Celebrate Father’s Day with Vivo’s Heartwarming In-Store Experience

MANILA, PHILIPPINES – Vivo, a leading global smartphone brand, is marking Father’s Day with a heartfelt initiative that celebrates the emotional bonds between families. From June 13 to 15, participating Vivo stores nationwide will offer a unique in-store experience where customers can honor their fathers in a deeply personal way.

The campaign goes beyond discounts and retail perks. It reflects Vivo’s core philosophy that innovation isn’t just about technology—it’s about bringing people closer together. With every smartphone purchase during the three-day event, customers will receive a personalized Father’s Day certificate and photo memento, both designed and printed on-site.

“Our goal is to connect with consumers emotionally, not just commercially,” shared Ms. Lulu Liu, Brand Marketing Director of Vivo Philippines. “Father’s Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated.”

The in-store experience offers more than just a transaction—it’s a moment of genuine connection. Here’s how it works: after purchasing a Vivo smartphone, customers can personalize a certificate with their father’s name and a chosen adjective like “bravest,” “kindest,” or “funniest.” A portrait photo is taken, printed instantly, and placed on the certificate. Families are then invited to pose for a photo at a dedicated Father’s Day corner in-store.

The final result? A one-of-a-kind keepsake that celebrates dad and creates lasting memories. This gesture applies to all father figures—biological dads, grandfathers, stepdads, or anyone who’s played a meaningful paternal role.

To make the moment even more special, customers who share their photos on social media using the hashtags #AwardMyDadwithvivo and #vivoDadinStyle, and tag @vivo_philippines, will receive exclusive giveaways.

This campaign is yet another example of Vivo’s commitment to blending innovation with emotional connection. By turning a simple purchase into a touching celebration, Vivo shows that meaningful experiences can be found in the most unexpected places—even in a smartphone store.

As Father’s Day approaches, Vivo invites everyone to join the celebration and recognize the incredible father figures in their lives. Visit Vivo Philippines on Facebook, Instagram, TikTok, or the official website for more details.