RDB | Robin des Bois, a global boutique agency based in Vienna,
Austria launches its official Asia Pacific hub to service the ever-growing
APAC market in the heart of Metro Manila. As Western Union’s Social Media
Agency of Record for many years, the agency has built a unique closeness with
the Philippines and Filipinos with projects
such as WUParol, WUPinoy, School
For Better and Mother’s Pride, among others, even before opening its Philippine
office. RDB embarks on the APAC region offering its global expertise with a desire to merge it with Filipino talent,
experience and knowledge. RDB’s desire is to Build
Brands That Do Better through Impact, Purpose & Shared Value Projects and
Communications in the Asia Pacific and around the world.
RDB Asia Pacific is led by Managing Director - Günter Taus with
newly minted Managing Partner- Jerianne Ejercito. They are joined by a new team
of Filipino advertising & marketing veterans, namely award-winning
Executive Creative Director - Ryan Giron, Account Director - Jemelle Conde, Art Director - Luke
Sebollena, and Copywriter & Communications Specialist - Krizha Vitug. CEO
& Founder - Mario Alonzo-Debout, Co-founder - Denise Alonzo-Debout, and
APAC Managing Partner - Gerard Rabara, began the Manila expansion in 2018 that
laid the foundation for what is to become RDB Asia Pacific.
The
Story
The
journey to RDB Asia Pacific was a long but steady stream of eye-opening events
that kept pointing the agency’s focus back to the Philippines. After years of
getting to know the Filipino market very well through various projects for Western Union such as School for Better, Mother's Pride,
WUParol and Social Media & Community Management, RDB (Robin des Bois) found its way to a new home, right in the
heart of Metro Manila’s financial district -
Makati.
RDB’s
familiarity with the Filipino market comes from being Western Union’s Social
Media Agency of Record for many years; the Philippines remains one of the
company’s largest markets to date. For a small Viennese boutique agency to
service a global organization with simultaneous regional needs, it meant having
an agile working model to adapt to the client’s multinational scope. Being able
to work with key regional offices in Latin America, the Middle East, and Asia
Pacific effectively, RDB learned to work remotely from the onset. It also meant
being able to mobilize assets and team members globally at a moment's notice was
the norm. It was not uncommon for a team to be a consortium of people around
the globe working in unison - a team leads in London advising a production team
in Miami, adapting content in Spanish in Vienna, while preparing for the next
shoot in Manila.
“The moment I touched ground in the Philippines captivated me.
It’s beauty, it’s people, it’s talent, it’s culture & history.” – Mario
Alonzo-Debout, CEO & Founder
In
2018 an advance team from RDB including Gerard Rabara, RDB’s APAC expansion
lead, Mario and his co-founder, now wife, Denise Alonzo-Debout, traveled to
Manila. They laid groundwork for what was to become RDB Asia Pacific. The
Manila office began as a community management hub in APAC that serviced
clients’ Social Media needs in 7 different languages. Fast forward to 2020, RDB
discovered more than talent, but a unique potential in
working with young, dynamic and tech savvy individuals with a strong global
outlook. “The Philippines today has the
largest generation of young people in its history. 30 million young people
between the ages of 10-24 account for 28 percent of the Philippine population.”
(http://philippines.unfpa.org)
“When Mario spoke of his experience with the Philippines and
Filipinos with such touching reverence and pride, I knew I would do anything in
my capacity to help him. Apart from the belief that the Philippines is the
prime market for RDB’s vision, I saw this as my chance to give back. An
investment in my country & showcasing Filipino talents, this became deeply
personal to me. I saw this as my love letter to the Philippines and the
Filipinos.” – Gerard Rabara, Managing Partner, RDB APAC
Apart
from the Philippines, the rest of the APAC countries are ever-growing more
interconnected, and rapidly emerging as new leaders of innovation, so it’s only
natural for RDB to set its eyes on the Asia Pacific as a whole. According to
industry data, “North America will remain
the largest advertising market worldwide, with media spending growing from 232
billion U.S. dollars in 2018 to 276 billion by the end of 2021. However, one
year later Asia Pacific is believed to surpass North America, with ad spend
higher by some 4.6 billion U.S. dollars in 2022.” (www.statista.com)
RDB’s
goal of bringing its brand of purpose-driven marketing to the shores of Asia
was not a solo excursion but a concerted effort of like-minded individuals,
driven by their years of experience in the industry and the same desire to see
the Philippines in the forefront of driving impact and seeing Filipino talents
shine. Thanks to these people, RDB was able to find its footing in the
Philippines with ease.
Günter
Taus, RDB APAC’s current Managing Director (then Managing Director of Jardine
Engineering Corporation and Chairperson of Matic Hub) was instrumental in
establishing RDB in Manila. His work with the EU bridging European businesses
with Filipino talent brought him back to his home country of Austria often. In
one of these trips he got to know RDB and its dreams of setting up shop in the
Philippines much deeper. A few sips of incredible wines and fascinating stories
of his 34 years doing business in the country and more around the world later,
it was clear that this was a partnership written in the stars and that he was
determined to help take RDB back east.
“One seizes an opportunity when it arrives. With RDB it was
finally a rare occasion to expand business while, at the same time, merge with
social outreach, promotion of Filipino talents, and create a platform for more
people to access global possibilities.” – Günter Taus, Managing Director, RDB
APAC
Almost
a year later, opportunity came knocking once more in the form of Jerianne
Ejercito. A veteran of the ad & marketing industry and a prodigy of San
Miguel Corporation with direct guidance of none other than now President and
COO Ramon Ang, Jerianne has grown to become a force in her field, with years of
notable works to boost. In search of newer challenges and a global family to
let her span her wings further, Jerianne found her way to RDB. Having recently
started a marketing agency herself that focused on sustainable development
goals, Jerianne found a kinship with RDB. She decided to continue that same
mission under the RDB banner as its newly minted Managing Partner, adding to
the organization’s mix of strong female leaders.
