Alsons Dev Brings Community Voices to the Forefront at Davao Design Week 2026

DAVAO CITY — Davao Design Week 2026 brought together students, educators, creatives, design professionals, government representatives, and community leaders at La Herencia Davao from October 8 to 10 to explore participatory design, an approach that involves people in the design process to help address local challenges, improve everyday experiences, and shape more responsive places and systems.

Held under the theme “DESIGNDUMP: From The People,” the inaugural event was presented by Alsons Development and Investment Corporation (Alsons Dev), SKS Interiors, Inc., and La Herencia Davao in conjunction with the Department of Trade and Industry’s Design Week Philippines. It featured panel discussions with more than 30 speakers, workshops, performances, and interactive activities that encouraged participants to share perspectives and engage with issues affecting everyday life.

One of the ways the event put participatory design into practice was through the Puhon Visioning Workshop, organized by Placemaking Davao. It invited Dabawenyos of different ages and backgrounds, including children, to share their ideas, experiences, and aspirations for public spaces, infrastructure, and community life in Davao as the city approaches its 100th year.

For Alsons Dev, a Davao-based real estate developer with more than 60 years of experience in the industry, participatory design means putting people at the center of the development process. Vice President and General Manager Jolla A. Soriaga shared this perspective in her keynote address during Davao Design Week’s opening program.

“As developers, we do more than create structures. We shape the places where people live, work, and interact, so good design must go beyond aesthetics and efficiency to respond to people’s needs. This calls for malasakit: understanding the people and places we serve and designing with genuine care for both. This community-centric approach guides our work at Alsons Dev,” Soriaga said.

Davao Design Week’s call to action, “Life is Better When We Design Together,” underscored that shaping better communities takes collective effort, combining professional expertise with the ideas, experiences, and aspirations of the people who live in them.

Through its participation in Davao Design Week, Alsons Dev reinforces its people-centered approach to planning and development, reflecting its commitment to building communities of lasting value and enhancing quality of life across generations.

SHDA Welcomes DOJ Opinion Streamlining Land Transfers, Calls for Uniform Guidelines to Accelerate Affordable Housing

Manila, Philippines – As the country faces a critical need for affordable housing, the Subdivision and Housing Developers Association (SHDA)—the country's premier housing developers' organization—backs a Department of Justice (DOJ) legal opinion that removes a major bureaucratic hurdle to acquiring land for new communities.

DOJ Legal Opinion No. 16, Series of 2026, states that private agricultural land transactions without an existing Notice of Coverage (NOC) no longer require a Land Transfer Clearance (LTC) from the Department of Agrarian Reform (DAR). The DOJ determined that the five-hectare retention limit, which served as the legal basis for the clearance, ceased to be effective following the statutory cutoff on June 30, 2014, also known as the CARPER Deadline.

For housing development proponents, the LTC has been an added administrative step before land acquisition can move forward. Removing it for unencumbered titles lets developers proceed more efficiently toward title transfer, project financing, permitting, construction, and site preparation. For SHDA, speed does not mean cutting corners. Housing developers remain committed to full compliance with existing national and local laws, including, but not limited to, DAR land use conversion requirements, local zoning ordinances, Department of Environment and Natural Resources (DENR) environmental clearance requirements, and other housing development regulations.

“Predictability in land administration is important to keeping housing projects moving,” said Engr. Francis Richmond Z. Villegas, SHDA Chairman of the Board. “A clear and consistent process allows developers and other stakeholders to make informed decisions, manage project timelines, and pursue investments with confidence. We see this as an opportunity to support a framework that is responsive to the needs of the housing industry while remaining aligned with existing laws and regulations.”

SHDA members build 80% of the homes produced in the Philippines each year. The association said that reducing transaction costs and administrative delays is a step toward expanding the supply of affordable homes for Filipino families.

Even with the clearance requirement lifted, SHDA said that consistent implementation will decide whether these gains are felt on the ground. To ensure an orderly transition, the association is urging DAR, the Land Registration Authority (LRA), and Registers of Deeds (RODs) to issue joint administrative guidelines establishing standardized procedures and documentary requirements nationwide.

"The DOJ opinion gives the industry legal clarity. What we need now is the same clarity on the ground. Joint guidelines from DAR, LRA, and the RODs will ensure that every office applies the ruling the same way, so landowners, developers, and financial institutions can move forward with certainty," said Mr. Kerwin V. Padua, SHDA National President.

SHDA reiterated its commitment to continued dialogue with government agencies toward a clear, efficient, and predictable land administration framework that supports responsible development and addresses the country's housing needs.

SHDA to Elevate Housing Agenda Through Policies, Partnerships at 34th National Developers Convention

Manila, Philippines — The Subdivision and Housing Developers Association (SHDA), the country’s premier alliance of housing developers, will hold its 34th SHDA National Developers Convention on September 16 to 17, 2026, at the Marquis Events Place in Bonifacio Global City, Taguig City, Metro Manila. Gathering its members alongside national policymakers, regulatory partners, financial institutions, shelter-sector stakeholders, and key thought leaders, the convention serves as a strategic platform to tackle policy bottlenecks, financing mechanisms, and solutions shaping the future of Philippine shelter.

Anchored on the theme, “Elevate: Sustaining Progress through Collaboration and Strategic Housing Innovations,” the two-day summit will explore key areas across low- and mid-market housing development. High on the agenda is the review of the Housing Roadmap co-developed by the University of Asia and the Pacific research team, led by former president Dr. Winston Conrad Padojinog, with SHDA and other housing organizations. Joy~Nostalg Group Raemulan Lands Founder and Group Executive Officer Jacinto C. Ng, Jr., will share the group’s pioneering initiatives in renewable energy and how communities are transformed through the power of synergy. Philippine Survey Research Center Executive Director Cristina Reyes will bring insight into shifting homebuyer preferences and the expectations of the next generation of homeowners.

The convention features a lineup of government resource speakers delivering insights relevant to developers. Key presentations include legislative directions from current member and former chairperson of the Senate Committee on Urban Planning, Housing, and Resettlement, Sen. JV Ejercito; economic priorities and housing-sector alignment from Department of Economy, Planning, and Development Social Development Staff Director, Girlie Grace Casimiro-Igtiben; tax updates from Bureau of Internal Revenue Deputy Commissioner Atty. Larry Barcelo; and inter-agency efforts to streamline government processes from Anti-Red Tape Authority Deputy Director General Dr. Lea Grace Salcedo. Pag-IBIG Fund Business Development Head Fermin Sta. Teresa, Jr. will highlight partnerships and offerings to support developers.

Adding to the discussions on key areas of housing development, the Department of Agrarian Reform will join the convention, with Adjudication Board Member III Asec. Atty. Rolando S. Cua discussing the regulatory processes and legal framework related to housing development, including land conversion and clearance. Also participating is the National Water Resources Board Executive Director Dr. Sevillo David, Jr., who will discuss regulations on private-sector access to water resources. The program will also present discussions led by private-sector representatives on electricity, solid waste management, and telecommunications services, covering infrastructure considerations in housing development.

