Vivo V80 Pre-Orders Offer Fans a Chance to Meet ENHYPEN Members in Manila

MANILA, Philippines — Vivo Philippines is giving fans of K-pop group ENHYPEN an exclusive opportunity to meet JUNGWON, JAKE, and SUNGHOON in person through its upcoming Vivo V80 Lights Up Christmas event on November 12, 2026, at SM Mall of Asia Hall.

The first 100 customers who successfully pre-order the Vivo V80 through the official Vivo Philippines e-store will receive a VVIP ticket to the event. Pre-orders will run from October 26 to November 8, 2026, or until all 100 slots have been filled.

To qualify, customers must place their orders exclusively through shop.vivo.com and pay a non-refundable PHP 1,000 down payment. Each eligible pre-order is entitled to one VVIP ticket, subject to the promotion's terms and conditions.

Qualified customers must settle the remaining balance in full by November 9, 2026. Those who fail to complete payment by 11:59 p.m. on the deadline will forfeit their reserved tickets, while their initial down payments will remain non-refundable.

After full payment, Vivo Philippines will contact eligible customers to coordinate ticket arrangements and verify their identities. Attendees must present a valid ID during verification and bring the same identification document, along with their complete online order number, to the event. Tickets are strictly non-transferable and are tied to the original purchaser's registered ID and order number.

Vivo V80 Launch Set for October 30

Ahead of the November gathering, Vivo Philippines will officially launch the Vivo V80 on October 30, 2026, at 6 p.m. The launch will be livestreamed on the brand's official Facebook page, allowing fans to discover the new smartphone online.

Interested viewers can click “Going” on the event page to receive updates and reminders about the livestream.

ENHYPEN Members Join Vivo, Friends

JUNGWON, JAKE, and SUNGHOON are among the newest Vivo Friends, strengthening the smartphone brand's connection with Filipino fans through an exclusive in-person experience.

“ENHYPEN’s fans will have a limited opportunity to see ENHYPEN JUNGWON, JAKE, and SUNGHOON in person through this event,” said Liu Lu, Vivo Philippines Brand Marketing Director. The executive encouraged interested customers to pre-order through the official e-store and carefully review the payment deadlines and ticket requirements.

With limited VVIP tickets available, fans are encouraged to complete their pre-orders early. For the full promotional mechanics and the latest launch announcements, customers can visit Vivo Philippines' official social media channels and e-store.

The promotion combines the arrival of the Vivo V80 with a special fan experience, giving eligible customers an opportunity to celebrate the holiday season alongside three members of ENHYPEN.

Enchanted Kingdom Celebrates 31 Years of Magic With Fiesta ng Saribuhay Anniversary Show

Enchanted Kingdom, the first and only world-class theme park in the Philippines, proudly marked its 31st anniversary on October 17 with Fiesta ng Saribuhay, a vibrant celebration of the country’s culture, people, and biodiversity.

As a homegrown Filipino company, the theme park reaffirmed its pride in the country’s rich cultural and natural heritage through an enchanting lineup of local festivities, seasonal entertainment, in-park decor, and other immersive experiences highlighting the classic local traditions, world-class talent, shared values, strong community spirit, and the natural beauty of the Philippines.

“Celebrating 31 magical years is not just a milestone for EK. It is also a celebration for the Filipinos who have been an integral part of our story for the past three decades. As reflected by the Philippine eagle and in the lyrics of our anniversary song, Lipad, we want to showcase the best of the Filipinos, such as the values of Lakas, Talino, at Katatagan, among the many qualities that make us uniquely enchanting, through our upcoming experiences and offerings in the years to come,” said Nico R. Mamon, EK’s 31st Anniversary Chairman.

The festivities are anchored on the continuous enhancements at the Park’s award-winning flying theater, AGILA The EKsperience: SARIBUHAY. Strengthening its powerful call for Filipinos to appreciate and protect the environment, EK finally opened the attraction’s newly updated areas, including a new entry experience, the Ang Kwento ng Agila walkthrough that shares even more stories behind the attraction and the world of the Philippine eagle, and the PUGAD concept store with its improved thematic experience.

The main anniversary celebration on October 17 kicked off with a warm welcome at the Park, as a lively Filipino dance fiesta greeted guests at the front gate and Victoria Park. In the afternoon, EK Storyverse Characters joined their friends from the Saribuhay Village in spreading the festive spirit throughout the Park with the grand Fiesta ng Saribuhay Anniversary Parade.

The parade ushered in the Fiesta ng Saribuhay Concert at the Spaceport Grounds, an enchanting nighttime show that highlighted incredible Filipino music and talent across various OPM genres. Performers included promising soloists FYNE and Prince Liu, indie band Sacred Red, electrifying P-pop girl group XONARA, and the multi-awarded R&B singer-composer Dionela.

EK’s homegrown talents also performed their newly released songs for the Park’s 31st Anniversary. The all-male vocal group Kingsmen opened up the show with the festive remix of their song, Saribuhay, and the P-pop girl group SMS brought national pride and power with Lipad. These two tracks are now available for streaming on Spotify, Apple Music, YouTube Music, and Amazon Music.

Serving as the spectacular finale was the Lipad ng Agila: A Pyromusical Fiesta, where the parkgoers marveled at the iconic figure of the Philippine eagle circling up in the night sky with the vibrant fireworks display.

Fiesta ng Saribuhay: EK’s 31st Anniversary Celebration is made even more magical with our co-presenters, Coca-Cola, Universal Music Group Philippines, and One Platinum Corporation. The following brand sponsors also extended their support for this milestone celebration: McDonalds, Maya, Hotel DreamWorld, Harvey, Cherifer, Ate Rica's Bacsilog, Baga Burger, Ceelin Gummies, C-Lium Fibre, Poten-Cee Gummies, Entrasol, Farlin, SD13 Advertising Corp, JCB, Nurture, Australia's Own, Barilla, Tulip, Ellite Ads Corp., Woods' Peppermint Lozenges, McCormick, Fitbar, Halls, Zim, Caliraya Resort Club Inc., Thoy Entertainment Productions, Reyes Barbecue, Marble, Mello, Sucere, Bang’s T&J Salon Professionals, and Bear Brand Fortified Milk.

Also, a special thanks to these tenant partners: Magnolia Ice Cream Flavorhouse, Fortune Bakeshop, Lil' Orbits Mini Donuts, Zenzu, Dairy Queen, Shakes Station, Auntie Anne's, KarateKid, Shakey's, Cafe Mary Grace, Teho Apparel, Mr. Pluffy, Cast Members Multipurpose Cooperative (CCMPC), ViewTrue Express Digital Imaging, Midway Mirror Maze, Xtreme Paintball Philippines, Sigue Trading, Alcatraz, Potato Corner, and Po Jang.

