Coca-Cola Philippines Partners with Biñan LGU, DILG to Expand Community-Based PET Bottle Collection in Laguna

Coca-Cola Philippines continues its expansion of the Tapon to Ipon PET bottle collection program to Biñan City, Laguna through a new partnership with the City Government, the Department of the Interior and Local Government (DILG) Laguna, and Basic Environmental Systems and Technologies, Inc. (BEST Inc.).

The launch was formalized through a Memorandum of Understanding signing, followed by an Information, Education, and Communication (IEC) and registration activity in Barangay Canlalay. The program’s initial rollout onboarded 50 store owners across 10 barangays, with five participating stores from each barangay.

Present at the event were DILG Laguna Provincial Director Jay-Ar Beltran, Biñan City Mayor Angelo Alonte, Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability Ma. Christine Ponce-Garcia, Senior Manager for Public Affairs, Communications and Sustainability; Misha Rabat; and BEST Inc. Senior Vice President for Business Development, Jan Vincent.

Bringing Tapon to Ipon to more communities

The partnership aims to make PET bottle collection more accessible within communities by bringing collection points closer to residents. Under Tapon to Ipon, participating sari-sari stores and local retailers serve as community-based collection hubs where residents can bring their used clear PET bottles of any brand.

Participating retailers collect and consolidate PET bottles brought by members of their communities. Store owners can earn points based on the PET bottles they collect, which can then be redeemed for a range of rewards, including Coca-Cola products, online shopping vouchers, food products, and credits toward utility bill payments.

The program aims to collect and divert recovered PET bottles for recycling, bringing collected materials to PETValue Philippines in Cavite, the country’s first bottle-to-bottle, food-grade PET recycling facility.

Each partner brings a distinct role to the program. The City Government of Biñan will help mobilize city and barangay officials and communities, while Coca-Cola Philippines will provide collection tools and Tapon to Ipon kits to partner retailers. BEST Inc. will support program operations and collection activities, with the Philippine Association of Stores and Carinderia Owners (PASCO) supporting engagement with participating store owners and the local retail community, as well as the DILG taking the lead in monitoring the program’s outcomes.

“We assure that the city government of Biñan is committed to this project and will ensure that our communities will be deeply involved in the program. The community’s active participation is key to bringing this project to life and ensuring its success,” said Alonte.

Ma. Christine Ponce-Garcia, Coca-Cola Philippines Senior Director for Public Affairs, Communications and Sustainability, echoed the importance of collaboration in strengthening local collection systems.

“We know that strong and effective recycling value chains cannot be built by one organization alone. It takes collaboration. We look forward to seeing this partnership grow, and more importantly, become part of the habits and practices of communities across the city of Biñan. May this partnership inspire more communities to see every bottle returned. It is an opportunity to create lasting environmental and social impact,” Ponce-Garcia noted.

The rollout in Biñan City marks Tapon to Ipon’s expansion into South Luzon, adding to a program that has reached more than 170 cities and municipalities nationwide since its launch in 2021.

Equipping more store owners on the ground

The Tapon to Ipon team oriented participating retailers on the program, proper PET bottle disposal and collection, and their role as community collection hubs. The activity also distributed Tapon to Ipon kits and tools to help store owners participate in the collection effort.

For Coca-Cola Philippines, the partnership demonstrates how LGUs, government agencies, retailers, and private-sector organizations can work together to strengthen local PET bottle collection and support a more organized recycling value chain. The company will continue working with partners to expand community-based collection efforts and explore opportunities to bring Tapon to Ipon to more cities and communities.

To learn more about Coca-Cola Philippines’ packaging collection and recycling efforts, visit the Coca-Cola Sustainability Hub at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability.