The YGG Play Summit 2025, held from November 20–22 at SM Aura in Bonifacio Global City, made a powerful statement about the future of Web3 gaming and the Philippines’ role at the center of this global movement. As the world’s largest player-focused Web3 gaming event, the summit welcomed more than 5,600 in-person attendees, attracting both local enthusiasts and international participants who gathered to celebrate the next era of digital play.
With the theme “City of Play,” this year’s summit shone a spotlight on the trailblazing content creators who are pushing Web3 gaming from niche subculture to mainstream entertainment. Their impact was felt not only on the ground but worldwide, as the event reached over 490 million people online, with livestreams across YouTube, Facebook, and X garnering more than 500,000 unique viewers, based on Meltwater tracking.
The Summit emphasized a major shift in the digital landscape: creators are now essential pillars of the Web3 ecosystem. Across product discovery, community building, and user education, they are shaping how new audiences enter the space. This aligns with broader global trends, where creator-driven advertising skyrocketed to US$37 billion in 2025, growing four times faster than the traditional media industry. With 90% of consumers turning to social media for trends, according to Sprout Social, the Summit became an important hub for rising Web3 creators to learn, collaborate, and refine their craft.
The event officially opened on November 20 with the Town Hall at Samsung Hall, featuring insight-driven fireside talks with industry leaders. These sessions explored how mainstream adoption of Web3 gaming continues to accelerate through established platforms and distribution channels. A notable highlight came from DICT MIMAROPA Regional Director Emmy Lou Versoza-Delfin, who emphasized that Web3 gaming in the Philippines is entering a more mature and scalable phase aligned with national digital transformation goals. She also noted how familiar rails make onboarding faster and create new job opportunities for Filipinos.
Competitive excitement also took center stage. YGG Esports’ Tyler claimed victory in Ubisoft’s first Might & Magic: Fates tournament. The prestigious $100K Parallel Tournament crowned Viper as its champion, while the high-energy Vibes Asian Championship saw Filipino breakout star Oxtraxex dominate the finals on November 22.
The YGG Play Summit 2025 successfully showcased how community, innovation, and creator-driven engagement are shaping the future of gaming—locally and globally.
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