For more information and updates on EK’s 31st Anniversary Celebration and its other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph on Facebook and TikTok, and @ek_philippines on Instagram.

Enchanted Kingdom Marks Its 31st Anniversary With Enhanced AGILA The EKsperience: SARIBUHAY and a Night of OPM Music

Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, renews its commitment to sustainability and biodiversity as it celebrates its 31st Anniversary with the second set of enhancements to its award-winning flying theater, AGILA The EKsperience: SARIBUHAY this October.

As a highlight of its Fiesta ng Saribuhay anniversary campaign, EK will continue to share more enchanting stories of Saribuhay through the attraction’s new and enhanced pre- and post-show experiences that showcase the rich biodiversity of the Philippines and reinforce its call for Filipinos to appreciate and take care of our environment.

Among the enhancements is Kwento ng Agila, an immersive walkthrough accessible upon entering the AGILA building. Through immersive visuals and storytelling, the new entry experience takes guests behind the scenes of the attraction, revealing its inspiration, the symbolism behind its architecture, and its development by an all-Filipino team.

Further along the walkthrough, guests will be introduced to the world of the Agila, or Philippine eagle, through a glimpse of its natural habitat and the various species that thrive within its ecosystem. It also traces the lifecycle of the Agila, highlighting its plight as one of the critically endangered birds in the world.

This builds on EK’s steadfast commitment to eagle conservation, earlier demonstrated by its adoption and continued support for the care and breeding of Enchanting Kagitingan, a male Philippine eagle, in partnership with the Philippine Eagle Foundation.

Additionally, the immersive experience extends beyond the atrium lobby, as augmented reality (AR) brings the landing queue leading to the Enchanted Forest to life through the guests’ smartphones.

EK has also given PUGAD, the attraction’s in-house concept store, a new direction as part of the AGILA improvements. The refreshed retail space will now incorporate an enchanting mix of entertainment and learning to encapsulate the overall AGILA experience.

The attraction’s existing facilities remain operational and accessible to all guests, while its newly updated areas will officially launch on October 17.

Almost a decade after its launch, AGILA The EKsperience: SARIBUHAY was reimagined in October 2025, placing renewed focus not only on tourism but also on sustainability and appreciation for the country’s natural heritage. It was later recognized as the Best ASEAN New Tourism Attraction by the ASEAN Tourism Association (ASEANTA) in January 2026.

EK celebrates its 31st Anniversary with Fiesta ng Saribuhay.

EK is all set to celebrate its 31st Anniversary as it releases more updates on its events, shows, and other offerings throughout October.

Following the announcement of its anniversary events in late August, the theme park has unveiled the complete lineup of performers at its Fiesta ng Saribuhay Concert on October 17 at the Spaceport Grounds. The spectacular night will showcase world-class Filipino music and talent through live performances by award-winning R&B hitmaker Dionela, 1Z Entertainment’s rising P-pop girl group XONARA, indie band Sacred Red, and other up-and-coming artists, alongside EK’s homegrown talents, SMS and Kingsmen.

The celebration will culminate in the Lipad ng Agila: A Pyromusical Fiesta, giving EK’s signature evening send-off a magical twist as vibrant pyrotechnic displays and symbolic imagery bring the spirit of the festivities to the night sky.

Every weekend in October, the EK Storyverse Characters will bring all the magic and excitement across the Park’s themed zones during the Fiesta ng Saribuhay Anniversary Parade. And on October 17, street dance performers will join in the parade as it serves as a festive prelude to the concert proper.

Meanwhile, Run to 31: Takbo ng Saribuhay, a fun run celebrating biodiversity through fitness and togetherness, will take place on October 11 in partnership with the United RSBS Boulevard Stakeholders Federation (URSF). Registration is now open at the EK Online Store, with 1.5K, 3K, and 5K routes available for interested participants.

SMS and Kingsmen will also mark the Park’s 31st Anniversary with new music. The P-pop girl group will release their rendition of Lipad, while the all-male vocal group has re-recorded a festive version of their song, Saribuhay. Both tracks will soon be available on all major streaming platforms.

Meanwhile, parkgoers can immerse themselves in other seasonal experiences at the Agila Grounds, including the Ube-Matcha Festival from October 14 to 18, which showcases the fusion of local flavors with other well-loved favorites, and Palarong Pinoy, a set of skill-based activities featuring traditional Filipino street games, launching just in time for the main anniversary festivities.

More in-park food options also await Filipinos as EK welcomes new tenant partners, with Minimelts launched in September and Mango Royal scheduled to open on October 3.

*Schedules are subject to change with prior notice.

Set It and Secure It: Why You Should Consider Investing in RTBs via GBonds

Growing your money without taking on a nerve-wracking route is a constant tug-of-war. You don’t want your money idle in a low-interest bank, but high-risk alternatives feel far too intimidating. And because high-yielding, low-risk investments don’t pop up every day, it’s best to strike when the opportunity presents itself.

Right now, there is a rare window to earn low-risk, guaranteed returns of 6.875% p.a. yield straight from the government: the 32nd tranche of Retail Treasury Bonds (RTB 32) issued by the Bureau of the Treasury is now available through GBonds on GCash during its primary offer period of Sep 29 – Oct 7, 2026.
If financial jargon makes your eyes glaze over, think of RTBs this way: the government needs funds for national development. They borrow from you, and in exchange, you get your capital back, plus guaranteed interest, at maturity.

Here are the reasons why you should consider investing in RTBs:

• You’ll surely get your money back (until the maturity date)

Investing can feel daunting because of the market's unpredictable ups and downs. Stock prices and fund returns move with the market, but RTBs work differently. Its rate is fixed when you buy, which means you get guaranteed returns without staying up at night checking the market, as long as you hold it until the maturity date.

RTB 32 has a 2.5-year term, maturing on April 12, 2029. Hold it until then, and you get your full capital back, plus your guaranteed earnings.

• No need to stress over losing your investment

RTBs are securities issued by the Philippine government, making them a relatively low-risk way to grow your money. For Filipinos looking to diversify their portfolio beyond savings accounts, government securities can provide another way to put their money to work while earning fixed interest.

• You receive interest every quarter

Unlike fixed-income products that pay out at the end of the term, RTBs provide interest payments every quarter throughout the bond’s term. You can choose to reinvest those returns, add them to your savings, or use them for other financial goals.

