In a bold leap forward for the budget smartphone category, itel officially unveils the A90, a feature-packed device that merges resilience, performance, and personal style. Branded as “The Durable Champion,” the A90 is engineered with the practical needs and colorful personality of the modern Filipino in mind.
As Filipino consumers become more conscious about their tech investments, durability and dependability have become non-negotiables. The itel A90 answers this call with a perfect blend of innovation and toughness, introduced with the promise of being “Truly Durable & Colorful.”
Built to Last, Styled to Stand Out
At the core of the A90 is a strong commitment to everyday reliability. Featuring an IP54-rated water and dust resistance, this smartphone is ready to face the unpredictable weather, dusty commutes, and urban hustle of daily life in the Philippines. Plus, with an anti-drop case included, accidental slips are no longer a nightmare.
Visually, the A90 comes alive in four vibrant colorways—empowering users to express themselves boldly without compromising on performance.
Reliable Features for Real-Life Conditions
The A90 doesn’t stop at looks and protection. It brings user-first features like wet and oily touch functionality, ensuring usability even when your hands are greasy or it’s raining outside.
With a 24-month warranty and a 36-month No Lag Guarantee, itel reinforces its commitment to long-term value—something rarely seen in its price segment.
Strong Inside and Out
Inside, the A90 boasts a 6.6” Dynamic Display with a 90Hz refresh rate, delivering smooth visuals perfect for streaming or gaming. Its 5,000mAh battery with 15W fast charging keeps you powered through your busy days.
Capture every moment with a 13MP Super HDR Camera, and enjoy seamless performance thanks to optimized RAM and ROM with Atom Storage 2.0. Enhanced with DTS-powered audio and itel AI, the experience is as intelligent as it is immersive.
More Than a Smartphone—A Lifestyle Tool
The itel A90 reflects the spirit of the Filipino: matibay, maaasahan, at makulay. With top-tier durability and a vibrant design, it sets a new standard for what an affordable smartphone should be.
Availability:
The itel A90 will be available starting April 29, 2025, exclusively on Shopee before rolling out to other retailers nationwide. SRP to be announced soon.
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