COLORFUL Launches Rimbook S1: Affordable 14-inch Laptop Built for Everyday Use

Shenzhen, China – Colorful Technology Company Limited, a well-known name in gaming PC components, laptops, and HiFi audio, has officially unveiled the Rimbook S1, the newest member of its Rimbook laptop family. Designed for versatility and mobility, the Rimbook S1 strikes a balance between performance, portability, and affordability, making it a practical choice for students, professionals, and home users.

The Rimbook S1 is built around a 14-inch 1920×1200 display, featuring a productivity-friendly 16:10 aspect ratio. Weighing just 1.48 kg and measuring 17.95 mm thin, it is easy to carry between classes, meetings, or the home and office. Despite its compact size, the laptop packs reliable hardware, offering up to an Intel Core i5-13420H processor with Intel UHD Graphics, 16GB of DDR4 memory, and a 512GB SSD with expansion support. This combination ensures smooth multitasking for work projects, browsing, entertainment, and light creative tasks.

Power and endurance are equally important, and the Rimbook S1 delivers with a 60Wh battery backed by 65W fast charging, ensuring all-day productivity. Connectivity is another strong point, with support for Wi-Fi 6 and 2.5Gbps Ethernet, providing stable and high-speed networking for both wireless and wired users.

The laptop’s design emphasizes practicality with a wide array of ports, including USB-C, USB-A, HDMI, a 3.5mm headphone jack, and even a camera and microphone physical power switch for enhanced privacy. These features highlight COLORFUL’s focus on creating a laptop that meets the demands of modern users who value both performance and convenience.

From a value perspective, the Rimbook S1 is positioned as an affordable yet capable option. Priced at just US$439 (w/o tax), it offers features typically found in higher-priced models while remaining budget-friendly. Availability may differ depending on region, with customers encouraged to check with their local COLORFUL representatives for exact pricing and release schedules.

With the Rimbook S1, COLORFUL continues to expand beyond gaming hardware into practical computing solutions for a broader audience. Its mix of performance, portability, and affordability makes it an excellent entry point for those seeking a dependable everyday laptop.

Security Bank Brings BetterBanking to Antipolo – Cogeo With New Branch

Makati, Philippines – Security Bank opened a new branch in Antipolo – Cogeo, strengthening its presence in Rizal and bringing BetterBanking closer to residents and local enterprises. The location is the Bank’s 359th branch nationwide.

“Our newest branch is strategically located here in Cogeo, Antipolo—a growing hub where commerce, community, and connectivity converge. It’s the perfect place to deliver our enhanced banking services even closer to you. Antipolo-Cogeo Branch embodies a modern, client-centric environment. It's designed to make banking more intuitive, efficient, and welcoming,” says Leslie Y. Cham, EVP and Branch Banking Group Head at Security Bank.

Antipolo City, known as the “Pilgrimage Capital of the Philippines,” continues to grow as a hub of residential communities, thriving businesses, and local commerce. Security Bank’s expansion into Cogeo supports this growth by making banking more accessible to the area’s residents and entrepreneurs, in line with the Bank’s mission to deliver customer-focused, tech-enabled financial solutions where they can create the most impact.

Security Bank Antipolo – Cogeo Branch is open from Mondays to Fridays, 9:00 am to 4:30 pm.

For more information on Security Bank’s latest offerings and locations, visit www.securitybank.com or connect with Security Bank on social media.

Don’t Get Duped: Smart Warns Against Fake Links in Scam Texts

Smart warns customers against tapping and opening links embedded in text messages, even if these appear to come from the telco. The mobile services provider stressed that it only uses the full address of its official domain – https://smart.com.ph – in text blasts.

For SIM registration, Smart sends the official link https://smart.com.ph/SimReg only to unregistered numbers. Customers are reminded that registered SIMs don’t need to register again.

“Smart has stopped using shortened links for its official domain or SIM registration site,” said Atty. Roy Ibay, VP and Head of Regulatory Affairs at Smart. “Only smart.com.ph is legitimate, and any other version is fraudulent and designed to trick customers into giving away personal information.”

Smart has intensified efforts against text scams. It has blacklisted more than 369,000 mobile numbers involved in phishing activities from January to July 2025. It has also prevented more than 1.7 billion scam texts from reaching customers in the same seven-month period.

“We urge everyone to be extra vigilant, avoid opening suspicious links, and immediately report these attempts through our official channels so we can act against scammers,” urged Atty. Ibay.

Customers may report suspicious messages to Smart’s HuliSCAM portal at https://smart.com.ph/huliscam. They may also call the hotline of the Cybercrime Investigation and Coordinating Center (CICC) at 1326. Customers may also file a complaint with the National Telecommunications Commission (NTC) at www.ntc.gov.ph or report scams through its consumer hotline at 1682.

Other than the HuliScam portal, customers may also report cyber threats to Smart’s verified and official social media pages – Smart Communications on Facebook and @SmartCares on X — or call hotline *888.

Winford Resort & Casino Manila Becomes First Gaming Complex in the Philippines to Commit to 30% Plant-Based Menu Offerings by 2026

Manila, Philippines — Winford Resort & Casino Manila has become the first gaming complex in the Philippines to publicly commit to a comprehensive plant-forward initiative, earning recognition from international NGO Lever Foundation for its leadership. The gaming complex pledged to make 30% of all menu offerings plant-based across its food service operations by early next year.

This initiative supports Winford’s broader sustainability framework, which includes reducing food waste, carbon emissions, and water use, promoting responsible sourcing, and providing healthier dining options to guests. It also aligns with global and local efforts to mitigate the environmental impact of food consumption. In the Philippines, the Department of Environment and Natural Resources has encouraged the public to eat more plant-based foods as a way to lower their ecological footprint.

"Winford Resort & Casino Manila is proud to be the first gaming complex in the Philippines to publicly commit to making 30% of its food offerings plant-based, a shift we will carry out by next year," said Justine Anne Vergara, Director of Hotel Operations at Winford Resort & Casino Manila. "Consumer demand for healthy and sustainable food is rising across all segments, including gaming, leisure, and luxury hospitality. Winford's early action positions us ahead of the curve, proving that sustainability can also be smart business while enhancing the overall guest experience."

