The Philippines continues to strengthen its position in the digital economy as industry leaders officially launched E-Commerce Expo Philippines (ECOMEX) 2026, a nationwide platform designed to empower entrepreneurs, online sellers, and digital innovators. During the July 9 media and ecosystem launch, experts emphasized that success in today's business landscape depends on embracing digital commerce, continuous learning, and personal branding.
Powered by PHILSME and organized by MediaTrix Solutions Inc., ECOMEX 2026 will take place on November 20–21, 2026, at the SMX Convention Center Aura in Taguig City. The event aims to connect entrepreneurs with industry experts, technology providers, investors, and government agencies to help businesses thrive in an increasingly digital marketplace.
The virtual launch gathered more than 40 international, regional, and local media organizations through Zoom and social media livestreams. Speakers shared valuable insights on entrepreneurship, branding, innovation, and the importance of building strong business communities.
Financial educator and entrepreneur Coach Chinkee Tan encouraged aspiring business owners to overcome their fear of technology and focus on creating value.
"Everybody starts with one follower," Tan reminded participants, emphasizing that every successful digital business begins with small but consistent steps. He stressed that consumers invest in trusted brands rather than products alone, making credibility, lifelong learning, and adaptability essential qualities for entrepreneurs. He also encouraged business owners to attend industry events where they can gain practical knowledge, build meaningful relationships, and discover new growth opportunities.
Digital entrepreneur and content strategist Reymond "Boss RDR" Delos Santos described ECOMEX as more than just another business conference.According to Delos Santos, ECOMEX represents a movement that celebrates Filipino entrepreneurs who are transforming their lives through digital commerce. He noted that online businesses continue to generate employment, strengthen local communities, and inspire more Filipinos to pursue entrepreneurship. Through ECOMEX, participants can learn directly from experienced professionals while discovering emerging technologies and best practices.
Meanwhile, Trixie Esguerra-Abrenilla, Founder and Organizer of ECOMEX and CEO and Managing Director of PHILSME, highlighted that modern e-commerce requires much more than simply selling products online. She explained that entrepreneurs must understand the complete customer journey—from attracting customers and increasing conversions to fulfillment, customer retention, and long-term brand development.
The initiative also received support from the Department of Trade and Industry (DTI) through E-Commerce Bureau Director Eryl Royce Nagtalon, who emphasized the importance of collaboration in building a secure and trusted digital economy.
With exhibitor, sponsorship, speaking, and partnership opportunities now open, ECOMEX 2026 aims to become a long-term platform where entrepreneurs, educators, technology companies, investors, and government organizations can collaborate to shape the future of Philippine digital commerce.





