PLDT Showcases Customer-First Network Transformation at Mobile World Congress 2026

For leading integrated telco network PLDT Inc (PLDT), customer experience is king.

At the 2026 Mobile World Congress (MWC) in Barcelona, PLDT and its wireless subsidiary Smart Communications, Inc (Smart) highlighted how the Group is transforming its integrated fixed and wireless networks to deliver better, more consistent customer experience nationwide.

“Our guiding principle is simple: The customer is our North Star. Every investment, every process, and every innovation we pursue must ultimately answer one goal, and that is to improve the digital experience of Filipinos and enable their fuller, more connected lives,” said Ariel C. Medina, Head of Network Quality and Service Assurance at PLDT and Smart.

Before a global audience, Medina emphasized the importance of going beyond traditional network performance measures and placing customers’ everyday experience at the center of network planning and operations, adding that PLDT carries the responsibility of connecting a country defined by both dense cities and remote rural communities.

“Our networks power livelihoods, education, commerce, and governance. By connecting people, we are enabling them to participate in the digital economy, powering progress at a national scale,” he said.

Experience-driven modernization

Medina highlighted PLDT’s efforts to strengthen its processes, teams, and systems so that the network can adapt more effectively to how customers use digital services. This includes improving insights into customer behavior, strengthening automation and analytics, and deploying modern tools that allow teams to detect and address network issues faster.

By shifting from reactive handling of network issues to a more proactive, predictive, and customer-aware model, PLDT can better understand how various services, such as gaming, video streaming, voice calls, and messaging, perform from the user’s point of view.

“These improvements allow us to respond to customers in ways that are more proactive and more human,” Medina said. “We want the network to feel consistent and dependable, whether you’re in a major city or a coastal town. That’s what experience-centric transformation is about.”

As a result of this overall shift to focus on key quality indicators, PLDT and Smart posted improvements in VoLTE and 5G drop rates and 5G uplink throughput, as well as growth in data traffic in 2025.

Network tailored for the Philippines

Medina also emphasized that while the Philippines’ geography and climate create one of the most challenging markets for telco operators like PLDT, these same conditions have pushed the company to innovate continuously and strengthen the team and the processes underpinning its network.

“The Philippines is an operator’s ultimate stress test, and our geography is just half the challenge. On top of that, we also face climate and seismic risks. This means that building and maintaining world-class digital infrastructure would entail more than just excellent engineering skills. It also demands endurance, creativity, and a culture of relentless problem-solving,” he said.

Given these global concerns, PLDT also underscored its commitment to collaborate with other telcos and industry stakeholders. “We share a common mission with our fellow operators and innovators around the world: to build networks that make life better. We are proud to bring the Philippine perspective to this global conversation and to continue learning from our partners as we shape the future of connectivity.”

PLDT’s investments in continuously enhancing its network are aligned with the Group's broader thrust to deliver leveled-up services to customers nationwide. It also supports PLDT and Smart's commitment to national development through strategic collaborations that bridge the digital divide, expand digital access, and enhance the delivery of essential services.

This also contributes to the PLDT Group’s endeavors to help the country achieve the United Nations Sustainable Development Goals (UNSDGs), particularly SDG 9 – Industry, Innovation, and Infrastructure.

Roblox Introduces New Age-Based Accounts and Expanded Parental Controls for Users Under 16

MANILA, Philippines – Roblox Corporation (NYSE: RBLX) today announced two new age-based accounts for younger users on Roblox: Roblox Kids for users ages 5 to 8 and Roblox Select for users ages 9 to 15*. When they roll out in early June, these accounts will more closely align content access, communication settings, and parental controls with a user’s age. They’re also establishing an ongoing selection process for games available to users under 16.

This is a continuation of the work Roblox began earlier this year, becoming the first online gaming platform to require facial age checks to access chat. Since then, over 50% of global and 65% of U.S. daily active users have completed an age check**.

This update will bring age-checks, account-level defaults, content ratings, ongoing moderation, and expanded parental controls together into a unified framework for younger users. Based on Roblox’s selection criteria, the company believes age-checked users under 16 will have access to the vast majority of their favorite games at launch. Age-checked users 16 and older will not see any change to their Roblox experience.

Roblox Kids Accounts (Ages 5–8)

The age-based account system will automatically assign users ages 5 to 8 (as determined through Roblox’s global age-check technology or by a verified parent) to a Roblox Kids account. These accounts will be matched to a dynamically updated catalog containing thousands of select games.

For Roblox Kids accounts:

• Access will be limited to games with a Minimal or Mild content maturity label that have passed their three-step selection process (detailed below).
• All communication is disabled by default.
• The design will include a distinct background color across the app experience to indicate account type.