“As in the past conventions, the 2026 SHDA National Developers Convention aims to bring together key sectors shaping the housing ecosystem, government, private developers, finance, and urban planning, among others, to ensure we remain responsive to the evolving preferences of tomorrow’s homebuyers,” said Ms. Clarissa De Joya, SHDA Assistant Corporate Secretary and 2026 Convention Overall Chair. “We aim for every delegate to leave with practical strategies to help them navigate the processes involved in property development.”

SHDA Chairman Engr. Francis Richmond Z. Villegas emphasized the association's commitment to advancing the housing sector through meaningful engagement with government and industry partners. "The convention reflects SHDA's continuing role as a collaborative partner in shaping policies that support a sustainable housing industry for Filipinos,” he noted.

SHDA National President Mr. Kerwin V. Padua echoed this and shared, “We bring together the people, the discussions, and the platform to move the housing agenda forward, to translate these conversations into concrete actions that benefit the industry and the families it serves.”

Day two shifts the focus to market intelligence and community architecture, building on day one's discussion by Philippine Institute of Development Studies Vice President Dr. Marife Ballesteros on evolving market demand, which leads into sessions on shifting demographic trends and next-generation buyer behavior. The program will also include creative insights from GIGIL Founding Partner Badong Abesamis, strategic design thinking from Plus 63 and Hydra Design Group Co-Founder and President Dan Matutina, and perspectives on urban design and environmental planning from PGAA Creative Design Principal and Founder Archt. Paulo Alcazaren.

A key output of the convention is the adoption of Convention Resolutions, formal recommendations consolidating insights and positions from the two-day discussions that will serve as a guide for both government and private-sector stakeholders in shaping policy and program directions to address the housing industry's challenges.

Complementing the technical sessions, the official Fellowship Night on the evening of September 16, 2026, will offer delegates, industry peers, and government partners an exclusive setting to strengthen professional connections and explore collaborative opportunities across the housing value chain.

The 34th SHDA National Developers Convention is supported by organizations across the housing and allied sectors, led by Platinum Sponsor Avida Land Corporation. Gold Sponsors include 8990 Housing Development Corporation, Cathay Land, Inc., Citihomes Builder and Development Inc., Joy Nostalg Group Raemulan Lands, Inc., Robinsons Land Corp., SM Development Corporation, Globe Telecom Inc., and PCON International Corp. Silver Sponsors include Property Company of Friends, Inc., Davies Paints Philippines, Hocheng Philippines Corp. (HCG), Tosot Philippines Corp., United Steel Technology International Corp (Steeltech), World Home Depot Corporation, and Home Development Mutual Fund (Pag-IBIG Fund). Bronze Sponsors are Phinma Properties Holding Corp., Phirst Park Homes, Inc., Pontefino Hotel Batangas City, Community Property Managers Group, Inc., Pacific Paint (Boysen) Philippines, Inc., Hafele Philippines, Inc., Bank of the Philippine Islands, and China Banking Corporation. Supporting the convention as Patron Sponsors are Convergence Realty and Development Corp., Lynville Land Development Corp., Masaito Development Corporation, P.A. Alvarez Properties and Development Corp., Primeworld Land Holdings, Inc., Prominence Properties, Inc., RJ Lhinet Development Corp., Wee Community Developers, Inc., RK Premier Corp., and Philippine Guarantee Corporation, as well as Donors are Red Oak Properties Inc. and Republic Biscuit Corporation (Rebisco).

Select Platinum, Gold, and Silver Sponsors will have booth exhibits at the convention, alongside standalone exhibitors Aluforms Korea Co. Ltd, Atlanta Industries, Atlas Technologies Inc. (Cloverly Technologies), Bostik Philippines, Inc., Happy Well Management and Collection Services Inc., Jin Navitas Electric Corp, Powerhouse (An AboitizPower Company), and Weida Philippines Inc.

Registration remains open for SHDA members and non-member property industry stakeholders. Interested participants may secure their slots by visiting shda.ph/natcon-2026/, contacting shda.secretariat@gmail.com, or calling (632) 8893-4328, (632) 8856-1554, or (632) 8721-8188.

SHDA’s 34th National Developers Convention to Tackle Housing Sector’s Shifting Landscape

Manila, Philippines — As changing homebuyer preferences and shifting policy frameworks continue to shape the Philippine housing industry, the Subdivision and Housing Developers Association (SHDA) will convene developers, policymakers, financial institutions, and industry stakeholders for its 34th National Developers Convention on September 16–17, 2026, at Marquis Events Place, BGC, in Taguig City, Metro Manila, to exchange strategic insights, discuss policy developments, and explore collaborative solutions for the sector.

Carrying the theme "Elevate: Sustaining Progress through Collaboration and Strategic Housing Innovations," this year's convention comes as the housing sector adapts to prevailing market conditions and an active regulatory environment.

"The housing sector has never operated in a vacuum. Regulations shift, market conditions change, and developers have to keep up. That's exactly what the convention is for. We come together, we share what we know, and we figure out the next steps as an industry," said Engr. Francis Richmond Villegas, SHDA Chairman of the Board.

The Philippine housing market is moving through a period of significant change. Demand is expanding beyond Metro Manila as infrastructure improvements open up emerging growth areas across the country, driven largely by first-time buyers and young families in the economic and affordable housing segments, thus increasing residential demand in suburban townships. At the same time, the market is becoming more selective amid evolving conditions.

Alongside these market movements, the regulatory environment continues to respond. Recent policy adjustments, including updated socialized housing price ceilings, reflect ongoing efforts to align housing policy with ground realities. For developers, staying current with these changes is key to implementing projects effectively.

"Change in the housing industry is constant, but our mission has never wavered," said Mr. Kerwin Padua, SHDA National President. "At the end of the day, everything we do is for Filipino families who want a home they can call their own. The landscape keeps shifting, but the goal of homeownership will stay. Through the convention, we want to make sure our members, affiliates, and partners are updated on market behavior and demand. Given these, developers will be able to provide affordable homes that will address their needs."

This year's program will feature sessions on key regulatory updates, household composition and homebuyer trends, and strategic housing innovations.

Now in its 34th year, the National Developers Convention remains one of the country's premier gatherings for the housing and real estate development sector, providing a platform to exchange knowledge and cultivate meaningful connections.

Join this year's SHDA National Developers Convention and participate in discussions on emerging trends, policy reforms, and strategic innovations. For registration details, visit shda.ph/natcon-2026/, email shda.secretariat@gmail.com, or call (632) 8893-4328, (632) 8856-1554, or (632) 8721-8188.