• You can exit when life happens

RTBs offer flexibility by enabling investors to buy and sell their holdings on the secondary market before their official maturity date. If you need funds before the 2.5-year maturity, you can sell or cash out RTB32 on the secondary market via GBonds anytime after the primary offering window closes on October 7.

Just keep in mind that you'll sell at the prevailing market price, which may be higher or lower than what you paid — and transaction fees will apply.

• You don’t need a massive amount to invest

RTBs are designed to be affordable for everyday Filipinos – without the need for large capital and complex paperwork. With RTB 32 on GBonds, you can start with a minimum of ₱5,000 with zero processing fees during the primary offer period. Standard fees apply when you buy or sell on the secondary market.

Get Started via GBonds on GCash

GCash users can purchase RTBs on their GCash app through GBonds, a marketplace that allows users to invest in government bonds with FREE top-ups and withdrawals and standard fees for buying or selling bonds.

Simply go to the Invest tab on the GCash dashboard, click the GBonds icon, and answer the Risk Profile Questionnaire. Approval will take one (1) business day.

To invest via GBonds, you must be a fully verified GCash user aged 18 or older with a verified email address, an updated KYC profile (within the past 3 years), and not a US resident or citizen.

Growing your wealth doesn't have to mean taking big risks, especially when rare opportunities for high-yielding, guaranteed earnings are on the table. The primary offer window runs until October 7. Take charge of your financial goals today by locking in your guaranteed quarterly earnings—and let your money do the hard work for you.

Enchanted Kingdom pays enchanting tribute to all elderly kings and queens at Fiesta ng Pagmamahal: A Grandparents Celebration

Enchanted Kingdom, the first and only world-class theme park in the Philippines, brought lolos and lolas together with their loved ones for a weekend filled with shared entertainment, exclusive treats, and quality family bonding at Fiesta ng Pagmamahal: A Grandparents Celebration on September 12 and 13.

The two-day festivities were part of the theme park’s Love Saribuhay campaign this quarter, which highlights the beauty of the biodiversity of the Philippines through its people and the iconic Filipino values of love, respect, loyalty, togetherness, and family solidarity. The event specifically paid tribute to grandparents, placing a special spotlight on their enduring role in Filipino families as pillars of wisdom and guidance who nurture strong bonds across generations.

On top of EK’s over 30 rides and attractions, families had the opportunity to bond over the screenings of beloved Filipino films that portrayed heartwarming stories of family, love, and enduring relationships. The movie lineup featured three VIVA Films titles, namely Unforgettable, Miss Granny, and Hating Kapatid, which were screened on both days at Eldar’s Theater.

EK also treated the grandparents to well-deserved pampering and relaxation through complimentary wellness services, including hair care, head and shoulder massages, and scalp treatments on September 13. Additionally, they received free medical and health consultations conducted in partnership with Unihealth - Sta. Rosa Hospital and Medical Center, Inc.

The celebration of Philippine biodiversity continues at EK as it builds up to its 31st anniversary, with more events and offerings happening at Fiesta ng Saribuhay this October.

For more information and updates on this and EK’s upcoming 31st anniversary events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts: @enchantedkingdom.ph on Facebook and TikTok, and @ek_philippines on Instagram.

LG Named ‘Best Brand of IFA 2026’ for Innovation Across TV, Audio, and Lifestyle Entertainment

LG Electronics has earned the prestigious “Best Brand of IFA 2026” title, the highest accolade presented at the IFA 2026 Innovation Awards. The recognition highlights LG’s continued focus on combining advanced technology, thoughtful design, and user-centered experiences across its expanding portfolio of home entertainment and lifestyle products.

A major contributor to LG’s success is the LG OLED evo W6 AI, the company’s latest Wallpaper TV. The ultra-slim television was recognized for its sophisticated design, True Wireless connectivity, and differentiated picture quality powered by Hyper Radiant Color Technology. By combining a minimalist form factor with advanced display performance and flexible connectivity, the OLED evo W6 AI demonstrates how premium televisions can become both high-performance entertainment devices and elegant elements of modern living spaces.

LG also received top recognition in the audio category. Its Modular Sound Suite featuring Dolby Atmos FlexConnect earned Best in Audio honors for delivering a simple and flexible approach to home sound. The system is designed to give users greater freedom in arranging their audio setup while maintaining an immersive listening experience. This emphasis on flexibility reflects the growing demand for entertainment technology that can adapt to different homes, room layouts, and personal preferences.

Additional awards for LG OLED evo, Micro RGB evo, and Mini RGB evo further reinforce the company’s position in next-generation display innovation. These technologies demonstrate LG’s continued investment in improving picture quality and developing new approaches to delivering vivid, detailed, and immersive visuals.

Beyond televisions and audio, LG’s recognition extends to its broader lifestyle entertainment strategy. The LG StanbyME 2 Max and LG xboom Stage 501 showcase how the company is expanding entertainment beyond traditional living-room devices. These products reflect a more versatile approach in which technology can support entertainment in different environments.

LG’s achievements at IFA 2026 illustrate a commitment to innovation that balances technical advancement with everyday usability. From ultra-thin OLED displays and wireless connectivity to adaptable audio systems and portable lifestyle entertainment, the company continues to explore how technology can make digital experiences more immersive and convenient.

With multiple honors spanning several product categories, LG’s strong showing at IFA 2026 underscores its ambition to shape the future of connected entertainment. The awards also signal how consumers can expect increasingly intelligent, flexible, and design-focused technology as the next generation of home and lifestyle experiences continues to evolve.

LG Electronics Highlights Seven Home Appliances at IFA 2026

SEOUL, KOREA — As routines and lifestyles evolve across Europe, consumers are reassessing how their home appliances support everyday life and fit with the reality of limited living space. Recent industry research points to growing interest in smart major domestic appliances and identifies energy efficiency, convenience, multifunctionality, and space savings as key factors in purchasing decisions and product innovation.*

At IFA 2026, LG Electronics (LG) is showcasing seven home appliances that reflect these evolving consumer needs. The company’s booth highlights how advances in AI, energy efficiency and space-conscious design can support more convenient and efficient living across European homes.

Featured products include a refrigerator with voice recognition based on Large Language Model (LLM) technology, a washing machine that uses up to 70 percent less energy than the minimum requirement for an A-grade rating in Europe, an all-in-one laundry solution designed for European living spaces, and more. Together, the lineup illustrates LG’s approach to smarter, more efficient everyday home experiences.

