LG Electronics Philippines Unveils LG xboom Stage 501: A Smarter, More Powerful Party Speaker for Every Occasion

LG Electronics Philippines has officially introduced the new LG xboom Stage 501, a versatile party speaker designed to elevate entertainment experiences with powerful audio performance, intelligent features, and flexible usability. Whether for indoor celebrations, outdoor gatherings, or casual weekend hangouts, the latest addition to the LG xboom lineup aims to deliver premium sound and convenience in one portable package.

At the heart of the LG xboom Stage 501 is its xboom Signature Sound, refined by renowned artist and technology innovator will.i.am. The speaker also benefits from premium drivers developed in collaboration with Peerless, a respected name in audio engineering. This combination ensures rich bass, clear vocals, and an immersive listening experience that can energize any event.

The speaker goes beyond traditional audio performance by incorporating a suite of advanced AI-powered features. Among its standout capabilities is AI Karaoke, which enhances singing sessions by optimizing vocal performance and creating a more engaging karaoke experience. Additionally, AI Sound intelligently adjusts audio settings to improve music playback and voice clarity, ensuring users enjoy the best sound quality regardless of content.

To further enhance the atmosphere, the LG xboom Stage 501 features AI Lighting, which synchronizes dynamic lighting effects with music in real time. This creates a more immersive environment for parties and gatherings. Meanwhile, Space Calibration Pro automatically analyzes the surrounding environment and fine-tunes audio output for optimal performance based on room conditions.

Built with versatility in mind, the speaker is suitable for both indoor and outdoor use. It offers an impressive up to 25 hours of battery life, allowing users to enjoy extended entertainment without frequent charging. The device also features IPX4 water resistance, providing protection against splashes and light rain, making it ideal for outdoor events. Its one-hand portability and four mounting modes add further convenience, allowing users to position the speaker according to their needs.

For larger gatherings, the LG xboom Stage 501 supports Auracast™ audio broadcasting, enabling seamless multi-speaker connectivity. This feature allows users to expand sound coverage by linking multiple compatible speakers together, ensuring that everyone can enjoy the same high-quality audio experience across larger spaces.

With its combination of premium sound, AI-driven enhancements, durability, and portability, the LG xboom Stage 501 represents LG’s commitment to delivering innovative entertainment solutions for modern consumers seeking smarter and more immersive audio experiences.

LG xboom Powers Kpop Open Stage 2026, Bringing Fans Together Through Music and Community

LG xboom proudly supported Kpop Open Stage 2026, a fan-led celebration of Korean pop culture held on May 3, 2026, at Robinsons Galleria Ortigas. Organized by the Philippine Kpop Convention, the event brought together hundreds of Hallyu enthusiasts for a day of music, entertainment, and meaningful fan interactions.

Kpop Open Stage 2026 served as a platform for fans to express their passion for K-pop through a range of activities that fostered creativity, camaraderie, and community engagement. Attendees enjoyed an exciting lineup of performances, interactive games, raffle draws, photocard trading sessions, and a lively Random Play Dance party that kept the energy high throughout the day.

One of the event's main highlights was its open-stage format, which allowed aspiring performers to showcase their talents in front of fellow fans. Participants took the stage as solo artists and groups, performing popular K-pop songs and dance routines while demonstrating their dedication and creativity. The format encouraged self-expression and provided a welcoming environment where fans could connect through their shared love for Korean music and culture.

As a major sponsor of the event, LG xboom played an important role in supporting the performance competition and enhancing the overall experience for participants. Known for delivering powerful sound and immersive audio experiences, LG xboom aligned perfectly with the event's celebration of music and entertainment.

To recognize outstanding performances, LG xboom provided exciting prizes for top performers, including the LG xboom Grab and LG xboom Bounce portable speakers. These innovative audio products are designed to deliver high-quality sound, making them ideal companions for music lovers who want to enjoy their favorite tracks anytime and anywhere.

The partnership between LG xboom and Kpop Open Stage 2026 reflects a shared commitment to bringing people together through music and meaningful experiences. By supporting fan-driven events, LG xboom continues to strengthen connections within communities while empowering individuals to celebrate their passions.

Beyond the performances and prizes, the event highlighted the growing influence of K-pop culture in the Philippines and the strong sense of belonging it creates among fans. Through initiatives like Kpop Open Stage 2026, fans are given opportunities to connect, collaborate, and create lasting memories.

