MANILA, PHILIPPINES — 2025 became a defining milestone for Vivo Philippines as the brand celebrated its 10th anniversary on October 5, marking a new decade of innovation, community, and thoughtful technology. Over the past ten years, Vivo has built more than a smartphone brand—it has cultivated the vivo fam, a community united by shared experiences and a passion for photography.
“Reaching ten years in the Philippines is a proud moment for Vivo,” said Liu Lu, Brand Marketing Director of Vivo Philippines. “It’s a testament to the trust our users place in us and the strong community we’ve built together.”
Throughout 2025, Vivo reinforced its leadership across all smartphone tiers. The X Series headlined the year with the Vivo X300 Series, earning recognition as the Telephoto King for its long-range imaging precision. The Vivo X200 FE followed as a compact flagship designed for users who want power in a sleek form. Vivo’s partnership with ZEISS reached new heights with the Vivo X300 Pro, featuring a groundbreaking 200MP ZEISS APO Telephoto Camera that redefined clarity and portrait depth. Adding to this momentum, Vivo introduced the Vivo X Fold5—the brand’s first foldable smartphone in the Philippines—ushering in next-generation productivity and portability.
The V Series also made waves in 2025. While maintaining its tradition of dual annual launches, Vivo introduced a category-first with the Vivo V60, the first V Series phone equipped with a ZEISS co-engineered telephoto camera. Alongside it, the Vivo V50, V50 Lite, and V60 Lite expanded options for style-driven and value-conscious users.
Completing the lineup, the Y Series delivered reliable entry-level devices such as the Vivo Y04 Series, Y21d, and Y29, focusing on durability, long battery life, and accessible camera features for everyday users.
Beyond devices, Vivo strengthened community ties through partnerships, notably with NBA Philippines. Fan engagements featuring players like Isaiah Joe and Gary Payton brought the vivo fam closer to the game. At the same time, the continuation of the Vivo 3x3 Basketball Challenge reinforced the brand’s commitment to sports and teamwork.
2025 also welcomed OriginOS 6, delivering smoother navigation, smarter features, and enhanced cross-device collaboration across select Vivo devices.
As Vivo Philippines looks ahead to 2026, new V Series launches, expanded community experiences, and continued innovation promise an even sharper future—powered by the same vivo fam that shaped its first decade.
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