Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution designed for individuals with rough and bumpy skin, yet safe enough for everyday use on even the most sensitive skin.

Unveiled at a high-touch, sensorial launch event featuring Atasha Muhlach as brand ambassador and Dr. Gaile Robredo-Vitas as resident dermatologist, the new line champions exfoliation without compromise, redefining what it means to care for sensitive skin—daily, gently, and effectively.

A Skincare Breakthrough Backed by Science Rough, bumpy, or textured skin can be difficult to treat—especially when traditional exfoliating products are too harsh and disruptive to the skin barrier. Cetaphil’s new Salicylic Acid line solves this by combining a Triple-Acid Blend of AHA, BHA, and PHA with Cetaphil’s hydrating blend of Niacinamide, Glycerin, and Panthenol, that boost your skin’s 15 essential ceramides.

The result: a gentle exfoliating formulation that works deeply while caring for the delicate barrier, especially for those with sensitive skin. It’s safe for everyday use, allowing consistent, visible results without irritation or over-stripping.

“The key is really using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas, board-certified dermatologist. “Salicylic acid will do the heavy lifting, and it helps to have other ingredients along with it that moisturize skin like niacinamide and panthenol, providing hydration and barrier support, while salicylic acid does its job."

A Sensorial Experience That Brings the Science to Life

The launch event, held at Electric Garden, showcased a sensorial and informational experience, giving guests the chance to feel the difference between rough and bumpy vs. soft and smooth skin through hands-on stations and sensorial activations. One of the most popular zones allowed attendees to compare various salicylic acid-based formulations, giving a clear understanding of how Cetaphil’s gentle exfoliation stands out in both performance and tolerability.

“As someone always on the go, I need skincare that works but won’t compromise my skin,” says Atasha Muhlach. “This product really changed everything. This is the one exfoliator that I really swear by and you can really use everyday— and trust me, your skin will be better than ever.”

Sensitive Skin First: A Legacy Continued

This launch builds on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs initiative, where education and empowerment were front and center. Sensitive skin affects over 70% of people globally, and the Philippines ranks among the top countries with the highest prevalence. Cetaphil’s mission remains clear: to be the gold standard in gentle, effective care for every skin type—especially the most sensitive.

“We believe no one should have to choose between results and comfort,” says Mark Sarmiento, Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of salicylic acid in a gentle, clinically proven formulation that respects and cares for delicate skin, while still delivering effective exfoliation through the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”

Made for Everyone’s Sensitive Skin

The new Gentle Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating dermatologist-developed, clinically tested solutions that empower users of all ages and skin types, especially for sensitive skin.

If you have sensitive skin, rough texture, or persistent bumps, it’s worth asking—could your current skincare be doing more harm than good? Many exfoliants promise results, but often at the cost of irritation. Cetaphil’s new Gentle Exfoliating SA line is different: it’s clinically formulated to smooth, soften, and refine rough, bumpy skin—while respecting even the most sensitive skin barriers, backed by science and trusted by dermatologists.

For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook, and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

Dermorepubliq Recognized as Top Beauty and Personal Care Brand at TikTok Shop Philippines Awards 2025

Manila, Philippines — Trending Filipino skincare brand Dermorepubliq has earned the Emerald Award at this year’s TikTok Shop Philippines Beauty and Personal Care Annual Awards for being the platform’s top-selling beauty brand, in recognition of its outstanding sales achievement and performance through short video content.

The award highlights Dermorepubliq’s success in building a strong community and driving authentic engagement through relatable creator-led videos and grassroots partnerships. The recognition places Dermorepubliq ahead of bigger beauty brands on the platform, underscoring the impact of video-led e-commerce and community trust in today’s social commerce space.

“This award is a milestone for our team and everyone who believes in our brand,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results. We’re grateful for their trust and excited to keep delivering products and content that genuinely connect.”

Sta. Barbara added that the recognition highlights how genuine trust and confidence from customers and creators continue to drive authentic conversations and real results for the brand.