With its support of this vibrant celebration, LG xboom once again demonstrated its dedication to enhancing moments that matter, proving that great sound has the power to unite people and create unforgettable experiences.

Philippine Blockchain Week 2026 Expands Into Creator Culture, Fandoms, and Live Entertainment

MANILA, Philippines – As influence increasingly transforms from a metric to a full-blown movement, this year’s edition of Philippine Blockchain Week is highlighting the growing impact of creator culture through a series of immersive entertainment and community-driven experiences that offer a preview of ViralPH, a global content creator and culture summit slated for the second quarter of 2027.

To be held from June 20 to 21 at the SMX Convention Center Manila, Philippine Blockchain Week 2026 will feature a dynamic lineup of creator-driven experiences, live entertainment, immersive community activations, and fan-focused engagements that bring together the worlds of internet culture, technology, entertainment, and digital communities in one massive celebration.

Entertainment and fan experiences

Attendees can look forward to meet-and-greets with international and local personalities, giving fans rare opportunities to interact with some of today’s most recognizable creators, influencers, entertainers, and online personalities through live appearances, photo opportunities, and interactive fan sessions.

One of the event’s biggest attractions will be the Celebrity Bazaar, a high-energy marketplace showcasing creator-led brands, exclusive merchandise, collectibles, fashion pieces, beauty products, and lifestyle items from celebrities, influencers, and digital entrepreneurs — transforming the convention floor into a creator-powered shopping and discovery experience.

Adding another layer of entertainment to the weekend are interactive dating and matchmaking segments hosted live on-ground by internationally certified matchmaker and relationship coach Vanessa Antonio. These segments combine audience participation, social interaction, humor, and reality-style entertainment, resulting in a one-of-a-kind immersive convention experience.

Capping off the festivities are live performances from rising P-pop acts, including KAIA and 1st One, bringing world-class music, choreography, and fan-driven entertainment to the Philippine Blockchain Week stage in a celebration of Filipino pop culture and digital fandoms.

According to Philippine Blockchain Week lead convenor and co-founder Janelle Barretto, this year’s programming reflects the growing convergence of technology, entertainment, and creator-led communities.

“We’re seeing creator culture evolve into a major force that shapes entertainment, commerce, communities, and digital engagement,” she said. “Philippine Blockchain Week is creating experiences that bring these worlds together in a more immersive and interactive way.”

Global speakers and influencers

The event also brings together a roster of globally celebrated speakers and personalities who embody the intersection of culture, creativity, and digital influence.

Global motivational speaker, content creator, and entrepreneur Nick Santonastasso will take the stage to share his story of mindset transformation and resilience. This message resonates deeply in the age of the creator economy.

Nick has a rare congenital condition called Hanhart syndrome, which has left him without legs, with only one arm, and only one finger on his hand. Despite these limitations, he has grown into an inspirational force, training more than a million people worldwide on life and business psychology.

Aside from Nick, the United Arab Emirates’ leading automotive influencer, Car Expert, will speak about the power of communities built around passion — from lifestyle and mobility, to the enthusiast cultures that have found their home in the digital world.

Representing the best of Filipino digital culture, content creators Donna and James Afante will showcase the brand of storytelling that has made the Philippines one of the most vibrant creator communities in the world.

Other major attractions happening throughout Philippine Blockchain Week 2026 are Future of Trust, a leadership forum on technology and governance; ALT+TAB Festival, a youth-driven gaming and pop culture event; and PBW Fight Night, where blockchain culture meets live sports entertainment.

With thousands of attendees expected from across the creator economy, entertainment, technology, lifestyle, and Web3 sectors, Philippine Blockchain Week 2026 continues to expand beyond a traditional conference into a broader platform for culture, community, and innovation.

Philippine Blockchain Week co-founder Chezka Gonzales believes that the Philippines sits at a rare crossroads, one where creativity, technology, and community naturally meet and thrive.

“Filipino creators continue to make their mark globally - building communities and shaping culture across industries. That’s what makes the Philippines the perfect home for a summit celebrating creativity, innovation, and collaboration,” she said.