“As a chef, this commitment excites me because it challenges us to reimagine familiar favorites and create new dishes that celebrate fresh, local ingredients,” said Al Josif Tagra, Sous Chef at Winford Resort & Casino Manila. “Our 30% plant-based goal is more than a number—it’s an opportunity to inspire our guests to try something different, enjoy healthier options, and join us in making dining a more sustainable experience.”

“Winford is setting an inspiring precedent that we hope others in the gaming and hospitality sector will follow,” said Marielle Lagulay, Sustainability Program Manager at Lever Foundation. “Their initiative proves that environmental responsibility can align with business goals and elevate industry standards. This initiative contributes not just to Winford’s sustainability goals, but also to broader global and local efforts to address climate change through more responsible food choices. It’s a forward-looking step that we’re proud to support.”

Research shows that plant-based proteins generate up to 90% lower greenhouse gas emissions and use up to 90% less land and water than animal proteins. The United Nations Food and Agriculture Organization (FAO) has also found that plant-based foods generate about 50% less food waste than meat and dairy.

Earlier this year, Winford Resort & Casino Manila was recognized as Trip.com’s Top Engaged Hotel of 2025 during the Envision 2025 Global Partner Conference, held in May at the Shanghai Museum East in China. The event gathered leading hotels and travel industry partners from around the world to honor top-performing properties.

Globe Unveils “The Blueprint” to Showcase Inclusive Innovation to Uplift Every Filipino

Globe unleashed its inclusive innovation thrust with the launch of The Blueprint, a first of a series of quarterly media events that highlight how the company is using technology to promote digital inclusion and empower every Filipino.

By presenting a portfolio of solutions that are intentional, intuitive, and accessible, Globe is demonstrating how innovation directly translates into progress for people, communities, and enterprises.

“This is about execution with empathy,” said Darius Delgado, Chief Commercial Officer at Globe. “The Blueprint showcases how our innovation is inclusive by design; personal where it matters, protected by default, and accessible to all. From hyper-personalized plans and secure digital journeys to consulting that solves enterprise pain points and new entertainment frontiers, we’re the digital enabler behind everyday progress.”

Inclusive Innovation in Action

Globe starts with its Foundations of Progress, where it guides enterprises through a consulting practice that translates complex technology into clear, actionable strategies. Backed by deep industry expertise and a forward-looking perspective, this groundwork enables small, medium, and enterprise businesses to grow with resilience and agility.

Building on this foundation, Globe moves to solutions Built Around You. Every digital touchpoint is designed to manage friction and anticipate customer needs, from intuitive apps that put users fully in control to programs that return purposeful value. The result is a smoother, faster, and more intuitive digital experience for everyday Filipinos. One of the highlighted projects is GoGIVE, an innovative way to empower young Filipinos to create a consistent and lasting impact through their everyday phone use.

At the same time, Globe ensures these journeys are Secure by Design, embedding protection into every interaction. With tools like Scam Shield and advanced cybersecurity features, Globe safeguards the digital lifestyle without compromising ease and accessibility, so trust in the digital space is experienced and natural.

Globe then creates Value by Design, delivering smarter, more rewarding digital experiences. With hyper-personalized offers, seamless upgrades, and loyalty benefits, Globe shows how value is not only delivered, but thoughtfully designed around each customer’s unique journey.

Finally, Globe reaches out to Designing Delight, unlocking entertainment frontiers that spark joy and connection. Through curated content platforms and interactive experiences, Globe demonstrates how technology can go beyond utility to create moments of discovery, play, and emotional resonance.

A sneak peek at two of its newest offers designed to delight customers includes Beetzee and Globe AT HOME 5G. With Beetzee Play, GlobeOne users can access seamless streaming, convenient top-ups, and Globe Rewards integration all in one place. No need to download a separate app or sign up for another platform.

Globe is redefining home broadband with Globe AT HOME 5G, the world’s first fiber-like internet delivered via 5G, perfectly engineered for sharing Wi‑Fi experiences and bringing home with you wherever life happens.

“At Globe, we believe innovation must always serve a greater purpose,” said Carl Cruz, Globe President and CEO. “The Blueprint is a reminder that every product we build, every service we design, is meant to make daily life easier, safer, and more meaningful for Filipinos. By keeping inclusivity at the heart of our journey, we ensure progress is something every Filipino can share in.”

To learn more about Globe, visit www.globe.com.ph.

Enchanted Kingdom and Klook Join Forces to Unlock More Magical Perks for Every Guest

Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, teams up with Klook, Asia’s leading travel and experiences platform, to create more magical experiences in time for all guests.

Nico R. Mamon, EK’s Head of Integrated Marketing, shared the premier theme park’s exciting plans and exclusive offers in line with its 30th anniversary celebration this October 2025 - highlighting a limited-time anniversary offer for Klook users which includes in-park spending credits worth Php 300 Wizard Money for every purchase of three regular day passes for visits during Fridays from August 15 to September 15, 2025.

EK and Klook first came together in 2017 to make booking admission tickets more convenient, and have since worked together on crafting exciting promotions and irresistible deals. “Collaborating with Klook for the last eight years has allowed us to provide a more seamless online booking experience — making the magic more accessible and hassle-free so our guests can simply focus on creating memories that last a lifetime here at Enchanted Kingdom. That’s why we’re committed to taking this partnership further by offering exclusive perks to Klook users, making every visit even more enchanting,” Mamon shared.

He added that guests can also look forward to even more surprises, including exciting freebies to be given away throughout the park.

“Enchanted Kingdom, to many Filipinos, is a very iconic childhood experience that many revisit to relive memories, or introduce to their kids. To this day, it remains one of the most sought-after activities on Klook,” shared Michelle Ho, General Manager of Klook Philippines. “It’s exciting to be celebrating this milestone with them after years of mutual trust and support. We hope that this most recent collaboration makes everyone’s next trip to the park an extra magical one!” she concluded.

