Make Waves for Change: Join PUP JME’s SAHAYA on May 15 at PUP Theater and Turn Influence into Action

The PUP Junior Marketing Executives (PUP JME) present SAHAYA: Sailing Beyond Currents, Amplifying Waves of Influence—a cultural and environmental initiative that calls on today’s generation to use their voices for meaningful change. More than a culminating event, it is a movement that challenges the persistent prejudice and misrepresentation of Indigenous Peoples while addressing environmental degradation as a key cause of their displacement, forcing them to seek alternative livelihoods and often leading to discrimination, including ridicule and stereotyping on social media.

By harnessing the power of influencer marketing, the initiative seeks to reshape narratives, amplify authentic stories, and shed light on the realities faced by indigenous communities. Through informative discussions, digital campaigns, and advocacy-driven competitions, SAHAYA invites students and partners to the PUP Theater this May 15, 2026, from 1:00 PM to 5:00 PM. The event offers a platform to navigate new pathways for indigenous stories to move beyond the margins and into the mainstream. In partnership with PUP Gender Equity, Diversity & Social Inclusion Office and Yellow Boat of Hope Foundation, attendees will engage in discussions and take part in a movement of advancing inclusive cultural and environmental awareness.

Beyond raising awareness, the event transforms engagement into action through its purpose-driven fundraising efforts, ensuring that proceeds contribute to the education and development programs of the Badjao community. The initiative also creates opportunities for internships and volunteer work that foster cultural awareness, inclusivity, and environmental stewardship—empowering participants to contribute to community works that extend far beyond the event itself. By pioneering a purpose-driven approach to influencer marketing, PUP JME is committed to bridging the digital divide, promoting cultural preservation, and supporting the socio-economic inclusion of indigenous communities in the Philippines.

At its core, SAHAYA aims to equip participants with the knowledge and tools to help indigenous communities thrive in a rapidly evolving world while preserving their identity. Let us open more opportunities for awareness and discussion, and encourage collective support and participation in taking concrete action for the benefit of those who need it most.

Register and be part of the wave where voices gather, and change begins.

https://tinyurl.com/SAHAYA-Pre-Registration

https://tinyurl.com/SAHAYA-Pre-Registration

https://tinyurl.com/SAHAYA-Pre-Registration

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