Belle Mariano Showcases How Hygiene Meets Self-Expression at Sanicare’s First ‘Hygiene Hangout’

Manila, Philippines — Sanicare, a trusted Filipino personal hygiene brand, made everyday care stylishly relatable through its first-ever “Hygiene Hangout” at Sevenscape in San Juan City. The event celebrated individuality and confidence, reminding guests that hygiene can be a form of self-expression—one that fits your lifestyle and personality.

The Hygiene Hangout featured three interactive lifestyle zones: Chill Minimalist, Fresh Trendsetter, and Always-Ready Planner, each reflecting a distinct hygiene personality. Guests took part in DIY charm-making, enjoyed mocktails inspired by Sanicare products, and captured their “Hygiene BFF” moments.

Leading the experience was Sanicare’s care ambassador, Belle Mariano, who embodies a modern, on-the-go lifestyle that balances work, creativity, and confidence. “Self-care for me is really important because that’s where you get your energy to present yourself to the world. To show your best version out there, you really need to take care of yourself. There is nothing wrong with forming that kind of healthy relationship with yourself,” she shared during the event’s Q&A.

Expanding on her self-care mantra, Belle added: “I continuously live by ‘Self-care isn’t selfish.’ It’s okay to take a step back, have a day off from social media, or unwind with friends. This allows me to recharge and deliver my best in everything I do.”

The actress and singer also reflected on her partnership with Sanicare, highlighting how it aligns with her personal values, saying, “I grew up using Sanicare, from my early days in the industry. Knowing that the brand shares the same advocacy I truly believe in, which is self-care, makes me proud to be part of this family.

Inspired by the “What’s In Your Bag?” concept, the event highlighted how the items we carry reflect our authentic selves. Guests enjoyed interactive activities that reflected their colorful hygiene personas.

During the event, Belle also joined attendees in a special segment where she shared her personal self-care habits and simple hygiene hacks. One of her go-to tips: she keeps hankies in all her bags so that no matter which one she grabs for the day, she always has what she needs to feel fresh and prepared.

"At Sanicare, we believe hygiene goes beyond a routine— it’s part of who you are,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of Sanitary Care Products Asia, Inc. “This event was our way of showing that personal care can be both practical and expressive. Everyone can find a Sanicare product that fits their unique lifestyle.”

With nearly 30 years of providing trusted hygiene products in the Philippines, Sanicare continues to reinforce that personal care is about staying fresh, confident, and true to oneself, underlining its commitment to practical and lifestyle-oriented hygiene products.

To know more about Sanicare, visit https://www.facebook.com/sanicare.ph.

Shuvee Etrata Enters Her ‘Femme Era’ as Brand Ambassador for Practical, Everyday Hygiene

Philippines – Femme, a Filipino hygiene brand known for its affordable and high-quality care essentials for both men and women, has officially introduced rising star Shuvee Etrata as its newest brand ambassador.

The Pinoy Big Brother: Celebrity Collab Edition alum now leads the “Femme Era” campaign, which emphasizes the importance of smart spending and practical hygiene choices for modern Filipinas amid rising costs and endless product options.

Femme has long celebrated the confident, driven Filipinas who are constantly on the move. From Raketera queens managing busy lives to young professionals balancing multiple roles, the brand’s products deliver comfort, practicality, and reliability for everyday use.

“As a brand that resonates strongly with young professionals, homemakers, and students alike, Femme recognizes that practicality is not just about affordability–it’s about making thoughtful choices that balance quality, reliability, and convenience. With Shuvee on board, Femme aims to further strengthen this connection with its consumers by inspiring them to embrace confidence and practicality in their daily routines,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.

"We are excited to welcome her as our newest brand ambassador. Her values align closely with what Femme stands for, and we hope her journey with us inspires other women to make intentional choices every day," Ramos Yeo added.

Shuvee’s journey from TikTok creator and reality TV contestant to recognized public figure is a testament to her relatable charm and resilience. She embodies the qualities of a modern Filipina who navigates life’s challenges with confidence while balancing ambition and authenticity, a trait that mirrors Femme’s mission to support women in leading dynamic lives while staying true to themselves.

