A.I. to Help PLDT Home Take Orders 24/7

PLDT Home is now open for business around the clock—and A.I. is helping make that possible.

Starting today, customers can apply for a fiber connection, check product offerings, and complete their subscription anytime, day or night. To keep things running smoothly after hours, PLDT Home has introduced AI-powered tools that can instantly answer common questions and walk customers through the order process — so no inquiry goes unattended while the team is gearing up for the next shift.

The rest, as always, is handled by PLDT Home's people.

“Filipinos sometimes work odd hours, especially our customers who are BPO workers. We wanted them to know that we're here for them—and for them to be able to reach us whenever it's convenient—kahit madaling araw,” said John Palanca, Head of PLDT Home.

“A.I. helps us take care of the straightforward stuff like this quickly, like answering FAQs and processing orders, so that when our agents do step in, they can focus on giving customers the attention they deserve.”

The capability is expected to strengthen customer engagement, improve conversion rates, and further enhance PLDT Home’s digital-first customer experience.