Dermorepubliq’s growth on TikTok Shop is driven by a full-funnel strategy that combines brand awareness efforts with conversion-focused content to deliver stronger results. By building trust and collaboration with its creators and customers, the brand has grown a more connected and engaged community that supports its grassroots approach. This community-first approach helps generate authentic content, amplify its message, and sustain long-term growth, which continues to set Dermorepubliq apart in the competitive local beauty market.

Among its recent campaigns is the #DoItWithDermoChallenge, which encouraged TikTok users to showcase their skincare routine by dancing to the official “Do It With Dermo Dance Craze” featuring the steps of splash, spray, pat, and swipe. Running from June 16 to 29, the campaign gained strong traction on TikTok, generating over 1,000 entries and leveraging the brand’s creator network to drive authentic and educational content.

Following receipt of the award, Dermorepubliq plans to share the milestone across its social channels and integrate it into its affiliate program to acknowledge partners who contributed to its growth.

The brand’s recognition this year comes after its win at the TikTok Ad Awards Philippines 2024, where its “Your New Holy Grail” campaign was named Best Local Hero Campaign for relatable storytelling and community-driven recommendations..

Dermorepubliq products are available on TikTok Shop, Shopee, Lazada, and at its official website, www.dermorepubliq.com. The brand also has kiosks located at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.

Dermorepubliq Brings Sun Care Experience to Boracay With Beachside Activation and Company Retreat

Manila, Philippines — TikTok Shop Philippines' top skincare brand Dermorepubliq brought its summer sun care campaign to Boracay with a two-day beachside activation showcasing its DermoSun Mattifying Sunscreen, a summer essential formulated for Filipino skin. Alongside the activation, the brand also brought its team to the island for a company retreat, reflecting its commitment to both sun care education and employee well-being.

Held from May 17 to 18, 2025, in front of Epic Boracay at Station 2, the activation offered beachgoers the chance to try DermoSun through a “Glow Bar” and take home full-size products for free. Photo zones and hands-on trials allowed visitors to get a close look at the sunscreen’s matte, lightweight finish, which is designed to absorb quickly without a greasy after-feel.

“We developed DermoSun in direct response to what our community asked for — a sunscreen that’s lightweight, effective, and fits into real Filipino routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Bringing it to Boracay, where the sun is both beautiful and intense, gave us a fitting setting to demonstrate how sun care can be simple, effective, and part of everyday life.”

The activation coincided with Dermorepubliq’s three-day company retreat, allowing 131 employees to pause, connect, and reflect — reinforcing the company’s holistic approach to care for its community and its people.

“As we grow, it’s important that we stay grounded, not just in product innovation but in purpose,” said Sta. Barbara. “This trip wasn’t only about bringing our sunscreen to the beach; it was also a chance to reconnect with the team behind it. And just as we’re committed to showing up for our community, it was equally important to show up for our team. Boracay gave us the space to do both.”

The activation and company retreat are tied to the brand’s Dermo 2-Finger Challenge, a TikTok campaign promoting the dermatologist-recommended two-finger method for sunscreen application. Participants can join the challenge until May 30, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10.

DermoSun Mattifying Sunscreen is formulated with Centella Asiatica, Jeju Aloe, and Niacinamide, offering SPF 30 broad-spectrum protection that blends smoothly into oily and combination skin types. The product is available on TikTok Shop, Shopee, Lazada, www.dermorepubliq.com, and at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.

Dermorepubliq Spotlights Its First-Ever Sunscreen With TikTok Challenge and Boracay Trip Giveaway

Manila, Philippines — As the country grapples with record-breaking heat index levels reaching up to 47°C in several areas, homegrown skincare brand Dermorepubliq is highlighting its first-ever sunscreen, the DermoSun Mattifying Sunscreen, in a summer campaign that encourages daily sun protection. Formulated in response to the growing demand for sun care suited to Filipino skin and tropical conditions, DermoSun takes center stage this season through a multi-platform push that includes a TikTok challenge and strategic billboard placements across Metro Manila.