“What we have seen certainly in 2020 is that there has been a
need for us to really find meaning and fulfillment in our lives. My goal has
always been to work with passionate people who are focused on helping
individuals and businesses find their purpose. What excites me about RDB is
being able to be a part of a Global family, an organization that is making a
difference. When people can fully align their personal purpose with the purpose
of the organization, they can also see how their everyday work is making a
positive impact on the community” – Jerianne Ejercito, Managing Partner, RDB
APAC
Jerianne
came with a team of award-winning veterans, trusted experts, and fresh new
talent. Jemelle Conde, RDB’s newest Account Director for APAC, was not only a
well-seasoned pro in advertising, sales, and marketing but also Jerianne’s most
trusted sparring partner and sister - proving that family can not only work
together but thrive together. They credit their tried and true sister dynamic
to years of trusted success together and mutual respect.
RDB’s
Executive Creative Director for the Asia Pacific, Ryan Giron, is not only a
seasoned creative but a multi-awarded designer in the Philippines and beyond,
with a long list of accolades and renowned campaigns under his belt from Radio
to Film. Ryan joined the RDB APAC Team with the same vision of a conscious
communications and purpose-driven agency taking up space in the Philippines.
Ryan also brought with him his most trusted team onboard. Luke Sebollena, a
young and passionate Art Director, and Krizhia Vitug, a young communications
specialist joins the ranks of RDB’s team of young global talent.
RDB
APAC
RDB
APAC is not only an extension of the agency’s operations in the Asia Pacific,
but a mix of RDB’s global knowledge of European and North American best
practices with Filipino talent, insights, and expertise. As a boutique agency
with a glocal approach, RDB offers a
wide range of services from Sustainability Communications, Purpose, Branding,
Marketing, Social Media Management, Content, Storytelling to Influencer
Marketing and Events to those who wish to position themselves as
impact-drivers, not only in the Philippines but the entire region.
About RDB
RDB | Robin des Bois is a global boutique agency based in Vienna
with operations in London, San Francisco, and Manila, building brands that do better through Impact, Purpose &
Shared Value Projects and Communication.
RDB services numerous clients around the world, from Fortune 500
companies (eBay, Western Union) through international and national NGOs (Global
Citizen, Eden Reforestation Projects) to public institutions (UNIDO, UNWomen,
British Council) among others, in identifying their purpose, bringing it to
life through meaningful communication internally and externally to drive growth
and impact.
RDB
was founded in 2013 in the spirit of social justice and a deep conviction
towards a more sustainable future. Dedicated to help build and serve an alliance
of brands that drive tremendous impact and a new socio-economic reality where
technology enables humanity to be as connected and borderless as ever before,
RDB strongly believes that everyone has a role to play in reshaping tomorrow.
Progress and success in a more complex and dynamic global economy requires
looking out for one another - doing good, doing better.
Mario Alonzo-Debout
Mario is a self-taught creative director, entrepreneur and
founder & CEO of RDB- founded with the aim of creating sustainability and
awareness in the advertising industry.
Over the past three years, Mario Alonzo-Debout has expanded his
holding’s portfolio, The Major Oak, to include a sustainability consulting
company called Allmende, a design studio specializing in sustainable materials
with MDB, and investments in companies such as markta, Polarstern and Reach
Mobile.
Today Mario Alonzo-Debout is a recognized global expert in UN
Sustainable Development Goals, purpose, digital brand architecture and
communication as well as social entrepreneurship with guest lectures and seminars
at the Vienna Advertising Academy, die
Graphische - School of Media and the ImpactHub Vienna.
Günter Taus
Günter is the Managing Director of RDB
Asia Pacific and Spartan
Race Philippines; he brought the Spartan Race franchise into the
Philippines. He also runs
LERAC Services Inc., maintenance and engineering solutions company.
With more than 30 years of experience in business development,
electronics, construction, and waste management systems,
holding consultancy and management roles, he is responsible for the
overall profitability of past and present companies he has been involved with.
Gerard Rabara
Gerard currently serves multiple senior functions within the agency and
the holding it belongs to - The Major Oak, namely Chief Communications Officer
and Chief of Staff to the Chairman and CEO. In 2018 Gerard spearheaded the groundwork for the APAC expansion and is
also currently a Managing Partner of RDB Asia Pacific.
He traded in his initial career in art and design for
communications, and in 2017 joined RDB. Having lived in three continents,
Gerard considers himself a global citizen, but a son of Manila first and
foremost.
Jerianne Ejercito
Jerianne is a Managing Partner of RDB Asia Pacific. She has a
wealth of experience in brand marketing and advertising from her work with
Filipino giant San Miguel Corporation to co-founding VIVA API, a joint venture
with VIVA Communications Inc. She was also an active consultant for Media Pro
and HAVAS Group for many years and was instrumental in the acquisition of many
landmark projects like the 2019 Southeast Asian Games.
She is also majorly involved in a number of charitable causes for
several Institutions. She was one of the
2019 LO Presidents of the Junior Chamber International in the Philippines,
together with 123 countries around the world, sharing her expertise with young
leaders driving impact in their communities.
MARK YOUR CALENDARS FOR THE RDB
VIRTUAL LAUNCH
January 12, 2021
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