"I’m excited to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day," said Shuvee. "Femme’s commitment to quality, comfort, and purposeful living resonates with how I approach my own life and career. I’m proud to represent a brand that supports women in making choices that truly matter. Indeed, now is the 'bes' time to choose Femme!" she added.

A household name for over 20 years, Femme offers a complete range of affordable and proudly local hygiene products that empower consumers to make smart choices. Known for its bright pink branding and strong connection to its customers, the brand delivers reliable products across multiple categories, including tissues, cotton, and feminine care products. Drawing on its deep understanding of the local market, Femme has expanded its range in recent years to include feminine care essentials such as sanitary napkins, pantyliners, and menstrual pants, helping women to confidently move with ease and confidence.

"This partnership with Shuvee is a statement. In a world where trends shift quickly, Femme believes in the lasting value of practical choices, quality products, and relatable role models. By working with Shuvee, we reinforce that practicality is not about settling for less, but about choosing well and living well," Ramos Yeo added.

The partnership was formally sealed through a contract signing held at the SCPA Main Office in Taguig City.

Femme continues to encourage Filipinos to embrace smart spending by choosing products that combine comfort, quality, and everyday practicality. To follow Shuvee’s Femme Era journey and explore the full range of Femme hygiene care essentials, visit https://scpa.com.ph/.

IN CHOOSING PURIFIED WATER, ARE YOU SURE IT’S ‘UNTOUCHED BY HUMAN HANDS’?

Sanitation concerns in the ongoing pandemic call for ‘contactless’ procedures—that is, human touch at the barest minimum during transactions whenever possible. This prevents the potential spread of the virus through human hands.

It makes sense that this same norm should also be applied in the production of packaged goods we buy, especially in something as essential as bottled water.  When you wonder about your cleanest, safest choice for your everyday drinking water, it’s worth asking: which among the countless water brands available are bottled with the least hand contact?  Is zero human intervention even possible in the bottling process?

It’s reassuring to know that Coca-Cola Philippines has Wilkins Pure which is guaranteed to be ‘untouched by human hands.’ A state-of-the-art and fully-automated production line help ensure that every bottle is safe and free from harmful contaminants unseen to the naked eye, and is at peak quality for your daily hydration needs.

 

It doesn’t stop there.  Every bottle of Wilkins Pure undergoes all of the 7 stages of purification — micro-filtration, multi-media filtration, carbon filtration, polishing filtration, reverse osmosis, UV treatment and ozonization. Such a thorough process ensures high-quality water that is pure to the last drop.

 

This certainty of purity is authoritatively vouched for by international global safety standards. Wilkins Pure has qualified for: Food Safety System Certification version 5 as recognized by the Global Safety Initiative; NSF Certification; Certification of Good Manufacturing Practices, Certification for Hazard Analysis Critical Control Point (HACCP) Codex Alimentarius and ABWA Certification under the International Bottled Water Association; among other certifications for Occupational Health and Safety Management and Environmental Management.  That’s all on top of the exacting global audit standards of the Coca Cola Company, acknowledged for its longstanding quality reputation worldwide.

 

“We know how important water is for our daily health and hydration. But in these times of uncertainty, we also know that the last thing consumers need to worry about is what bottled water to buy,” says Teejae Sonza, Marketing Director of Coca-Cola Philippines. “With Wilkins Pure, they can be assured that what they’re buying is internationally certified safe and free from unseen contaminants, giving them peace of mind knowing what they are drinking is indeed pure and good for everyday consumption.”

 

At a time where each day is faced with the threat of unseen enemies, don’t leave one’s health and safety to chance. Go with guaranteed safe drinking water, and ‘para sure’ choose Wilkins Pure. Order Wilkins Pure via cokebeverages.ph or call the hotline at (02) 8813-2653 for deliveries within Metro Manila and 1800-1-888-2653 for orders outside Metro Manila.

Holi-YAY tips you can do for a #FlakeFreeChristmas

‘Tis the season to be jolly, to spread love, and share the spirit of Christmas with your loved ones. Of course, what better way to have fun in the season of sharing when you know your scalp and hair are healthy and flake-free? White Christmas may not happen in our country, but have you checked if your scalp is experiencing a 'Winter Wonderland’ from the visible flakes caused by the change in season? Other than the dry air, we can't deny the fact that we were tempted once (or even many times) to skip washing our hair because of the extremely cold water, and we don’t even realize that it’s a step closer to dandruff.

