PLDT Global Bets on TinBo and Vortex to Help Philippine Brands Win Overseas Filipinos

TinBo and Vortex PH are positioned as top‑of‑mind platforms for end‑to‑end overseas Filipino engagement—from marketplace distribution to targeted digital advertising

With millions of Filipinos living and working abroad, the overseas Filipino market has become an increasingly important growth area for Philippine businesses.

PLDT Global Corporation (PLDT Global) is making a clear pitch to the market: engaging overseas Filipinos requires platforms that are built for how they live, spend, and stay connected across borders.

The company is sharpening its position as the partner of choice for brands looking to turn overseas reach into real engagement by offering an integrated ecosystem that moves beyond one‑off campaigns. At the center of this strategy are Tindahan ni Bossing (TinBo) and Vortex, supported by the company’s digital ad management solutions—platforms designed to help brands connect with overseas Filipinos in ways that are relevant, scalable, and measurable.

“The overseas Filipino market is no longer niche. It is a powerful, high‑intent segment that Philippine businesses cannot afford to overlook,” said Albert V. Villa‑real, President and CEO of PLDT Global. “Through TinBo, Vortex, and our digital ad management solutions, we are giving brands a clear, scalable pathway to reach Filipinos wherever they are—from distribution and visibility to sustained engagement. This is about opening doors for Philippine enterprises to grow beyond borders, using platforms built specifically for the global Filipino community.”

TinBo, PLDT Global’s digital marketplace, enables brands to engage overseas Filipinos through essential goods, digital vouchers, and services that support families back home—turning everyday transactions into ongoing relationships rooted in trust and purpose.

Beyond commerce, TinBo enables digital identity through the Smart Virtual Number (SVN)—a cloud-based Philippine mobile number that enables Filipinos abroad access to communications, authentication, and financial services.

TinBo serves over half a million Filipinos in the Middle East, North America, Europe, and Asia.

Complementing this is Vortex, a digital distribution platform designed to help merchants scale efficiently. By enabling faster integration and multi‑channel deployment, Vortex helps businesses accelerate their go‑to‑market strategies and expand their reach across global Filipino audiences.

Tying these platforms together is PLDT Global’s digital ad management solution, which allows brands to run targeted, data‑driven campaigns that keep them visible and relevant to overseas Filipinos across regions.

TinBo and Vortex serve millions of Filipinos across the Middle East, North America, Europe, and Asia. Together, these platforms empower Philippine brands to unlock opportunities in the global overseas Filipino market — enabling them to compete, connect, and grow on the international stage.

To introduce its digital growth platforms to more Philippine businesses, PLDT Global is set to hold an exclusive networking event on May 21, 2026, at Monarch Manila - Makati, titled Sync City ‘26: Reaching Filipinos Worldwide. The event will bring together brands and merchants to explore new collaboration opportunities and unlock growth in the overseas Filipino market through TinBo and Vortex.

Designed as a strategic business initiative, the event will showcase how companies can leverage PLDT Global’s solutions to better reach, connect, and engage Filipinos around the world.

Interested businesses may visit https://www.pldtglobal.com/en/news-and-insights/Sync-City26-Partners-Event for more information.

Belle Mariano Showcases How Hygiene Meets Self-Expression at Sanicare’s First ‘Hygiene Hangout’

Manila, Philippines — Sanicare, a trusted Filipino personal hygiene brand, made everyday care stylishly relatable through its first-ever “Hygiene Hangout” at Sevenscape in San Juan City. The event celebrated individuality and confidence, reminding guests that hygiene can be a form of self-expression—one that fits your lifestyle and personality.

The Hygiene Hangout featured three interactive lifestyle zones: Chill Minimalist, Fresh Trendsetter, and Always-Ready Planner, each reflecting a distinct hygiene personality. Guests took part in DIY charm-making, enjoyed mocktails inspired by Sanicare products, and captured their “Hygiene BFF” moments.

Leading the experience was Sanicare’s care ambassador, Belle Mariano, who embodies a modern, on-the-go lifestyle that balances work, creativity, and confidence. “Self-care for me is really important because that’s where you get your energy to present yourself to the world. To show your best version out there, you really need to take care of yourself. There is nothing wrong with forming that kind of healthy relationship with yourself,” she shared during the event’s Q&A.

