(Manila, Philippines – November 2021) The restaurant industry was among the sectors that suffered the worst from the crises brought by the COVID-19 pandemic.
With
the limitations on dine-in services and branches operating at reduced capacity,
it easily became one of the hardest-hit sectors,
incurring millions of deficits, massive layoffs, and even permanent business
closures.
“The
previous year, 2020, has been the most challenging year for all of us. Being in
a restaurant business where casual dine-in has been the norm, placing the
entire country under ECQ was a big blow,” said Pauline Bondad, Vice President
of Silver Peak Group of Companies (SPGC).
Over
a year and a half passed into the pandemic, SPGC’s restaurants and fast food
brands found ways to reinvent their businesses to keep up with the shift due to
the series of lockdowns enforced all over the country.
With
all the changes presented to the company, they realized the need to re-center
the business and uphold its unbreakable commitment to maintain its core of
keeping the best interest of its stakeholders in their operations.
“Amid
the test of our times, we gave more importance to living out with our core
values. Our core values of selflessness, integrity, loyalty, versatility,
excellence, and respect,” Bondad noted.
Having
the renewed thrust to serve their community amid the crises, they launched
campaigns within the company to provide financial stability and regard the
welfare of its employees, while still providing a memorable dining experience
to their customers.
“I
always believe that the true growth of a company is not only measured by profit
but also by the number of employees whose lives it has improved. When times get
rough, it is an opportunity to give more significance to our local community,”
the SPGC executive said.
Likewise,
the company explored more creative and innovative ways to generate income to
keep the business afloat and extend service to their customers
more efficiently. They strengthened their delivery services to allow patrons to
enjoy their favorite dishes even in the comforts of their homes.
The
company tapped PLDT Enterprise for connectivity solutions that empower the
business with strong and reliable internet to support its store operations.
“PLDT
Enterprise has been filling the gap in providing solutions that our company
alone cannot provide. Our restaurants need help in reaching out to people and
at the same time people reaching to us whenever they order,” Bondad said.
“We at PLDT
Enterprise have been assisting companies as they navigate the challenges of the
new normal. Through our reliable enterprise solutions, we aim to enable
businesses to overcome the difficulties they face with the help of technology.
We thank Goldwins Comida Corporation for their continued trust in our
capability and we assure them of our commitment to being their reliable partner
in solving their modern-day business challenges,” said Jojo Gendrano, FVP, and
Head for PLDT and Smart Enterprise.
PLDT Enterprise
recently introduced its Unbreakable Commitment campaign to highlight its
partnerships with different organizations in the country to exhibit how
collaborations helped companies to thrive amid difficult circumstances and in
turn, contribute to the lives of Filipinos.
The
campaign also reinforces PLDT Enterprise’s unbreakable commitment to boost the
efficiency and productivity of organizations with the use of technology.
The
country’s largest fully integrated telecommunications provider has been a
constant support to companies such as Goldwins
Comida Corporation as it embraces
digital transformation to adapt to the evolving business environment.
“PLDT
Enterprise’s vision is aligned with our vision. Always prioritizing the guest
and employees. Our restaurant needs to be present and preferred by the market
to generate sales. We need to market our brand through the help of your
technology,” said Bondad.
The
restaurant company believes that a successful business needs not only to be
efficient and resilient but also responsive to the needs of its employees,
customers, and the community it serves. With the help of the right partner, the
company is bound to take off to reach new heights and emerge victorious despite
the hindrances it may encounter.
“I
encourage all of those who are just starting to have their business just to
keep on going and pursue; always to make your business sustainable, and for my
fellow entrepreneurs, remember to always live your lives with purpose. From the
darkness of the pandemic comes the realization that we need to strive harder
and move forward to our road of excellence,” Bondad added.
Watch Goldwins Comida Corporation’s interview here: https://www.youtube.com/watch?v=RrxNcDy7IPs
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