Shopee Backs DTI-led ASEAN Online Sale Day, Spotlights Filipino Brands Across the Region

MANILA, Philippines  – In partnership with the Department of Trade and Industry (DTI), Shopee Philippines joins the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, featuring over 50 local brands. Carrying the theme “A Click to Prosperity”, the annual ASEAN initiative brings together countries of Southeast Asia and leading e-commerce platforms to create more opportunities for micro, small, and medium enterprises (MSMEs) and reinforce digital commerce as a key driver of economic integration in the region.

Shopee is launching a dedicated AOSD collection featuring a diverse range of categories to showcase the quality and diversity of Filipino products, including consumer electronics such as Hanabishi, lifestyle and home brands like Bash Manila, consumer goods from Del Monte, Unilove, and Issy, and fashion favorites like Bench.

For a limited period only, shoppers can enjoy exclusive AOSD vouchers on top of other discounts to encourage discovery and purchases from local businesses, transforming the campaign into meaningful support for homegrown enterprises.

"Now in our 4th year of participation, the ASEAN Online Sale Day shows how regional cooperation can create meaningful opportunities at the local level," said Vincent Lee, Head of Shopee Philippines. “We hope to help local businesses reach more customers by giving their brands greater visibility and making it easier for shoppers to discover and support them."

This engagement forms part of Shopee’s support for the Philippines’ ASEAN chairmanship this year. The e-commerce platform also supported the DTI’s ASEAN Connectivity Event, where Shopee talked about the Shopee International Platform (SIP) amid government and industry stakeholders’ discussions about regional digital cooperation and cross-border commerce. The company is also set to participate in another ASEAN-related engagement in September as discussions on strengthening the region's digital economy continue.

The ASEAN Online Sale Day brings together leading e-commerce platforms across Southeast Asia to promote cross-border commerce through online promotions, capacity-building activities, and stronger collaboration among businesses and stakeholders. By participating, Shopee reinforces its support for initiatives that expand market access for local sellers while contributing to ASEAN's vision of a more connected, inclusive, and digitally empowered economy.

"Our participation goes beyond supporting a regional campaign," Lee added. "Supporting initiatives like AOSD reflects our long-term commitment to creating more tangible opportunities for local MSMEs to grow, gain visibility, and connect with more customers."

Capture and Share Your Vision with the 5G-Powered “King of Imaging” HUAWEI Pura 90s Series, Now Available for Pre-Order

Manila, Philippines — HUAWEI has once again raised the bar for flagship smartphones with the new “King of Imaging,” the HUAWEI Pura 90s Series, available starting at PHP 54,999 and now open for pre-order in the Philippines.

Bringing together trendsetting aesthetics, next-generation imaging, reliable 5G connectivity, and advanced AI-powered features, the HUAWEI Pura 90s Series ushers in a new era of intelligent mobile experiences.

King of Imaging Brings Your Vision to Focus

The HUAWEI Pura Series is renowned for seamlessly blending groundbreaking imaging innovation with fashion-forward design, empowering users to capture life’s beauty while expressing their individuality through a device that is as remarkable as the moments it preserves. Reinforcing its position as the “King of Imaging,” the HUAWEI Pura 90s Series introduces a new range of imaging innovation to take the mobile photography experience to greater heights, enabling users to preserve their best moments exactly how they experienced them.

Built to be an absolute Zoom Beast, the HUAWEI Pura 90s Series lets users capture extraordinary detail from near or far. The HUAWEI Pura 90s Pro Max redefines flagship smartphone imaging with its industry-leading 200MP Ultra Large Sensor Telephoto Camera with a 1/1.28-inch sensor and the first-ever 200MP RYYB Sensor. The advanced Telephoto Camera system enables users to capture details with stunning clarity, bringing distant subjects into sharp focus with exceptional clarity. Its powerful Telephoto Zoom brings users closer to every unforgettable moment, whether it’s a live performance of their favorite artists, elusive wildlife in their natural habitat, or intricate, microscopic details. Combined with the industry-leading image stabilization of CIPA 7.0, the HUAWEI Pura 90s Pro Max keeps handheld zoom shots sharp and steady, ensuring every distant scene is preserved with impressive clarity.

Even in complex lighting conditions, the HUAWEI Pura 90s Pro Max captures brilliant highlights without overexposure, and reveals rich detail in darker shadows. Its 50MP Ultra Lighting HDR Camera, powered by a 3-in-1 Ultra Lighting Prism and an industry-leading dynamic range of up to 16 EV, captures more light information than ever before to render brighter highlights and deeper, more detailed shadows. This results in naturally balanced, richly textured photos that faithfully recreate the atmosphere of every moment no matter the lighting contrast.