Alcantara Foundation and Alsons Dev Gain National Recognition for Championing Davao’s Creative Community

The Conrado Ladislawa Alcantara Foundation, Inc. (Alcantara Foundation) was recognized as a Finalist in the Outstanding CSR Project for Arts and Culture category at the 2026 CSR Guild Awards, held on June 30, 2026, at The Westin Manila in Mandaluyong City, for its corporate social responsibility initiative with Alsons Development and Investment Corporation (Alsons Dev).

Recognition was given to the Alcantara Foundation and Alsons Dev’s joint project aimed at strengthening Davao City’s creative industry. A key milestone is the 2025 Culture, Arts, and Heritage Summit, a multi-stakeholder platform that convened over 300 artists, cultural workers, and representatives from the government, academe, and private sector to identify sector needs, co-develop strategies, and help build an enabling environment for creative growth.

The CSR Guild Awards, a recognition program of the League of Corporate Foundations (LCF), honors corporate social responsibility initiatives and collaborations of its member organizations across the country that drive meaningful and sustainable social impact.

“This recognition affirms something we have long believed—that culture is not peripheral to development; it is central to it,” said Miguel Rene A. Dominguez, President and CEO of Alsons Dev. “We remain committed to creating opportunities for partnerships across sectors because lasting progress is built when we nurture communities that are both livable and culturally vibrant.”

The Alcantara Foundation is the corporate social responsibility arm of the Alcantara Group, of which Alsons Dev is a member. Through the foundation, Alsons Dev advances its CSR agenda grounded in the belief that meaningful community development extends beyond physical spaces to include efforts that celebrate and preserve culture, arts, and heritage—helping strengthen local identity, deepen cultural appreciation, and foster community pride.

SHDA Marks 56 Years of Leadership, Housing Industry Leaders Convene to Push for Greater Sector Synergy

Manila, Philippines — As the Philippines continues to confront housing needs projected at 3.7 million until 2028 according to Department of Human Settlements and Urban Development (DHSUD), the Subdivision and Housing Developers Association (SHDA) is calling on the housing sector to move forward in greater synergy as it marks its 56th year of housing leadership, with its celebration set on May 20, 2026, at Marquis Events Place in Bonifacio Global City, Taguig.

Anchored on the theme “Synergy — Onward Together!”, SHDA’s milestone gathering will bring together housing developers, government agencies, industry stakeholders, and partners. The event underscores the association’s call for stronger collective action to accelerate housing delivery and advance policy alignment across the sector.

“At 56, SHDA stands at the convergence of legacy and urgency,” said SHDA Chairman of the Board Engr. Francis Richmond Z. Villegas. “The work of making housing affordable, sustainable, and accessible to every Filipino is far from finished, and it is work that none of us can do alone. As we face challenging times in both the global and local landscape, we are reminded not to lose sight of our goals and to continue moving Onward Together.”

The timing of the milestone reflects a deliberate position. Over the past years, SHDA has actively participated in the technical working groups led by DHSUD, particularly on the Expanded Pambansang Pabahay Para sa Pilipino (4PH) Program, the streamlining of housing permits and licenses, and the review of socialized housing price ceilings.

The association also provided industry input to the Anti-Red Tape Authority (ARTA) on the Joint Memorandum Circular streamlining permits and licenses for housing developments. SHDA also maintains active participation in key advisory and consultative bodies, including housing boards, inter-agency committees, and congressional hearings in both the House of Representatives and the Senate, enforcing its role in multi-level policy formulation and oversight.

“The progress we have seen in the past year on price ceilings and regulatory streamlining is a testament to what genuine dialogue can accomplish,” said SHDA National President Mr. Kerwin Padua. “These outcomes did not happen overnight. They are the result of sustained engagement, Technical working group meetings, regional consultations, committee hearings, and frank conversations with our government partners.”

At the regional level, SHDA’s eight chapters have facilitated direct dialogues between local developers and government agencies, including DHSUD, Land Registration Authority (LRA), and Pag-IBIG Fund, helping address region-specific concerns on project development and financing.

Founded in 1970, SHDA has grown into a 350-member organization and is widely recognized as one of the industry’s most consistent voices in housing policy formulation. Its support for the institutionalization of DHSUD through Republic Act No. 11201 underscores its long-standing advocacy for structural reform.

SHDA also collaborates with academic and research institutions, such as the Center for Research and Communication of the University of Asia and the Pacific, on the Collaborative Housing Roadmap (2025–2040). It also organizes the National Developers Convention, now in its 34th edition, one of the country's longest-running annual gatherings of housing developers and stakeholders.

As part of its anniversary celebration, SHDA will pay tribute to partner institutions that have supported its mission and sustained collaboration across the public and private sectors. The association will also continue advocating for open dialogue, regulatory alignment, and inclusive participation to help address affordability, sustainability, and financing challenges in housing.

SHDA’s 56th Anniversary Celebration begins at 6:00 PM on May 20, 2026, at Marquis Events Place, Bonifacio Global City, Taguig. Interested industry stakeholders and partners may confirm their attendance by registering at shda.ph/56th-anniversary/ or contact shda.secretariat@gmail.com for event and sponsorship inquiries.

From Vision to Reality: Alsons Dev Completes First Turnovers at Narra Park Residences Avia

Alsons Development and Investment Corporation (Alsons Dev) has completed the turnover of its first batch of residential units at Narra Park Residences Avia, the first residential development within Avia Estate in Alabel, Sarangani.

The milestone marks the transition of early homebuyers into homeowners and reflects the steady progress of Narra Park Residences Avia as part of the broader development of Avia Estate, Alsons Dev’s 121-hectare township in Sarangani.

The turnover was marked by the first Buyers Appreciation Day of the community, where homeowners and guests gathered for project updates and community activities within the estate.

For early homeowners, the experience reinforces confidence in their investment and the long-term value of the development.

“Based on what I have experienced today, I can already say this home will be good for us in the future. If there’s one place I can recommend for both investment and family, this is it,” said Catherine Cuico, one of the first homeowners of Narra Park Residences Avia.

Alsons Dev President and CEO Miguel Rene A. Dominguez, who led the ceremonial turnover, said the milestone reflects the company’s commitment to delivering communities that are thoughtfully planned and built for long-term living.

“These represent more than completed units—they are the beginning of a community,” Dominguez said. “Our focus has always been to deliver developments that are well-planned, responsive to how people want to live, and built for long-term value.”

Building a Growing Community in Avia Estate

Narra Park Residences Avia is part of Avia Estate, Alsons Dev’s first major township expansion outside its Davao stronghold. To date, 59 homes have been completed within the residential enclave.

The estate continues to develop key shared spaces that support everyday living and community life. Following the inauguration of the Alabel Public Safety and Security Complex in January 2025 and the opening of The Abba’s Orchard Montessori School in August 2025, recent additions include the Avia Estate megatent for events and a football field. Upcoming developments include an interim commercial area, a pickleball court, and the completion of the Narra Park Residences Avia community facilities, all designed to support the growing needs of residents and foster stronger community connections.