For more information and updates regarding this exclusive offer, along with EK’s other events and offers, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

Bacolod City, Philippines – Coca-Cola Philippines has launched Lift, its newest invigorating drink powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness.

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.

To celebrate the launch, Coca-Cola Philippines held a high-energy event “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025. The celebration marked Lift’s arrival and kicked off the brand’s mission to energize communities across Western Visayas.

As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.

The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.

At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online.

The brand’s official endorser, Ruru Madrid, made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event.

The event drew in thousands of active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel.

"We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “ The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”

Consumers across Western Visayas can now grab Lift in sari-sari stores and partner retailers. More regional rollouts, pop-ups, and promotions are on the horizon as Lift continues to spread its bold message: Undo the Usual. Go Lift Mode.

To learn more about Lift and upcoming events, visit the official Facebook page at https://web.facebook.com/people/Lift-Philippines/61578806605159/ .

Enchanted Kingdom Brings Magic, Education, Games and Arts at Eldar’s Mega Birthday Bash

Enchanted Kingdom, the first and only world-class theme park in the Philippines, marks 30 years of magic through the fun-filled birthday celebration of its most iconic character, Eldar the Wizard last August 2.

Eldar’s Mega Birthday Bash was held at the Spaceport Grounds on Saturday, serving as the grand culmination of the month-long festivities that celebrated EK’s beloved homegrown character — who has brought enchantment, values, and fun to Filipinos since the Park opened its gates in 1995.

Every weekend last July, guests enjoyed exciting activities around the Park, like the search for the missing birthday invitations and hats, all in preparation for Eldar’s big day. EK also invited everyone to spread the magic by donating heartfelt gifts such as toys, clothes, and other non-perishable goods through The Birthday Giver.

Faerie King and Queen officially kicked off Eldar’s Mega Birthday Bash as they made a royal appearance to welcome everyone to the celebration.

The crowd witnessed spectacular performances from EK's homegrown talents, SMS and Kingsmen, along with the original theater production of The Enchanted Story of Eldar the Wizard: Volume Two, which explored the different cultures of the Park’s theme zones through music and dance.

Kids and companions from Casa dei Bambini Home for Children and Southville Foundation were also invited to be part of this special day, where they were delighted with an enchanting surprise — the official turnover of The Birthday Giver proceeds as the selected beneficiaries of this meaningful initiative.

Adding to the fun, all parkgoers enjoyed hands-on activities like coloring, slime making, and face painting at Eldar's Theater.

Afterwards, the whole magical kingdom, including the other EK characters and sponsor mascots, joined Eldar for the enchanting birthday greeting and candle blowing. As special thanks, the jolly wizard treated everyone to an unforgettable nighttime spectacle featuring his vibrant Birthday Parade and Fireworks.

Eldar’s Mega Birthday Bash was made even more magical with the following sponsors: Klook, Coca-Cola, Cherifer, Scott's, McCormick, Krispy Kreme, Rich Garden, RCBC, Fit Style, Evensia Events Management, Iced Gems Biscuits, Snackeroo, Ceres, Australia’s Own Milk, Barilla, Tulip, Avea Handsoap, Dayzinc, Nutri10Plus, Bounty Fresh, Cobra Rise, Vitamilk, Pascual, Sunkist, Pic-A, Mang Juan, Roller Coaster, Chiz Curls, Nova, Mr. Chips, Goodday, Protect, Hello Glow, Nestle Chuckie, Chupa Chups, Silka, Tiny Buds and Bambini.

The following tenant partners also extended their support for Eldar’s birthday: Shakey’s, Purefoods, Dairy Queen, Hap Chan, Potato Corner, and ViewTrue Imaging.

For more information and updates regarding EK’s forever enchanting events and offers, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

Virlanie Foundation Reaffirms Its Mission to Uplift Vulnerable Filipino Children on Its 33rd Anniversary

Manila, Philippines — With over 22,000 young lives touched, the Virlanie Foundation, Inc., a non-profit and non-sectarian organization, marked its 33rd anniversary with a celebration that honored its legacy of service and reaffirmed its mission to support vulnerable children in the Philippines.

The event also coincided with the 75th birthday of its founder, French social worker Dominique Lemay, more fondly known as Kuya Dominique, who established the foundation in 1992 to provide care, protection, and opportunities to children living on the streets of Metro Manila.

“For 33 years, we’ve seen how love, compassion, and consistent support can change lives,” Lemay said. “Do small things. Do something for the children of Virlanie. I cannot do it alone, but together, we can change lives.”

Since its founding, Virlanie has helped disadvantaged children through a range of programs focused on child protection, education, family reunification, and community empowerment. Today, the foundation continues to focus on sustainable solutions that aim to prevent the cycle of intergenerational poverty among marginalized families.

The anniversary celebration included a Service Awarding Ceremony honoring long-serving staff members for their years of dedication to the foundation’s mission. Among those recognized was Ferdinand Cellona, Street Education Lead of Virlanie’s Street Program, who has been with the foundation for two decades.

“Every child on the street has a story and a dream. For 20 years, I’ve walked beside them to remind them they are not forgotten. With Virlanie, we make sure no child is left behind,” said Cellona. “As street educators, our role is to be trusted kuyas and ates they can turn to. We listen, support them in finding solutions, help guide their decisions, and refer those who choose to leave street life to shelters and care facilities.”

One of Virlanie’s newest supporters, Jakob Walland, who has sponsored the education and development of 42 children, shared his perspective on the foundation’s work.

“If a child gains an education or a skill, they can help themselves and their families. That is what Virlanie makes possible. Giving is easy for donors like me, but the real gift is the time, heart, and everyday effort that the foundation gives,” Walland said.

The event included musical performances by Virlanie Voices, the foundation’s children’s choir, and renowned Filipino singer-songwriter Jose Mari Chan.

Virlanie’s programs continue to serve children in residential care, children with special needs, and youth undergoing reintegration. The foundation also works closely with communities to help families become self-reliant and prevent child abandonment or neglect.

“As we celebrate this milestone, we also recognize the work ahead,” Lemay said. “Our mission continues as thousands of children still face daily challenges without access to basic care and a safe home.”