#1. A Refrigerator That Understands Natural Language

(Next-Generation LG SIGNATURE Refrigerator With LLM Voice Recognition)

The next-generation LG SIGNATURE refrigerator brings LLM-based conversational AI to premium kitchens, offering a look at the expanding role of AI appliances in LG’s AI Home vision. Through natural voice interactions, visitors to the booth can experience a range of intelligent features, including guidance on how to best store ingredients. A new 6.8-inch LCD display supports LG’s AI-powered cooling management for optimal freshness, while AI Fresh monitors temperature fluctuations based on user patterns and can pre-cool the interior up to two hours before an anticipated door opening.

#2. A Washer That Uses Up to 70 Percent Less Energy Than the A-Grade Rating Requirement

(LG Fit & Max Washer and Dryer Pair With High Energy Efficiency)

LG’s latest washing machine, scheduled for a European launch this year, combines AI-powered fabric care with energy-efficient performance, using up to 70 percent less energy than the minimum requirement for an A-grade rating. It is paired with a premium dryer that achieves an A-grade rating under the latest energy standards. Powered by LG’s Direct Drive Motor and Dual Inverter Heat Pump™ technology, the washer and dryer deliver high efficiency and dependable performance. Notably, LG’s Direct Drive Motor technology has been independently certified by TÜV Rheinland for up to 30 years of operation. AI Wash and AI Dry further enhance fabric care by automatically detecting fabric types and adjusting cycles accordingly.

#3. An All-In-One Laundry Solution Tailored for European Homes

(25-Inch LG WashTower™)

LG’s new flagship 25-inch WashTower expands the company’s single-body washer-dryer lineup. The new size sits between LG’s existing 24-inch and 27-inch models, providing an option tailored specifically for European living spaces and furniture configurations. Building on a WashTower lineup with global sales exceeding 3.2 million units, the new model features LG’s Inverter Direct Drive™ technology in both the washer and dryer, delivering reliable performance, enhanced durability, and precise fabric care.

#4. A Full-Capacity Refrigerator That Fits Your Space

(LG Fit & Max French-Door Refrigerator)

Designed for space-conscious kitchens, LG’s new Fit & Max French-door refrigerator features a Zero Clearance design that enables a flush fit alongside cabinetry. A new 6.8-inch LCD display enhances usability, while the Full Convert Drawer offers flexible storage for refrigeration and freezing. Dual FRESHConverter+ further helps optimize food preservation with independently controlled compartments that can be set to different preset temperature modes for various food types. Recognized by the 2026 iF and Red Dot Design Awards, the appliance is featured in an interactive booth zone highlighting its versatile food storage capabilities.

#5. A Dishwasher That Cleans and Dries Dishes in Just One Hour

(LG Fit & Max Dishwasher Featuring 1-Hour Wash & Dry)

The Fit & Max dishwasher combines a seamless built-in design with a 1-Hour Wash & Dry cycle for efficient everyday use. QuadWash™ Pro uses micro-bubbles to help detergent penetrate food residue, while Hybrid Air Dry improves air circulation to shorten drying time and reduce energy consumption. AI SenseClean™ uses a digital turbidity sensor to detect soil levels, then automatically adjusts water temperature, cycle time, and detergent amount to deliver optimized cleaning and energy efficiency. Key models across the new lineup, spanning both premium and volume segments, achieve an A-grade energy rating.

#6. The Hair Dryer That Combines Fast Drying With Advanced Hair Care

(LG AirDew Hair Dryer)

LG’s first hair dryer combines fast drying with technologies designed to help protect hair from heat damage. Powered by LG’s patented Triple Airfluidics™ technology, it generates a high-velocity, multi-dimensional airflow for quick results. Optimized temperature control and the AirGlide brush effect work together to retain moisture, minimize heat exposure, and smooth hair during styling. The ergonomic, lightweight body weighs about as much as a cup of coffee for everyday use, while a patented Rotating Plug™ offers easier power connection. Storage solutions include magnetic nozzles designed for one-handed attachment, a space-saving simple cradle, and a Luxury Combo Case that serves as both a stand and storage case.

#7. The Kitchen Hood With Touch-Free Convenience

(Next-Generation LG SIGNATURE Downdraft Hood)

The downdraft hood captures smoke and odors directly at the cooking surface, while optimized airflow and motor control support effective extraction with quiet operation. A built-in motion sensor enables touch-free control of extraction power, and its minimalist front-glass design maintains a clean, open aesthetic in the kitchen, offering users an intuitive balance of practical performance and refined design. Its combination of discreet ventilation, touch-free control, and minimalist design helps create more flexible and visually integrated kitchen environments, particularly in open-plan living spaces.

* Sources: Grand View Research (2026), Mordor Intelligence (2026), and NIQ/GfK (2025/2026)

Enchanted Kingdom Unveils 31st Anniversary Events and Offerings, Announces New Developments at AGILA the EKsperience: SARIBUHAY

Enchanted Kingdom, the first and only world-class theme park in the Philippines, is set to mark its 31st Anniversary with Fiesta ng Saribuhay, a month-long celebration that puts the country’s rich biodiversity at the heart of its enchanting lineup of exciting shows, world-class entertainment, and other anniversary experiences this October.

With this year’s theme, EK continues its mission to enrich every guest’s visit as it highlights the beauty of the Philippines through a grand showcase of its people, culture, and biodiversity, which make the country truly unique and enchanting.

The anniversary festivities officially begin on October 2, with an enchanting World Teachers’ Day Celebration, complete with insightful sessions, captivating performances, and special treats and giveaways dedicated to the inspiring educators who help nurture the next generation of Filipinos.

Guests are also invited to take a symbolic stride for sustainability, wellness, and togetherness at Run to 31: Takbo ng Saribuhay Fun Run on October 11. More details about the event, including how to register, will be released soon on EK’s social media pages.

Every weekend of October, the Fiesta ng Saribuhay streetdance performances will set the stage for the country’s vibrant culture and festive spirit to shine across the Park. EK’s very own Storyverse characters will also add their magical touch to the festivities through their spectacular nighttime parade.

On October 17, EK will put Filipino music, talent, and pride in the spotlight at the Fiesta ng Saribuhay Concert, with R&B hitmaker Dionela set to headline the star-studded lineup of OPM acts that will surely make the anniversary festivities even more unforgettable.

The celebration continues on October 18 with another exciting set of Fiesta ng Saribuhay performances featuring more OPM artists, all of which will be revealed soon.

