Tuesday, February 21, 2023

Smart, TNT ‘value for money’ offers drive customer loyalty, keeping PH mobile data affordable amid inflation

 As rising inflation affects Filipinos, value mobile brand TNT continues to push for more affordable data packages, while still delivering topnotch customer experience.

"In choosing a service, Filipinos look at network quality and value for money. TNT, powered by Smart, offers both, as we continue to roll out more data packages at affordable price points so that our subscribers can maximize the Best Mobile Network in the country," said Francis E. Flores, SVP and Head of Consumer Business Group - Individual at PLDT's wireless unit Smart Communications, Inc. (Smart).

According to the latest Digital 2023 Global Overview Report, an annual report on worldwide social media and digital trends, the cost of mobile data in the Philippines is less than the world average.

The study, which included information from Meltwater, We Are Social, and cable.co.uk, among other sources, found that the global average price of 1 gigabyte of mobile data is US$3.12 (around Php170*). In the Philippines, it is way cheaper at about $0.52 (around Php28).


Recently, TNT launched "Sulit Affordaloads," a line-up of budget-friendly data, calls, and texts for as low as Php10 ($0.18) for three days—or effectively Php3.33 ($0.07) a day. This includes offers such as FB10, which comes with unlimited access to Facebook and Facebook Messenger for 3 days, and ML10, which comes with 1GB of data for Mobile Legends Bang Bang valid for 3 days, keeping budget-conscious customers connected and entertained.

"In this challenging landscape, we understand the importance of saya (joy), especially to our customers' well-being and mental health. Through Affordaloads we are making digital connectivity affordable and accessible, keeping more Filipinos connected, entertained, and able to find joy and happiness despite these trying times,” Flores added.

On top of value-packed offers and superior network experience, Smart and TNT have also continued their nationwide efforts to assist their customers in registering their SIMs in compliance with the SIM Registration Law, especially in far-flung areas where affordable and reliable mobile services are crucial to keep communities connected.


With these efforts, more than 16 million Smart and TNT prepaid and postpaid subscribers have registered their SIMs since the start of the nationwide SIM registration in December.


Enabling these initiatives is Smart’s wireless network, which has been cited as the Philippines' Best Mobile Network by Ookla®, the global leader in mobile and broadband network intelligence for Q1-Q2 and Q3-Q4 2022**.  To earn this citation, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards in the same period.


To continue enjoying Smart's fastest speeds and the widest coverage, subscribers are encouraged to register their SIMs. Aside from launching its online SIM Registration portal at http://www.smart.com.ph/simreg, Smart has also ramped up its deployment of assisted SIM Registration booths and touchpoints across the country, including in government-identified remote areas.


For more information about SIM Registration, visit http://www.smart.com.ph/Pages/simreg-faqs for Smart subscribers, and http://www.tntph.com/sim-reg for TNT subscribers.


*1 USD = 54.82PhP

**Disclaimer : Based on analysis by Ookla® of Speedtest Intelligence® data for Q1–Q4 2022. Ookla trademarks are used under license and reprinted with permission. 

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