Manila, Philippines — As the Philippines continues to confront housing needs projected at 3.7 million until 2028 according to Department of Human Settlements and Urban Development (DHSUD), the Subdivision and Housing Developers Association (SHDA) is calling on the housing sector to move forward in greater synergy as it marks its 56th year of housing leadership, with its celebration set on May 20, 2026, at Marquis Events Place in Bonifacio Global City, Taguig.Anchored on the theme “Synergy — Onward Together!”, SHDA’s milestone gathering will bring together housing developers, government agencies, industry stakeholders, and partners. The event underscores the association’s call for stronger collective action to accelerate housing delivery and advance policy alignment across the sector.
“At 56, SHDA stands at the convergence of legacy and urgency,” said SHDA Chairman of the Board Engr. Francis Richmond Z. Villegas. “The work of making housing affordable, sustainable, and accessible to every Filipino is far from finished, and it is work that none of us can do alone. As we face challenging times in both the global and local landscape, we are reminded not to lose sight of our goals and to continue moving Onward Together.”
The timing of the milestone reflects a deliberate position. Over the past years, SHDA has actively participated in the technical working groups led by DHSUD, particularly on the Expanded Pambansang Pabahay Para sa Pilipino (4PH) Program, the streamlining of housing permits and licenses, and the review of socialized housing price ceilings.
The association also provided industry input to the Anti-Red Tape Authority (ARTA) on the Joint Memorandum Circular streamlining permits and licenses for housing developments. SHDA also maintains active participation in key advisory and consultative bodies, including housing boards, inter-agency committees, and congressional hearings in both the House of Representatives and the Senate, enforcing its role in multi-level policy formulation and oversight.
“The progress we have seen in the past year on price ceilings and regulatory streamlining is a testament to what genuine dialogue can accomplish,” said SHDA National President Mr. Kerwin Padua. “These outcomes did not happen overnight. They are the result of sustained engagement, Technical working group meetings, regional consultations, committee hearings, and frank conversations with our government partners.”
At the regional level, SHDA’s eight chapters have facilitated direct dialogues between local developers and government agencies, including DHSUD, Land Registration Authority (LRA), and Pag-IBIG Fund, helping address region-specific concerns on project development and financing.
Founded in 1970, SHDA has grown into a 350-member organization and is widely recognized as one of the industry’s most consistent voices in housing policy formulation. Its support for the institutionalization of DHSUD through Republic Act No. 11201 underscores its long-standing advocacy for structural reform.
SHDA also collaborates with academic and research institutions, such as the Center for Research and Communication of the University of Asia and the Pacific, on the Collaborative Housing Roadmap (2025–2040). It also organizes the National Developers Convention, now in its 34th edition, one of the country's longest-running annual gatherings of housing developers and stakeholders.
As part of its anniversary celebration, SHDA will pay tribute to partner institutions that have supported its mission and sustained collaboration across the public and private sectors. The association will also continue advocating for open dialogue, regulatory alignment, and inclusive participation to help address affordability, sustainability, and financing challenges in housing.
SHDA’s 56th Anniversary Celebration begins at 6:00 PM on May 20, 2026, at Marquis Events Place, Bonifacio Global City, Taguig. Interested industry stakeholders and partners may confirm their attendance by registering at shda.ph/56th-anniversary/ or contact shda.secretariat@gmail.com for event and sponsorship inquiries.
Manila, Philippines — Over 100 housing and real estate stakeholders gathered for the Subdivision and Housing Developers Association (SHDA) Golf Cup 2026, a premier industry event combining meaningful networking and camaraderie, recognizing top golfers, and celebrating both their skill on the greens and excellence in housing development.Centered on the theme “Driving Developments Forward,” the fourth edition of the tournament highlighted how strategy, focus, and discipline on the golf course underscore the demands of delivering sustainable, inclusive housing. Beyond the game, the event served as a platform for strengthening partnerships and fostering shared goals across the housing industry.
The tournament officially opened with a ceremonial tee-off led by Engr. Francis Richmond Villegas, SHDA Chairman of the Board; Mr. Kerwin Padua, SHDA President; and Mr. John Paul Dy, SHDA Central Luzon Chapter President and Golf Organizing Committee Chairman. They were joined by prominent figures, including Mr. Charlie Brown Tan, National President of the Organization of Socialized and Economic Housing Developers of the Philippines; Mr. Romarico Alvarez, Chairman of P.A. Properties; Mr. Eugene Lin, President of HCG Philippines; Mr. Jeffrey Cham, Area Manager of Pacific Paints (Boysen) Philippines, Inc.; and Ms. Audrey Belle Po, Operations Manager of World Home Depot Corp.
More than a competition, the tournament reflects SHDA’s broader commitment to uniting developers, partners, and stakeholders in a shared effort to solidify collaboration, align priorities, and drive innovation across the sector. “Events like the SHDA Golf Cup remind us that joint efforts and strategic planning are not only vital on the course but also in advancing the housing industry forward. Through initiatives like this, we aim to deepen our networks and collectively work toward innovative solutions that address the evolving needs in the real estate sector,” said Mr. John Paul Dy, SHDA Central Luzon Chapter President and Golf Organizing Committee Chairman.
Participants showcased impressive skills across multiple categories. Vince G. Siy claimed the Low Net Champion, while Eugene Lin secured the Low Gross title. In Class A, Daboy Del Carmen emerged as champion, followed by Timothy Roxas as 1st Runner-Up and Jason Barcelon as 2nd Runner-Up. Class B was led by champion Romarico Alvarez, with Juan Gabriel Siojo as 1st Runner-Up and Michael Paolo Bellosillo as 2nd Runner-Up. Mary May Enriquez topped Class C, followed by Oca Balaoing as 1st Runner-Up, and George Mercado as 2nd Runner-Up.