Expanding on her self-care mantra, Belle added: “I continuously live by ‘Self-care isn’t selfish.’ It’s okay to take a step back, have a day off from social media, or unwind with friends. This allows me to recharge and deliver my best in everything I do.”

The actress and singer also reflected on her partnership with Sanicare, highlighting how it aligns with her personal values, saying, “I grew up using Sanicare, from my early days in the industry. Knowing that the brand shares the same advocacy I truly believe in, which is self-care, makes me proud to be part of this family.

Inspired by the “What’s In Your Bag?” concept, the event highlighted how the items we carry reflect our authentic selves. Guests enjoyed interactive activities that reflected their colorful hygiene personas.

During the event, Belle also joined attendees in a special segment where she shared her personal self-care habits and simple hygiene hacks. One of her go-to tips: she keeps hankies in all her bags so that no matter which one she grabs for the day, she always has what she needs to feel fresh and prepared.

"At Sanicare, we believe hygiene goes beyond a routine— it’s part of who you are,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of Sanitary Care Products Asia, Inc. “This event was our way of showing that personal care can be both practical and expressive. Everyone can find a Sanicare product that fits their unique lifestyle.”

With nearly 30 years of providing trusted hygiene products in the Philippines, Sanicare continues to reinforce that personal care is about staying fresh, confident, and true to oneself, underlining its commitment to practical and lifestyle-oriented hygiene products.

To know more about Sanicare, visit https://www.facebook.com/sanicare.ph.

Shuvee Etrata Enters Her ‘Femme Era’ as Brand Ambassador for Practical, Everyday Hygiene

Philippines – Femme, a Filipino hygiene brand known for its affordable and high-quality care essentials for both men and women, has officially introduced rising star Shuvee Etrata as its newest brand ambassador.

The Pinoy Big Brother: Celebrity Collab Edition alum now leads the “Femme Era” campaign, which emphasizes the importance of smart spending and practical hygiene choices for modern Filipinas amid rising costs and endless product options.

Femme has long celebrated the confident, driven Filipinas who are constantly on the move. From Raketera queens managing busy lives to young professionals balancing multiple roles, the brand’s products deliver comfort, practicality, and reliability for everyday use.

“As a brand that resonates strongly with young professionals, homemakers, and students alike, Femme recognizes that practicality is not just about affordability–it’s about making thoughtful choices that balance quality, reliability, and convenience. With Shuvee on board, Femme aims to further strengthen this connection with its consumers by inspiring them to embrace confidence and practicality in their daily routines,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.

"We are excited to welcome her as our newest brand ambassador. Her values align closely with what Femme stands for, and we hope her journey with us inspires other women to make intentional choices every day," Ramos Yeo added.

Shuvee’s journey from TikTok creator and reality TV contestant to recognized public figure is a testament to her relatable charm and resilience. She embodies the qualities of a modern Filipina who navigates life’s challenges with confidence while balancing ambition and authenticity, a trait that mirrors Femme’s mission to support women in leading dynamic lives while staying true to themselves.

"I’m excited to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day," said Shuvee. "Femme’s commitment to quality, comfort, and purposeful living resonates with how I approach my own life and career. I’m proud to represent a brand that supports women in making choices that truly matter. Indeed, now is the 'bes' time to choose Femme!" she added.

A household name for over 20 years, Femme offers a complete range of affordable and proudly local hygiene products that empower consumers to make smart choices. Known for its bright pink branding and strong connection to its customers, the brand delivers reliable products across multiple categories, including tissues, cotton, and feminine care products. Drawing on its deep understanding of the local market, Femme has expanded its range in recent years to include feminine care essentials such as sanitary napkins, pantyliners, and menstrual pants, helping women to confidently move with ease and confidence.

"This partnership with Shuvee is a statement. In a world where trends shift quickly, Femme believes in the lasting value of practical choices, quality products, and relatable role models. By working with Shuvee, we reinforce that practicality is not about settling for less, but about choosing well and living well," Ramos Yeo added.

The partnership was formally sealed through a contract signing held at the SCPA Main Office in Taguig City.

Femme continues to encourage Filipinos to embrace smart spending by choosing products that combine comfort, quality, and everyday practicality. To follow Shuvee’s Femme Era journey and explore the full range of Femme hygiene care essentials, visit https://scpa.com.ph/.