Explore the archipelago through food as EK’s newest Saribuhay Menu serves up healthy and hearty local dishes from the featured destinations in the AGILA The EKsperience: SARIBUHAY film, available soon at LaunchTime and Amazon Grill restaurants.

Further expanding its wide selection of in-park food and dining options, EK will also welcome new tenant partners in the coming months, including Pepper Lunch at the EK Portico, Minimelts, Stroop & Zo, and Mango Royal.

AGILA The EKsperience: SARIBUHAY 2.5

One of the highlights of EK’s 31st anniversary is the launch of AGILA The EKsperience: SARIBUHAY 2.5 this October, featuring new immersive pre- and post-show experiences that bring more enchanting stories of biodiversity to life. It introduces a new multi-sensory walkthrough upon entry that reveals the inspiration, symbolism, and making of the attraction.

Delving deeper into the walkthrough, guests are brought into the natural habitat of the Philippine eagle, offering a glimpse into its lifecycle and the eye-opening plight of one of the most iconic and critically endangered birds in the country.

Additionally, EK will elevate the retail experience at Pugad, AGILA’s in-house concept store, with displays and experiences that incorporate retail, education, innovation, and sustainability. Guests can take home not just souvenirs, but also a deeper appreciation and understanding of their overall AGILA experience.

Relaunched in October 2025 with a renewed mission that goes beyond tourism to champion sustainability, AGILA The EKsperience: SARIBUHAY was notably named as the Best ASEAN New Tourism Attraction by the ASEAN Tourism Association (ASEANTA) last January.

Extending its advocacy beyond the Park, EK has tapped its homegrown P-pop girl group, SMS, to take on the role of Saribuhay Explorers, serving as ambassadors for biodiversity. Through short-form digital content, the group will spread greater awareness about AGILA and local biodiversity among audiences inside and outside the Park.

*Schedules are subject to change with prior notice.

For more information and updates on EK’s 31st Anniversary Celebration and its other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

Every Bottle Tells a Story: How a Shared Love for Coca-Cola Built a Community Across Generations

Quezon City, Philippines— Across the Philippines, independent communities of Coca-Cola collectors continue to connect through shared memorabilia, stories, and friendships built over time. These groups—formed organically by enthusiasts—reflect a broader culture of collecting that brings together people from different backgrounds through a common appreciation for the brand.

Among these communities is the Coca-Cola Collectors Club Philippines, one of several independent collector groups in the country. It has brought together collectors and enthusiasts who share an interest in Coca-Cola memorabilia since 2015.

What began as a space for enthusiasts has grown into a multi-generational network built on shared stories, friendships, and a lasting connection through collecting Coca-Cola items. On June 20, 2026, members gathered to mark the group’s 11th anniversary and celebrate the people who continue to shape their community.

From hobby to community

Founded by collector Jay-Ar Mendoza, the club draws members from different backgrounds and age groups—from Gen Z hobbyists to long-time enthusiasts. Like many collector communities, members trade, exchange, and showcase Coca-Cola memorabilia while organizing meetups, anniversary gatherings, and exhibits. Over the years, many have also connected with fellow collectors overseas, expanding friendships beyond the Philippines.

Today, the club is led by President Edward Secerio, a member since its early days. His journey began with a single Coca-Cola alarm clock, which he picked up after closing his computer shop and looking for a new hobby. What started as a simple interest grew into a long-term passion, driven by the excitement of discovering pieces he did not yet own.

“More than anything, I want to see the club long after my time. Of course, I’ll guide it as long as I can, but what matters is that the community we’ve built remains strong and relevant. My goal is simple: it is to help shape a community that can grow and still be here for a long time, just like Coca-Cola itself,” Edward shared.

A connection beyond collecting

For some members, the connection to Coca-Cola is both professional and personal. Norman Lontoc, also a member of the Coca-Cola Collectors Club since 2015, first encountered the brand in his career as a Materials and Control Planning Analyst at Coca-Cola from 1992 to 1998. His exposure to promotional items, including miniature bottles, sparked his interest in collecting in the mid-1990s.

Over time, this interest deepened into an appreciation for Coca-Cola’s art and design—something shared by many collectors, including artists and creatives drawn to the brand’s visual identity.

For Norman, each collectible carries a story. “Every bottle has a story,” he said, reflecting on the memories tied to each piece he has acquired over the years.

On what the club means to him after more than a decade, he added: “It means a lot, because this is where you meet new people and bring them into something shared. You build friendships, then you become part of a community grounded in a common interest. You start to value these kinds of connections and the memories you make with them more as you grow older.”

Connecting generations through collecting

One of the things that makes collecting unique is how it connects generations. Across different communities, longtime collectors share stories and experiences alongside younger enthusiasts who are discovering the hobby for themselves.

Within the Coca-Cola Collectors Club Philippines, pioneer members Tatay Dong and Nanay Tess have turned collecting into a shared family activity, even involving their youngest daughter in fairs and exhibits. Their collection includes vintage Coca-Cola items dating back to the 1940s, which they regularly showcase in mall displays and collector events.

Ms. Angie, now 77 years old, represents another layer of the collecting community. Although she only recently joined the club, her collecting journey began in the 1970s. She has welcomed fellow collectors into her home to view her collection—a practice common across collector circles, where enthusiasts visit one another, exchange items, and learn from shared experiences.

At the same time, a new generation is finding its place in the community. Among them is Papi Louie, a toy collector and content creator who documents his collecting journey online. Like many younger collectors today, Louie first entered the hobby through “anik-anik” culture and online collector communities before expanding into Coca-Cola memorabilia.

“As a new member, I'm excited to learn more about Coca-Cola memorabilia, discover new pieces, and build friendships with fellow collectors. As a content creator, I'm also looking forward to sharing these experiences with a wider audience and hopefully inspiring more people to appreciate the stories, history, and community behind collecting,” Louie shared.

A shared culture of collecting

The Coca-Cola Collectors Club 11th anniversary was a celebration of the broader collecting culture—where enthusiasts come together to celebrate a shared interest and the connections that come with it. Representatives from Coca-Cola Philippines also attended the event as guests, including Sr. Director of Public Affairs, Sustainability & Communications Christine Ponce-Garcia, who met with attendees and recognized the passion shared across the collecting community.

"It's meaningful to see how collecting continues to bring people together across generations. Behind every bottle, every collection are personal stories, friendships, and memories that reflect the many ways Coca-Cola has been present in their everyday life over time," said Ponce-Garcia.