Together, these developments reflect Avia Estate’s ongoing evolution as a master-planned community designed to grow alongside its residents.

The turnover of Narra Park Residences Avia and development milestones at Avia Estate underscore Alsons Dev’s consistent approach to building communities anchored on thoughtful planning, livability, and long-term value. As the company expands its footprint beyond Mindanao’s urban centers, it continues to apply the same standards across its developments, reinforcing its commitment to creating communities where people can live, grow, and belong.

Discover your future home at Narra Park Residences Avia by visiting https://www.facebook.com/NarraParkResidencesAvia.

SHDA Golf Cup 2026 Swings Into Its 4th Edition with Sportsmanship and Collaboration Driving Developments Forward

Manila, Philippines — The Subdivision and Housing Developers Association (SHDA) is bringing together key players in the country’s housing sector for the 4th SHDA Golf Cup, set on March 26, 2026 at the Wack Wack Golf and Country Club in Mandaluyong City, where developers, investors, financial institutions, and industry partners will connect through a day of sportsmanship and collaboration.

Entering its fourth year, the SHDA Golf Cup has evolved into more than a tournament. It has become an annual gathering where leaders from across the housing ecosystem come together to exchange insights on emerging industry developments and strengthen relationships that support the housing sector's continued growth.

Anchored on the theme “Driving Developments Forward,” the event reflects how the strategy, focus, and discipline required on the golf course mirror the planning and long-term vision behind successful housing developments. It also underscores innovation and effective collaboration in advancing housing opportunities for Filipino families.

“Just as players approach the course with focus and foresight, real estate stakeholders advance projects through strategic planning and adaptability,” said SHDA Chairman Engr. Francis Richmond Villegas. “The SHDA Golf Cup goes beyond competition, serving as a symbol of progress and shared purpose to lead the industry forward.”

Scoring System and Competitive Edge

This year, the tournament will continue with a modified Double Peoria scoring system, evaluating performance across a broader set of holes to create a more balanced and competitive experience for golfers of all skill levels.

Participants will compete for a range of awards and prizes that recognize both overall performance and exceptional skills on the course. Special awards will be given to the Lowest Net Overall Champion, Lowest Gross Champions, First Runners-Up, and Second Runners-Up for Classes A, B, and C.

Adding to the excitement, fun hole challenges will also take place, such as Hole-in-One, Nearest to the Pin, Longest Drive, Most Accurate Drive, and Longest Putt, providing variety throughout the event.

Moreover, SHDA National President Mr. Kerwin Padua noted that the format continues to make the tournament accessible for participants across different playing levels.

“With the scoring system and awards, we continue to make the Golf Cup engaging and fair for all participants. It’s a chance to enjoy the game while bringing together people who shape the housing sector in a relaxed and collaborative setting.”

“We look forward to seeing participants from across the industry come together and enjoy the camaraderie that the tournament always brings,” Padua added.

Registration and Participation

The SHDA Golf Cup welcomes both golf enthusiasts and housing industry professionals. Full-package registration at ₱9,500 includes green fees, caddie service, shared golf cart, breakfast, lunch, grand raffle entry, and giveaways. Non-golfing participants can join the luncheon and awards program for ₱4,500, which also includes entry to the grand raffle.

Key figures from the real estate industry, relevant housing government agencies, and partner organizations are set to grace the ceremonial tee-off, underscoring the partnerships and collaboration that drive the broader housing sector.

The SHDA Golf Cup 2026 is supported by major partners and sponsors, including Avida Land Corporation, NOAH Business Applications/ Forecasting and Planning Technologies, Cathay Land, Inc., Malaya Business Insight, 8990 Housing Development Corporation, Manila Bulletin Citihomes Builders and Development, Inc., Phinma Property Holdings Corporation, SM Development Corporation, Wee Community Developers, Inc., China Banking Corporation, The Manila Times, WheninManila.com, Axeia Development Corporation, Homemark, Inc., Lynville Land Development Corporation, P.A. Alvarez Properties and Development Corp., Pontefino Hotel, Prominence Properties, Inc., Property Company and Friends, Inc., Red Oak Properties, Inc., Davies Paints, Inc., Hafele Philippines, Inc., Hocheng Philippines Corp., Pacific Paint Boysen Philippines, Shera Building Solution Philippines Corporation, World Home Depot, Community Property Managers Group, Inc., Phinma Prism Property Development Corp., Snapp Ventures, Inc., and Philippine Guarantee Corporation.

Participants and industry professionals can now register for the tournament. For inquiries and sponsorships, contact SHDA Secretariat through email at shda.secretariat@gmail.com, phone at (02) 8856-1554 / 8893-4328 / 8721-8188, or by visiting https://shda.ph/shda-golf-cup-2026/.

As the SHDA Golf Cup returns for a new edition, its commitment remains to fostering collaboration, celebrating sportsmanship, and connecting key players in the real estate sector, strengthening relationships, and inspiring initiatives that propel the industry forward.

Alsons Dev, DoubleDragon Break Ground on Mindanao’s First CentralHub

Alsons Development and Investment Corporation (Alsons Dev), in partnership with DoubleDragon Properties Corporation (DoubleDragon) through its industrial leasing subsidiary, CentralHub Industrial Centers Inc., broke ground on CentralHub Davao on March 5, 2026, in Barangay Lasang, Davao City. This milestone marks the start of construction of the first CentralHub in Mindanao, a 6.2-hectare industrial warehouse complex that will support the region’s growing logistics and distribution needs.

Once completed, CentralHub Davao will feature a projected leasable space of 40,392 sqm, designed to support a range of uses including warehousing, cold storage, commissaries, light manufacturing, and other related services. Strategically located along the Pan-Philippine Highway near the Lasang Public Market, the site provides convenient access to key logistics gateways such as Sasa Port, Davao International Container Terminal Inc., and Francisco Bangoy International Airport, enabling faster and more efficient movement of goods across Mindanao.

Alsons Dev President and CEO Miguel A. Dominguez highlighted that CentralHub Davao reflects the shared commitment of Alsons Dev and DoubleDragon to delivering infrastructure that supports economic growth in Mindanao. The project builds on the companies’ previous collaboration on CityMall Northtown within Alsons Dev’s Northtown township in Cabantian.

With an estimated total project value of ₱1.2 billion, CentralHub Davao is expected to meet the increasing demand for modern industrial facilities across Mindanao, supporting the region’s manufacturing, export, and distribution sectors. Davao City Vice Mayor Rodrigo S. Duterte II highlighted its potential to create jobs, improve business efficiency, and reinforce the city’s role as a regional economic hub.

