video in over 170 countries, including Spain, France, Italy, Germany, Brazil, Mexico, Colombia, Argentina, Chile and Canada, Top 3 in the U.S. and U.K., and Top 10 in over 220 countries.
It has now become the most-watched International Original movie or series on Prime Video globally at launch, with 90% of streams coming from viewers outside of Spain.
Top 10 Non-English Language International Originals on Prime Video in 2024 (based on performance outside their country of origin):
Top 10 Non-English Language International Originals on Prime Video in 2024 (based on performance outside their country of origin):
- Culpa Tuya (Movie, Spain, December 2024)
- Apocalypse Z: The Beginning of the End (Movie, Spain, October 2024)
- Maxton Hall: The World Between Us (Series, Germany, May 2024)
- Citadel: Diana (Series, Italy, October 2024)
- Citadel: Honey Bunny (Series, India, November 2024)
- Red Queen (Series, Spain, February 2024)
- Marry My Husband (Series, Korea, January 2024)
- No Gain No Love (Series, Korea, August 2024)
- Betty La Fea, The Story Continues (Series, Colombia, August 2024)
- Like A Dragon: Yakuza (Series, Japan, October 2024)
Most Popular Genres and Countries Bringing in International Audiences
Young adult is a leading genre generating huge audiences and fandoms. Culpa Tuya comes out top, with German Original, Maxton Hall: The World Between Us, based on the bestselling novel series Save Me by Mona Kasten following closely behind. Young adult, female skewing korean dramas (or ‘K-dramas’) like Marry My Husband and No Gain No Love also reach Top 10 in the charts. Younger demographics are increasingly consuming content across borders, regardless of its language or origin.
“It’s been a landmark year for International Originals on Prime Video as we see customers increasingly watch international programming from inside and outside their country of origin,” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios. “Our International Originals strategy is built on the belief that great stories can come from anywhere and resonate everywhere, and the success we're seeing across genres and regions encourages us to continue investing in locally-produced stories for a local and international audience.”
“We’re thrilled to see Culpa Tuya connect with viewers on such a huge global scale becoming our most-watched International Original ever at launch, and I’m delighted we’ll keep Culpables fans satisfied with more to come from the trilogy and author Mercedes Ron,” said María Contreras, Head of Movies & Scripted TV, Prime Video & Amazon MGM Studios. “The continued international success of Spanish Originals with Apocalypse Z and Red Queen joining Culpa Tuya in the Top 10 list, demonstrates the universal appeal of compelling storytelling, regardless of language or origin.”
“Our goal has always been to produce International Originals which make an outsized impact with audiences in their home country first,” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios. “It’s great that our investment in fostering local talent, production, and storytelling continues to connect with customers locally by breaking more viewership records in their country of origin in 2024.”
Coming in 2025 and Beyond
Prime Video will continue to invest in diverse, high-quality international programming that resonates with audiences locally and internationally. Seven out of the Top 10 list of International Originals will return for sequels, new seasons, or adaptations of known IP and brands in 2025 and beyond. Customers can look forward fan-favorite movies like Culpa Nuestra, and the UK adaptation of the first movie, My Fault: London, as well as more from Mercedes Ron with the first from the Dímelo book trilogy titled Tell Me Softly in English, and the sequel to Apocalypse Z. Returning seasons include Maxton Hall: The World Between Us, Red Queen, and Betty La Fea, The Story Continues. New titles include Newtopia (Korea), Superboys of Malegaon (India), Unburied (Mexico), Graduation Trip: Mallorca (Spain), and Costiera (Italy). All movies and series are available to Prime Video customers in 240 countries and territories worldwide, offering up to 34 subtitles and 18 dubbed language options.
*Top 10 list based on total viewing figures (outside country of origin) in first 4-weeks of launch across non-English language International Originals that launched in 2024
- 2025 Upcoming International Originals
- Newtopia (Korea, Feb 7)
- My Fault: London (UK, Feb 13)
- Broken Rage (Japan, Feb 13)
- The Narrow Road to the Deep North (Australia, April 18) – available in AU, NZ, CA
- Carjackers (France)
- Costiera (Italy) – available in US, UK, IE, CA, AU, NZ, IT, FR, ES, PT
- Dímelo Bajito (‘Tell Me Softly’) (Spain)
- Graduation Trip: Mallorca (Spain)
- Operación Triunfo 2025 (Spain) – available in ES, LATAM
- Superboys of Malegaon (India)
- Tremembé (Brazil)
- FACEOFF: Inside the NHL Season 2 (Canada)
About Culpa Tuya
Culpa Tuya follows the success of Culpa Mía, which launched on Prime Video in June 2023 to unprecedented success, becoming the most-watched International Original movie worldwide. The film, based on the first book of the New York Times best-selling Culpable book trilogy written by Mercedes Ron, was among the Top 10 most-watched titles in more than 190 countries, including the US, UK, Australia, India, Argentina and France. The sequel, Culpa Tuya, brings back Nicole Wallace (Skam España, Parot) and Gabriel Guevara (Mañana es hoy, Hit) in the roles of Noah and Nick.