The anniversary event held on July 26 was supported by Raffles and Fairmont Makati, represented by Mr. Nikko Matias, Cluster Director for Talent & Culture, as a Platinum Sponsor; Hacket Security Group as the Gold Sponsor; and Uniquecorn Strategies, Inc. as the media partner. The celebration was also graced by the family and friends of Kuya Dominique, along with the board of trustees, sponsors, partners, and Virlanie staff.

“Stories like Virlanie’s remind us why purpose-driven work matters. At Uniquecorn, we’re proud to help shine a light on organizations that create real impact. As a PR-first marketing agency, we believe in using storytelling to build awareness, inspire action, and support those driving meaningful change,” Dean Bernales, CEO, Uniquecorn Strategies, said.

To learn more or support Virlanie Foundation, Inc.’s work, visit www.virlanie.org.

Donkey Kong Bananza: The Joyful Smash Hit of the Summer

As the July heat blazes outside, there’s a different kind of energy inside—your Switch 2 glows, Donkey Kong barrels through lush pixelated jungles, and Pauline belts out a new remix of the DK Rap. Welcome to Donkey Kong Bananza, Nintendo’s summer sensation, and a reminder of why we play games: pure joy.

At first glance, Bananza might seem like a chaotic brawler, with DK smashing obstacles and voxel bits flying. But dig deeper, and you’ll find clever puzzles, alternate routes, and secret collectibles—proof that brains matter just as much as brawn. It’s this layered design that sets the game apart, making every play session both challenging and delightfully unpredictable.

What truly makes Bananza a standout is how it makes people feel. Critics aren’t just praising its mechanics—they’re celebrating its spirit. With a 90 on Metacritic and a 91 on OpenCritic, reviewers have hailed it as “a must-have platformer” that lives up to Nintendo’s finest. PCMag even praised the clever switch from plumber to ape, saying it delivers “a potent blend of action.”

Players agree. Forums like ResetEra and Reddit are lighting up with love for the game, calling it “a summer standout” and “the first DK game since 64 with a ‘Must Play’ on Metacritic.” Gameplay clips, level favorites, and endless screenshot threads prove this isn’t just another release—it’s a phenomenon.

A huge part of that joy comes from the soundtrack. Led by Super Mario Odyssey’s Naoto Kubo, the music blends orchestral swells and electronic beats with fresh takes on classics like the DK Rap and Stickerbush Symphony. Pauline’s songs have already topped 200k YouTube views, and fan uploads of the full OST are gaining serious traction.

Bananza isn’t just fun—it’s engineered for it. Its vibrant levels reward curiosity, not just skill. The challenge is balanced, the humor is infectious, and co-op chaos makes for laugh-out-loud sessions with friends.

Released on July 17, 2025, it hit right as summer gaming peaked. With booming sales in the UK and over 10,000 pre-orders in Japan, Bananza is proving to be a worldwide success.

In a season filled with gritty realism, Donkey Kong Bananza is here to remind us that joy isn’t outdated—it’s essential.

Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution designed for individuals with rough and bumpy skin, yet safe enough for everyday use on even the most sensitive skin.

Unveiled at a high-touch, sensorial launch event featuring Atasha Muhlach as brand ambassador and Dr. Gaile Robredo-Vitas as resident dermatologist, the new line champions exfoliation without compromise, redefining what it means to care for sensitive skin—daily, gently, and effectively.

A Skincare Breakthrough Backed by Science Rough, bumpy, or textured skin can be difficult to treat—especially when traditional exfoliating products are too harsh and disruptive to the skin barrier. Cetaphil’s new Salicylic Acid line solves this by combining a Triple-Acid Blend of AHA, BHA, and PHA with Cetaphil’s hydrating blend of Niacinamide, Glycerin, and Panthenol, that boost your skin’s 15 essential ceramides.

The result: a gentle exfoliating formulation that works deeply while caring for the delicate barrier, especially for those with sensitive skin. It’s safe for everyday use, allowing consistent, visible results without irritation or over-stripping.

“The key is really using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas, board-certified dermatologist. “Salicylic acid will do the heavy lifting, and it helps to have other ingredients along with it that moisturize skin like niacinamide and panthenol, providing hydration and barrier support, while salicylic acid does its job."

A Sensorial Experience That Brings the Science to Life

The launch event, held at Electric Garden, showcased a sensorial and informational experience, giving guests the chance to feel the difference between rough and bumpy vs. soft and smooth skin through hands-on stations and sensorial activations. One of the most popular zones allowed attendees to compare various salicylic acid-based formulations, giving a clear understanding of how Cetaphil’s gentle exfoliation stands out in both performance and tolerability.

“As someone always on the go, I need skincare that works but won’t compromise my skin,” says Atasha Muhlach. “This product really changed everything. This is the one exfoliator that I really swear by and you can really use everyday— and trust me, your skin will be better than ever.”

Sensitive Skin First: A Legacy Continued

This launch builds on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs initiative, where education and empowerment were front and center. Sensitive skin affects over 70% of people globally, and the Philippines ranks among the top countries with the highest prevalence. Cetaphil’s mission remains clear: to be the gold standard in gentle, effective care for every skin type—especially the most sensitive.

“We believe no one should have to choose between results and comfort,” says Mark Sarmiento, Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of salicylic acid in a gentle, clinically proven formulation that respects and cares for delicate skin, while still delivering effective exfoliation through the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”

Made for Everyone’s Sensitive Skin

The new Gentle Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating dermatologist-developed, clinically tested solutions that empower users of all ages and skin types, especially for sensitive skin.

If you have sensitive skin, rough texture, or persistent bumps, it’s worth asking—could your current skincare be doing more harm than good? Many exfoliants promise results, but often at the cost of irritation. Cetaphil’s new Gentle Exfoliating SA line is different: it’s clinically formulated to smooth, soften, and refine rough, bumpy skin—while respecting even the most sensitive skin barriers, backed by science and trusted by dermatologists.