Special awards highlighted precision and performance, with Matthew Roxas earning Nearest to the Pin at Hole 3, Timothy Roxas recording the Longest Drive at Hole 13, Carlo Villegas winning Most Accurate Shot at Hole 3, and Adrian Aquino posting the Longest Putt at Hole 18.
Moreover, industry leaders emphasized that beyond competition, the event reflects a shared commitment to raising standards and advancing solutions to meet the country’s housing gap.
“The tournament served as a platform where developers, investors, financial institutions, and industry partners exchanged ideas, built connections, and inspired innovation in housing,” said Mr. Kerwin Padua, SHDA President. “Just as each shot on the course requires strategy and focus, every housing development demands careful planning and commitment to quality.”
SHDA Chairman of the Board, Engr. Francis Richmond Villegas noted, “The discipline and focus showcased in this tournament mirror the same rigor we continuously apply in delivering quality housing developments nationwide. We celebrate the teamwork, discipline, and vision that drive the housing industry toward progress.”
Looking ahead, SHDA is set to celebrate its 56th anniversary and convene its annual National Developers Convention, underscoring its role in shaping industry dialogue and supporting initiatives to address the country’s housing backlog.
The SHDA Golf Cup 2026 was made possible through the support of its event partners, namely Avida Land Corporation, NOAH Business Applications/Forecasting and Planning Technologies, Cathay Land, Inc., and Malaya Business Insight. Its major sponsors included 8990 Housing Development Corporation, Manila Bulletin, Brand MCB Advertising, Citihomes Builders and Development, Inc., Phinma Property Holdings Corporation, SM Development Corporation, Wee Community Developers, Inc., Davies Paints, Inc., Pacific Paint Boysen Philippines, World Home Depot, China Banking Corporation, The Manila Times, WheninManila.com, Axeia Development Corporation, Homemark, Inc., Phinma Prism Property Development Corp., Lynville Land Development Corporation, P.A. Alvarez Properties and Development Corp., Property Company and Friends, Inc., Prominence Properties, Inc., Emerald Vinyl Corporation, Hafele Philippines, Inc., Hocheng Philippines Corporation, Shera Building Solution Philippines Corporation, Community Property Managers Group, Inc., Snapp Ventures, Inc., Home Development Mutual Fund, Keyland Corporation, Atlanta Industries, Inc., and Pontefino Hotel. The event was also supported by Red Oak Properties, Inc., and the Philippine Guarantee Corporation.
As the leading organization representing the housing and subdivision development sector, SHDA continues to welcome developers, suppliers, and industry stakeholders to join its growing network and participate in initiatives that shape policies and promote best practices.
For more information on SHDA membership and upcoming programs, visit https://shda.ph/, or you may contact the SHDA Secretariat at shda.secretariat@gmail.com.
MANILA, PHILIPPINES – The Subdivision and Housing Developers Association (SHDA), the country’s foremost industry association of housing and real estate stakeholders, is calling for data-informed, people-centered housing strategies that align with the Philippines’ evolving demographic and socio-economic realities.
SHDA issued the call after citing findings from a recent policy dialogue organized by the Philippine Institute for Development Studies (PIDS), titled “Rethinking Policies for Inclusive Living: Demographic Shifts and Housing Trends.”
During the event, SHDA Executive Director Mr. Sonny Ducay drew attention to a study conducted by PIDS researchers MM Ballesteros, JA Ancheta, and TP Ramos, which examined shifting household structures in the country. The study revealed a significant rise in non-nuclear households, with nearly a third of Filipinos now living in extended, multifamily, or single-person household arrangements. Noteworthy is that one-person households are steadily increasing, a trend driven by urban migration, an aging population, and changing family dynamics.
“To meet the real and evolving needs of Filipino households, housing programs must go beyond a one-size-fits-all approach,” said Mr. Ducay. “We propose a segmented policy framework that tailors interventions to the distinct realities of single-person households, elderly residents, and extended families, ensuring each demographic is supported with appropriate, accessible, and sustainable housing solutions.”
To address these shifts, Mr. Ducay presented a menu of policy options for housing based on four distinct household financing scenarios: those with no access to housing finance, those who have access but lack affordability, those who require subsidies, and those who can afford and access housing. This framework reinforces the need for differentiated and sustainable housing interventions that reflect the real capacities and contexts of Filipino households.
SHDA supports the development of targeted housing solutions grounded in actual demographic patterns. For single-person households and young professionals, this involves affordable rentals and compact units located near urban centers, along with innovative financing mechanisms such as co-borrowing among peers or partners. For extended and multifamily households, SHDA advocates shared-living models and the strategic reuse of idle housing stock, including foreclosed government-owned properties and underutilized buildings, such as former POGO facilities.
For elderly individuals and persons with disabilities, SHDA recommends the creation of retirement-friendly developments that comply with BP 344 accessibility standards (An Act to Enhance Mobility of Disabled Persons by Requiring Certain Buildings, Institutions, Establishments, and Public Utilities to Install Facilities and Other Devices) and support aging in place through proximity to medical services and community care. Urban migrant workers, meanwhile, would benefit from rental housing developments situated near major employment hubs, integrated with transportation networks, essential services, and livelihood support. In response to the rise of remote and digital-era workers, SHDA also promotes the development of digitally connected communities designed to support emerging work and lifestyle models.
In addition to proposing differentiated housing models, SHDA urges stronger collaboration between national government agencies, local government units, the private sector, and civil society. This multi-sectoral approach is essential to planning and implementing inclusive housing strategies that address both current realities and future needs.
“Housing development must not only keep pace with demographic change, it must lead the way,” Mr. Ducay stated. “We must move beyond building more homes to building the right homes for the right people at the right time.”
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