Roblox Select Accounts (Ages 9–15)

Roblox Select accounts are for users ages 9 to 15, as determined through Roblox’s universal age-check system or by a verified parent. These accounts will be matched to a dynamically updated catalog containing thousands of select games.

For Roblox Select accounts:

• Access will be limited to games with content maturity labels up to and including Moderate that have passed their three-step selection process (detailed below).
• Default communications settings remain unchanged for ages 9-15.
• The design will include a distinct visual treatment to indicate account type.

Account Progression

Roblox’s global age-based account system will automatically progress users as they age.

• Users will automatically transition from Roblox Kids to Roblox Select accounts when they reach age 9.
• Users will automatically transition from Roblox Select to standard Roblox accounts when they reach age 16.

Users who haven’t yet completed an age check will be limited to games rated Minimal or Mild, and all communication will be unavailable. After completing an age check, users will automatically move into the appropriate age-based account.

Continuous Evaluation Process for Dynamic Game Selection

As always, all content uploaded to Roblox goes through their existing moderation systems, including AI asset scanning, ongoing user report review, and multimodal moderation that evaluates scenes in real time for potential policy violations.

For content made available to users under 16, they will apply an additional continuous process that dynamically selects games. This process will include developer verification, extended content evaluation and rating, and additional limits on content more suited to older audiences.

Evaluation Criteria

Content will be automatically included in Roblox Kids and Roblox Select accounts once games are evaluated using additional criteria that include:

• Developer Verification: Creators must complete ID verification, enable two-step verification, and maintain an active Roblox Plus subscription.
• Real-Time Evaluation: Roblox will analyze how users aged 16 and older interact with new games and monitor user reports to assess suitability for younger users.
• Content Maturity Rating and Default Exclusions: Roblox will assign an appropriate content maturity label (Minimal, Mild, or Moderate) for each game. By default, Roblox Kids and Roblox Select accounts will not include games that feature sensitive issues, social hangouts, or free-form drawing games.

Future Ratings Framework Integration

Later this year, Roblox will start transitioning to the International Age Rating Coalition (IARC) framework, the globally recognized standard method for assigning content ratings for digital games and apps. These clear, region-specific ratings, such as ESRB in the U.S. and PEGI in much of Europe and the U.K., reflect local cultural norms and will help families identify age-appropriate content.

Extending Parental Controls

Roblox is also extending its parental controls, which allow parents to manage content ratings, communications settings, and screen-time and spending limits. These tools also transparently show parents which games their child is spending their time in and who their friends are. Under this update, parents will gain one new control and retain access to certain controls until a child turns 16.

• Extending Granular Game Blocking: Parents can block specific individual games through age 15.
• Extending Chat Management: Parents can manage direct chat settings through age 15.
• New Granular Game Approval: Parents can now approve access to specific games that are not otherwise available under the child’s default account type.

This structure is designed to give parents more precise control over the games and friends their child interacts with. Together, these updates are part of the company’s ongoing work to build age-appropriate experiences for all users, apply safety-by-default protections for younger users, and give parents more visibility and control over how their children use Roblox.

Larry Magid, ConnectSafely CEO, complimented Roblox’s updates by sharing: “By combining age assurance, stronger creator accountability, and parental controls, Roblox is helping set a higher standard for how platforms can better protect younger users while preserving positive online experiences.”

"With the launch of Roblox Kids and Roblox Select, we are fundamentally shifting how games are discovered on our platform. Safety isn't a static feature—it’s a journey that evolves as a child grows,” said Matt Kaufman, Chief Safety Officer at Roblox. “While no system is perfect, these age-adaptive accounts are designed to help remove the guesswork for parents and help align users' experiences with their age.”

As part of Roblox’s work to become the world’s healthiest platform for users of all ages, they continually invest in safety by design and empower creativity through technology innovation. The products are thoughtfully designed to cultivate creation, connection, and collaborative play, rather than passive consumption.

*The exact ages, games, and features associated with these accounts will vary by region. Ages are based on age checks; parents can correct a child’s age if necessary.

**As of the seven days ended March 31, 2026.

Resources

• Introducing Roblox Kids and Roblox Select Accounts
• Roblox Safety Center

LG Electronics’ WashTower™ Surpasses 3.2 Million Units Sold Worldwide, Redefining Modern Laundry Convenience

LG Electronics continues to strengthen its leadership in home appliance innovation as its WashTower™ all-in-one laundry solution surpasses an impressive milestone of 3.2 million units sold worldwide. This achievement reflects strong and sustained global demand for smart, space-saving appliances that simplify everyday living for modern households.

