MANILA, Philippines – Vivo Philippines has officially announced the first five members of its GEN V Campus Ambassador Program, following the grand finals held on July 12 at the SM Mall of Asia Music Hall. The event marked the successful conclusion of the company's first nationwide search for student ambassadors, highlighting the growing influence of young leaders in digital communities and campus engagement.
The GEN V Campus Ambassador Program attracted student leaders from colleges and universities across the National Capital Region. Designed to empower students with leadership opportunities and real-world marketing experience, the initiative reflects Vivo Philippines' commitment to nurturing the next generation of creators, communicators, and community builders.
After four mall auditions and a wildcard selection round, 15 finalists earned spots in the grand finals. Participants showcased their talents through singing, dancing, acting, and public speaking while presenting their vision for making a positive impact within their respective schools and communities.
The first-ever GEN V Campus Ambassadors are Rhea Mea T. Parcon of World Citi Colleges, Beverly I. Cantos of Mapúa University, John Brent Domaya of Centro Escolar University Manila, Jerah Bernard L. Eusebio of the University of the Philippines Diliman, and Icen Rose Vivo, also from the University of the Philippines Diliman.
Throughout the competition, contestants emphasized themes such as leadership, creativity, inclusivity, education, confidence, and authentic storytelling. Their presentations demonstrated how digital platforms can be used to inspire fellow students and strengthen campus communities.
According to Liu Lu, Brand Marketing Director of Vivo Philippines, the program was established to identify students who can communicate authentically, collaborate effectively, and grow alongside the brand. The selected ambassadors will officially begin their one-year term on August 1, 2026.
As ambassadors, they will receive a ₱5,000 monthly cash incentive for 12 months, along with exclusive mentorship sessions conducted by Vivo Philippines' marketing professionals. Training will cover branding, digital marketing, campaign execution, and communication strategies. They will also participate in product launches, marketing campaigns, and major company events, gaining valuable hands-on industry experience.
Top-ranked ambassador Rhea Mea T. Parcon shared that the recognition reinforces her belief that everyone deserves to feel seen and encouraged students to pursue opportunities with confidence. John Brent Domaya expressed his goal of creating meaningful community impact, while Icen Rose Vivo described the ambassadorship as a responsibility to represent both Vivo Philippines and her university with authenticity, creativity, and purpose.
The GEN V Campus Ambassador Program underscores Vivo Philippines' long-term commitment to developing student leaders by combining education, mentorship, and practical marketing experience. Through this initiative, the company continues to strengthen its partnerships with academic institutions while empowering young Filipinos to become future innovators, storytellers, and leaders in their communities.
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