PLDT and Smart Support Palawan’s Drive for More Responsive Public Services Through AI Capability-Building

Technology creates the greatest value when it helps address the everyday needs of communities.

In Palawan, efforts to build a more responsive and citizen-centered government are being supported by continued investments in digital skills and innovation, including an AI capability-building session conducted by PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) for provincial government employees.

More than 50 employees from various offices of the Provincial Government of Palawan participated in the AI upskilling session for the LGU under PLDT and Smart's AI-in-a-Box initiative. Designed to complement the provincial government's ongoing digitalization efforts, the session provided participants with additional insights into AI tools and applications that could help streamline and improve workflows and support more responsive citizen services.

The engagement also included the turnover of an AI-in-a-Box package containing a Smart 5G WiFi device, Smart prepaid load cards, and an AI tool subscription. The initiative forms part of PLDT and Smart's broader efforts to make emerging technologies more accessible through a combination of connectivity, digital tools, and learning opportunities.

Opening the session on behalf of Palawan Gov. Amy Alvarez, Provincial Administrator Atty. Jefrie Sahagun emphasized that the province's adoption of emerging technologies like AI should be ultimately anchored on improving the lives of the people it serves.

‘A better government enabled by AI’

"Our goal is not simply to have an AI-enabled government. Our goal is to have a better government enabled by AI," he said, noting that while citizens may not always see the technology supporting government operations, they directly experience the quality of the services they receive. “Our people’s needs are simple: Fast service, clear answers, and fair and just treatment. In the end, they want a government that listens to them and speaks their language.”

Atty Sahagun noted that technologies such as AI should serve as tools that help public servants become more effective, while preserving the human qualities that form the heart of public service. "If AI can help us deliver those things, then we should welcome it. But technology must never replace human judgment, compassion and accountability," he stressed.

The session provided participants with an opportunity to deepen their understanding of AI and explore how emerging technologies may be applied responsibly in government settings, particularly in functions involving research, content development, administrative work, and public engagement.

For Christian Anthony T. Villon, Supervising Administrative Officer and Data Protection Officer at the Palawan Provincial LGU, the excitement among his fellow government employees about AI is heartening. “We look forward to exploring the use of AI to help us do our tedious day-to-day tasks, such as transcribing meetings and other administrative activities,” he said, adding that he is also hopeful about the potential of AI to speed up delivery of government services as well.

“As we invest in these AI tools, we hope to be able to give back to the people. I hope our government offices will learn how to use AI, and eventually automate our manual processes, so we can expedite some of our services to the people,” he said.

The engagement reflects PLDT and Smart's commitment to supporting local government units as they continue building digital capabilities that can contribute to more effective and citizen-focused public service.

By bringing together connectivity, digital tools, and learning opportunities, PLDT and Smart, through their AI-in-a-Box initiative, support local governments such as Palawan as they continue exploring how emerging technologies can strengthen governance and enhance service delivery. The partnership reflects a shared commitment to ensuring that innovation remains focused on improving outcomes for the communities they serve.

AI-in-a-Box is also aligned with the PLDT Group’s broader efforts to expand digital inclusion and encourage innovation in line with the UNSDG 9 on Industry, Innovation, and Infrastructure.

Globe, Ayala Foundation Scale Digital Learning Approach in Public Schools

As the country concludes National Teachers’ Month, Globe and Ayala Foundation are helping public-school teachers better respond to students at different learning levels through CENTEX Digital Education, a teacher-led, technology-enabled approach that combines educator expertise with adaptive learning tools, training, coaching, and community engagement. Using learning data and personalized exercises, the program helps teachers identify where students need additional support and adjust instruction based on each learner’s level and pace.

A 2024–2025 pilot in San Marcelino, Zambales provided early evidence of the High Touch, High Tech approach’s impact on mathematics learning and classroom practice, reaching 1,635 students from Grades 4 to 6. After 12 weeks, average mathematics scores among learners in the program increased from 27% to 56%, while the treatment group outperformed the comparison group by 13.8 percentage points. Teachers also showed changes in classroom practice, with 85% of trained teachers consistently applying differentiated instruction by the end of the intervention and all using learner data in lesson planning.

“Technology can have its greatest impact when it equips teachers to understand their learners better and respond to what each child needs,” said Yoly Crisanto, Globe Chief Sustainability and Corporate Communications Officer. “Through our partnership with Ayala Foundation, we are helping build an approach that puts teachers at the center while using technology and data to create more meaningful learning opportunities for students.”