First introduced in 2020, the LG WashTower™ quickly gained attention for its innovative design and practical functionality. Unlike traditional stacked washer-and-dryer setups, the WashTower™ integrates both appliances into a single vertical unit with a unified control panel positioned at the center for easier access. This thoughtful design improves usability while maximizing available space—making it ideal for urban homes, condominiums, and compact living environments.

Today, the WashTower™ is available in 77 countries, highlighting its growing international presence and widespread consumer acceptance. Its expansion across global markets demonstrates how LG continues to respond to evolving lifestyle needs by offering appliances that combine efficiency, style, and convenience in one seamless solution.

A major contributor to the product’s popularity is its one-body integrated structure, which not only enhances accessibility but also delivers a cleaner, more streamlined aesthetic compared to conventional laundry configurations. The centralized controls allow users to operate both the washer and dryer comfortably without reaching too high or too low, improving the overall laundry experience. In addition, the appliance incorporates intelligent features designed to optimize washing performance and drying efficiency, helping users save both time and effort.

Global sales performance shows particularly strong traction in North America, which leads with more than 1.6 million units sold. Meanwhile, growing demand in Latin America and Asia further reinforces the WashTower™’s universal appeal across diverse markets. These regions continue to embrace smart home technologies that support convenience and productivity in everyday routines.

The WashTower™’s continued success reflects LG’s commitment to developing forward-thinking home solutions that match the pace of modern living. As consumers increasingly prioritize space efficiency, smart functionality, and premium design, products like the WashTower™ are setting new standards for what households expect from next-generation appliances.

With over 3.2 million units already in homes worldwide, LG’s WashTower™ stands as a strong example of how innovation and user-centered design can transform even the most routine household tasks into smarter and more convenient experiences.

SHDA Golf Cup 2026 Strengthens Ties, Spotlights Top Golfers from Housing Industry

Manila, Philippines — Over 100 housing and real estate stakeholders gathered for the Subdivision and Housing Developers Association (SHDA) Golf Cup 2026, a premier industry event combining meaningful networking and camaraderie, recognizing top golfers, and celebrating both their skill on the greens and excellence in housing development.

Centered on the theme “Driving Developments Forward,” the fourth edition of the tournament highlighted how strategy, focus, and discipline on the golf course underscore the demands of delivering sustainable, inclusive housing. Beyond the game, the event served as a platform for strengthening partnerships and fostering shared goals across the housing industry.

The tournament officially opened with a ceremonial tee-off led by Engr. Francis Richmond Villegas, SHDA Chairman of the Board; Mr. Kerwin Padua, SHDA President; and Mr. John Paul Dy, SHDA Central Luzon Chapter President and Golf Organizing Committee Chairman. They were joined by prominent figures, including Mr. Charlie Brown Tan, National President of the Organization of Socialized and Economic Housing Developers of the Philippines; Mr. Romarico Alvarez, Chairman of P.A. Properties; Mr. Eugene Lin, President of HCG Philippines; Mr. Jeffrey Cham, Area Manager of Pacific Paints (Boysen) Philippines, Inc.; and Ms. Audrey Belle Po, Operations Manager of World Home Depot Corp.

More than a competition, the tournament reflects SHDA’s broader commitment to uniting developers, partners, and stakeholders in a shared effort to solidify collaboration, align priorities, and drive innovation across the sector.

“Events like the SHDA Golf Cup remind us that joint efforts and strategic planning are not only vital on the course but also in advancing the housing industry forward. Through initiatives like this, we aim to deepen our networks and collectively work toward innovative solutions that address the evolving needs in the real estate sector,” said Mr. John Paul Dy, SHDA Central Luzon Chapter President and Golf Organizing Committee Chairman.

Participants showcased impressive skills across multiple categories. Vince G. Siy claimed the Low Net Champion, while Eugene Lin secured the Low Gross title. In Class A, Daboy Del Carmen emerged as champion, followed by Timothy Roxas as 1st Runner-Up and Jason Barcelon as 2nd Runner-Up. Class B was led by champion Romarico Alvarez, with Juan Gabriel Siojo as 1st Runner-Up and Michael Paolo Bellosillo as 2nd Runner-Up. Mary May Enriquez topped Class C, followed by Oca Balaoing as 1st Runner-Up, and George Mercado as 2nd Runner-Up.

Special awards highlighted precision and performance, with Matthew Roxas earning Nearest to the Pin at Hole 3, Timothy Roxas recording the Longest Drive at Hole 13, Carlo Villegas winning Most Accurate Shot at Hole 3, and Adrian Aquino posting the Longest Putt at Hole 18.