The love between Noah and Nick seems unbreakable, despite the manoeuvres of their parents to break them up. But his job and her entry into college open their lives to new relationships. The appearance of a revenge-seeking ex-girlfriend and Nick's mother with unclear intentions will shake the foundations not only of their relationship, but of the Leister family itself. When so many people are out to destroy a love story, can it really end well?
About Apocalypse Z: The Beginning of the End
Apocalypse Z: The Beginning of the End is an adventure thriller film based on the first book of the successful trilogy by Manel Loureiro, produced by Nostromo Pictures. A post apocalyptic story full of adrenaline, tension and action—with touches of drama and comedy—it is directed by Carles Torrens, and stars Francisco Ortiz (The Legend of El Cid), Berta Vázquez (Vis a vs) and Jose María Yazpik (Narcos Mexico), with Ángel Agudo as screenwriter, Carles Torrens as director, and Núria Valls and Adrián Guerra as producers.
In Apocalypse Z: The Beginning of the End a strange, rabies-like disease begins to spread unchecked across the planet, transforming people into extremely aggressive creatures. But Manel (Francisco Ortiz) has been living his own apocalypse for some time now; he still hasn't gotten over the loss of his wife in an accident, and he has been depressed and isolated from his family for a year, with Lúculo, his cat, as his only companion. When the illness becomes even stronger, his sister insists that he leaves Vigo and join her in the Canary Islands, but the plan fails.
Manel has to take refuge in his house, using his wits and skills to survive. However, he and Lúculo are soon forced to leave, meeting unlikely-but-essential traveling companions by land and sea. Apocalypse Z: The Beginning of the End is a story of mourning, a journey of survival, both physical and emotional, with action, tension, a rabid infection, a little blood...and a grumpy cat.
About Maxton Hall: The World Between Us
About Maxton Hall: The World Between Us
Based on Mona Kasten’s bestselling book trilogy (Save Me, Save You, Save Us) the TV series is produced by UFA Fiction. A modern love story between James Beaufort (Damian Hardung) and Ruby Bell (Harriet Herbig-Matten). When Ruby unwittingly witnesses an explosive secret at Maxton Hall private school, the arrogant millionaire heir James Beaufort has to deal with the quick-witted scholarship student for better or worse: He is determined to silence Ruby. Their passionate exchange of words unexpectedly ignites a spark...
About Citadel: Diana
The Italian series born from the world of Citadel*, Citadel: Diana stars Matilda De Angelis (The Undoing) as the central character and also features an international cast, including Lorenzo Cervasio, Maurizio Lombardi, Julia Piaton, Thekla Reuten, Giordana Faggiano, Daniele Paoloni, Bernhard Schütz, and Filippo Nigro. Citadel: Diana is directed by Arnaldo Catinari and developed by Alessandro Fabbri, who is also the head writer, and wrote the series with Ilaria Bernardini, Gianluca Bernardini, Laura Colell,a and Giordana Mari. Citadel: Diana is produced by Amazon MGM Studios with Cattleya (ZeroZeroZero)—part of ITV Studios—and showrunner and executive producer Gina Gardini, with Riccardo Tozzi, Marco Chimenz, Giovanni Stabilini, and Emanuele Savoini also serving as executive producers, and with the support of Italian Ministry of Culture - Directorate General for Cinema and Audiovisual. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Diana and all series within the world of Citadel. Midnight Radio also executive produce.
Milan, 2030: Eight years ago, the independent global spy agency Citadel was destroyed by the powerful enemy syndicate, Manticore. Since then, Diana Cavalieri (Matilda De Angelis), an undercover Citadel agent, is alone, trapped behind enemy lines as a mole in Manticore. When she finally sees a way out and the chance to disappear forever, the only way to do so is trusting the most unexpected ally, Edo Zani (Lorenzo Cervasio), the heir of Manticore Italy and son of the head of the Italian organization, Ettore Zani (Maurizio Lombardi), who’s vying for leadership against the other European families.
About Citadel: Honey Bunny
The Indian series born from the world of Citadel*, Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.
The series features Varun Dhawan and Samantha in the lead and Kay Kay Menon, along with an ensemble cast that includes Saqib Saleem, Simran, Sikandar Kher, Soham Majumdar, Shivankit Parihar, and Kashvi Majmundar. The spy thriller is set against the vibrant tapestry of the 90’s, featuring explosive action, high-octane stunts, and edge-of-your-seat excitement, all perfectly complemented by exceptional performances and a grand visual scale. When stuntman Bunny (Varun Dhawan) recruits struggling actress Honey (Samantha) for a side gig, they are hurled into a high-stakes world of action, espionage, and betrayal. Years later, as their dangerous past catches up, the estranged Honey and Bunny must reunite and fight to protect their young daughter Nadia.