Partners and supporters

Philippine Blockchain Week 2026 is made possible through the strategic support of our sponsors and partners: Vaulnox International, BiGod Token, Creatachain, Smashpay Inc., San Miguel Beer, Orca, Meteorun, O2 Ramp, Universe Pro, Comm&Sense PR, DvCode Technologies, Inc., KMC Solutions, NSpire, The Executive Centre, Naheal, Lumina Events, and many more.

We also acknowledge our local and international media partners: CignalTV, BrandPR, DOOH.ph, Negosentro Media, House of Yugen, SEO Hacker, Crypto OG, Etherscan, Philippine Daily Inquirer, Inquirer.net, Inquirer Business, Sigma AIBC, Net25, The Manila Times, Boost Gio, CryptoEvents, CryptoNewsZ, Kwen2Co, Times of Blockchain, DORIC, and Tekkie Pinas

For partnership, sponsorship, media, and participation inquiries, contact the Philippine Blockchain Week organizing team at info@pbw.ph, https://pbw.ph

ALAMAT Debuts New Summer Anthem at Cheers Kitchenpalooza Regional Kickoff in Bicol

Legazpi City, Albay — Summer heats up in Bicol as P-pop sensation ALAMAT headlined the regional kickoff of Cheers Kitchenpalooza in Bicol, unveiling the brand’s new “Summer Cheers” anthem through a live performance and exclusive first screening of its music video ahead of its official online release.

Held at Ayala Malls Legazpi, the event marked the first regional stop of Cheers’ nationwide summer campaign, bringing together music, interactive activities, and community engagement as part of its push to connect with audiences beyond Metro Manila.

At the heart of the campaign is the “Summer Cheers” jingle, a pop track performed by ALAMAT that captures familiar Filipino summer moments, from beach trips and road adventures to casual gatherings with friends and family, reflecting the campaign’s core idea of “happymess,” which reframes everyday spills and kitchen messes as part of shared, memorable experiences worth celebrating.

Cheers’ community of “Messties” was given early access to the music video before its digital release, followed by a live performance by ALAMAT, who also performed fan-favorite tracks and shared insights into the creative process behind the collaboration.

The event featured interactive on-ground activations and activity zones designed to mirror the campaign theme, including game booths, craft stations, and experiential setups that encouraged participation and reinforced the brand’s positioning around everyday kitchen moments

The campaign builds on the concept of the “Cheers Total Kitchen Journey”, which highlights how the brand supports different stages of daily routines and gatherings, from cooking and hosting to post-meal clean-up, positioning kitchen messes as part of the experience rather than an inconvenience.

Alvin Mendaros, Cheers Brand Manager, shared that the campaign reflects the realities of Filipino households during the summer season, “Summer is an active season for Filipino households, where shared meals and gatherings create everyday moments at home. Through the Summer Cheers campaign, we want to show that kitchen moments–often seen as messy—are actually part of happy experiences. This year’s regional rollout further strengthens our connection with consumers by bringing the campaign closer to where these moments naturally happen,” he said.

For ALAMAT, the collaboration highlights music’s role in translating everyday experiences into something more relatable and communal. “Music has always been a powerful way to connect people to everyday experiences. With Summer Cheers, we wanted to transform familiar, unfiltered summer moments into something people can truly feel and relate to–whether it’s time with friends, family, or spontaneous celebrations,” said Taneo, ALAMAT’s leader.

First launched in Manila in 2025, Cheers Kitchenpalooza introduced ALAMAT as the brand’s ambassadors and positioned the event as a large-scale “kitchen party” experience. This year, the campaign expands to key regions nationwide, signaling a broader effort to engage local communities, including upcoming legs in the Visayas and Mindanao.

The “Summer Cheers” jingle was made available on Spotify, while the official music video premiered across Cheers’ Facebook, Instagram, TikTok, and YouTube pages.

For more information about Cheers, visit facebook.com/CheersPh.

LG xboom Stage 301: A Portable Soundtrack for Summer Travel Adventures

Summer travel is often defined not only by destinations but by the experiences that unfold along the way. Whether it’s a sunrise surf session, an island-hopping excursion, or a relaxed evening by the shore, music naturally becomes part of those moments. Designed with mobility and outdoor listening in mind, the LG xboom Stage 301 positions itself as a practical companion for travelers seeking a reliable audio experience throughout their summer journeys.