CentralHub Davao underscores Alsons Dev’s commitment to driving Mindanao’s growth through strategic developments that support businesses and strengthen the region’s investment profile. Through projects like this, the company is reinforcing its vision of building communities and opportunities across Davao City and Mindanao.

For more information on Alsons Dev’s partnerships and projects, visit www.alsonsdev.com.

SHDA Inducts 2026 Officers, Sets Forward-Looking Agenda to Support National Housing Goals

Manila, Philippines — The Subdivision and Housing Developers Association (SHDA) officially inducted its 2026 new set of officers, marking the start of a year focused on supporting member developers and advancing the Department of Human Settlements and Urban Development’s (DHSUD) beneficiary-centric housing program to help address the country’s housing backlog.

The new leadership team, led by Chairman Engr. Francis Richmond Z. Villegas and National President Kerwin V. Padua take office as the housing sector moves into the implementation phase of key policy reforms introduced in late 2025 under the Expanded Pambansang Pabahay Para sa Pilipino (4PH) program, which now includes horizontal developments.

Recently, DSHUD, together with the Department of Economy, Planning, and Development (DEPDev), released the adjustment of the socialized housing price ceiling under Joint Memorandum Circular 2025-001, along with the corresponding Implementing Rules and Regulations. The new ceilings are set at a maximum of P950,000 for horizontal or subdivision-type projects and P1,800,000 for vertical or condominium units with a minimum floor area of 27 square meters.

The oath-taking ceremony was led by DHSUD Secretary Jose Ramon P. Aliling, with senior DHSUD officials in attendance. The event also featured briefings on national housing priorities for 2026, including expanded housing options, faster project approvals, and continued engagement with private developers.

SHDA is committed to guiding its members in navigating these new guidelines, aiming to provide support on compliance, project planning, and efficient delivery, said SHDA Chairman Engr. Villegas. “With the implementation of revised policies, private-sector developers are expected to deliver around 250,000 housing units this year alone. Through briefings and knowledge-sharing, we aim to strengthen members’ capacity to plan and implement projects that align with government policies and meet the needs of Filipino families.”

SHDA’s 2026 agenda also focuses on advancing policy coordination and supporting the delivery of quality and affordable housing aligned with government targets under 4PH. Given this, SHDA continues to strengthen private-sector participation to help address financing, project viability, and implementation issues affecting housing projects nationwide.
In line with these efforts, SHDA will host its annual Golf Cup on March 26, 2026, at the Wack-Wack Golf and Country Club in Mandaluyong City. Now in its 4th edition, the event will bring together member developers, affiliate members, and other allied stakeholders from the government and private sectors for a fun and engaging opportunity of networking and collaboration in the spirit of golf. Additionally, a study tour for SHDA members in select Asian countries is underway. Countries such as Vietnam, Thailand, Japan, Singapore, and Malaysia have been identified as potential venues to benchmark best practices, explore innovative housing and urban development solutions, and identify strategies to enhance local shelter construction and delivery in their respective housing projects.

“Through these programs, we are helping members translate government policies into tangible housing outputs,” said SHDA National President Padua. “By fostering innovation, improving project planning, and encouraging knowledge exchange, we aim to help our members navigate the evolving housing landscape.”

Joining Villegas and Padua on SHDA’s Board of Governors for 2026, who also serve as the association’s officers, are Atty. Marianne Reyna L. Cruz as 1st Vice President, Mr. Arnold Leigh Ryan Choa as 2nd Vice President, Atty. Mena R. Ojeda Jr. as Corporate Secretary, Ms. Clarissa De Joya as Assistant Corporate Secretary, Mr. Tommy T. Tantoco as National Treasurer, Ms. Jasmin Paz Trinidad as Auditor, and Ms. Regina Hahn Siy as Chief Marketing Officer.

Completing the Board of Governors are Mr. Edward Bernas, Arch. Leonardo B. Dayao Jr., Mr. Anthony Noel, Mr. Joel C. Punzalan, Ms. Renelyn Tan-Castillejos, and Mr. Cesar Lee Hiong L. Wee Jr.

SHDA’s Regional Chapter Heads for 2026 are Mr. Dennis R. Leveriza Jr. for South Luzon, Mr. John Paul T. Dy for Central Luzon, Mr. Harold Vince Y. See for Central Visayas, and MGen. Rufo A. De Veyra for Eastern Visayas, Mr. Steven Brian L. Jison for Negros, Mr. Eon C. Tiu for Panay, Engr. Kenneth Y. Yap for Southern Mindanao, and Mr. Voltaire Antonio M. Flores for Northern Mindanao.

Continuing as Board Advisers are Ms. Armenia C. Ballesteros, Mr. Ricky M. Celis, Mr. Bansan C. Choa, Mr. Guillermo C. Choa, Mr. Raphael B. Felix, Ms. Arlene C. Keh, Mr. Jeffrey T. Ng, Mr. Mariano D. Martinez, Ms. May P. Rodriguez, Mr. George T. Siy, and Ms. Rosie S. Tsai.

As the country’s leading organization of housing developers engaged in horizontal and vertical housing production, SHDA continues to work with its members alongside government agencies and industry partners to deliver inclusive, sustainable, and resilient communities nationwide. Developers and housing stakeholders are welcome to join SHDA’s membership program to support policy coordination and industry collaboration. More information is available at https://shda.ph/become-a-member/ or via the SHDA Secretariat at shda.secretariat@gmail.com.

Alcantara Group Marks 70 Years of Legacy, Leadership, and Lasting Impact

The Alcantara Group celebrated its 70th anniversary with a milestone event that honored its rich heritage while looking toward the future. Held at the Dusit Thani Residence Davao last December 4, 2025,  under the theme “Seventy Years Strong: Forward Together,” the gathering brought together generations of leaders, employees, partners, and friends to honor the founder’s enduring vision and the Group’s legacy of service, innovation, and nation-building.

Set in Davao, where the company’s story began, the celebration featured a curated exhibit and program tracing the company’s evolution from a mid-1950s Davao-based enterprise—Conrado Alcantara and Sons, Inc. (CASI)—into one of the country’s most diversified Filipino-owned conglomerates. The evening honored the founder, Conrado Alcantara, and the leadership of the second-generation principals who expanded the organization’s footprint across key sectors, including energy through the Alsons Power Unit, aquaculture and agriculture through the Alsons Agribusiness Unit, and real estate development through Alsons Development and Investment Corporation (Alsons Dev), as well as its other subsidiaries.

The anniversary program also paid tribute to the collective efforts of employees, partners, and communities that have shaped the enterprise’s growth. Stories of collaboration and service underscore how shared values across the Alcantara Group's business units have enabled their continued relevance and resilience amid changing landscapes and milestones across decades.

"We owe this milestone to the men and women across generations who helped shape the Alcantara Group into what it is today. What has kept us strong is not just strategy alone, but the spirit of unity and service that has guided us since the beginning—growth that uplifts both people and communities,” said Nicasio I. Alcantara, Chairman of Alcantara Group.