Across the country, independent Coca-Cola collector communities continue to bring together people from different walks of life. More than collections of items, they reflect how shared interests can create meaningful connections—linking generations through stories, experiences, and a collective appreciation that continues to evolve over time.

To learn more about Coca-Cola Philippines and its community, visit www.coca-cola.com/ph/en.

The Coca-Cola Collectors Club Philippines is an independent fan community. It is not owned, operated, or officially endorsed by Coca-Cola Philippines.

LG Electronics Launches 2026 Life’s Good Campaign: Free Up Your Mind

LG Electronics is kicking off its 2026 Life’s Good campaign with a timely message: “Free up your mind.” Now in its fourth year, the global campaign continues LG’s effort to demonstrate how technology and innovation can make everyday life more enjoyable, meaningful, and less complicated.

At the heart of this year’s campaign is the growing challenge of mental load—the constant stream of routines, responsibilities, decisions, and small tasks that occupy people’s attention every day. According to LG’s survey findings, people spend nearly a quarter of the year carrying this mental burden, equivalent to approximately 87 days annually.

While people continue to find ways to stay organized and keep up with their responsibilities, LG’s research highlights something they increasingly value: the freedom to be spontaneous. Beyond simply completing tasks more efficiently, people want more mental space to enjoy experiences, pursue their interests, connect with others, and focus on what truly matters.

This is where LG AI takes center stage. Through the 2026 Life’s Good campaign, LG showcases how artificial intelligence can help reduce the demands of everyday routines. By taking on repetitive or time-consuming tasks, AI-powered technology can provide greater convenience while helping people reclaim valuable mental space.

The campaign reflects LG’s broader vision of using technology not simply to add more capabilities to consumers’ lives, but to make those lives easier and more fulfilling. Instead of asking people to constantly adapt to technology, LG aims to demonstrate how intelligent solutions can adapt to people’s needs.

The “Free up your mind” message also reinforces the core philosophy behind Life’s Good: innovation should ultimately contribute to a better quality of life. Whether it is managing household routines or simplifying everyday decisions, smart technology can help people spend less time thinking about what needs to be done and more time enjoying what they want to do.

As the fourth year of LG’s Life’s Good campaign unfolds, the company is once again connecting technological innovation with a distinctly human goal—creating more room for spontaneity, experiences, and the moments that make life meaningful.

Filipino Food Chain Andok’s Expands BBQ Lineup With ‘Dokitori,’ Meets Growing Demand for On-The-Go Meal Formats

Manila, Philippines — Long recognized across the Philippines for its family-style Litson Manok, homegrown food chain Andok’s has announced the launch of Dokitori, an all-new Super Chicken BBQ Stick designed for fast-paced, on-the-go consumption.

Joining Andok’s established Pork Kasim and Liempo BBQ offerings, Dokitori completes the company’s skewer portfolio by bringing a dedicated chicken option to its individual meal menu.

The launch signals the brand’s adaptation to a rapidly evolving food service market, particularly busy solo diners seeking convenient and budget-friendly choices. The move comes as consumer dining habits increasingly lean toward accessible, single-portion formats driven by students, young professionals, and office workers navigating packed daily schedules. At ₱65 per stick, Dokitori delivers Andok’s signature charcoal-grilled profile in an accessible skewer, as well as a complete boxed rice meal.

“Filipinos are always looking for quick, affordable meals that fit their daily rush,” said Maverick Leonardo Javier, President of Andok’s Litson Corporation. “Together with my parents, ama ng Pambansang Litson Manok Vice Governor Sandy Javier and Congresswoman Karen Javier, we created Dokitori not just to expand our barbecue line, but to provide our customers with more options to conveniently enjoy our signature charcoal-grilled taste—whether as a sit-down meal or on-the-go.”

Rooted in local culinary traditions, each 80-gram skewer features classic Filipino-style chicken barbecue notes—balancing a rich, smoky marinade with a savory-sweet glaze and lightly caramelized edges.

Established in 1985, Andok’s has grown into a cornerstone of Filipino food culture, operating over 300 outlets nationwide today. By diversifying its portfolio beyond traditional whole-chicken takeaway options with versatile offerings like Dokitori, the brand continues to solidify its domestic presence while setting its sights on international markets, building on the initial success of its overseas expansion in Singapore.

The launch of Dokitori also builds on Andok’s expanding menu. It joins a fresh wave of releases with Dokibab, a savory chicken kebab; Shrimpura, a crispy seafood treat; and Chicken Alá Bone, a boneless, charcoal-grilled comfort food staple. Through these distinct offerings, the Filipino food chain continues to innovate beyond traditional family feasting to cater to dynamic, everyday cravings.

To mark the nationwide rollout, Andok’s will run a one-day Buy 1, Take 1 promotion on August 15, 2026, accessible in-store and across major food delivery apps including GrabFood, foodpanda, and andoksdelivery.com.ph.

For more information and updates, you may visit Andok's Facebook page.

LG InstaView™ Refrigerator Marks a Decade of Innovation with Over 5.3 Million Units Sold Worldwide

LG Electronics is celebrating a major milestone as its iconic LG InstaView™ refrigerator reaches its 10th anniversary. Since its debut in 2016, the premium refrigerator has surpassed 5.3 million units in cumulative global sales, demonstrating its lasting appeal among consumers who value innovation, convenience, and modern design.

When LG introduced the InstaView refrigerator a decade ago, it redefined the way people interact with kitchen appliances. At the heart of its success is the signature "Knock Twice, See Inside" feature. By simply knocking twice on the refrigerator’s glass panel, users can instantly illuminate the interior without opening the door. This smart functionality allows homeowners to check the contents of their refrigerator while minimizing cold air loss, helping improve energy efficiency and food preservation.

Beyond its practical benefits, the InstaView refrigerator also introduced a sleek, premium aesthetic that transformed the kitchen into a more stylish and connected living space. Its innovative design quickly became an industry benchmark, inspiring a new generation of smart appliances that prioritize both functionality and visual appeal.

Over the years, LG has continued to refine and enhance the InstaView lineup with advanced cooling technologies, intelligent storage solutions, and smart connectivity features that integrate seamlessly into modern lifestyles. These continuous improvements have helped maintain the product’s strong reputation in an increasingly competitive market.

Today, LG InstaView refrigerators continue to perform exceptionally well across global markets. The product remains a leader in the refrigerator category throughout North America, while experiencing significant growth in Europe, Asia, and Latin America. This widespread adoption reflects consumers' increasing demand for appliances that combine innovative technology with everyday convenience.

