Friday, October 27, 2023

AIA Thailand builds upon core initiatives with employee wellness

AIA Thailand no.1 life and health insurance provider, has always focused on employee experiences as it sees the importance of employees having excellent experiences of their own, to be able to deliver exceptional experiences to customers.

To promote this value, the company has introduced their innovative employee wellness initiative “WorkWell with AIA,” which aims to support all employees with objectives in achieving their overall well-being, a supportive work environment that benefits both employees and the communities they serve. This initiative has been designed to align with AIA’s mission to “One Billion People Live Healthier, Longer, Better Lives.”

The initiative focuses on four key well-being dimensions: physical, mental, community & social, and financial. 

In the first half of 2023, AIA Thailand rolled out an impressive series of 76 sessions which were held both face-to-face and virtually to accommodate the hybrid working environment. 

For the Live Well facet of the initiative, which focuses on physical health, the company conducted medical check-ups, consultation with nutritionists, AIA staff clubs, fitness and exercises, AIA Vitality, health market, massage by the visually-impaired, mobile dental service, CPR workshops, health talks, health tips. The company also offers staff recreation such as karaoke room, and music room.

Additionally, AIA also provided mental health training, and hyper care for new hires in adjusting themselves to the new environment under the Think Well aspect highlighting the importance and recognition of mental health. AIA staff can also consult with psychologists online through the Mordee Application if they are seeking help.

The company also held activities under the Feel Well facet, which focuses on community & social health. These activities included ESG initiatives such as blood donations Plastic Free Day, grants for library renovations, and DE&I activities like International Women’s Day, Pride Month, and same-sex marriage leave entitlement.

For the Plan Well aspect that highlights financial health, AIA offered a voluntary programme for Employee Share Purchase Plan, and a series of knowledge sharing on financial and tax planning, insurance privileges, and discounts for employees.

AIA Thailand noted that by prioritising these initiatives, it has created a workplace culture that nurtures the personal and professional growth of employees, leading to higher job satisfaction and overall well-being.

AIA Thailand has actively engaged and received highly positive feedback and satisfaction, as well as high engagement scores from all employees at all levels. This success has been acknowledged by the Asian Experience Awards 2023, as AIA Thailand clinched the Thailand Employee Experience of the Year - Life Insurance category. By embracing the four dimensions of well-being and reinventing the traditional wellness programme, AIA Thailand remains committed to delivering ongoing quality in employee well-being.

The prestigious awards programme seeks to recognise the enterprising initiatives of companies that deliver meaningful brand experiences to their stakeholders.

The Asian Experience Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for providing meaningful brand experiences to stakeholders, please contact Jane Patiag at

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