Continuing the Group’s 70-year Legacy

With the third generation of Alcantaras poised to take the lead, the Alcantara Group’s subsidiaries, including Alsons Dev, are carrying forward its mission with renewed purpose.

As the Group’s real estate arm, Alsons Dev plays a central role in shaping communities that reflect the founder’s foresight for Mindanao, translating the company’s values of stewardship into meaningful developments on the ground.

“As we look to the future, we do so with renewed purpose—to sustain what has been built and to keep growing it with the same vision, integrity, and care that defined the generations before us,” said Miguel Rene A. Dominguez, President and CEO of Alsons Dev. “We will continue to build responsibly, create long-term value, and drive progress for generations to come.”

Building on seven decades of success, the company remains committed to expanding its diversified businesses and advancing industries that contribute to long-term development. Guided by the principles that shaped its early years and inspired by the generations that have carried its purpose forward, the Alcantara Group looks to the future with determination, focused on creating opportunities, fostering sustainable growth, and leaving a lasting impact on future generations.

For more information, please visit http://www.alcantaragroup.com.

Alsons Dev Announces Leadership Succession with Jolla Soriaga as VP and GM

Alsons Development and Investment Corporation (Alsons Dev) has appointed Jolla A. Soriaga as Vice President and General Manager, effective November 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev's continued commitment to operational excellence and organizational strength.

Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown. Before her appointment, she served as Assistant Vice President for Business Development and Operations. In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives, and governance.

Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to Vice President and General Manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.

As the company ushers in this new chapter, Alsons Dev expresses its gratitude to de la Costa for his invaluable contributions and extends its full confidence to Soriaga as she takes on her new role, continuing the company’s mission of building vibrant, sustainable communities.

To learn more about Alsons Dev and its developments, visit https://alsonsdev.com/

SHDA Pushes for Recalibrated, People-Centered, and Inclusive Housing Strategies at the 33rd National Developers Convention

Manila, Philippines – As the Philippines observed the National Shelter Month in October, the Subdivision and Housing Developers Association (SHDA) advanced a recalibrated, people-centered approach to housing, supported the expansion of the Pambansang Pabahay Para sa Pilipino Program (4PH), and adopted convention resolutions during the 33rd SHDA National Developers Convention held on October 9–10, 2025, at the Makati Shangri-La Hotel. Themed “Recalibrate: Upgrading Housing Strategies for a Better Tomorrow,” the event underscored the private sector’s crucial role in creating inclusive and sustainable communities in partnership with the Department of Human Settlements and Urban Development (DHSUD).

The two-day convention gathered over 400 key stakeholders, from the government sector, real estate developers, financial institutions, and policy experts, to refine strategies for delivering affordable, inclusive, and resilient homes under the 4PH program. Philippine Institute for Development Studies (PIDS) Vice President Dr. Marife Ballesteros shared insights on demographic shifts and housing trends. At the same time, Pag-IBIG Fund CEO Ms. Marilene Acosta provided updates on financing and programs that directly support 4PH’s nationwide rollout.

SHDA National President Engr. Francis Richmond Villegas emphasized that collaborative reforms are key to achieving the administration’s housing goals. “Through the 4PH program, we see unprecedented opportunities for developers to help deliver more homes, more efficiently, and with greater social impact,” he shared.

SHDA 2025 National Convention Chairperson Ms. Renelyn Tan-Castillejos highlighted the importance of synergy and of bringing together key stakeholders to address the country's housing needs. “The role that the real estate sector plays in nation building is vital not only through the construction of homes but more importantly in the creation of safe and livable communities using sustainable technologies,” she said.

The panel discussions centered on policy reforms aligned with DHSUD’s 8-Point Housing Agenda, particularly advancing the government’s flagship 4PH initiative, highlighting the importance of community when building housing developments, and integrating Environmental, Social, and Governance (ESG) principles in development projects.
The government echoed the call for stronger collaboration. In her keynote message, DHSUD Senior Undersecretary Atty. Sharon Faith Paquiz emphasized, “Collaboration allows us to continuously enhance our programs and initiatives for the Philippine housing sector. Moving forward, let us inspire more partnerships, with the public and private sectors working hand in hand to build a future where every Filipino has access to safe, affordable, and resilient housing through our united efforts.”

Among the highlights of this year’s convention were the panel on women leaders in real estate and the pivotal role of developers in advancing the ESG agenda. Speakers and panelists emphasized that people-centered and inclusive leadership is essential to driving transformation in the housing sector, from policymaking to on-the-ground development practices. As the housing sector embraces global best practices, SHDA urged the industry to strengthen collaboration in building climate-resilient, livable, and inclusive communities. Discussions also explored how ESG integration could drive long-term value creation while balancing sustainability and affordability for Filipino homebuyers.

The convention also reaffirmed SHDA’s policy priorities under its “Essential Few” agenda, which continues to guide the association’s housing reform advocacy. These priorities include the expansion of the 4PH program, calling for the continued rollout of the administration’s flagship housing initiative through stronger public-private collaboration; streamlined permits and one-stop shops to digitalize and simplify permitting processes; and institutionalized housing incentives that encourage more developers to participate in affordable housing production. These priorities aim to modernize systems, lower costs, and accelerate housing delivery, ensuring that more Filipino families can access affordable and sustainable homes.

The convention also emphasized the power of cross-industry partnerships to reduce production costs, unlock financing innovation, and improve housing accessibility. To further drive housing innovation, SHDA underscored that private developers play a vital role in aligning national goals with practical, scalable, and community-based solutions that meet the evolving needs of Filipino families.

In his message, SHDA National Chairman Ar. Leonardo Dayao Jr. highlighted the importance of fostering empathy and sustainability in policy direction. “Our focus on people-centered development ensures that housing reform is not only about infrastructure but also about building communities that uplift the quality of life,” he said.

SHDA Corporate Secretary Atty. Marianne Lina-Cruz underscored the role of the convention resolutions in reinforcing private-public synergy, saying, “These resolutions reflect the shared vision of government and industry partners to make sustainable housing accessible to every Filipino family.”

