Lenovo has officially been named the Official Technology Partner of the FIFA World Cup 2026™, marking one of the most ambitious technology collaborations in football history. The partnership will see Lenovo deploy advanced artificial intelligence, digital twins, and immersive technologies designed to transform tournament operations, refereeing, and fan experiences across host cities and venues.
At the core of this initiative is Football AI Pro, a custom-built AI platform created to enhance tournament intelligence and provide more personalized fan engagement. By analyzing match data, player movements, and real-time events, Football AI Pro will help FIFA officials, broadcasters, and fans better understand what is happening on and off the pitch. This allows for more accurate insights, smarter decisions, and a more interactive experience for millions of viewers worldwide.
One of the most visually impressive innovations is the introduction of AI-powered Digital Avatars. These realistic 3D representations of players will be integrated into match broadcasts and officiating tools. They will support referees by improving visualization during complex decisions, especially in tight calls involving fouls, offsides, or goal-line situations. Fans will also benefit from clearer and more engaging visual replays that explain why key decisions were made.
Lenovo is also upgrading Semi-Automated Offside Technology with AI-enabled avatars, improving both accuracy and transparency. These enhanced systems will allow referees and viewers to see precisely how offside calls are calculated, reducing confusion and increasing trust in officiating decisions.
To manage the massive scale of the tournament, Lenovo will implement an Intelligent Command Center. This AI-powered hub will monitor real-time tournament operations and produce daily summaries for FIFA officials, allowing faster and more informed responses to emerging situations. Alongside this, digital twins of stadiums and venues will give FIFA a live virtual model of each location, enabling real-time monitoring and optimization of crowd flow, safety, and logistics.
Fans will also experience smarter navigation through Smart Wayfinding, an AI-guided system that helps visitors move seamlessly between cities, fan zones, and stadiums. Meanwhile, the popular Referee View body cameras will return with improved AI-driven stabilization, giving viewers an even clearer perspective from the referee’s point of view.
In addition, Lenovo will launch FIFA World Cup 2026™ Special Edition devices, including laptops, tablets, and gaming products, all featuring exclusive tournament branding. Behind the scenes, Lenovo will provide resilient infrastructure and hardware support for FIFA and Hawk-Eye Innovations, ensuring VAR and other critical systems operate smoothly throughout the competition.
With this partnership, Lenovo is setting a new standard for how technology and football come together on the world’s biggest stage.
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