The refrigerator’s success has also been recognized by the global design and technology community. Throughout the past decade, LG InstaView has earned numerous prestigious awards, including honors from the Red Dot Design Award, iF Design Award, International Design Excellence Awards (IDEA), and the CES Innovation Awards. These accolades recognize LG's commitment to excellence in design, user experience, and technological advancement.

As LG celebrates ten years of InstaView innovation, the company continues to push the boundaries of smart home technology. The remarkable achievement of exceeding 5.3 million units sold underscores not only the popularity of the InstaView refrigerator but also LG Electronics' dedication to creating products that improve everyday life through meaningful innovation. With a decade of success behind it, the LG InstaView refrigerator remains a symbol of the future of intelligent home living.

Vivo Philippines Brings Scotty Pippen Jr. and Scottie Thompson Together for Exclusive Fan Meet-and-Greet

MANILA, Philippines – Basketball fans in the Philippines are in for a special treat as Vivo Philippines prepares to host an exclusive meet-and-greet featuring Memphis Grizzlies guard Scotty Pippen Jr. and PBA Most Valuable Player and Gilas Pilipinas star Scottie Thompson. The highly anticipated event will take place on July 30 from 5:00 PM to 6:00 PM at the Vivo Concept Store in SM Megamall, marking the first time the brand has brought together an NBA player and a PBA standout for a single fan experience.

The event promises an exciting afternoon filled with basketball stories, interactive on-stage conversations, fan engagement activities, and exclusive opportunities for attendees to meet both athletes in person. By bringing together two accomplished point guards from different levels of professional basketball, Vivo aims to celebrate the sport's ability to unite communities and inspire fans.

"Basketball has always been one of the strongest passions shared by Filipinos, and we're excited to bring together two athletes whose journeys resonate with fans in different ways," said Liu Lu, Brand Marketing Director of Vivo Philippines.

"This event is about giving fans a chance to connect with the game they love through meaningful experiences while celebrating the spirit of basketball that unites communities around the world," she added.

To make the experience accessible to more fans, Vivo Philippines is giving basketball enthusiasts the chance to win exclusive access to the meet-and-greet. Lucky winners will receive a signed event poster and the opportunity to personally meet Scotty Pippen Jr. and Scottie Thompson at the Vivo Concept Store.

Joining the giveaway is simple. Fans only need to follow Vivo Philippines on Facebook, comment "Vivo Meet & Greet with Scotty" on the official Facebook post, and include the hashtags #vivoxNBA, #ScottyPippenJrinManila2026, and #vivoX300Ultra.

Fans who cannot attend the event in person won't have to miss out. Vivo Philippines will livestream the event on its official Facebook page on July 31 from 5:00 PM to 6:00 PM. During the livestream, viewers can also participate in a separate giveaway for a chance to win exclusive NBA merchandise by commenting "Vivo Meet & Greet with Scotty" and using the same official hashtags.

The event will also showcase the Vivo X300 Ultra, the company's flagship smartphone featuring Triple ZEISS Master Lenses, designed to capture everything from fast-paced sporting action to stunning portraits and everyday moments with exceptional clarity.

Whether attending in person or tuning in online, basketball fans can look forward to an unforgettable celebration of the game while connecting with two athletes who continue to inspire fans both locally and internationally. For more updates and announcements, follow Vivo Philippines on its official social media channels.

LG and Imperial Appliance Plaza Bring Laundry Love to Earthquake-Affected Families in General Santos City

In times of disaster, even simple daily tasks can become major challenges. Recognizing this need, LG Electronics, in partnership with Imperial Appliance Plaza, brought comfort and practical assistance to families affected by the recent earthquake in General Santos City through its Laundry Love community initiative.

The five-day activation took place from July 13 to 17 at the Barangay Hall in Purok Estrella, Barangay Calumpang, where residents were given free access to LG's advanced washing machines and dryers. The initiative aimed to help families focus on rebuilding their lives by easing one of the most essential household responsibilities—laundry.

Over the course of the program, 310 families benefited from the service, with approximately 2,544 kilograms of laundry washed and dried free of charge. For many affected residents, the program provided more than clean clothes—it offered convenience, dignity, and a sense of normalcy during a difficult period of recovery.

Laundry often becomes a secondary concern following natural disasters, as families prioritize food, shelter, and safety. However, access to clean clothing and linens plays a significant role in maintaining hygiene, preventing illness, and improving overall well-being. Through Laundry Love, LG addressed this overlooked need while demonstrating how technology can make a meaningful difference in local communities.

The initiative showcased LG's commitment to using innovation beyond the home. By making its high-performance washing and drying technologies available in shared community spaces, the company ensures that its products serve not only consumers but also communities facing unexpected hardships. The partnership with Imperial Appliance Plaza further strengthened the effort, enabling the program to reach more families efficiently.

Residents expressed gratitude for the support, highlighting how the free laundry service helped reduce both financial and emotional stress during the recovery process. Instead of worrying about finding laundry facilities or spending limited resources on washing clothes, families were able to focus on restoring their homes and caring for loved ones.

The success of Laundry Love in General Santos City demonstrates the importance of collaboration between private companies and local communities during times of crisis. Programs like these show that corporate social responsibility extends beyond donations, creating direct and meaningful impact where it is needed most.

As communities continue their journey toward recovery, initiatives such as Laundry Love serve as reminders that compassion, innovation, and community partnerships can make everyday challenges easier to overcome. Through thoughtful programs that address practical needs, LG and Imperial Appliance Plaza continue to prove that technology can be a powerful force for hope, resilience, and positive change.

LG Redefines the Modern Refrigerator with Its Innovative “Ice Solution”

For years, ice has been viewed as a simple feature tucked inside a refrigerator—a convenient way to chill drinks on demand. LG is changing that perception by introducing its innovative “Ice Solution”, a customer-focused approach that transforms ice from a basic appliance function into an essential part of everyday living. By combining advanced technology, superior hygiene, convenience, and personalized experiences, LG is redefining how consumers enjoy ice at home.

Rather than focusing solely on producing ice, LG believes its true value lies in enhancing daily routines and creating memorable lifestyle experiences. Whether it’s preparing a refreshing glass of water after a workout, crafting café-style beverages at home, or serving guests during special occasions, the right type of ice can elevate every moment.

At the heart of LG’s Ice Solution is the concept of “good ice.” According to the company, good ice is defined by three essential qualities: cleanliness, suitability for different beverages, and easy accessibility whenever consumers need it. These priorities are based on extensive customer feedback, which consistently highlights clean ice, fast ice production, and a sufficient supply as the features users value most in a refrigerator.