Teachers participating in the program have also reported stronger student engagement and more time for targeted instruction. Angelica F. Artillera of Nagbunga Integrated School observed that the model made it easier to track learners’ progress and provide differentiated support, while Esthefanie Ann Espinosa of Pili Elementary School said technology reduced time spent manually checking assessments, allowing her to focus more on guiding students.

Building on the pilot results, the Department of Education (DepEd) Zambales has expanded CENTEX Digital Education across the province, training at least one teacher from each of its 315 public elementary schools. Seventy-nine schools are now implementing the program, extending the approach beyond the original pilot sites.

“CENTEX Digital Education demonstrates how teacher-led, technology-enabled approaches can strengthen classroom instruction and improve learning outcomes,” said Tony Lambino, President of Ayala Foundation. “The encouraging results from San Marcelino, supported by Khan Academy’s learning platform, give us a strong foundation to expand the program. We are grateful for Globe’s continued support as we work with DepEd to reach more Filipino learners.”

The broader CENTEX Digital Education program has reached approximately 14,100 students, with more than 120 teachers trained. Its next phase deepens implementation across Zambales through stronger teacher coaching, local higher education partnerships, and continued collaboration with DepEd. Globe customers can support CENTEX Digital Education by opening or downloading the GlobeOne App, tapping on the “Rewards” button, searching for “CENTEX Digital Education,” and sending available Rewards points.

Globe Prepaid customers can support CENTEX through GoGIVE by tapping GoGIVE on the GlobeOne app, selecting Ayala Foundation to start earning hearts, and automatically supporting the cause every time mobile data is used.

For more information about Globe, visit www.globe.com.ph.

Coca-Cola Philippines Puts Filipino Stories at the Heart of “Coke Natin ‘To”

Coca-Cola Philippines has launched “Coke Natin ‘To,” a new campaign celebrating the people, communities, and shared experiences that have made Coca-Cola part of Filipino life for generations.

At the center of the campaign is a film that highlights the people connected to Coca-Cola’s value chain across the country – from employees who produce and distribute Coca-Cola beverages to sari-sari store and carinderia owners who bring these beverages to communities every day.

The campaign reflects the ways Coca-Cola has become part of everyday moments shared by Filipinos, from meals at home and roadside gatherings to fiestas, celebrations, and time spent with family and friends.

“Every bottle that reaches a Filipino home reflects the efforts of many people across our value chain,” said Chris Pesigan, President and Chief Executive Officer of Coca-Cola Europacific Aboitiz Philippines. ”This campaign shines a light on their stories and contributions.”

The brand has also found its place in experiences that bring Filipinos together through music and culture. Coke Studio, for instance, provides Filipino artists with a platform to share their music and reach wider audiences while celebrating Original Pilipino Music. Coca-Cola Philippines is also present at local festivals across the country, reflecting the many ways the brand has become part of how Filipinos celebrate and create lasting memories.

This story also continues through Coca-Cola's work with local partners and communities, including initiatives that support livelihood opportunities, community water access, and bottle collection and recycling.

One such example is Tapon to Ipon, Coca-Cola Philippines’ nationwide PET bottle collection program, which encourages consumers to collect and properly segregate used plastic bottles for recycling. Through a growing network of collection hubs and local partnerships, the program helps make bottle recovery more accessible and keeps valuable materials in circulation.

“Coke Natin ’To celebrates the people who continue to make Coca-Cola part of everyday life in the Philippines,” said Banu Karakullukcu Cetin, president of Coca-Cola Philippines. “Every bottle has a story behind it, and these stories belong to the people who make, move, share, and enjoy Coca-Cola. We are proud to be part of these shared moments and to continue supporting the communities that have welcomed us into their lives.”

Ang kwento mo ay kwento rin namin, Coke Natin ‘To.

Discover the people and stories behind Coke Natin ‘To. Watch the film on Facebook and learn more at https://cokeurl.com/CokeNatinTo

HUAWEI FreeBuds SE 5 MAX Brings Flagship-Level ANC and 80-Hour Battery Life to the Philippines for Under PHP 3,000

HUAWEI is preparing to redefine affordable wireless audio in the Philippines with the upcoming launch of the HUAWEI FreeBuds SE 5 MAX, offering flagship-level Active Noise Cancellation (ANC), impressive sound quality, and up to 80 hours of total battery life for less than PHP 3,000.

Designed for users who want premium audio features without the premium price tag, the new earbuds combine minimalist aesthetics with practical technology. Available in White, Black, and Blue, the FreeBuds SE 5 MAX features a semi-transparent charging case with a pearl-like matte finish, delivering a stylish and modern look.