For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook, and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

PBA Brings Filipino Basketball Fans Closer to the Game With Official Fantasy Basketball Platform With Daily Fantasy

Manila, Philippines — The Philippine Basketball Association (PBA), the country’s premier basketball league, has launched its fantasy basketball game in partnership with Daily Fantasy, the Philippines’ first officially licensed fantasy sports provider, to usher in a new era of fan interaction and engagement, bringing fans closer to the action.

The platform enables fans to play in fantasy contests based on actual league matchups, build their virtual team lineups composed of PBA players, and make strategic decisions based on real-time player performance data. Scoring is powered by official PBA statistics, ensuring accuracy and transparency throughout each contest.

As part of the rollout, fans can take part in contests themed around the PBA Season 49 Philippine Cup Finals. Supporters of San Miguel Beermen and TNT Tropang Giga can assemble their own eight-player rosters, choosing from top talents like Jaymar Perez (SMB), June Mar Fajardo (SMB), Jordan Heading (TNT), Roger Pogoy (TNT), and Calvin Oftana (TNT), and compete against fellow basketball fans for a chance to top the leaderboard and win prizes.

The partnership between Daily Fantasy and the PBA is set to combine the excitement of fantasy sports with the passion of Filipino basketball, creating deeper, more meaningful connections between fans and the sport.

“This partnership with Daily Fantasy is a new and exciting chapter for the PBA,” said PBA Commissioner Willie Marcial. “We’re always looking for ways to bring our fans closer to the game, and this collaboration allows them to experience PBA basketball in a more interactive and personal way. By introducing fantasy play into real matchups, we’re adding another layer of entertainment that deepens the connection between our players and supporters.”

Daily Fantasy’s PBA contests are open to eligible participants and will roll out alongside upcoming PBA matches. Whether seasoned in fantasy sports or new to the experience, fans can expect a thoughtful integration that respects the sport while enhancing its entertainment value.

“This partnership with the PBA is a major milestone not just for Daily Fantasy, but for the growing community of Filipino sports fans who live and breathe basketball,” said Ann Jane de Leon, Assistant Marketing Manager of Daily Fantasy. “Our goal has always been to create meaningful ways for fans to connect with the game, and this collaboration allows us to do just that, by turning every match into an opportunity for engagement, strategy, and shared passion. We believe this will continue to empower the love Filipinos have for basketball in a more interactive and rewarding way.”

With the ongoing PBA Season 49 Philippine Cup Finals, Daily Fantasy offers users up to PHP 500,000 worth of shares by competing to see whose team earns the highest points based on actual games.

For more information on joining the Daily Fantasy community and creating your PBA fantasy team, you may visit www.playdailyfantasy.com.

Enchanted Kingdom Levels up Eldar the Wizard’s Special Day With Mega Birthday Bash

Enchanted Kingdom, the first and only world-class theme park in the Philippines, brings more magic and fun for its 30th year with the month-long birthday celebration of its iconic character, Eldar the Wizard, this July.

As part of The Enchanted Story of Eldar the Wizard campaign, EK honors its most beloved homegrown character through a series of engaging activities, captivating shows, hands-on learning, delightful treats, and plenty of surprises around the park.

Kicking off the festivities for his Mega Birthday Bash, Eldar enlisted the help of his Spaceport and Jungle Outpost buddies, Morgom, Cromatia, and Snaptooth, in hiding invitation cards for his special day on their respective zones last July 12. Park guests who were able to find Eldar’s Missing Birthday Invitations enjoyed minigames and enchanting treats.

The enchantment continues on July 19, where guests can help Ogg the Guard in The Search for Eldar’s Birthday Hats at Victoria Park, Portabello, and Brooklyn Place.

EK will also bring an enchanting twist to the classic tradition of gift-giving through The Birthday Giver this July 19 and 20. Everyone is invited to bring heartfelt gifts such as toys, clothes, books, school supplies, and other non-perishable goods to our friends in need through the Magical Drop Box at the Midway Boardwalk.

The festivities will culminate at Eldar’s Mega Birthday Bash on July 26, Saturday at the Spaceport Grounds. This grand celebration promises a fun-filled day bursting with Magic, Education, Games, and Arts that will surely make guests of all ages forever enchanted. The selected beneficiaries of The Birthday Giver are also invited to be part of this special day.

Eldar the Wizard is the heart of EK’s vibrant storyverse, where he has been known to spread enchantment ever since the theme park opened its gates to the public in 1995. He also shares his wisdom with everyone to follow the EK core values of love of God, respect, loyalty, integrity, and innovativeness.

For more information and updates regarding Eldar’s Mega Birthday Bash, along with EK’s other events and offers, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

Celebrating Love in All Forms: TinBo’s Heartfelt Campaign for Father’s Day and Pride

In a powerful tribute to love, family, and inclusivity, PLDT Global Corporation (PLDT Global), through its digital platform Tindahan ni Bossing (TinBo), has created a video tribute to celebrate both Father’s Day and Pride Month this June.

The moving video tells the story of a father and his daughter, who lives overseas and is a proud member of the LGBTQ+ community. Despite the distance and differences, the story captures how love, acceptance, and “alaga” (care) can transcend borders. Through the TinBo app, the daughter overseas finds meaningful ways to stay connected with her father—proving that unconditional love always finds a way.

“This story is a reflection of what TinBo truly stands for—alaga that is inclusive, resilient, and rooted in love,” said Albert V. Villa-real, President and CEO of PLDT Global. “We want to honor all fathers and families, especially those in the LGBTQ+ community, by showing that every expression of love deserves to be celebrated.”

To make the celebration even more meaningful, TinBo is also offering exclusive discounts on select food, e-commerce, and streaming e-vouchers for its users. Filipinos abroad can download the TinBo app via Google Play or the App Store, or visit www.tinbo.ph to start sharing the love to their families in the Philippines.

These PLDT Global and TinBo initiatives are aligned with parent company PLDT’s broader commitment to diversity and inclusion. PLDT has an anti-discrimination policy in place and has also been active in enabling its workforce with inclusivity learning sessions to foster a safe, respectful, and empowering environment for all.