To meet these expectations, LG has developed a diverse range of ice options designed for different lifestyles and drink preferences. Its lineup includes the premium Craft Ice™, which produces slow-melting spherical ice ideal for cocktails and premium beverages. Mini Craft Ice offers the same elegant experience in a smaller size, while Crushed Ice is perfect for smoothies and chilled drinks. For those who prefer softer, chewable ice, Nugget Ice delivers a satisfying texture that has become increasingly popular for everyday refreshment.

LG’s innovations are driven by real customer insights and actual usage patterns. By understanding how people use ice in their homes, the company continues to develop features that provide greater convenience, personalization, and overall satisfaction. This customer-centric approach ensures that every innovation serves a practical purpose rather than simply adding another feature.

Supporting this vision is LG’s “Ice to Meet You” campaign, which encourages consumers to discover the type of ice that best complements their lifestyle. Whether for staying hydrated, creating barista-quality beverages at home, or entertaining family and friends, the campaign highlights how the right ice can make everyday experiences more enjoyable.

As consumer expectations continue to evolve, LG demonstrates that innovation is not only about introducing new technology but also about improving the way people live. Through its comprehensive Ice Solution, LG is proving that even something as ordinary as ice can become an important part of a smarter, cleaner, and more personalized home experience.

Enchanted Kingdom Unveils a Month Filled With Magic for Eldar the Wizard’s Birthday

Enchanted Kingdom, the first and only world-class theme park in the Philippines, is set to make the entire month magical as it announces the spectacular lineup of enchanting gifts from its iconic Storyverse character, Eldar the Wizard, in celebration of his birthday this July.

Kicking off its Love Saribuhay campaign this quarter, EK is showering guests with magical treats both inside and outside the Park as it counts down to Eldar’s Birthday Bash on July 25 at the Spaceport Grounds. The highly anticipated celebration, which coincides with the soft opening of the Park over 30 years ago, will feature enchanting parades, shows, games, appearances, giveaways, and other surprises perfect for guests of all ages.

Eldar the Wizard has been the heart of EK’s vibrant Storyverse and has brought magic, wisdom, and inspiration to generations of Filipinos for the past three decades. He embodies EK’s core values and inspires everyone to embrace love of God, respect, loyalty, integrity, and innovation.

Ahead of his grand birthday celebration, the beloved wizard is currently extending the magic and fun of the festivities beyond the park through Eldar’s Birthday Bash Community Outreach Program. As part of this initiative, Eldar heads to selected foundations and orphanages in Laguna to share enchanting treats, special performances, and memorable experiences with the beneficiaries.

EK will launch its newest seasonal show featuring all of the Storyverse characters in a surprise dance party, as they give back to Eldar the magic and joy he has shared with the kingdom and the Filipino people over the years.

Guests can also savor his special food selections, including the family feast bundle of Eldar’s Meal, exclusively offered at Amazon Grill and LaunchTime restaurants. Alternatively, everyone can try the meal’s chicken inasal, which is available for solo orders at Snaptooth Snack Station, Parkside, and Diggers Treat. Tropical Coolers’ standout drink, Eldar’s Purple Brew, will also remain available as a refreshing grab-and-go treat to enjoy while exploring the Park.

EK has also introduced its latest addition to its lineup of Eldar merchandise, adding everyday items such as pillows, purses, and bags in a variety of kinds and styles.

Meanwhile, the photo outlet in Rialto 4D and Eldar’s Photo Hub in Victoria Park have rolled out their new Face Recognition feature, allowing parkgoers to easily access all their photos in one place.

In-park tenant partners are also taking part in the festivities, with Dairy Queen becoming the first to announce its offerings, including the exclusive in-park Eldar’s Hat Dilly Bar and the Purple Yam Blizzard as the Blizzard of the Month.

As the ultimate gift for Eldar’s big day, EK is bringing back its regular park hours of 11AM to 8PM every Friday to Sunday until August 30, before shifting to Thursdays to Sundays starting September 1.

Everyone can grab the chance to visit the Park from July 24 to 26 through Eldar’s Birthday Bundle, which includes one (1) Regular Day Pass, a mixture of free treats from various in-park retail and food outlets, and participation in seasonal in-park activities, all for Php 1,400 only. Plus, it offers reserved seating for Eldar’s Birthday Bash, exclusively for guests visiting on July 25. Promo is available for walk-in purchase or through the EK Online Store until July 26 only.

For more information and updates on Eldar’s Birthday Bash and EK’s other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

Roblox’s Family Zone Helps Parents and Children Explore Together

MANILA, Philippines - Today we’re launching Family Zone, a game built by Roblox and developer MindTrust to teach parents and caregivers about the platform. Family Zone fosters co-play between children and their parents and facilitates conversations about digital safety in an entertaining way.

It’s designed to bridge the gap between generations, giving parents a fun, safe, and active way to co-play and bond with their kids in the digital world. In the game, parents and children play together to learn platform basics, like how to control an avatar in a 3D space and how to set and adjust parental controls. They can also learn about broader online safety topics, designed to boost digital literacy on sites beyond Roblox.

We built Family Zone because the best way to learn about Roblox is to play on Roblox. While most parents play online games, many are still unfamiliar with Roblox’s games and settings, which may limit their ability to apply parental controls in a fully informed way. Family Zone is designed to help support ongoing dialogue between parents and children, with a level of understanding that comes from firsthand experience.

Family Zone flips the traditional learning dynamic. Children guide their parents’ first steps on the platform, demonstrating how to navigate and explore the digital space. When parents follow their child’s lead, they can play with full control over avatar movements and navigation.

Family Zone empowers parents with interactive lessons around safety and Roblox’s industry-leading safety guardrails and features. We guide parents through our robust parental controls, which allow those with linked accounts to set screen-time limits, manage spending, choose whom their child connects with, and manage what games they can play. We offer rewards, such as exclusive avatar items, for players who complete in-game tutorials and provide families with a variety of age-appropriate experiences.

We’re working with global safety experts and leading organizations to design additional modules accessible through Family Zone that cover critical topics such as scam prevention, bullying, and strategies to identify and avoid predatory behavior. For example, we are working with Koko, a leading mental health nonprofit, as well as Playerthree and leading researchers at the Lab for Scalable Mental Health at Northwestern University to design a game to help kids and teens develop resilience in the face of bullying.

Family Zone will continue to add new educational content and co-play opportunities where families can enjoy new experiences on Roblox together.