LG Electronics’ proprietary AI-powered communications intelligence platform, PRISM AI, has earned recognition as Best AI Tool/Product at the 2026 IN2 SABRE Awards Asia-Pacific. The achievement highlights the growing role of artificial intelligence in transforming public relations and communications, while showcasing LG’s commitment to applying advanced technology to real-world business challenges.
PRISM AI was developed to provide communications professionals with deeper, faster, and more objective insights from the global media landscape. Powered by large language models (LLMs) and deep learning technologies, the platform analyzes millions of news articles spanning approximately 200 markets and 30 brands. This extensive analysis allows communications teams to better understand media coverage, identify trends, and evaluate the effectiveness of their public relations efforts.
One of the platform’s key strengths is its ability to turn complex media data into actionable metrics. PRISM AI generates indicators such as the PR Score and CI Index, helping communications professionals assess performance and make more informed strategic decisions. Instead of relying solely on manual monitoring or subjective assessments, teams can use AI-generated intelligence to identify opportunities, measure impact, and respond more efficiently to changes in the communications environment.
The recognition also demonstrates how LG Electronics is applying AI Transformation (AX) beyond traditional product development. By integrating AI into its global communications operations, LG is creating a model for how enterprises can use emerging technologies to improve internal processes and decision-making.For the public relations industry, PRISM AI represents a broader shift toward data-driven communications. As the volume of global media content continues to grow, organizations need intelligent tools that can process information at scale while delivering insights that communications teams can act upon.
Winning Best AI Tool/Product at the 2026 IN2 SABRE Awards Asia-Pacific therefore represents more than an industry accolade. It underscores PRISM AI’s potential to redefine how global communications intelligence is gathered, interpreted, and applied—and reinforces LG Electronics’ position at the intersection of AI, technology, and modern public relations.


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