Colour precision is key to rendering true-to-life photos that are true to what you see. The HUAWEI Pura 90s Series introduces the 2nd Gen True-to-Colour Camera, which renders a wider breadth of colour range with improved accuracy and expanded colour gamut processing. When shooting vivid landscapes to everyday portraits, the imaging system delivers naturally balanced, lifelike colours with exceptional precision to ensure every photo reflects the scene just as users see it.

Boundless Possibilities for Creativity, Powered by AI

Beyond its advanced camera hardware, the HUAWEI Pura 90s Series unlocks limitless creative potential for mobile imaging through the power of AI. By intelligently assisting with composition and image enhancement, the series empowers users to turn everyday moments into compelling visual stories.

The upgraded AI Composition feature assists users by quickly identifying photo subjects and providing intelligent framing references. It analyzes scenes in real time and offers on-screen composition suggestions and visual guides according to professional photography principles, helping users adjust their position and find the optimal angle for taking photos. This allows users to take professional-looking photos of landscapes, portraits, food, or architecture.

Making photos look perfect is just as effortless with AI-powered editing tools on the HUAWEI Pura 90s Series. Among these, the AI De-Glare feature easily eliminates distracting glass reflections, window glare, and screen interference from captured images. With a single tap, it removes these visual obstacles and restores the underlying details of every photo. The AI Move tool makes the mundane look magical. It allows users to isolate, move, resize, or duplicate subjects or objects within a photo. When an object is relocated, it instantly “heals” the vacant space and keeps it looking seamless. It also allows users to paste isolated objects onto completely different photos, with AI aligning the lighting, the shadow, and the edges of the object to the new background.

Evocative, Rhythm of Colour Design That Suits Your Style

Staying true to its legacy of combining powerful imaging with fashion-forward design, the HUAWEI Pura 90s Series introduces the Rhythm of Colour, a new design philosophy inspired by the fluid interplay of light, form, and movement. Featuring sleek flat-edged lines and richly layered colour palettes, the lineup carries refined elegance with vacation-inspired vibrance. Leading the series, the HUAWEI Pura 90s Pro Max debuts the industry-first Dual-Tone Gradient Mid-Frame in Orange Ocean, inspired by sunlight shimmering in coastal waters during golden hour, alongside Blazing Purple that reflects the transition from dusk to night. These expressive hues are meticulously crafted to create smooth, gradient transitions that give off exceptional visual depth and a premium, sophisticated finish. The Blush Gold and Graphite Black finishes are just as evocative and elegant as they are timeless.

Meanwhile, the HUAWEI Pura 90s Pro comes in vibrant, beverage-inspired tones reminiscent of a lighter, more playful rhythm of holiday living. In Orange Soda, the device bears a crisp citrus shade that captures the sparkling rhythm of sunlit moments, while Guava Soda has a lively pink tone balancing brightness and softness. The HUAWEI Pura 90s Pro also looks effortlessly elegant in Coconut White and Mulberry Black.

Reliable Connection and Intuitive Experience to Put You One Step Ahead

As HUAWEI’s latest flagship lineup, the HUAWEI Pura 90s Series is engineered to set new standards for smartphone performance in the industry. Powered by 5G, the series delivers consistently smooth and reliable connections with smoother signal recovery, stronger performance in weak-coverage areas, and faster upload and download speeds. This keeps users connected wherever life takes them.

The series’ enhanced Celia AI brings smarter, more personalized assistance to simplify daily tasks. From checking the weather and setting general reminders to drafting messages, making calls, and checking the weather, Celia AI makes everyday interactions more convenient and efficient. The intelligent assistant also comes in handy during travel as it allows users to hail rides through voice command, so they can get to their next destination quickly and more conveniently.

Transferring files is just as effortless with the HUAWEI Pura 90s Series, which now supports cross-OS sharing with iOS devices. Whether transferring photos, work documents, or videos, users can easily share files quickly across device ecosystems without interrupting their workflow.

Powerful Performance and Durable Design You Can Count On

The HUAWEI Pura 90s Series’ flagship performance is powered by a 6,000mAh large-capacity battery, which supports all-day use. The HUAWEI Pura 90s Pro Max supports 100W HUAWEI SuperCharge, which can recharge the battery back to 85% in just 30 minutes, and 80W Wireless HUAWEI SuperCharge. Meanwhile, the HUAWEI Pura 90s Pro supports 66W Wired HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge for ultra-fast, convenient charging whenever, wherever.