And because people are more prone to dandruff than any other time of the year, here are some tips you can do to fully enjoy a #FlakeFreeChristmas this December.

1. Brace yourself for the cold weather!
As the Ber month starts to enter, some places in the Philippines with higher altitude starts to get colder. You might want to bring out those thick clothing because the sweater weather is coming in! Walk-in style with your stylish sweaters, pants, and even boots to protect yourself from the cold breeze. With the northwest monsoon coming in, dandruff is most likely to occur as well in this season because of the dry air and infrequent washing. Using the right anti-dandruff shampoo can cleanse your scalp while keeping dandruff away.

2. Take it slow. Chill.
It’s the perfect time to de-stress! Forget your worries at the moment. Learn how to take things slow and treat yourself. You may visit the mall to check out an interesting flick to watch, eat in a fancy restaurant, or buy some new clothes for the coming holiday parties. You can channel your inner Zen as well by visiting the spa to get a massage or practice daily meditation or yoga at home. Occasionally, a ten-minute walk or regular jogging also helps to blow off steam.
Being stressed and anxious can weaken the body’s natural defenses, making it hard for the body to naturally fight disease-causing bacteria like Malassezia Globosa – the main culprit to dandruff. That is why unwinding every now and then is not only beneficial for your mind but also scalp and hair. To complete your total scalp care, use Head & Shoulders! With magnetic lifting foam that removes all traces of dandruff and scalp odor and makes your shower experience more enjoyable with its creamy lather.

3. Schedule an out-of-town trip.
Tired of celebrating at the same old place? Why not go somewhere you’ve never been to before? Book a flight or take an out-of-town trip! Explore, discover cities and meet new people from different walks of life. Starting from our country, there are lots of places to visit, and different activities to do. This Christmas, why not experience your first hike in Mount Pulag in Benguet, or go spelunking and sight-see the stalagmites and stalactites of the famously known Sumaguing Cave in Sagada? If you’re more of a beach person and would like to avoid the holiday traffic, travel the outskirts of Batangas to snorkel or dive with the fishes or just a relaxing swim at Tingloy or Laiya, or go surfing in the waves of Siargao.

Traveling with a buddy like Head & Shoulders Cool Menthol will also make you feel cool and clean no matter the weather.

4. Reunite with your family and friends.
Christmas is a great time to revisit and create new memories with your family and friends. But as the gatherings and party invite start to turn up, you might overbeat your hair with styling products that cause damages like nutrient loss, split ends, frizziness, breakage, dryness, and hair fall. You may also start to feel itchy from the product buildup that may result in a flaky scalp.
Despite these fears, you can still feel confident to keep close contact with anyone with the right shampoo that can keep the itching and soon-to-be dandruff away. Head & Shoulders Smooth & Silky can make your dandruff worries away and nourish hair from the damages. It also has a floral scent that will make your hair oh so fragrant!

Take a look at how our Head & Shoulders digital influencers spend their #FlakeFreeChristmas with their loved ones.

5. Cheers to a dandruff-free 2020
As the year comes to a close, think of ways on how to make a better version of yourself for the next year! Set the goals you want to reach, and achievements you want to have – a new skill, job promotion, a new career, what have you. Everyone sets a healthy lifestyle and eating at the start of the year, but did you know that by living healthily can also be beneficial for your scalp and hair? Eradicating bad fats such as chocolate and dairy may not only good for losing baby fats, but also in having oily hair. Add vegetables to your diet that are rich in vitamin B to promote hair growth.

Having a #FlakeFreeChristmas is easy with Head & Shoulders that protects your hair from dandruff and scalp odor. Tri-Action formula that removes dandruff and scalp odor, protects the scalp from accumulating dandruff and moisturizes hair to make it smooth and soft to touch. Be confident to put your #HeadsTogether and let your family and friends admire your healthy hair that’s dandruff-free and odor-free without you worrying about getting close.

Get to know more about Head & Shoulders here: https://www.headandshoulders.ph/en-ph