With up to 12 hours of playback time and IPX4 water resistance, the speaker supports extended outdoor use in changing environments. From beach afternoons to campsite evenings, durability and battery performance are essential for uninterrupted listening. These features allow users to bring music along without worrying about light splashes or frequent charging interruptions, making the device suitable for active day-long itineraries.

The audio configuration of the LG xboom Stage 301 further supports flexible listening across open spaces. Its 6.5-inch woofer and dual midrange drivers provide balanced sound projection, while Space Calibration helps optimize audio output depending on surroundings. For group settings, Wireless Party Link enables multiple compatible speakers to connect, expanding coverage for shared listening experiences during gatherings or travel meetups.

Across the Philippines, destinations such as Siargao, La Union, El Nido, Coron, and Southern Cebu offer diverse summer travel atmospheres where portable audio naturally complements the environment. Surf-focused mornings in Siargao and La Union often transition into sunset wind-down sessions along the coast. Meanwhile, island-hopping in El Nido and Coron creates opportunities for music to accompany scenic boat rides and quiet beach stops. Southern Cebu’s waterfalls and coastal landscapes provide a slower pace, where travelers can relax and enjoy curated playlists that match the setting.

Beyond local travel, international destinations like Bali and Jeju present similar opportunities for music-led escapes. Both locations combine natural scenery with relaxed social spaces, where portable audio enhances shared moments without requiring elaborate setups. For travelers moving between accommodations, beaches, and outdoor cafés, portability becomes just as important as sound quality.

Ultimately, the LG xboom Stage 301 reflects how modern travel increasingly blends movement, connection, and atmosphere. By balancing durability, portability, and group-friendly features, it supports the idea that music is not just background noise but part of the experiences that define summer getaways.

LG Electronics and will.i.am Redefine Portable Audio with AI-Powered xboom Speakers at CES 2026

LG Electronics is once again pushing the boundaries of portable audio, teaming up with global music icon and tech innovator will.i.am to expand the xboom by will.i.am speaker lineup at CES 2026. Building on the success of last year’s models, the refreshed collection introduces deeper artificial intelligence integration, smarter personalization, and four new speakers designed for different lifestyles and listening environments.

At the heart of the new lineup is FYI.RAiDiO, an advanced AI-powered platform that delivers real-time music curation, contextual recommendations, and interactive AI Personas. This technology transforms the listening experience from passive playback into an intelligent, adaptive interaction that evolves based on user preferences, mood, and environment.

The new lineup includes four distinct models: Stage 501, Blast, Mini, and Rock.

The flagship Stage 501 is engineered for performance and versatility. It features AI Karaoke Master, allowing users to remove vocals, adjust pitch, and customize singing styles without requiring specialized tracks. With up to 25 hours of battery life on a swappable battery and up to 220W of power when plugged in, it is built for both portability and powerful output.

For outdoor enthusiasts, the Blast delivers rugged durability and up to 35 hours of playback. Its portable vertical rope handle and reinforced design make it ideal for adventures, while maintaining strong, immersive sound.

The Mini offers a more compact and stylish cube design, perfect for everyday use. Despite its size, it provides clear audio, 10 hours of playtime, IP67 dust and water resistance, a Magic Strap, and even a built-in tripod mount for added flexibility.

Meanwhile, the Rock is designed to meet military-level durability standards. It offers enhanced sound output, wide audio coverage, and LE Audio Auracast support, allowing multiple listeners to share audio seamlessly.

All models feature AI Sound, which automatically optimizes audio settings, and AI Lighting, which synchronizes lighting effects with music for a more immersive experience.

will.i.am emphasized that AI is transforming sound into a more dynamic and culturally connected experience. LG Electronics, for its part, continues to position portable audio as a major growth category in 2026, combining design innovation, performance, and intelligent features.

The new xboom speakers will debut at CES 2026 before launching globally later this year, signaling a new era where AI and audio merge to create smarter, more personal listening experiences.

LG Sound Suite Debuts at CES 2026 with World’s First Dolby Atmos FlexConnect Soundbar System

At CES 2026, LG Electronics unveiled LG Sound Suite, a next-generation home audio solution built around the world’s first soundbar system powered by Dolby Atmos FlexConnect. Designed to eliminate the complexity of traditional surround sound setups, the new system delivers flexible, immersive audio without the need for precise speaker placement or complicated installation.