Dermorepubliq Recognized as Top Beauty and Personal Care Brand at TikTok Shop Philippines Awards 2025

Manila, Philippines — Trending Filipino skincare brand Dermorepubliq has earned the Emerald Award at this year’s TikTok Shop Philippines Beauty and Personal Care Annual Awards for being the platform’s top-selling beauty brand, in recognition of its outstanding sales achievement and performance through short video content.

The award highlights Dermorepubliq’s success in building a strong community and driving authentic engagement through relatable creator-led videos and grassroots partnerships. The recognition places Dermorepubliq ahead of bigger beauty brands on the platform, underscoring the impact of video-led e-commerce and community trust in today’s social commerce space.

“This award is a milestone for our team and everyone who believes in our brand,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results. We’re grateful for their trust and excited to keep delivering products and content that genuinely connect.”

Sta. Barbara added that the recognition highlights how genuine trust and confidence from customers and creators continue to drive authentic conversations and real results for the brand.

Dermorepubliq’s growth on TikTok Shop is driven by a full-funnel strategy that combines brand awareness efforts with conversion-focused content to deliver stronger results. By building trust and collaboration with its creators and customers, the brand has grown a more connected and engaged community that supports its grassroots approach. This community-first approach helps generate authentic content, amplify its message, and sustain long-term growth, which continues to set Dermorepubliq apart in the competitive local beauty market.

Among its recent campaigns is the #DoItWithDermoChallenge, which encouraged TikTok users to showcase their skincare routine by dancing to the official “Do It With Dermo Dance Craze” featuring the steps of splash, spray, pat, and swipe. Running from June 16 to 29, the campaign gained strong traction on TikTok, generating over 1,000 entries and leveraging the brand’s creator network to drive authentic and educational content.

Following receipt of the award, Dermorepubliq plans to share the milestone across its social channels and integrate it into its affiliate program to acknowledge partners who contributed to its growth.

The brand’s recognition this year comes after its win at the TikTok Ad Awards Philippines 2024, where its “Your New Holy Grail” campaign was named Best Local Hero Campaign for relatable storytelling and community-driven recommendations..

Dermorepubliq products are available on TikTok Shop, Shopee, Lazada, and at its official website, www.dermorepubliq.com. The brand also has kiosks located at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.

Hepmil Philippines Appoints Industry Titan Joanna Chan Mojica as Chairperson of the Board

Manila, Philippines - Hepmil Philippines, a trailblazer in the digital advertising and creator economy, proudly announces the appointment of Joanna Chan Mojica as Chairperson of the Board. With over 30 years of transformative leadership in the Philippine advertising industry, Joanna joins a fast-rising company that has already made its mark working with powerhouse clients like Jollibee, Unilever, Unilab, CDO, and Century Pacific Food, alongside agency partners such as Publicis Groupe and GroupM.

In her new role, Joanna will advise and report directly to Hepmil Media Group CEO Karl Mak while partnering closely with Erwin Razon, General Manager of Hepmil Philippines. Her appointment underscores Hepmil’s ambition to lead the charge in the Philippines’ booming digital advertising and creator landscape.

Joanna’s storied career continues with pivotal roles as she takes on concurrent responsibilities as President of AmplifAI Media Services (since July 2024) and shareholder of Metropolis Evolving Media Solutions (since 2018). Her depth of experiences were shaped by her past roles as Connexion Head at Unilab Inc., Chief Media Officer at Dentsu Aegis Network Philippines, CEO of Starcom MediaVest Group, Investment Head of GroupM, Media Director roles in MindShare and J. Walter Thompson. Renowned for her data-driven strategies and visionary leadership, she has shaped the industry’s evolution, making her a coveted addition to Hepmil Philippines’ leadership.

“Hepmil Philippines has been our group’s standout growth market since we entered as a startup in 2018 through PGAG. Joanna has been a mentor, advisor, and friend to us from day one, guiding our journey with her unparalleled insight. With the introduction of Hepmil Creators Network and Hepmil’s Social Commerce offerings, we’ve achieved an impressive 70% CAGR over the past four years, partnering with iconic brands like Jollibee and Unilever, and top agencies like Publicis Groupe and GroupM. Securing an industry veteran of Joanna’s caliber as Chairperson is a strategic move—her values align seamlessly with Hepmil’s mission, and her leadership will have a profound impact in mentoring our young leaders as we drive the next chapter of growth in the Philippines’ digital advertising and creator economy.”