This Father’s Day and Pride Month, TinBo invites everyone to watch this video

Celebrate Father’s Day with Vivo’s Heartwarming In-Store Experience

MANILA, PHILIPPINES – Vivo, a leading global smartphone brand, is marking Father’s Day with a heartfelt initiative that celebrates the emotional bonds between families. From June 13 to 15, participating Vivo stores nationwide will offer a unique in-store experience where customers can honor their fathers in a deeply personal way.

The campaign goes beyond discounts and retail perks. It reflects Vivo’s core philosophy that innovation isn’t just about technology—it’s about bringing people closer together. With every smartphone purchase during the three-day event, customers will receive a personalized Father’s Day certificate and photo memento, both designed and printed on-site.

“Our goal is to connect with consumers emotionally, not just commercially,” shared Ms. Lulu Liu, Brand Marketing Director of Vivo Philippines. “Father’s Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated.”

The in-store experience offers more than just a transaction—it’s a moment of genuine connection. Here’s how it works: after purchasing a Vivo smartphone, customers can personalize a certificate with their father’s name and a chosen adjective like “bravest,” “kindest,” or “funniest.” A portrait photo is taken, printed instantly, and placed on the certificate. Families are then invited to pose for a photo at a dedicated Father’s Day corner in-store.

The final result? A one-of-a-kind keepsake that celebrates dad and creates lasting memories. This gesture applies to all father figures—biological dads, grandfathers, stepdads, or anyone who’s played a meaningful paternal role.

To make the moment even more special, customers who share their photos on social media using the hashtags #AwardMyDadwithvivo and #vivoDadinStyle, and tag @vivo_philippines, will receive exclusive giveaways.

This campaign is yet another example of Vivo’s commitment to blending innovation with emotional connection. By turning a simple purchase into a touching celebration, Vivo shows that meaningful experiences can be found in the most unexpected places—even in a smartphone store.

As Father’s Day approaches, Vivo invites everyone to join the celebration and recognize the incredible father figures in their lives. Visit Vivo Philippines on Facebook, Instagram, TikTok, or the official website for more details.

EK Announces Exciting Park Developments With Two Major Attractions Reopening in October

Enchanted Kingdom, the first and only world-class theme park in the Philippines, is set to bring even more enchanting experiences to all Filipinos for its 30th anniversary, as it temporarily closes two of its major rides, the Space Shuttle and AGILA The EKsperience, from July 1 to September 30, 2025.

EK President and Chairman Cesar Mario O. Mamon shared that the major enhancement and upgrade of the two attractions are at the forefront of their ongoing park revitalization and commitment to providing more magical experiences to all park goers.

“Beyond our steadfast pursuit of introducing new enchanting experiences, we are also dedicated to reimagining and reengineering our existing attractions, ensuring that multi-generational guests will be forever enchanted this 2025 and the years to come," he furthered.

Both attractions are expected to reopen as part of EK’s 30th anniversary celebration in October.

The iconic rollercoaster ride, Space Shuttle, is one of EK’s legacy rides, which has been bringing thrill and excitement ever since the theme park opened its gates to the public in 1995. Aside from its signature twists and turns, the upgrade will feature a new loading and unloading experience, along with enhanced efficiency and improved monitoring of the ride.

AGILA The EKsperience, the first and only flying theater in the Philippines, has been the cornerstone of EK’s magical and educational entertainment, catering to over half a million students each year. Park goers experience a magical journey soaring on the wings of the Philippine eagle to witness the most iconic destinations in the country.

The reopening of AGILA will elevate learning and entertainment to new heights as it delves further into advancing awareness of environmental responsibility and sustainability.

In addition to these, EK is also working its magic to restore and enhance all of its other themed areas, attractions, and facilities in preparation for its milestone celebration on October 18 and 19.

Guests can still enjoy the theme park’s more than 30 rides and attractions, including EKlipse, its newest family thrill ride and the first of its kind in Southeast Asia. Various enchanting events and offerings are also in store for everyone as EK continues to be the premier theme park in the country.

For more information and updates regarding these, along with EK’s other events and offers, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

Celebrate Dad With These Father’s Day Gifts From Anko

This Father’s Day, go beyond the usual greetings and give Dad a gift that says, “You’re a legend.” Whether he’s an adventure-seeker, the undefeated karaoke champion, or the family’s designated tech guru, Anko’s curated gift lineup has something that speaks his language.

No matter your budget, Australian home and lifestyle brand Anko offers functional, fun, and affordable picks, from high-tech gadgets to outdoor gear, that will make him feel truly celebrated. Skip the last-minute scramble and lock in a gift that says “Thank you, Tatay!” the Anko way.

For the Outdoor Dad

If your dad thrives on adventure, whether he’s planning epic road trips or grilling up a feast in the backyard, these picks will elevate his outdoor experience.

When heading out for a fishing or camping trip, every dad needs a reliable 24L Cooler (₱490), sleek, durable, and designed to keep drinks ice-cold all day. If he prefers a more compact yet stylish option for quick outings, the Titan Expandable Cooler (₱490) is the perfect grab-and-go essential for spontaneous adventures. Staying hydrated is a must; the 960ML Drink Bottle (₱500), made with double-wall insulated stainless steel, keeps drinks colder for longer.

Nothing speaks more to dads than that perfect camping trip. The 4-Person Dome Tent (₱990) comfortably fits four and folds away easily for stress-free travel. For starry nights, the Trail Hooded Sleeping Bag (₱490) offers a snug cocoon, complete with machine-washable convenience for effortless cleanup. No camping kit is complete without perfect lighting. The LED Light with Fan (₱290) is ideal for keeping the tent cool and illuminated, while the Bulb Tent Light (₱110) offers compact but powerful brightness. At the end of the day, Dad can kick back in the Low Camp Chair with Arms (₱290) for ultimate campsite relaxation.

For the Grill Master Dad

There’s nothing more classic than a dad at the grill, flipping burgers and steak. These Anko BBQ picks make outdoor cooking legendary.