At the center of the system is the LG H7 soundbar, engineered to automatically adapt Dolby Atmos audio to a room’s layout. Instead of requiring symmetrical speaker positioning, the H7 intelligently optimizes sound performance based on how and where speakers are placed. This flexibility allows users to position speakers freely while still experiencing immersive, multidimensional audio.

LG Sound Suite introduces a wireless, modular ecosystem that can be customized to suit different needs and spaces. Users can start with a standalone H7 soundbar and gradually expand their setup by adding optional surround speakers and a subwoofer. The system supports up to 27 different configurations, with scalability reaching an expansive 13.1.7-channel home theater arrangement. This modular approach makes it accessible for a range of budgets while future-proofing the investment.

Dolby Atmos FlexConnect plays a central role in the system’s adaptability. It intelligently optimizes audio performance based on speaker placement, ensuring that immersive sound is maintained even when speakers are not positioned conventionally. LG also announced plans to integrate Dolby Atmos FlexConnect support into its 2026 premium TVs, as well as select 2025 models via a future software update, significantly expanding compatibility across its television lineup.

The Sound Suite also incorporates Sound Follow, a feature powered by ultra-wideband technology that dynamically adjusts the listening sweet spot based on the user’s location in the room. This creates a more personalized and consistent audio experience, even as the listener moves around.

Room Calibration Pro further enhances performance using AI processing to analyze room acoustics and fine-tune audio output. The H7 soundbar is driven by LG’s α (Alpha) 11 AI Processor Gen 3, enabling advanced features such as spatial up-mixing, object separation, and content-aware optimization.

All components in the LG Sound Suite are equipped with premium Peerless speaker units, combining high-end craftsmanship with LG and Dolby technologies to deliver powerful, room-filling sound tailored to modern living spaces.

Lock In to Every Moment with Smarter ANC, Unlimited Spatial Audio, and Crystal-Clear Calls from HUAWEI FreeBuds 7i, All for Under PHP 5,000

Manila, Philippines — Designed to keep up with busy urban lifestyles, HUAWEI officially launches the HUAWEI FreeBuds 7i in the Philippines, delivering powerful noise cancellation, crystal clear calls, and immersive audio—all wrapped in a lightweight, all-day comfortable design. From packed commutes to late-night work sessions, staying focused and heard has become easier than ever.

Built for users who want fewer distractions and better sound wherever they are, the HUAWEI FreeBuds 7i redefines everyday listening with intelligent technology that adapts seamlessly to real-life environments.

Powerful Noise Cancellation That Helps You Lock In

Your day doesn’t slow down, and neither should your audio. Designed for life in constant motion, the HUAWEI FreeBuds 7i helps you stay focused whether you’re working in the office, trying to rest during a bus ride, or carving out quiet time at home. Powered by Intelligent Dynamic ANC 4.0, the earbuds deliver an average noise reduction depth of 28 dB, with support for up to 55 dB of full-range noise cancellation, even in high-sound areas like train rails and dense urban spots. It adapts instantly to loud, crowded surroundings so distractions never take over in the middle of online meetings.

With a response time of less than 0.5 seconds, it reduces noise almost the moment it appears, so you don’t have to wait for silence to kick in. The ultra-large rear vent opening, measuring up to 8 mm², improves noise absorption while reducing ear pressure. This allows you to stay in your zone more comfortably, even in noisy environments like cafés or shared workspaces, so you can lock in and finish your time-sensitive work tasks.

Crystal Clear Calls, Even in the Noisiest Places

No matter where conversations happen, your voice stays front and center. Whether it’s an important work call or a quick catch-up with friends, the HUAWEI FreeBuds 7i ensures voices remain front and center.

Equipped with a six-microphone system combined with a Voice Pickup Unit (VPU) sensor and AI bone-conduction technology, the earbuds intelligently isolate the user’s voice while reducing up to 90 dB of background noise, ensuring clear conversations in busy streets, crowded cafés, or bustling campuses.

Windy conditions won’t slow you down either. With wind noise resistance up to 9 m/s, your calls stay stable and clear while you’re walking outdoors or commuting. The HUAWEI FreeBuds 7i can smartly detect external noise using one inner and two outer microphones that collect surrounding sounds every 2.6 microseconds and send them to the audio processor to adjust noise in real time.