One of its biggest highlights is its 80-hour total battery life when used with the charging case. For users constantly on the move, this means fewer charging interruptions during daily commutes, work meetings, and travel. A quick 10-minute charge also provides up to four hours of playback, making it convenient for people with busy schedules.

The earbuds also feature up to 52dB Active Noise Cancellation, powered by Dynamic 3 Multi-Mode AI Noise Cancellation. Its Ultra, Medium, and Cosy modes automatically adapt to different environments, helping users minimize distractions whether commuting on public transportation, working in a busy café, or studying in a library.

Call quality receives equal attention through its six-microphone AI Call Noise Cancellation system and wind noise resistance, helping isolate voices during conversations in noisy surroundings.

Comfort and sound performance are also central to the experience. Each earbud weighs just 4.3 grams and comes with three sizes of silicone ear tips. Meanwhile, LDAC technology, 4K-Level Hi-Res audio, and 10mm dynamic drivers aim to deliver detailed sound with richer bass.

Additional features include Bluetooth 6.0, dual-device connectivity, Android and iOS compatibility, customizable settings through the HUAWEI Audio Connect app, and IP55 dust and water resistance.

HUAWEI is also including a one-year Loss Care service, allowing customers to purchase a genuine replacement earbud at 50% off the original price if one is accidentally lost or damaged, subject to the service terms.

The HUAWEI FreeBuds SE 5 MAX will launch in the Philippines with a special promotional price of PHP 1,999, reduced from its original PHP 2,999 price. TikTok-exclusive early access begins November 8, 2026, at 12 AM, followed by availability on Shopee, Lazada, and the HUAWEI Online Store starting November 10 at 12 PM.

With its combination of extended battery life, adaptive noise cancellation, and premium audio features, the FreeBuds SE 5 MAX could become an appealing option for Filipino consumers seeking feature-packed wireless earbuds at an accessible price.

PCCI Lauds Government Agencies’ Swift Action on Manila Port Congestion

The Philippine Chamber of Commerce and Industry (PCCI) has commended government agencies for their swift response to Manila port congestion, following efforts to bring together public and private-sector stakeholders to address logistical challenges ahead of the Christmas peak season.

The initiative aims to improve cargo movement, free up terminal capacity, and minimize delays affecting businesses, importers, exporters, and consumers.

During a meeting convened by Cabinet Secretary Benhur Abalos, the Bureau of Customs (BOC) and the Metropolitan Manila Development Authority (MMDA) engaged with companies holding aging containers, truckers, and port operators. The discussions resulted in a commitment to remove an additional 1,000 aging containers from Manila ports within two weeks, on top of regular daily container movements.

Stakeholders also agreed to reposition empty containers to Subic and Batangas, where sweeper vessels can collect them. This measure is expected to reduce congestion and create additional space at Manila's port terminals and container facilities.

PCCI President Perry Ferrer welcomed the government's immediate response, emphasizing the importance of cooperation between public institutions and private businesses in addressing supply chain challenges.

Extended Customs Examination Hours to Speed Up Cargo Movement

As part of the congestion-reduction measures, the BOC directed the Port of Manila, Manila International Container Port, and other affected collection districts to extend cargo examination operations at Designated Examination Areas until midnight, effective immediately.

Previously, regular examination hours ended at 5:00 p.m. The extension addresses concerns from truckers who often arrive at ports around 7:00 p.m., after standard examination services have closed.

The new schedule is intended to align customs operations with trucking schedules and provide more opportunities for cargo processing. District collectors have also been instructed to coordinate with relevant regulatory agencies to ensure personnel availability during extended hours.

Sustaining Public-Private Sector Cooperation

The latest developments build on earlier discussions involving the Department of Trade and Industry's Logistics and Supply Chain Group, BOC, shipping lines, port operators, customs brokers, truckers, and importers and exporters.

Beyond immediate container clearing, PCCI is supporting measures to transfer eligible overstaying cargo to off-dock facilities, expand suitable storage capacity, and review storage charges to encourage faster cargo withdrawal.

The Chamber is also helping mobilize its members and industry partners to ensure commitments translate into measurable improvements.

Ferrer described the removal of 1,000 additional containers as an encouraging first step, stressing that sustained coordination will be essential to maintaining progress.

With the Christmas season approaching, the government's response and continued private-sector participation could play an important role in improving logistics efficiency, reducing supply chain disruptions, and ensuring the timely movement of goods across the country.