Vivo X300 FE Brings AI Creation to Transform Everyday Photography

MANILA, PHILIPPINES – Rainy days and overcast skies often make even the most vibrant locations appear dull in photos. While the human eye can still appreciate the beauty of a scene, smartphone cameras sometimes struggle to capture the same atmosphere. To address this, Vivo has introduced AI Creation on the new Vivo X300 FE, an intelligent imaging feature designed to enhance photos before and after they are taken.

Building on the company's expertise in mobile photography, the Vivo X300 FE combines its advanced AI imaging technology with a ZEISS co-engineered camera system, allowing users to transform ordinary shots into visually stunning images without relying on third-party editing apps. Whether capturing cityscapes, landscapes, or creative portraits, AI Creation makes it easier to achieve professional-looking results with just a few taps.

A recent hands-on demonstration, filmed in Bonifacio Global City (BGC), Metro Manila, showcased how the feature can dramatically improve photos taken during gloomy weather. The demonstration highlighted two primary ways users can take advantage of AI Creation.

Before taking a photo, users can activate AI Style Filters within the Camera app's Landscape & Night mode. One of the available filters, Morning Glow, instantly adds warmer lighting and brighter tones, transforming cloudy scenes into vibrant images at the moment the shutter is pressed. Users can also explore additional AI styles such as Underwater, Dream, and Glow, each previewed through easy-to-select thumbnails.

AI Creation also enhances images after they have been captured. By opening a photo in the Gallery and selecting AI Creation, users can choose from creative styles including Travel, Landscape, Fantasy, Stage, and Cyberpunk. After tapping Generate, the AI recreates the image with a fresh artistic look within seconds, offering an effortless way to reimagine existing photos.

Beyond its AI-powered imaging capabilities, the Vivo X300 FE delivers flagship-level performance. It is powered by the Snapdragon 8 Gen 5 processor, ensuring smooth multitasking and responsive AI processing. Despite its powerful hardware, the smartphone remains sleek, measuring only 7.99 mm thin and weighing 191 g, making it comfortable for everyday use while delivering premium photography performance.

The Vivo X300 FE is available in Mist Purple and Luxe Black with a suggested retail price of Php 54,999. Customers can purchase the device through Vivo concept stores, the Vivo e-store, and official Vivo stores on Shopee, Lazada, and TikTok Shop.

For more information about the Vivo X300 FE and its AI Creation features, visit the official Vivo website.