About Red Queen
Red Queen (‘Reina Roja’) is the TV adaptation of the first book in Juan Gómez-Jurado's hit trilogy (Reina Roja, Loba Negro, Rey Blanco), directed by Koldo Serra and starring Victoria Luengo (Antidisturbios, Historias para no dormir) and Hovik Keuchkerian (Money Heist, Antidisturbios). With an IQ of 242, Antonia Scott is officially the smartest person on Earth. Her intelligence made her the “Red Queen” of a secret and experimental police project, but what seemed like a gift became a curse, and she ended up losing everything. Red Queen (‘Reina Roja’) is a haunting thriller set in Madrid, a city that plays a central role to the story, and combines the urgency and action of the investigation with the juicy and witty chemistry between its two main characters.
About Marry My Husband
Marry My Husband, a tvN and Amazon Original produced by Studio Dragon, a subsidiary of CJ ENM is based on a web novel, and tells the revenge story of a terminally ill woman who witnesses her husband and best friend having an affair. Renowned rom-com queen Park Min Young, who recently delighted in Love in Contract portrays betrayed protagonist Kang Ji-won. Following the discovery of her best friend Jung Su-min (Song Ha Yoon) and husband Park Min-hwan (Lee Yi Kyung)’s illicit affair, Min-hwan kills Ji-won. In a twist of events, Ji-won travels back 10 years into the past and plans to reset her destiny with her colleague Yoo Ji-hyuk (Na Inwoo).
Kang Ji-won is an average woman who endures daily struggles in her home and work life. Taking care of her incompetent husband while being berated by her in-laws, she has lived sacrificially, only to have her kindness taken advantage of. Her husband, who is her only family, and her sole friend prove to be unfaithful. In addition to this devastating revelation, Ji-won also has to battle cancer. Fortunately, Ji-won gets a second chance in life and is determined to pass on her unfortunate fate to the two betrayers.
About No Gain No Love
Korean series No Gain No Love is a zero-sum rom-com. Actors Shin Mina, Kim Young-dae, Lee Sang-yi, HanJi-hyeon star in this modern romance about not wanting to lose out on love, money, and career. Returning 2 years after her last drama, Our Blues, rom-com queen Shin Mina is back with a modern and relatable heroine. Through No Gain No Love, Shin Mina introduces fans to her new bold side in addition to her usual lovely charm.
When it comes to family, love, or work, Son Hae-yeong, played by Shin Mina, has encountered loss after loss. In order to change her luck, Hae-yeong ends up seeking a fake wedding with her neighbourhood convenience store employee, Kim Ji-uk, played by Kim Young Dae (The Forbidden Marriage, Moon in the Day) to avoid missing out on a promotion. Kim Ji-uk is known for being a model neighbourhood citizen and works night shifts at a convenience store. A local hero who cannot ignore others in need, he agreed to Hae-yeong’s ridiculous proposal to be her fake groom for her fake wedding. Furthermore, the series features second lead actors Lee Sang-yi as third-generation chaebol Bok Gyu-hyun who is the CEO of the company where Hae-yeong works and Han Ji-hyeon (Cheer Up, The Penthouse) who plays Nam Ja-yeon, a popular R-rated web novel writer and Hae-yeong's family-like friend and roommate.
Directed by Kim Jung-sik (Strong Girl Nam-soon; Work Later, Drink Now) and written by Kim Hye-young (Her Private Life).
About Betty La Fea, The Story Continues
Betty La Fea, The Story Continues is a global sensation that continues to captivate customers all over the world with its storylines that celebrate female empowerment. When audiences were first introduced to the character of Betty 25 years ago, the definition and perception of beauty were challenged. Prime Video’s new ‘Betty’ returned to teach audiences valuable real life-lessons that are both entertaining and inspiring, further proving how this character and her experiences resonate deeply with audiences’ heartstrings.
Season one successfully reintroduced the majority of the original cast, as they faced a myriad of personal and professional challenges. The second season promises to be just as entertaining and unpredictable as ever, while continuing to explore our beloved character’s evolution alongside new characters and navigating unexpected turns and plot twists.
About Like a Dragon: Yakuza
This Japanese action drama plunges into the dark underworld of the yakuza, exploring the universal theme of family not only through bloodline but also through ties between yakuza bosses and their underlings, orphans and their caretakers, as well as mentors and students. These relationships are marked by deep affection at times, and by intense conflict at others, all intricately intertwined. Set in the fictional town of Kamurocho, the story unfolds across two intersecting timelines—1995 and 2005.
In 1995, eager to escape their restrictive lives, Kiryu and his friends, Nishiki, Yumi, and Miho plan a heist at a local arcade. However, the arcade is under the control of the Dojima Family, a powerful yakuza organization that rules Kamurocho. They dive into the yakuza-controlled underworld of 1995 Kamurocho. Meanwhile, in 2005, Kiryu is set to be released from prison. He learns from Detective Date that his friends are in danger and decides to return to Kamurocho to protect them. However, their friendship has deteriorated, as tensions between the Tojo Clan and the Omi Alliance are at a boiling point. The star-studded cast bring to life a gripping human drama about family bonds, all set against the backdrop of intense, no-holds-barred action.
*Citadel
The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers' AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, was the second series to debut (October 10, 2024) and was followed by India’s series, Citadel: Honey Bunny (November 7, 2024).
