MANILA, PHILIPPINES — What if your journey into leadership, marketing, and brand building could begin while you are still in college? That is exactly the opportunity Vivo Philippines is offering through the launch of its Campus Ambassador Program Search, officially kicking off on May 27 at 12 noon in Robinsons Manila.
The initiative introduces GEN V, a student-led ambassador community under Vivo Club, designed to provide university students with hands-on industry experience beyond the classroom. Through this program, students from colleges and universities across the National Capital Region (NCR) can gain practical exposure to branding, digital marketing, communication, and campaign execution while still pursuing their studies.
According to Liu Lu, Brand Marketing Director of Vivo Philippines, the program aims to help students develop valuable skills early in their academic journey.
“Through this program, students gain practical industry experience while still in school, giving them a head start in building confidence, leadership skills, and future career opportunities,” Liu Lu shared.
Selected GEN V ambassadors will receive mentorship and training directly from Vivo Philippines marketing professionals. Participants will also enjoy a monthly cash incentive of Php 5,000 for 12 months, along with exclusive access to Vivo product launches and major brand events. These experiences are expected to provide students with firsthand exposure to real-world marketing activations and industry practices.
Beyond the training and incentives, the program may also open doors to internship and employment opportunities after graduation. Outstanding participants may even gain access to global learning opportunities, including possible international exposure and exchange programs, depending on availability.
The Campus Ambassador Program is open to college students currently enrolled in NCR-based universities and colleges, particularly first- to third-year students who are confident, expressive, and eager to explore leadership roles.
Auditions will take place through Vivo Mall Tour activations across key locations in NCR, including Robinsons Manila on May 27, Market! Market! on May 31, Ayala Malls Feliz on June 19, and SM Fairview on July 4. The finals and awarding ceremony are scheduled for July 12 at SM Mall of Asia.
As Vivo Philippines searches for its first batch of GEN V ambassadors, the program stands as more than just a campus activity. It is an opportunity for students to take their first real step into leadership, creativity, and the world of professional brand building while still in school.