The launch marks the brand’s official entry into the sun care category and a wider push to normalize sunscreen use as part of everyday skincare beyond seasonal use. The DermoSun Mattifying Sunscreen is formulated with SPF 30 broad-spectrum protection and designed to be lightweight, matte, and blend seamlessly into the skin without leaving a white cast, making it ideal for daily wear in the country’s climate.

Infused with Centella Asiatica to help soothe irritated skin, Jeju Aloe to rehydrate, and Niacinamide to regulate sebum and improve skin texture, making it well-suited for oily or combination skin in humid environments. Priced at P499, the product is available through TikTok Shop, Shopee, Lazada, and www.dermorepubliq.com, as well as at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.

“Sunscreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.”

To help normalize daily sunscreen use among younger consumers, the brand recently launched the DermoSun 2-Finger Challenge, a TikTok-led initiative encouraging users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. The campaign taps into the brand’s growing creator community, inviting users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket. To join, participants must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow the brand on all platforms. Multiple entries are allowed.

The TikTok challenge runs until May 30, 2025, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10. Submissions will be judged based on creativity and relatability (60%) and accuracy of application (40%).

To drive broader awareness for the campaign, Dermorepubliq rolled out billboard placements across key locations in Metro Manila with a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig. Featuring visuals that spotlight DermoSun Mattifying Sunscreen’s lightweight, grease-free formula, the outdoor campaign reinforces the brand’s message that sun protection can be both practical and seamlessly woven into real-life routines.

Known for its accessible and science-backed skincare, Dermorepubliq first rose to popularity through TikTok Shop and has since expanded into a multi-platform brand with a strong connection to its online community. The launch of DermoSun marks its official entry into the sun care category, solidifying its role as a homegrown skincare brand committed to Filipino consumers with a campaign aimed at reshaping habits using content, creators, and education to make everyday sun protection a cultural norm.

TikTok’s 9.9 Best-Selling Skincare Brand Dermorepubliq Unveils Travel-Sized ‘Dermo Cuties’ with Viral Billboard Campaign

October 2024, Manila, Philippines — The mystery behind the teaser billboards along EDSA Guadalupe and C5 has been revealed as Dermorepubliq, TikTok Shop Philippines' top-selling skincare brand during the recent 9.9 sale, announces the launch of "Dermo Cuties," a travel-sized collection of its best-selling serums and toners.

The billboards, featuring the tagline "Swipe right to match with cuties," stirred curiosity and speculation on social media over the past weeks, with many guessing if it signaled a new dating app, social experiment, or matchmaking event. It has been revealed as part of a strategic campaign to introduce Dermorepubliq’s new range, “Dermo Cuties,” designed to offer convenience and affordability.

Dermo Cuties collection includes travel-sized versions of the 5% Niacinamide + Hyaluronic Acid Serum and the 2% Salicylic Acid (BHA) Deep Pore Care Toner, offering the same quality skincare results as their full-sized counterparts. Priced as low as PHP 149, these budget-friendly options provide an affordable way for consumers to experience Dermorepubliq’s quality skincare without compromising on formulation. With the holiday season approaching, these compact skincare essentials are anticipated to be popular choices for travelers and gift-givers

“We encourage consumers to 'match' with their perfect 'cutie'—the travel-sized serums and toners that suit their skin’s needs,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Designed to seamlessly integrate into our customers’ skincare routines and busy lifestyles, Dermo Cuties offers a chance for both new and existing users to experience our skincare line without the hassle of transferring products into smaller containers. These essentials combine high-quality skincare with convenience, making them the cutest travel buddies you’ll ever have.”

Sta. Barbara added, “The perfect match for your skin now comes in wallet-friendly travel sizes. These trial-sized ‘cuties’ make it easy for skincare beginners and loyal users to explore our range without the expense of full-sized essentials. Their affordability makes them easy to add to shopping carts alongside our best-sellers.”