The Portable Charcoal Grill (₱490) delivers perfectly charred BBQ every time. Don’t overlook the importance of proper equipment like the 3 Piece Pot Set (₱290) and the 8 Piece Cooking Utensil Set (₱290), which Dad needs to make amazing outdoor meals for the family. Complete the setup with a Picnic Mat (₱290) for lounging and the Rattan Picnic Set (₱490), a full dinnerware collection tucked inside a sleek woven basket that recalls a classic picnic scene from movies.

For the Sentimental Dad

Some of the best memories are built over friendly competition or shared laughter with the family. These thoughtful gifts let dads create more of those heartwarming moments with the family, turning everyday downtime into meaningful bonding time.

Looking for a fun way to challenge his competitive streak? The Badminton Set (₱440) offers fast-paced fun indoors and out. If precision is more his style, the Dartboard Cabinet Set (₱1,800) has everything he needs, complete with a sleek cabinet for stylish storage and a professional-grade game setup.

For the Master Organizer Dad

For the practical dad who takes pride in keeping everything in place, these finds support his love for order, whether he’s packing for a trip, organizing his gear, or just making sure everything runs smoothly at home.

The OXX Cosmetics Travel Bag (₱530) keeps his essentials in one place, while the 15L Dry Bag (₱190) ensures his valuables are safe from splashes and spills, perfect for beach trips or hikes. If he’s all about staying organized, the 7-Piece Packing Cube Set (₱660) takes the stress out of packing, keeping everything in order and helping Dad stay travel-ready with ease.

For the Karaoke King Dad

In the Philippines, Karaoke isn’t just entertainment; it's practically a national sport. If your dad’s idea of a perfect weekend includes belting out classic OPM hits and power ballads, these Anko picks will turn your home into his personal stage.

Bring back retro concert vibes with the Karaoke Party Speaker (₱2,600), complete with lights, booming sound, and undeniable nostalgia. For impromptu porch sessions or out-of-town sing-alongs, the compact Karaoke Speaker (₱1,280) brings those boombox karaoke nights back to life. With these picks, Dad’s weekend concert tour is officially on.

For the Techie Dad

For the dad who’s always upgrading his gadgets, these high-tech essentials will keep him connected, entertained, and powered up.

The True Wireless Earphones (₱660) let him cut the cords and enjoy wireless freedom for workouts or Zoom calls. If he prefers a classic over-ear, the On-Ear Wired Headphones (₱440) feature powerful 40mm drivers and a sleek foldable design for immersive sound wherever he goes.

Gaming dads will appreciate the Gaming Headset (₱600), designed with an omnidirectional mic and 50mm drivers for intense, crystal-clear audio for those intense gaming sessions.

Staying charged is a must. The Portable Charger with Solar (₱290) features a 5,000mAh battery with built-in solar panels for off-grid adventures. And when he wants to play with his favorite playlist, the Portable Bluetooth Speaker (₱660) packs a punch with compact, quality audio.

The Ultimate Gift

Still not sure what to get? If you want to let your dad pick out exactly what he wants, an Anko gift card is always the right call. Let him choose something that fits his lifestyle and maybe even surprise you with his pick.

Stay in the Loop with Anko Club

Never miss out on the latest product drops and exclusive events. Download the Anko Club app on Google Play or the Apple App Store. Anko always has something new for you and your family.

Anko’s Father’s Day collection is available at its Glorietta and Alabang Town Center stores, with camping items in this guide currently offered exclusively at the Glorietta branch.

Make this Father’s Day unforgettable with a gift he’ll truly love. For more inspiration, follow @anko_philippines on Instagram and discover more ways to brighten his day.

Singlife Philippines Launches Protect From Funeral Costs: A Final Act of Love That Lives On

Manila, Philippines – In Filipino culture, being present is everything. Whether it’s for birthdays, emergencies, or moments of grief—showing up is how we show love. But what if you couldn’t be there when it matters most?
With Protect from Funeral Costs, the latest offering in the Singlife Plan & Protect App, Singlife Philippines makes it possible to do one last act of love—to show up for those that matter most, even when you no longer can.

This whole life insurance product offers a lump sum benefit of up to ₱500,000, which can help families cover funeral arrangements or other end-of-life expenses, giving peace of mind to both policyholders and their loved ones. Fully accessible through Singlife’s all-digital mobile platform, this solution empowers every Filipino to prepare responsibly, protect those they love, and continue showing up—even in their absence.

“Losing someone you love is already one of life’s most difficult moments, and having to rely on ‘abuloy’ or having to pass the hat just to pay for funeral costs makes it even harder,” said Lester Cruz, Chief Executive Officer of Singlife Philippines. “Protect from Funeral Costs allows you to prepare in advance and leave behind a final act of love, one that ensures your family can grieve without financial worry. It’s part of our mission at Singlife: to empower every Filipino toward financial independence—in life, and beyond it.”

Growing Suite of Protection in the Singlife Plan & Protect App

Protect from Funeral Costs joins Singlife’s best-in-class suite of affordable, mobile-first insurance and investment solutions. These include life insurance, medical cost protection, and investment-linked plans—all designed to put financial control directly in the hands of customers. Like booking a flight or managing a savings account, buying funeral protection can now be done anytime, anywhere.

With funeral expenses in the Philippines typically exceeding ₱200,000, Singlife’s latest product provides straightforward, flexible coverage in the face of a very real financial risk.

The Protection You Leave Behind

Protect from Funeral Costs provides a lump sum cash benefit that gives your family the flexibility to honor your final wishes in their own way. Whether it’s for a modest ceremony or a more elaborate farewell, your loved ones can decide how to use the money without being locked into a fixed package from a funeral service provider. The product was designed with key features to give customers a convenient and easy way to plan for their funeral expenses.

· Customizable and affordable protection: You can choose coverage from ₱100,000 to ₱500,000. Premiums are pocket-friendly, starting at just ₱447 per month, with payment terms of just 5 or 10 years—and your coverage lasts until age 120.

· Built-in Financial Needs Analysis: Unsure about the right amount of coverage? This feature helps you estimate how much your family may need based on your preferred funeral type, casket, memorial lot, number of viewing days, and expected guests. Since most people don’t realize how much a funeral can cost, this unique tool empowers you to plan ahead and ensure your family won’t be caught off guard.

