Globe Platinum has reimagined the traditional midnight smartphone launch, bringing together technology, fine dining, and personalized customer care to welcome the iPhone 18 Pro and iPhone 18 Pro Max. Through exclusive dining and unboxing experiences across Manila, Cebu, and Davao, Platinum customers celebrated the arrival of the latest flagship devices in an intimate setting designed to make every moment meaningful.
Rather than following the conventional product launch format, Globe Platinum created carefully curated gatherings that highlighted exclusivity, thoughtful service, and early access to innovation. Customers also benefited from iPhone Forever, Globe’s annual flagship upgrade program, which offers a convenient way to experience the latest iPhone models.
Platinum for Platinum: Celebrating Community and Excellence
A defining feature of the simultaneous celebrations was the “Platinum for Platinum” concept, which brought customers together at establishments led by fellow Platinum members. The participating venues included TAGLISH Seafood Steakhouse, led by Chef Frances Tariga; The Pig & Palm, led by Chef Jason Atherton; and Mori & Mill, led by Anthony Ang.
By hosting the events at these establishments, Globe Platinum highlighted the achievements of its own community while creating opportunities for customers to connect over exceptional food and shared experiences. The initiative also celebrated culinary talent and entrepreneurial excellence, reinforcing the value of supporting businesses within the Platinum community.
The carefully planned dining and unboxing sessions transformed a product launch into a more personal occasion. Customers could enjoy the excitement of receiving their new devices while experiencing the hospitality and attention to detail associated with the Globe Platinum brand.
A Legacy of Innovation and Personalized Care
Globe’s latest iPhone launch builds on a longstanding relationship with Apple and a continuing commitment to improving the customer experience. Since introducing the iPhone 3G locally with Apple in 2008, the telecommunications provider has continued to evolve how customers access and enjoy flagship technology.
The iPhone 18 Pro and Pro Max celebrations reflect this ongoing approach, demonstrating how product innovation can be paired with thoughtful service to create a more seamless and rewarding experience.
For Globe Platinum, the goal extends beyond giving customers early access to new devices. It is also about making important technology milestones feel exclusive, convenient, and memorable.
Through its “Platinum for Platinum” initiative, curated dining experiences, and iPhone Forever program, Globe Platinum continues to connect innovation with personalized care—bringing technology and community together in a way that recognizes the value of its customers.




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