The collection was made available for purchase exclusively on TikTok starting September 29, followed by an extended-release across other online platforms on September 30. A wider market restock is scheduled for October 10, coinciding with the 10.10 double-digit sale, after which the products will be permanently available.

This is not Dermorepubliq’s first attention-grabbing campaign. In April, a viral billboard along C5 Southbound in Libis, Quezon City, featured a heartfelt plea, "Wag na tayo mag-break, please" (Let's not break up, please), signed with the initial "D." The message captured the attention of an estimated 30 million social media users, sparking nationwide intrigue. Celebrity actors like Daniel Padilla and Dominic Roque were swiftly speculated to be linked to the campaign due to their recent public breakups, fueling curiosity about the identity of "D."

True to its commitment to redefining affordability and quality in the skincare industry, Dermorepubliq was recently named the best-selling brand by TikTok Shop Philippines during the 9.9 All-Out Shopping Sale. “Our continued success reflects the trust and support our customers place in Dermorepubliq. As the skincare industry evolves, we remain dedicated to delivering high-quality, affordable, convenient products that make skincare accessible for Filipinos,” Sta. Barbara stated.

Experience the new kojic acid innovation with Kojiesan’s skin lightening soaps and body wash

Go all the way light with Zero Pigment Light, the latest skin lightening innovation from Kojiesan

Kojiesan may be the country’s number one kojic acid soap, but that doesn’t mean that it’s done changing the beauty landscape. The brand is always evolving and seeking for ways to help women Command Beauty by offering high-quality products that give you the power to decide how you want to look.

This is why Kojiesan has created the latest kojic acid innovation, the Zero Pigment Light, that lets you go “all the way light” and achieve an even complexion. This new skin lightening innovation is a powerful mode of action that takes the amazing lightening benefits of kojic acid up a notch by zeroing in on your dark spots, age spots, scars, melasma, and hyperpigmentation for a lighter even skin tone. You can now experience this new and improved kojic acid with Kojiesan’s dermatologically tested and paraben-free line of soaps Kojiesan Skin Lightening Classic Soap and Kojiesan Skin Lightening HydroMoist Soap, and new body wash variant Kojiesan Skin Lightening Body Wash with HydroMoist. With Zero Pigment Light, the brand has made its famed Kojiesan Skin Lightening Classic Soap even better. Clinically proven to lighten skin in as fast as 7 days, this Classic Soap continues to be one of the best lightening soaps in the market, as proven by its loyal following. If you have dry skin, try Kojiesan’s newest soap variant that combines the skin lightening power of Zero Pigment Light and moisturizing benefits of its latest HydroMoist formula. Kojiesan Skin Lightening HydroMoist Soap helps keep your skin moisturized and well-hydrated for up to 24 hours so it stays soft and smooth all day. Kojiesan’s new Zero Pigment Light is also infused in Kojiesan Skin Lightening Body Wash with HydroMoist to help eliminate dark spots and uneven skin tone, and keep skin soft, smooth, and moisturized. With HydroMoist, this body wash washes deeply, nourishes, and hydrates skin for up to 24 hours. Dermatologically tested and paraben free, it gently cleanses and helps protect the skin’s external layers from losing moisture, and leaves you feeling cool and refreshed after.

Kojiesan’s Zero Pigment Light innovation goes with its Command Beauty campaign that helps you shun restrictive beauty standards and embrace your own meaning of beauty. Kojiesan’s highly effective products with Zero Pigment Light give you more confidence to fearlessly pursue your own beauty goals and take charge of how you want to look and to live your life. Get exciting updates and information at @KojiesanPH on Facebook and Instagram and www.kojiesan.com. Kojiesan is available at all leading supermarkets and drugstores nationwide, as well as Kojiesan’s official LazMall on Lazada and Beauty MNL.