· Yearly coverage boost*: Keep your policy active and enjoy additional coverage* each year at no extra cost, helping you stay ahead of inflation and rising funeral expenses.

· Spouse and child coverage: Extend protection to your spouse or life partner under one plan. Starting from the second policy year, you also have the option to enroll your child for coverage at no extra cost—no need to buy a separate policy for them.

· Waiver of premiums due to disability: If you become permanently disabled during your premium payment period, you won’t have to worry about future payments—your premium payments will be waived, but your coverage will remain active and in force.

· Cash value and loan access: Over time, your policy builds cash value, which you can borrow from starting in the fourth year—giving you extra financial flexibility when needed.

· Immediate cash assistance: Your beneficiaries will receive 10% of the cash benefit in advance upon submission of the policyholder’s death certificate and beneficiary’s identity verification. This helps cover urgent funeral expenses, with the remaining amount released upon claim approval.

*Coverage boosts come from non-guaranteed dividends, and their performance depends on market conditions.

A Final Act of Protection. A Lifetime of Love.

In a country where insurance penetration remains below 2%, Singlife Philippines is challenging the status quo by offering simple, relevant solutions that meet Filipinos where they are—on their phones, and in real life.

With Protect from Funeral Costs, the company transforms what used to be a taboo topic into a powerful expression of love and foresight. Because even if you can’t be there, your protection still can be.

Protect from Funeral Costs is now available exclusively in the Singlife Plan & Protect App, downloadable on the App Store and Google Play. Check how much coverage you need using the financial analysis tool and get an instant ₱300 in Singlife Credits—free—to help jumpstart your journey to financial independence.

Because love doesn’t stop—even when life does.

Click here to learn more about Protect from Funeral Costs.

Slay the Semester in Style with the Vivo V50 in Ancora Red

MANILA, PHILIPPINES — As the school year kicks off, there’s no better way to make a bold entrance than with the Vivo V50 in its eye-catching Ancora Red finish. Designed to blend fashion and function, this smartphone is the perfect companion for students looking to stand out while staying on top of their academic game.

The Ancora Red variant is a showstopper, oozing confidence and class. With its sleek, slim profile, lightweight body, and luxurious matte-like finish, the Vivo V50 is the kind of phone that turns heads in every hallway. Its quad-curved display adds a touch of high-end sophistication, making you feel like you're walking the runway even during a lecture.

For those who prefer a more subdued look, the Vivo V50 also comes in dreamy Mist Purple and timeless Satin Black. No matter your style, there’s a shade to match your vibe.

Beyond the aesthetics, the Vivo V50 is packed with next-gen AI features powered by Funtouch OS 15. From organizing your day to simplifying your studies, this phone is your pocket-sized productivity partner. With tools like Google Gemini Assistant, AI Screen Translation, Live Call Translation, and AI Transcript Assist, managing your student life has never been easier. Features like Circle to Search and Live Text let you interact with information faster, giving you more time to focus on what matters.

Creatives and content creators will love the Triple 50MP ZEISS All Main Camera setup. It delivers DSLR-level quality for photography and 4K video across all lenses. Whether you're working on a class documentary, filming a vlog, or just capturing campus memories, you’ll get stunning results every time. Plus, seven iconic ZEISS bokeh effects and Aura Light 2.0 make portraits truly pop.

Even the weather can’t slow you down—thanks to IP68 and IP69 dust and water resistance, the Vivo V50 is built to withstand rainy walks to class or spontaneous adventures.

Now available nationwide starting at Php 26,999, the Vivo V50 is your all-in-one device for school, creativity, and self-expression. Grab yours today from the Vivo e-store, Shopee, Lazada, or any authorized retailer. With the Vivo V50, you’re not just going back to school—you’re taking the spotlight.

Coca-Cola Philippines Expands ‘Tapon to Ipon’ Recycling Initiative Nationwide

In a move that reinforces its commitment to environmental sustainability, Coca-Cola Philippines has expanded its flagship PET bottle collection initiative, Tapon to Ipon, into a unified and more accessible nationwide program. This initiative aims to strengthen local recycling infrastructure and significantly boost PET bottle recovery efforts across communities in the Philippines.

Launched during a community activation event on April 29, 2025, at Terra 28th in Bonifacio Global City, the expanded program consolidates various Coca-Cola collection campaigns—including the Tindahan Extra Mile (TEM) program—into a single, streamlined effort. With over 6,000 collection hubs now operating nationwide, Tapon to Ipon provides more Filipinos with accessible drop-off points to recycle used plastic bottles.

“This expansion represents our continued innovation in addressing plastic waste through community-centered solutions,” said Tony del Rosario, President of Coca-Cola Philippines. The initiative allows consumers to exchange used PET bottles—regardless of brand—for Coca-Cola product rewards at sari-sari stores, special event booths, and other designated hubs.

First introduced in 2021 by Coca-Cola Europacific Aboitiz Philippines (CCEAP), the program has partnered with local government units, small businesses, and environmental organizations to encourage recycling at the grassroots level. According to Gareth McGeown, CEO and President of CCEAP, “The goal has always been to strengthen recycling infrastructure and empower Filipinos to take part in sustainability.”

Tapon to Ipon is closely tied to PETValue Philippines, the country’s first bottle-to-bottle food-grade recycling facility based in General Trias, Cavite. This facility transforms used PET bottles into new packaging materials, completing the circular recycling loop.

Further enhancing its impact, the program now includes incentives for sari-sari store and carinderia owners who collect recyclables from their neighborhoods. Through partnerships with Basic Environmental Systems and Technologies (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), these micro-retailers can earn points through the bXTRA app, which are redeemable for cash or products.

With its reach extending to over 170 cities and municipalities, Tapon to Ipon has gained recognition from prestigious platforms such as the FMCG Asia Awards and the Quill Awards. This highlights Coca-Cola’s growing role in building a cleaner, more sustainable Philippines—one bottle at a time.