Moreover, industry leaders emphasized that beyond competition, the event reflects a shared commitment to raising standards and advancing solutions to meet the country’s housing gap.

“The tournament served as a platform where developers, investors, financial institutions, and industry partners exchanged ideas, built connections, and inspired innovation in housing,” said Mr. Kerwin Padua, SHDA President. “Just as each shot on the course requires strategy and focus, every housing development demands careful planning and commitment to quality.”

SHDA Chairman of the Board, Engr. Francis Richmond Villegas noted, “The discipline and focus showcased in this tournament mirror the same rigor we continuously apply in delivering quality housing developments nationwide. We celebrate the teamwork, discipline, and vision that drive the housing industry toward progress.”

Looking ahead, SHDA is set to celebrate its 56th anniversary and convene its annual National Developers Convention, underscoring its role in shaping industry dialogue and supporting initiatives to address the country’s housing backlog.

The SHDA Golf Cup 2026 was made possible through the support of its event partners, namely Avida Land Corporation, NOAH Business Applications/Forecasting and Planning Technologies, Cathay Land, Inc., and Malaya Business Insight. Its major sponsors included 8990 Housing Development Corporation, Manila Bulletin, Brand MCB Advertising, Citihomes Builders and Development, Inc., Phinma Property Holdings Corporation, SM Development Corporation, Wee Community Developers, Inc., Davies Paints, Inc., Pacific Paint Boysen Philippines, World Home Depot, China Banking Corporation, The Manila Times, WheninManila.com, Axeia Development Corporation, Homemark, Inc., Phinma Prism Property Development Corp., Lynville Land Development Corporation, P.A. Alvarez Properties and Development Corp., Property Company and Friends, Inc., Prominence Properties, Inc., Emerald Vinyl Corporation, Hafele Philippines, Inc., Hocheng Philippines Corporation, Shera Building Solution Philippines Corporation, Community Property Managers Group, Inc., Snapp Ventures, Inc., Home Development Mutual Fund, Keyland Corporation, Atlanta Industries, Inc., and Pontefino Hotel. The event was also supported by Red Oak Properties, Inc., and the Philippine Guarantee Corporation.

As the leading organization representing the housing and subdivision development sector, SHDA continues to welcome developers, suppliers, and industry stakeholders to join its growing network and participate in initiatives that shape policies and promote best practices.

For more information on SHDA membership and upcoming programs, visit https://shda.ph/, or you may contact the SHDA Secretariat at shda.secretariat@gmail.com.

Starlink’s Performance Across Asia Pacific Highlights the Role of Regulation and Infrastructure

According to a recent regional performance review by Ookla Industry Analyst Affandy Johan, Starlink continues to demonstrate strong broadband capability across Asia Pacific (APAC), with results showing that regulatory readiness and infrastructure deployment—not market demand—are the primary drivers of where the service becomes operational.

The analysis covered 11 APAC markets and revealed that Oceania currently leads the region across nearly every performance metric. New Zealand recorded a multi-server latency of just 35 milliseconds in the fourth quarter of 2025, the lowest among all Starlink markets globally. This milestone places satellite-based connectivity on par with many terrestrial broadband networks, reinforcing Starlink’s technical maturity in regions with supportive infrastructure environments.

Australia also delivered a standout performance, achieving a median download speed of 162.47 Mbps during the same period. These figures demonstrate how satellite internet can provide competitive high-speed access in geographically dispersed markets where traditional fiber deployment can be costly and time-consuming.

One of the most significant insights from the study is that regulatory posture—not consumer demand—largely determines whether Starlink launches in a given country. Across all active APAC markets, governments required some form of compliance adjustment before granting operational licenses. These included national security provisions, infrastructure commitments, and foreign ownership conditions. Such requirements highlight how satellite broadband is increasingly treated as critical communications infrastructure rather than simply a commercial internet service.

Bangladesh and Sri Lanka represent notable examples where legislative reforms were necessary before approvals could move forward. Meanwhile, India—potentially the largest future Starlink market in the region by population—has already secured the required licenses but remains pending launch due to unresolved spectrum pricing structures and additional security clearances.

Infrastructure localization also appears to play a decisive role in service performance. Markets with confirmed local gateway installations, including Australia, New Zealand, and Bangladesh, reported latency levels between 35 milliseconds and 36 milliseconds in late 2025. These results are comparable to many fixed broadband services and demonstrate the importance of ground-based network integration in optimizing satellite internet delivery.

Overall, the findings suggest that while Starlink’s technology is capable of delivering globally competitive connectivity, national regulatory alignment and gateway deployment remain the key determinants shaping rollout timelines across Asia Pacific.