Smart and Maya Team Up to Remove Fees on Load Purchases, Zero-Rate App Access

Smart subscribers can now buy airtime load and data packages on Maya without convenience fees — and access the app data-free.

As more Filipinos rely on their mobile phones for daily communication and financial transactions, access to affordable data and easy-to-use digital tools has become essential.

In response to this growing need, Smart Communications, Inc. (Smart) and Maya have teamed up to ease the cost of connectivity and expand access to financial services. The collaboration introduces a range of benefits designed to make mobile data more affordable and digital transactions more convenient for millions of users across the country.

Under the partnership, Smart and TNT subscribers using the Maya app can now purchase load with zero convenience fees. Additionally, the Maya app is now zero-rated for Smart users, allowing them to access its services without consuming mobile data. In October, customers can also enjoy exclusive data promos such as Magic Data 99 and All Data 99 through the Smart Online Store and Maya. The offer runs until December 31, 2025.

“This collaboration goes beyond promos—it’s about breaking barriers to digital access,” said Lloyd Manaloto, First Vice President for Corporate Marketing and Strategy at Smart. “Together with Maya, we’re making it easier for Filipinos to stay connected and take control of their finances—without the extra costs. It’s seamless, inclusive, and built for the way people live today.”

“By working with Smart, we’re making it easier for Filipinos to access the tools they need to manage their money, transfer funds, save, pay bills, and stay online—without worrying about extra costs,” said Khurram Malik, Group Chief Commercial Officer at Maya.

The initiative is already rolling out in phases nationwide. Both companies emphasized that this collaboration forms part of a broader push for digital inclusion, supporting more affordable connectivity and easier access to essential financial services.

By combining data access and digital payments, the partnership aims to help millions of Filipinos stay connected and financially active, contributing to inclusive growth, digital literacy, and economic resilience across the country.