Smart Partners With IBP Cebu for IBP Run 2025, Elevating Connectivity and Community Spirit

PLDT wireless unit Smart Communications, Inc. (Smart) has teamed up with the Integrated Bar of the Philippines – Cebu Chapter for the highly anticipated IBP Run 2025, set to take place in October. This collaboration aims to enhance the overall experience for participants and spectators alike, powered by Smart’s reliable and extensive 4G and 5G network.

The Integrated Bar of the Philippines – Cebu Chapter is one of the country’s most dynamic and active local chapters, known for its strong commitment to public service, professional development, and legal advocacy. With a membership composed of dedicated lawyers from across the province, IBP Cebu leads numerous initiatives that strengthen the legal community and extend meaningful service to the public.

One of its flagship events is the IBP Cebu Run, a unique fun run that brings together lawyers, judges, law students, and the general public in a celebration of health, unity, and purpose. First held in 2023, the run has grown into one of Cebu’s most anticipated community events, with thousands of participants yearly. More than just a race, the IBP Cebu Run is a movement — combining fitness with fellowship, and advocacy with action. The 2025 edition promises to be its biggest yet, offering exciting new features, generous inclusions, and community-powered support that reflect the heart and spirit of the Cebuano legal profession.

“This partnership with Smart allows us to elevate the IBP Run into a truly connected experience,” said Atty. Michael Francis Hubahib, Immediate Past President of IBP-Cebu Province Chapter and IBP Run Project Head. “Participants can stay informed, share their moments instantly, and enjoy a more interactive and secure event. It’s a great step forward in making our run more dynamic and inclusive.”

Smart’s involvement underscores its commitment to supporting community-driven initiatives while delivering superior customer experiences.

“Our partnership with IBP Cebu is a testament to Smart’s dedication to enriching the lives of our customers,” said Christian So, AVP and Head of National Key Accounts at Smart. “With our robust 4G and 5G network, we empower Filipinos to stay connected and live their on-the-go lifestyle to the fullest—including during events like the IBP Run.”

The IBP Run 2025 is expected to draw thousands of participants from across the region, with Smart’s support ensuring a smooth, memorable, and connected experience for all.