Joanna Chan Mojica outlined her vision for Hepmil’s future: “The landscape of content and advertising is shifting—audiences crave authenticity, brands seek cultural relevance, and creators are at the forefront of this evolution. Hepmil Philippines is uniquely positioned to drive this transformation, bridging the gap between brands and creators in a strategic and impactful way. I look forward to contributing to this journey, while also continuing to champion innovation across the broader media and marketing ecosystem.”

Hepmil Philippines’ rapid ascent is evident in its expanding workforce, with headcount set to surpass 100 full-time employees by the end of 2025. The company’s collaborations with leading clients—such as Unilab and Century Pacific Food—and its innovative campaigns, like the award-winning Generation Joy program with Jollibee at the 60th Anvil Awards, have solidified its reputation as a creative and strategic force.

Erwin Razon, General Manager of Hepmil Philippines, added, “Joanna brings unmatched expertise and a legacy of leadership to our team. Her strategic vision aligns perfectly with our mission to innovate and grow in this dynamic industry. With her steering the board, we’re poised to set new benchmarks for excellence.”

Joanna’s appointment marks a pivotal moment for Hepmil Philippines, blending her seasoned insight with the company’s dynamic energy. This partnership positions Hepmil as a key player to watch in the evolving advertising landscape.

Huskee Digital Introduces TikTok Training Arm TRENDS to Enhance Marketing Strategies for Brands

June 2024, Manila, Philippines - Huskee Digital, a creator commerce marketing agency specializing in transforming stories into sales on TikTok and other platforms, has launched TRENDS, its official training arm aimed at helping brands leverage TikTok for business growth. The programs offer intensive workshops designed to enhance marketing strategies and drive business success on the platform.

The launch comes amid increasing recognition of TikTok as a platform for driving business growth and how it revolutionized content creation for brands. Leveraging years of expertise and a passion for innovation, Huskee Digital’s TRENDS provides brands with essential technical guidance, content creation strategies, and consumer insights. “We are thrilled to launch TRENDS and share our marketing insights on a larger scale. Our work on TikTok over the last few years has been significant for our clients, and our goal is to help more brands become media powerhouses on TikTok,” said Miggy Azurin, Managing Partner of Huskee Digital.

TRENDS addresses the need for businesses to adapt to evolving social media trends, including social commerce, short-form video, and affiliate marketing. The training arm offers two key programs: ‘Become TikTok-Ready’ and ‘Launch Your Brand On TikTok Shop’.

‘Become TikTok-Ready’ provides an assessment of the business' marketing funnel and equips them with skills to unlock the "media-first" potential of TikTok. "Launch Your Brand on TikTok Shop" provides a clear understanding of the power of social commerce, from comprehensive guidance on setting up your TikTok Shop to implementing strategies that boost sales and significant growth on the platform.

The programs are designed to empower businesses to win on TikTok. This includes SMEs to established corporations, and brands across B2B and B2C sectors.

As a TikTok Agency Partner, Huskee Digital collaborates with TikTok’s regional office to launch and optimize high-performing marketing campaigns. Huskee Digital uses their insights from managing successful case studies as the foundation for their training, allowing brands to implement effective TikTok marketing campaigns and drive measurable results after finishing the courses.

Huskee Digital envisions TRENDS as a catalyst for business growth on TikTok, whether by driving foot traffic to stores, launching high-performing TikTok Shops, or enhancing employer branding to attract high-quality talent. TikTok is the second-largest social media platform in the Philippines. Huskee Digital predicts that TikTok Shop will become the country's leading marketplace within the next three to four years.

To officially launch the training arm, Huskee Digital will host a mixer event on June 20, 2024, at Studio 28, Uptown Parade, Bonifacio Global City, Taguig. The event will feature representatives from TikTok Philippines, Huskee Digital’s clients, and partners, offering an avenue for business owners and marketers to learn more about TRENDS.

Following the launch event, TRENDS courses will be available on Huskee Digital website, allowing businesses to enroll in workshops or tailor training plans to meet specific needs. The initial program, ‘Become TikTok-Ready,’ will offer a select group of business owners and marketers an exclusive look at the intensive training designed to help them master TikTok.

Interested organizations may book a discovery call through their website, www.huskeedigital.com, for more information and other inquiries.