The HUAWEI Pura 90s Series pairs its massive battery with an ultra-durable build. The HUAWEI Pura 90s Pro Max adopts a new Anti-Reflection and Scratch-Resistant Kunlun Glass, engineered with nano-level precision technology to reduce glare, resist scratches and fingerprints, and keep the display clear even under bright sunlight. It also offers enhanced drop resistance, giving users confidence for everyday use.

To further enhance the everyday smartphone experience, the HUAWEI Pura 90s Series gives users access to the apps they rely on daily through the HUAWEI AppGallery. From productivity tools like Google Workspace and digital banking apps like BDO, BPI, and GCash, to ride-hailing apps like Grab or Angkas and social media platforms like Facebook, YouTube, and Instagram, the HUAWEI Pura 90s Series ensures the services users need to keep their daily routines going are always within reach.

Bring Your Best Moments to Life with the HUAWEI Pura 90s Series

Discover a whole new smartphone experience with the "King of Imaging," the HUAWEI Pura 90s Series, now available for pre-order online and at HUAWEI Experience Stores nationwide. The HUAWEI Pura 90s Pro Max 512GB retails for PHP 79,999. Meanwhile, the HUAWEI Pura 90s Pro is available in 256GB at PHP 54,999 and 512GB at PHP 64,999.

Pre-order the HUAWEI Pura 90s Series from August 7 to August 19 to enjoy up to PHP 5,000 off via selected bank credit or debit cards, along with exclusive freebies including a HUAWEI WATCH FIT 4 (worth PHP 3,999), a HUAWEI Pura exclusive gift box (worth PHP 3,999), and premium services (worth up to PHP 6,499).

Starting 8:00PM on August 7 until 12:00PM on August 20, you can avail vouchers worth PHP 4,000 exclusively through the HUAWEI Online Store. Vouchers worth PHP 2,000 will be available from August 7 on Shopee, Lazada, and TikTok. Vouchers are limited, so get yours fast.

Capture your best moments and show the world your vision by joining the HUAWEI XMAGE Awards 2026. Interested participants may submit their entries through the official HUAWEI XMAGE Awards website: https://consumer.huawei.com/en/campaign/xmage/ for a chance to win the Grand Prize worth USD 10,000. Submissions are open until August 16, 2026.

To learn more, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).

LG Electronics Invites the World to Experience “Innovation in Tune With You” at IFA 2026

SEOUL, KOREA — LG Electronics (LG) is inviting consumers from around the world to visit its exhibition at IFA 2026 in Berlin, Germany, from September 4 to 8. Under the theme “Innovation in Tune with You,” LG will showcase its AI Home vision, powered by “Affectionate Intelligence,” through integrated solutions that orchestrate connected experiences across customers’ living spaces, lifestyles and everyday routines.

At IFA 2026, LG will unveil the next evolution of its AI Appliances Orchestra concept, showcasing an expanded, AI-powered connected ecosystem that builds on the debut of the concept last year. The booth will bring products, services and AI-powered experiences together to illustrate how LG’s solutions can work in harmony to make life more convenient, personalized and efficient for European consumers.

The showcase will also highlight LG’s latest AI TVs, designed to elevate home entertainment with intelligent features. Their enhanced visuals and sound bring on-screen moments to life for richer, more immersive viewing.

At Hall 18 of Messe Berlin, visitors will be able to explore real-world applications that demonstrate LG’s AI vision across spaces, energy and connectivity. The booth’s expanded AI Orchestra will demonstrate integrated AI Home solutions that show how AI can help create more efficient and connected living experiences tailored to European lifestyles.

For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2026 booth on the LG Global YouTube channel.

Dermorepubliq Surpasses 4.5m Units Sold Across Bestsellers, Emerges as TikTok Shop PH’s No. 1 Beauty and Personal Care Brand

Manila, Philippines — Filipino skincare company Dermorepubliq continues to solidify its dominance in the local beauty and personal care landscape, building on a massive 310% year-on-year (YoY) revenue surge from 2024 to 2025 as it continues to maintain its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines.

The commercial surge was fueled by high consumer demand for the brand’s science-backed, dermatologically tested, and accessible formulations specifically developed for sensitive and acne-prone skin. Leading this volume were Dermorepubliq’s two flagship products: the 5% Niacinamide + Hyaluronic Acid Serum, which crossed 3 million units sold nationwide on TikTok Shop, and the viral 7% Glycolic Acid Toner, surpassing 1.5 million units sold on the platform.

