Shopee Backs DTI-led ASEAN Online Sale Day, Spotlights Filipino Brands Across the Region

MANILA, Philippines  – In partnership with the Department of Trade and Industry (DTI), Shopee Philippines joins the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, featuring over 50 local brands. Carrying the theme “A Click to Prosperity”, the annual ASEAN initiative brings together countries of Southeast Asia and leading e-commerce platforms to create more opportunities for micro, small, and medium enterprises (MSMEs) and reinforce digital commerce as a key driver of economic integration in the region.

Shopee is launching a dedicated AOSD collection featuring a diverse range of categories to showcase the quality and diversity of Filipino products, including consumer electronics such as Hanabishi, lifestyle and home brands like Bash Manila, consumer goods from Del Monte, Unilove, and Issy, and fashion favorites like Bench.

For a limited period only, shoppers can enjoy exclusive AOSD vouchers on top of other discounts to encourage discovery and purchases from local businesses, transforming the campaign into meaningful support for homegrown enterprises.

"Now in our 4th year of participation, the ASEAN Online Sale Day shows how regional cooperation can create meaningful opportunities at the local level," said Vincent Lee, Head of Shopee Philippines. “We hope to help local businesses reach more customers by giving their brands greater visibility and making it easier for shoppers to discover and support them."

This engagement forms part of Shopee’s support for the Philippines’ ASEAN chairmanship this year. The e-commerce platform also supported the DTI’s ASEAN Connectivity Event, where Shopee talked about the Shopee International Platform (SIP) amid government and industry stakeholders’ discussions about regional digital cooperation and cross-border commerce. The company is also set to participate in another ASEAN-related engagement in September as discussions on strengthening the region's digital economy continue.

The ASEAN Online Sale Day brings together leading e-commerce platforms across Southeast Asia to promote cross-border commerce through online promotions, capacity-building activities, and stronger collaboration among businesses and stakeholders. By participating, Shopee reinforces its support for initiatives that expand market access for local sellers while contributing to ASEAN's vision of a more connected, inclusive, and digitally empowered economy.

"Our participation goes beyond supporting a regional campaign," Lee added. "Supporting initiatives like AOSD reflects our long-term commitment to creating more tangible opportunities for local MSMEs to grow, gain visibility, and connect with more customers."

LG InstaView™ Refrigerator Marks a Decade of Innovation with Over 5.3 Million Units Sold Worldwide

LG Electronics is celebrating a major milestone as its iconic LG InstaView™ refrigerator reaches its 10th anniversary. Since its debut in 2016, the premium refrigerator has surpassed 5.3 million units in cumulative global sales, demonstrating its lasting appeal among consumers who value innovation, convenience, and modern design.

When LG introduced the InstaView refrigerator a decade ago, it redefined the way people interact with kitchen appliances. At the heart of its success is the signature "Knock Twice, See Inside" feature. By simply knocking twice on the refrigerator’s glass panel, users can instantly illuminate the interior without opening the door. This smart functionality allows homeowners to check the contents of their refrigerator while minimizing cold air loss, helping improve energy efficiency and food preservation.

Beyond its practical benefits, the InstaView refrigerator also introduced a sleek, premium aesthetic that transformed the kitchen into a more stylish and connected living space. Its innovative design quickly became an industry benchmark, inspiring a new generation of smart appliances that prioritize both functionality and visual appeal.

Over the years, LG has continued to refine and enhance the InstaView lineup with advanced cooling technologies, intelligent storage solutions, and smart connectivity features that integrate seamlessly into modern lifestyles. These continuous improvements have helped maintain the product’s strong reputation in an increasingly competitive market.

Today, LG InstaView refrigerators continue to perform exceptionally well across global markets. The product remains a leader in the refrigerator category throughout North America, while experiencing significant growth in Europe, Asia, and Latin America. This widespread adoption reflects consumers' increasing demand for appliances that combine innovative technology with everyday convenience.

The refrigerator’s success has also been recognized by the global design and technology community. Throughout the past decade, LG InstaView has earned numerous prestigious awards, including honors from the Red Dot Design Award, iF Design Award, International Design Excellence Awards (IDEA), and the CES Innovation Awards. These accolades recognize LG's commitment to excellence in design, user experience, and technological advancement.

As LG celebrates ten years of InstaView innovation, the company continues to push the boundaries of smart home technology. The remarkable achievement of exceeding 5.3 million units sold underscores not only the popularity of the InstaView refrigerator but also LG Electronics' dedication to creating products that improve everyday life through meaningful innovation. With a decade of success behind it, the LG InstaView refrigerator remains a symbol of the future of intelligent home living.