From Live Selling to Sales: PLDT Enterprise and TikTok Shop Fuel Digital Wins for Mindanao MSMEs

Davao City’s fast-growing economy has opened new opportunities for local businesses in recent years. Seeing Mindanao entrepreneurs embrace technology even more, PLDT Enterprise, the corporate arm of leading integrated telco network, PLDT Inc., teamed up with TikTok Shop Philippines during a panel for Tech Week PH in Davao City to discuss how to maximize technology, innovation, and the latest digital platforms for business growth.

“Our mission is to empower MSMEs in every corner of the country, and we are proud to support platforms and initiatives that foster innovation and digital inclusion,” said Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart. “Mindanao’s entrepreneurial spirit is thriving, and by embracing digital tools, local businesses can unlock immense potential for growth and sustainability.”

During a panel for Tech Week PH in Davao City earlier this year, experts shared insights on how micro-, small, and medium enterprises (MSMEs) can expand their reach by leveraging the use of the TikTok Shop platform, providing participants with the tools needed to thrive in today’s digital landscape.

“TikTok Shop can help Davaoeño MSMEs grow by increasing their visibility online, connecting them with new customers across the country, and driving organic growth through genuine engagement,” shared Franco Aligaen, Marketing Lead for TikTok Shop Philippines.

Aligaen highlighted the platform’s potential for boosting revenue, offering practical tips and key strategies for Mindanao-based entrepreneurs, and included a step-by-step guide on setting up an online store and best practices for creating engaging content to attract customers and optimizing TikTok Shop’s algorithm to increase visibility on the platform.

Participants gained valuable knowledge on harnessing e-commerce to improve business performance, with technology and industry gurus emphasizing the importance of a strong digital presence and authentic engagement to drive sales.

As more businesses turn to platforms like TikTok Shop, initiatives like PLDT Enterprise’s Tech Week PH play a crucial role in equipping home-grown enterprises for digital transformation to stay competitive in a rapidly evolving market.

Explore the digital solutions PLDT Enterprise offers to support business growth, visit https://bit.ly/pldtenterprise-tiktokshop-joins-twph2025-dvo-pr