Together, these two products alone account for over 4.5 million units in sales, highlighting a shifting trend among Filipino consumers toward dermatologically-focused, affordable skincare solutions.

“The level of growth we've achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”

Dermorepubliq’s sustained leadership on TikTok Shop builds upon a multi-year track record of digital performance. The brand recently won the Innovative Content Award last July 13 at the TikTok Shop Summit 2026, building on previous honors including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and Best Local Hero Campaign at the TikTok Ad Awards 2024.

Beyond relying solely on viral momentum, the brand’s sustained growth is backed by a scaled live-commerce setup and an extensive network of affiliate creators. This strategy reflects recent industry insights showing that modern consumers increasingly rely on peer recommendations, real-time product demonstrations, and creator transparency when making buying decisions.

Dermorepubliq reaffirmed this community-first approach at the TikTok Beauty Fest 2026, returning to the main stage to lead masterclasses on skin education and showcase local cosmetic research.

Capitalizing on its digital market share, Dermorepubliq is executing an omnichannel growth strategy for the second half of 2026. The viral skincare brand is venturing into the holistic health and wellness market with the launch of its newest products, the DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice.

The brand is also translating its digital dominance into a growing physical retail footprint by expanding to select Watsons stores nationwide alongside dedicated brand kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.

The brand’s commercial velocity and innovative marketing, which recently earned a Gold Stevie at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, position Dermorepubliq among the fastest-growing local beauty enterprises in Southeast Asia.

Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.

Globe Empowers Youth and School Leaders in Capiz and Quezon to Advance Online Safety and Responsible Online Behavior

Globe brought its Digital Thumbprint Program (DTP) to Sigma, Capiz, and Tayabas, Quezon, equipping youth leaders and school heads with the knowledge and skills to promote safer, more responsible online behavior. Through the initiative, Globe is expanding digital citizenship education beyond the classroom by empowering community and education leaders to champion digital safety where it matters most.

Building on its previous DTP engagements with more than 650 youth and student participants in Western Visayas early this year, Globe conducted a follow-through session in Sigma, Capiz to complete its training for the municipality's remaining Sangguniang Kabataan (SK) officials and recent graduates. In Quezon, Globe also conducted DTP sessions for school heads representing municipalities across the province, strengthening their capacity to promote digital citizenship, cybersecurity awareness, and responsible AI use in schools.

"Young leaders can influence how their communities embrace technology. By equipping them with practical knowledge on digital safety, we are investing in a generation that can help create a safer and more responsible online environment for everyone. We hope they will share these lessons with their fellow youth and inspire more Filipinos to become responsible digital citizens," said Jun Juada, Globe Director for Western Visayas.

More than 30 SK officials and recent graduates participated in the follow-through session under Globe's #GoSafeWithGlobe campaign in Sigma, while 41 school heads from 25 public schools representing municipalities across Quezon Province joined the training. The sessions equipped participants to protect personal information, recognize online threats, promote responsible technology use, and foster safer digital environments in their communities and schools.

"This training gave me practical knowledge that I can immediately apply in my daily life and share with fellow youth members in our barangay. As an SK official, I have a responsibility to help create a safer online environment by encouraging others to practice responsible digital behavior," said Ramel Baclor Flores, SK Chairperson of Barangay Poblacion Sur, Municipality of Sigma, Capiz.

The Tayabas session also strengthened the capacity of school heads to guide teachers and learners in responsible technology use as schools continue to integrate digital tools into teaching and learning.

"Preparing our school leaders for today's digital landscape is essential to creating safe and responsible learning environments. Through Globe's Digital Thumbprint Program, our school heads are better equipped to guide teachers and learners in practicing responsible digital citizenship and making informed use of technology," said Celedonio Balderas Jr., Schools Division Superintendent, City of Tayabas.

Now in its 10th year, Globe's award-winning Digital Thumbprint Program continues to evolve to address emerging online challenges. Since its launch in 2016, the initiative has reached over 4,100 schools, engaged 115,394 teachers, and provided access to more than two million students and educators nationwide.

"School leaders are among our strongest partners in promoting responsible digital citizenship. By investing in their digital readiness, we hope to empower more school communities to embrace technology safely, confidently, and responsibly," said Adonis Evangelista, Globe General Manager for South Luzon.

Through the Digital Thumbprint Program and the #GoSafeWithGlobe campaign, Globe continues to work with schools, local government units, and community organizations to equip more Filipinos with the knowledge and confidence to thrive safely in the digital world. Learn more at https://www.globe.com.ph/about-us/sustainability/learning/digital-thumbprint.

For more information about Globe, visit www.globe.com.ph.