Bounty Strengthens Operational Continuity at VITRO Santa Rosa

VITRO Inc., the data center arm of PLDT Inc., part of PLDT Enterprise, the Group's corporate business arm, has announced its partnership with Bounty Fresh Group Holdings, Inc., to strengthen the company’s digital backbone and future-proof its operations through VITRO Santa Rosa’s robust data center facility.

As one of the country’s leading fully integrated poultry operators—spanning rearing, processing, and nationwide distribution—Bounty operates in a highly dynamic, time-sensitive environment where operational continuity is critical, with fully integrated systems connecting farms, plants, and distribution channels. The company relies on real-time data visibility to manage its supply chain, production, and inventory.

The comprehensive suite of solutions provided by PLDT Enterprise and VITRO is designed to serve the entire Bounty Fresh Group ecosystem. This digital integration ensures seamless operational synergy across all subsidiaries and brands, including Chooks-to-Go, Bounty Plus, and its various poultry and agribusiness units, reinforcing the Group’s commitment to a unified and resilient supply chain.

Leaders from Bounty Fresh Group, VITRO Inc., and PLDT Enterprise underscored the importance of resilient digital infrastructure in supporting uninterrupted operations and long-term business growth.

“As our organization continues to grow, investing in resilient and future-ready digital infrastructure is essential. Our supply chain must never stop, and real-time visibility across our operations is critical to maintaining efficiency and quality,” said Atty. Kenneth Cheng, President and CEO of Bounty Fresh Group Holdings, Inc, “Our partnership with VITRO strengthens our ability to safeguard critical systems while giving us the flexibility to scale and innovate. This is a strategic investment in the long-term sustainability and competitiveness of our business.”

Warren Chase Uy, Chief Information Officer of Bounty Fresh Group Holdings, Inc., emphasized the connectivity and efficiency of the collaboration: “The complexity of our nationwide operations requires a digital backbone that is both robust and agile. Partnering with VITRO and PLDT Enterprise allows us to centralize our critical data in a facility that guarantees maximum uptime and carrier-neutral connectivity. This strategic move optimizes our internal workflows and strengthens our end-to-end visibility, ensuring that our high standards are maintained from the farm all the way to the Filipino home.

Victor S. Genuino, President and CEO of ePLDT and VITRO Inc., added: “We deeply value the trust that Bounty has placed in VITRO. For enterprises operating at this scale, operational resilience is foundational to sustained growth. Our role goes beyond infrastructure — we provide the secure, scalable digital ecosystem that enables industry leaders to innovate, expand, and operate without disruption. We are proud to support Bounty as they accelerate their next phase of growth.”

“Our partnership with Bounty goes beyond providing state-of-the-art colocation facilities. It reflects PLDT Enterprise’s commitment to supporting the company’s evolving digital needs through a comprehensive suite of end-to-end solutions,” said Vic Y. Tria, PLDT Enterprise FVP and Head of Enterprise Domestic Business and SME. “To power its nationwide operations, we are delivering reliable connectivity that enables seamless workflows and uninterrupted business operations, while Smart Bizload and Smart Postpaid solutions ensure their teams stay connected anytime, anywhere. Altogether, these solutions reflect years of partnership built on trust and a shared vision of enabling a more digitally empowered business landscape.”

As the poultry industry prepares for substantial growth in the coming decade, Bounty continues to invest in smart farming technologies, including AI-powered camera systems to help predict optimal harvest weight, alongside enhanced livestock healthcare monitoring, strengthened security, and compliance measures. These innovations further underscore the importance of a resilient data center facility to protect the company’s mission-critical data from natural disasters and other unforeseen risks.

By colocating its disaster recovery infrastructure in VITRO Santa Rosa, Bounty ensures its critical systems are housed in a purpose-built, AI-ready hyperscale data center designed for scalability, resilience, and security. The facility’s redundant power systems, multi-layer physical security, and carrier-neutral ecosystem safeguard workloads while providing the flexibility to scale in line with business expansion.

As enterprises prioritize business continuity and digital transformation, VITRO Santa Rosa continues to empower industry leaders with secure, resilient, and future-ready infrastructure.