The 33rd SHDA-DHSUD National Developers Convention was made possible through the support of sponsors and partners including Citihomes Builder and Development, Inc. (CBDI), 8990 Housing Development Corporation, Pag-IBIG Fund (HDMF), SM Development Corporation (SMDC), Republic Cement and Services Inc., PCON International Corp (EcoBloc), Amaia Land Corporation, Avida Land Corporation, Bank of the Philippines Islands (BPI) Housing Loan, Banco De Oro (BDO), Dutch Boy (Boysen), Community Property Managers Group Inc., Davies Paints Philippines Incorporated, Hocheng Philippines Corporation (HCG), Philippine Guarantee Corporation (PHILGUARANTEE), Phinma Property Holdings Corporation, Property Company of Friends, Inc., Lynville Land Development Corporation, Phirst Park Homes Inc., Home Mavericks Inc., Red Oak Properties, Inc., R.J. Lhinet Development Corporation, United Steel Technology (SteelTech) International Corp., Moon Rabbit Ventures Inc. (UWI), Wee Community Developers, Inc., World Home Depot, Globe, Cadence Property Development Corporation (CPDC), Cathay Land, Inc. (South Forbes), Hellenes Land Inc., Convergence Realty and Development Corporation, Homemark, Inc., Masaito Development Corporation (MDC), Precast and Construction Solutions, P.A. Alvarez Properties, Prominence Properties, Inc., Raemulan Lands Incorporated, RCD Land Inc., RK Premier Corp., Surewell Equities Inc., and Philippine Bank of Communications (PBCOM).

SHDA reaffirmed its commitment to continuing to work closely with DHSUD and other key shelter agencies to fast-track housing reform and promote human-centered, sustainable communities. The association continues to lead policy dialogue and partnership-building efforts toward a housing ecosystem that empowers Filipino families and supports inclusive national development.

Alsons Dev to Redevelop Aldevinco to Support Davao’s Growing Urban Landscape

Alsons Development and Investment Corporation (Alsons Dev) announced that it will begin the redevelopment of the Aldevinco Shopping Center site by the end of October 2025. Located at the corner of C.M. Recto and Roxas Avenue, the property has long been an iconic presence in downtown Davao. The redevelopment will usher in a new era for this historic landmark, paving the way for a modern, mixed-use destination that supports the city’s continued growth and revitalization while honoring its history and heritage.

The Aldevinco Shopping Center, launched in 1965, was one of Davao City’s earliest commercial hubs. In over five decades, it transitioned from a vibrant marketplace for local traders to a cultural icon showcasing Mindanao’s rich heritage through textiles, antiques, and handicrafts. Though it ceased operations in December 2021, its legacy continues through Poblacion Market Central, where many original tenants still carry forward the spirit of culture, creativity, and commerce.

Preparing the historic site for the future

The redeveloped property is envisioned to become a flagship mixed-use development that reflects Alsons Dev’s vision for vibrant, sustainable, and people-centric spaces.

The transformation will begin with the demolition of the buildings on the premises, a necessary step due to the structure’s age and safety considerations. The work will be carried out in sections to minimize disruption and ensure the safety of pedestrians, workers, and nearby establishments. The company is also working closely with the Office of the City Building Official (OCBO) and other relevant government agencies to ensure full compliance with local regulations.

While long-term plans are being finalized, Alsons Dev will temporarily use the 5,106-square-meter site into a paid parking facility by Q2 2026. The interim space will feature designated areas for food trucks and carts, offering convenience and new opportunities for small businesses while keeping the property active and vibrant in the heart of the city.

Looking ahead

As Aldevinco enters a new chapter, Alsons Dev reaffirms its dedication to thoughtful and sustainable development that contributes to the vitality of Davao’s urban landscape.

“Our vision is to build developments that balance heritage and progress, ensuring that every project we undertake supports the city’s growth. As a homegrown developer, we take pride in helping shape Davao’s evolving environment,” said Miguel A. Dominguez, President and CEO of Alsons Dev.

The company will continue to provide regular updates to keep the community informed throughout the redevelopment process. For more information, visit the Alsons Dev Official Facebook page.

Alsons Dev Takes Home Top Honors at PropertyGuru Philippines Property Awards 2025

Alsons Development and Investment Corporation (Alsons Dev) once again was among the recognized developers at the 13th PropertyGuru Philippines Property Awards, earning multiple distinctions that underscore the company’s consistent track record in delivering quality developments in Mindanao. The awarding ceremony, presented in partnership with global brand Kohler, was held on August 15, 2025, at Shangri-La The Fort, Manila.

Established in 2011, the PropertyGuru Philippines Property Awards is the country’s leading real estate awards program, recognizing top developers and projects nationwide. At this year’s event, Alsons Dev received multiple honors across key categories: Best Housing Development (Mindanao) for Narra Park Residences Avia, Best Mixed Use Development for Avia Estate, and a Highly Commended citation for Best Housing Development (Metro Davao) for Mahogany South.

These recognitions build on Alsons Dev’s award-winning streak that began in 2023, underscoring the company’s reputation as a decorated developer in Mindanao and solidifying its multi-year legacy of excellence.

This year’s honors also highlight the strength of Alsons Dev’s portfolio. The recognition of Narra Park Residences Avia, which secured its second consecutive win as Best Housing Development (Mindanao), demonstrates the company’s leadership in delivering high-quality, thoughtfully designed housing developments. Avia Estate’s win as Best Mixed Use Development underscores Alsons Dev’s capability to create integrated, purposeful developments that combine residential, commercial, and leisure spaces in one masterplanned environment. Additionally, Mahogany South made a strong debut at the awards, earning a commendation that affirms its potential as a promising new residential community in Metro Davao.

“We are grateful to PropertyGuru Philippines for recognizing our work in Mindanao. These awards affirm our ongoing efforts to create well-planned communities that not only meet the needs of families today but also add long-term value to the region. It is especially meaningful to see Mindanao developments highlighted on a national stage, and we remain committed to building places that drive growth and opportunity for generations to come,” said Ms. Jolla Soriaga, Vice President for Business Development and Management of Alsons Dev.

These accolades reinforce the company's long-term commitment to building people-first communities in Mindanao. Alsons Dev's approach centers on creating developments that are both accessible and aspirational, blending affordability with elevated living experiences. This strategy ensures that the developer’s projects meet the needs of the market and contribute to the long-term progress of the communities they serve.

With a track record of delivering developments with function, value, and enduring livability, Alsons Dev remains a trusted name in Mindanao real estate, serving as a partner in community building for generations to come.

To learn more about Alsons Dev’s award-winning developments and ongoing projects, visit https://alsonsdev.com/.

Alsons Dev Unveils Northtown Residences 5, the Most Exclusive Enclave Yet in Davao’s Premier Suburban Township

Alsons Development and Investment Corporation (Alsons Dev) introduces Northtown Residences 5, the latest expansion within Northtown, a suburban township in Buhangin, Davao City. The newest development marks another milestone in the company’s enduring legacy of building trusted, master-planned communities for generations of Mindanaoans.

A new benchmark for suburban living

Northtown Residences 5 is Alsons Dev’s most exclusive residential offering within Northtown to date. Strategically located in an elevated area near the Tigatto Entrance, this 8-hectare development features 91 lots, each with a minimum size of 300 square meters. With a density of 12 lots per hectare, it is designed for discerning homeowners seeking privacy, tranquility, and space to build their dream homes.