From bustling airports and busy streets to shared workspaces, the HUAWEI FreeBuds 7i delivers crystal clear calls, anywhere you go.

Immersive Sound That Follows You

When it’s time to press play, the HUAWEI FreeBuds 7i transforms how you experience sound. With Unlimited Spatial Audio, powered by six-axis sensors and head tracking, audio moves naturally with you. Creating a 360° soundstage that makes your hours-long gaming sessions more immersive and reactive in real-time.

Supporting high-definition audio transmission of up to 990 kbps, the HUAWEI FreeBuds 7i ensures detailed and dynamic playback, giving users a consistent, premium listening experience, regardless of the device or music platform.

At its core, the newly tuned 11-millimeter quad-magnet dynamic driver delivers punchy bass, balanced mids, and bright, delicate treble, creating a sound signature that feels clear and natural. For music lovers, this means every beat hits with intention—whether it’s the low thump of basslines, the warmth of vocals, or the crisp detail of high notes in your favorite tracks.

You can choose from various sound effects and fine-tune your listening with a 10-band EQ, shaping your soundtrack exactly the way you like it — whether you’re zoning in on lo-fi playlists while working or getting hyped to high-energy tracks during commutes. It uses in-ear microphones to detect how the earbuds fit and adjusts the sound based on your ear canal and the volume level, ensuring consistent high-quality audio. Whether watching your favorite movies and series on your phone, tablet, or computer, you get a full cinematic sound experience.

Lightweight Comfort Designed for Urban Living

Comfort keeps the immersion going. Each earbud weighs just 5.4 grams, lighter than a one-peso coin, and features an ergonomic design enhanced by the pressure-relieving vent structure. Hands-free head motion controls make managing calls effortless. Simply nod to answer or shake your head to reject, so you can stay focused on what you’re doing without reaching for your phone in the middle of a workout or sitting at the office.

Whether you’re in the middle of a business call, listening to a podcast during your commute, or winding down with a relaxing playlist, your audio experience feels weightless and comfortable. Together with four ear tip sizes, including the newly added extra small, you get a secure, comfortable fit that stays put through long listening sessions.

Available in black, white, and pink, the HUAWEI FreeBuds 7i blends effortlessly into both workday looks and off-duty outfits, making it as much a style essential as it is an audio companion.

Built for real, everyday use, the HUAWEI FreeBuds 7i comes with an IP54 dust and water-resistance rating, protecting against sweat, splashes, and daily wear. Whether you're powered up for an 8-hour session on a single charge or leaning on the 35 hours of total playback with the case, these earbuds are built to last. When time is tight, fast charging ensures you’re never left waiting. Just 10 minutes of charging gives you up to four hours of listening. From workouts and long commutes to creative sessions and late-night study hours, your earbuds are ready to move with you.

Built for Everyday Life and Seamless Connectivity

When your schedule requires switching between devices, the HUAWEI FreeBuds 7i keeps up effortlessly. Dual-device connections let you stay connected to your phone and laptop at the same time, so you can jump from a video meeting to an incoming call without disconnecting or missing a beat, perfect for fast-paced schedules and multitasking routines.

Whether you’re listening on Android or iOS, the HUAWEI FreeBuds 7i’s spatial audio works seamlessly without locking you into a single ecosystem, making it easy to switch between laptops, tablets, and smartphones. For students, professionals, and creatives, juggling multiple screens throughout the day is easy and seamless.

Discover Smart Audio That Adapts to Your Everyday Routine with the HUAWEI FreeBuds 7i

The HUAWEI FreeBuds 7i is now available in the Philippines for only PHP 3,999 along with exclusive first-sale offers worth up to PHP 1,198. Early buyers can receive a free umbrella or coffee cup worth PHP 999, along with one-year, one-time loss compensation worth PHP 199, giving you extra peace of mind as you take your audio anywhere.

To make your upgrade even more rewarding, new products are now PHP 500 off across all official sales channels, with an additional PHP 300 voucher available on the HUAWEI Online Store, Shopee, Lazada, and TikTok Shop. Offers are on a first-come, first-served basis, and vouchers are valid while supplies last.

To learn more about the HUAWEI FreeBuds 7i, check out HUAWEI’s official website and social media accounts (Facebook | Instagram).

Soundcore Launches Sleep A30, the World's First Smart ANC Sleep Earbuds - Noise Off. Sleep On.

