(Manila, Philippines - June 2021) The global health crisis has severely affected the business industry, from MSMEs to big corporations, especially when the mandated lockdowns in 2020 extended for months—leaving many business owners needing to pivot their operations and turn to digital innovations in order to survive, and thrive. To this end, PLDT Enterprise continues to equip businesses with digital tools and solutions to help them achieve growth despite the challenges of the situation.
PLDT Enterprise has partnered with
the Department of Trade and Industry (DTI), JCI Manila, and PayMaya
for the #UNBREAKABLETuesdays Virtual Forum Series and
#UNBREAKABLETuesdays x eBossing Online Class Series, dedicated to empowering
businesses through digital solutions.
Businesses pivot through the crisis
Jovy Hernandez, ePLDT President &
CEO and SVP & Head for PLDT and Smart Enterprise Business Groups, lauded
the efforts of DTI in ensuring that businesses remain updated with digital
technology by bringing in industry leaders. “We at PLDT Enterprise are
committed to helping businesses and SMEs become unbreakable through our wide
range of digital solutions. It is our goal to empower them with solutions that will
enhance their resiliency and efficiency, so they can continue to grow despite
the challenges the pandemic has brought.”
Among the PLDT Enterprise digital solutions that businesses have
been availing of are BEYOND FIBER, PayMaya, Smart Bro, and Smart Enterprise
Postpaid.
Solutions to strengthen businesses
BEYOND FIBER empowers businesses of all sizes with a reliable
connectivity that enables them to go beyond and take the digital shift. With
superior wi-fi powered by Cisco Meraki to securely connect work and guest
devices, Curated Digital Solutions to accelerate digital adoption, and
business-grade internet with the unique 90-90 advantage, BEYOND FIBER is the
best choice for resilient connectivity in today’s new normal. The 90-90 service
promise means that businesses can get the most out of their internet
connectivity as BEYOND FIBER can provide a minimum of 90% of the subscribed
speed at 90% service reliability.
PayMaya was ably represented in the webinar by PayMaya MSME
Ecosystems Head Ms. Irish Kwan, who said that business unusual has become
business “as usual.” PayMaya has helped businesses adapt, as it remains one of
the biggest financial technology service provides in the country, leading
Philippine partners for safe and secure payments both online and face-to-face,
through bank payments, credit or debit cards, online payment, and use of QR
codes. There are three business pillars in PayMaya: the PayMaya Consumer
wallet, an app which has 28 million users, where one can do bank transfers, do
top up online or over the counter; the second being PayMaya Enterprise, the
enabler of online merchants, both micro and huge merchants, and the third being
the Smart Padala, which is the largest agent network with 38,000 agents
nationwide.
Another PLDT Enterprise Smart solution is Smart Bro, which
runs on the fastest mobile network in the country. It offers wireless broadband
connectivity which empowers users to work from anywhere even if they are in and
out of the office. It also allows multi-gadget connectivity when you get the
service with a pocket wifi or a router. All Smart Bro plans under PLDT
Enterprise are 5G ready and can be bundled with Smart’s first 5G-enabled Pocket
WiFi, the 5G Rocket Wifi – the best performing 5G device available in the
Philippine market today, which allows subscribers to stay connected, be
productive and multi-task even while on the go.
Smart Enterprise Postpaid is another offering which allows businesses to access voice, SMS and data services, powering their mobile with choice plans that fit one’s business needs and budget. With Smart’s fastest LTE network based on third party recognition, including Ookla, P3 and OpenSignal, one can stay connected with employees and customers with a superior data surfing experience. Its unlimited all-net calls, texts, and landline concessions lets one stay in contact with partners and staff, while having reliable enterprise support.
Best Practices in Digital Innovation
Toby Claudio, President of Toby’s Sports which has been in
operation for 42 years, narrated the need of the company to reinvent and
rediscover their business, which had to close for up to three months. There was
a reconfiguration of business, keeping in mind that they were selling not just
sports equipment, but a healthy lifestyle. “We had to innovate our way out of a
crisis, strengthening ecommerce and giving various options as we re-engineered
our retail concept,” he said, adding, “there is no excuse for any business now
to learn ecommerce, to elevate its operations and harness innovation despite
crisis.”
Toby’s Sports, the country’s largest store for sports and fitness
with 65 stores nationwide, received the PLDT MVP Bossing Award in 2020, with
the theme “Rediscovery, Reinvention,” in recognition of the company’s ability
to pull through the global health crisis by adapting and changing to the
current normal.
Other speakers were Nino Namoco, CEO of Del’s Apparel and Archit
Anand, CEO and Co-Founder of Omnirio.
Del’s Apparel, which has been in operation for the last five decades,
was able to credit the year 2020 as their best year yet, being able to adapt to
technology innovations and using it to their advantage, as they provided health
and safety wear which was greatly in demand during the global health crisis.
Being able to know the pulse of the market, its business adaptability, grabbing
opportunities, reliability, and most importantly, its use of technology
innovations to their advantage have definitely helped their business thrive.
The #UNBREAKABLETuesdays Virtual Forum Series and
#UNBREAKABLETuesdays x eBossing Online Class Series are projects of PLDT
Enterprise in cooperation with DTI, the JCI Manila Business Academy and
PayMaya.
For more information, visit pldtenterprise.com.
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