What sets Northtown Residences 5 apart is its emphasis on low-density living and its generous allocation of green spaces. Over half of the development is dedicated to wide roads, landscaped lanes, open areas, and community amenities. Most lots are on single-loaded roads, with future homes facing only one side of the street and no neighboring lot directly behind them. This layout provides more breathing room, added privacy, and a greater sense of openness. Residents also enjoy scenic views of Northtown, the Mandug plains, and the Magtuod hills, bringing everyday beauty to suburban life.

“Northtown Residences 5 is envisioned to redefine premier suburban living in Davao City,” said Jeanette P. Cabaya, Senior Project Officer at Alsons Dev and a key member of the team behind the new development. She added, “The property’s natural terrain and orientation created opportunities for larger lots, enhanced privacy, and scenic views for selected lots, resulting in a more exclusive residential enclave.”

As part of a master-planned township, Northtown Residences 5 offers more than a premium address—it provides residents with access to a thoughtfully planned community. Residents can spend weekends at a 2.5-hectare clubhouse complex with resort-style amenities or unwind in one of the township’s many parks. Just minutes away are retail hubs like CityMall Northtown and upcoming commercial areas, while essential infrastructure such as the Public Safety and Security Complex supports a vibrant and secure community.

Building communities of lasting value

For residents like Rowena Ting, choosing a home in Northtown Residences was a decision rooted in trust in Alsons Dev.

“I was drawn to Northtown because of its prime location, peaceful environment, security, and the reputation of Alsons Dev as a trusted developer,” Ting shared. “Living here has exceeded my expectations. Everything, from the infrastructure to the customer service, reflects their commitment to excellence. It reassures me that I made the right choice, not just for a home, but for a lifestyle I can be proud of.”

Alsons Dev’s reputation for quality and thoughtful planning also resonates with brokers. “People don’t question Alsons Dev’s developments; they get excited,” said Thyra Mae Navarro, a broker under the Lim Agency. “Just like when Northtown was first launched in 2013, everyone knew it would be a game-changer.”

She added that Northtown Residences 5 reflects what today’s buyers are looking for: “Exclusivity, higher elevation, distance from congestion, and the privacy of single-loaded lots. These are the features that make it especially attractive.”

Continuing the commitment

For over 60 years, Alsons Dev has set the standard for real estate development in Davao, consistently introducing pioneering communities that put people’s needs at the center. The launch of Northtown Residences 5 stands as another testament to this promise.

“Northtown Residences 5 represents the next chapter in our commitment to building communities that stand the test of time, anticipating the evolving aspirations of today’s homeowners,” said Miguel Rene A. Dominguez, President and CEO of Alsons Dev.

“This expansion is purposefully designed for those who value a place where people can feel rooted, find balance, and grow with confidence. It’s where they can build a future anchored on space, serenity, and long-term value,” Dominguez added.

With Northtown Residences 5, Northtown becomes more than just a place to live; it becomes a place to belong. As Alsons Dev continues to expand the township with the same integrity and foresight it has shown over the years, planners, buyers, and brokers alike remain confident in one thing: the best is yet to come.

To learn more about Northtown and the newly launched Northtown Residences 5, visit https://www.facebook.com/NorthtownAlsonsProperties/.

SHDA Commemorates 55 Years of Housing Advocacy, Champions Long-Term Solutions for Housing Backlog

MANILA, PHILIPPINES – As the country faces a staggering housing backlog of over 6.5 million units, the Subdivision and Housing Developers Association (SHDA) celebrates its 55th year with a renewed call to action. SHDA’s 55th Anniversary Celebration will be held on May 20, 2025, at Marquis Events Place in Bonifacio Global City. This event comes at a pivotal time for both the association and the Philippine housing sector.

Founded in 1970 as the Subdivision Owners Association of the Philippines (SOAP), SHDA has since evolved into the country’s foremost industry association for housing development, with 350 members nationwide and eight regional chapters. Its journey mirrors the changing landscape of the Philippine housing sector, from lot-only developments targeting middle- to high-income buyers to integrated housing solutions catering to the needs of Filipino families from all income segments.

“Our history is rooted in advocacy,” said SHDA President Engr. Francis Richmond Z. Villegas. “But at 55, we are not just looking back, we’re looking ahead. The housing crisis is growing, and it requires an organized, data-driven, and inclusive response. SHDA remains committed to leading that effort.”

The association continues to play a central role in shaping housing policy, streamlining regulations, and promoting sustainable, affordable housing development across the country. The housing backlog, which was estimated at just under 700,000 units in 1970, has since multiplied nearly tenfold, fueled by rapid urbanization, limited access to affordable financing, and a patchwork of local government permitting systems that have slowed the delivery of homes.

SHDA Chairman, Ar. Leonardo B. Dayao Jr. emphasized the urgency of removing structural barriers to housing production. "When we began, it was simpler; developers worked with a centralized housing office. Today, while there are multiple checkpoints, from local government approvals to zoning and environmental permits, these processes are crucial for sustainable development. However, to close the housing gap, we need streamlined systems, political will, and stronger public-private collaboration to navigate the challenges we face together," said Dayao.

A key milestone in SHDA’s ongoing advocacy efforts was the unveiling of the Philippine Housing Industry Roadmap 2025–2040 during last year’s National Developers Convention. This annual event, held in collaboration with the Department of Human Settlements and Urban Development (DHSUD), academic institutions like the University of Asia and the Pacific, and fellow housing organizations including OSHDP, NREA, and CREBA, introduced the roadmap. It identifies critical bottlenecks in housing delivery and outlines long-term strategies to meet the growing demand while aligning with broader economic goals.

“The roadmap isn’t just a wish list, it’s a plan of action,” Villegas noted. “It offers practical solutions to make housing more accessible, sustainable, and inclusive, especially in the provinces. We want this to be a living document, guiding government and developers alike.”

At the heart of SHDA’s current efforts is regional empowerment. With eight regional chapters, the association is working to address grassroots concerns and bring services closer to local developers. It continues to champion the Pambansang Pabahay Para sa Pilipino Program (4PH) and has successfully lobbied for policies that ease the burden on developers and buyers alike, including the recent adjustment of the price ceiling for socialized and low-cost housing under DHSUD-NEDA Joint Memorandum Circular 2024-001.

SHDA is also embracing innovation as a tool to modernize the industry. From advocating for green building practices and indigenous materials to exploring artificial intelligence to streamline construction processes, the organization aims to position the housing sector at the forefront of smart and sustainable development. Study tours in countries like Malaysia, Thailand, and Vietnam are also being organized to help local developers learn from other countries’ best practices.

“This anniversary is not just about longevity, it’s about leadership,” Dayao said. “SHDA has been a steady voice through every housing crisis, every economic downturn, every regulatory shift. As we look to the next 15 years, our role is to ensure that the dream of homeownership remains alive and achievable for every Filipino.”