MANILA, Philippines – Soundcore, the premium audio brand under Anker Innovations and ranked third globally in wireless headphone shipments[1], has unveiled the Soundcore Sleep A30, its most advanced generation of sleep-focused earbuds.

Designed for those who struggle with insomnia, side-sleepers, and anyone battling nightly disruptions, the Soundcore Sleep A30 combines Active Noise Cancellation (ANC) and Passive Noise Cancellation (PNC) with AI-powered soundscapes to promote truly restorative rest. Whether facing a snoring partner, buzzing appliances, late-night traffic, or restless pets, the Soundcore Sleep A30 delivers the quiet and comfort users need to fall asleep faster, stay asleep longer, and wake up refreshed, embodying its promise of Noise Off. Sleep On. Soundcore continues to redefine how technology supports better rest.

The First Smart ANC Sleep Earbuds

Falling asleep can be tough when the world refuses to quiet down - whether it’s the hum of your fridge, the buzz of an air-conditioner, or traffic rushing past your window. Soundcore’s Smart ANC (Active Noise Cancellation) that’s best for sleeping - with 30dB reduction, adapts to your unique ear canal for targeted noise blocking[2], while its snug in-ear fit adds passive noise cancellation (PNC) to seal out distractions. Together, ANC and PNC create a cocoon of silence, so your bedroom finally feels as quiet as you need it to be.

Adaptive Snore Masking Technology

Sharing a bed with a snorer no longer means endless tossing, elbow nudges, or retreating to the couch. The charging case continuously detects snoring patterns throughout the night, sending customized masking audio that blends naturally with the snore frequency. Meanwhile, earbuds generate dynamic, customized sound masking to reduce noise effectively. Instead of jolting awake at 3 AM, you’ll stay comfortably asleep beside even the loudest partner.

Brainwave Audio for Quicker, Deeper Sleep

For many insomniacs, silence isn’t the problem - it’s the racing thoughts that refuse to quiet down, even when you’re exhausted from a long day at work. If you’ve tried counting sheep, white noise, or endless scrolling in bed, the Soundcore Sleep A30 is designed to help where others fail. Through the Soundcore app, binaural beats and AI brainwave audio are tailored for different scenarios, from calming rain to soundscapes that gently stimulate relaxed brainwaves. These soothing rhythms guide your mind into a calmer state, helping you finally break the cycle of restless nights and drift into real, restorative sleep.

Ultimate Comfort Even for Side Sleepers

Earbuds often become uncomfortable after several hours in bed, especially for side sleepers. The Soundcore Sleep A30 is 7% slimmer than the previous generation[3], with an ultra-soft build that minimizes pillow pressure. Whether you’re curled on your side, tossing from one position to another, or lying still for hours, the A30 stays comfortable. No earaches after binge-watching a late-night drama, no waking up at 3 AM to adjust your earbuds - just all-night comfort that feels barely noticeable, even during extended wear.

All-Night Battery Assurance

Running out of power mid-sleep is the last thing you want. The Soundcore Sleep A30 delivers up to 9 hours of continuous use with ANC on, lasting comfortably through even the longest nights. Playback automatically pauses once sleep is detected, so there’s no unnecessary drain while you rest. With the charging case providing up to 45 hours of power[4], you can go several nights without worrying about recharging. Whether you’re relying on it nightly, through business trips, or just catching up on sleep over the weekend, the Soundcore A30 ensures worry-free rest that keeps pace with your lifestyle.

Sleep Status Monitoring

Knowing your sleep is the first step to improving it. The earbuds track your sleep duration and positions through the night, giving you clear visual reports in the app. Whether you’re waking up groggy after what felt like a full night’s sleep, curious why you keep rolling onto one side, or trying to fix your late-night scrolling habits, the Soundcore Sleep A30 helps you spot the patterns that matter. With these insights, you can fine-tune your routine and enjoy more consistent, high-quality rest.

Availability

The Soundcore Sleep A30 in Classic White and Mist Green at PHP10,995 in the Philippines through Shopee, Lazada, TikTok Shop, and select offline stores. The launch of the Sleep A30 marks a breakthrough in sleep-focused innovation, bringing advanced audio technology into everyday rest and redefining how users experience comfort, silence, and quality sleep.

For more information, visit https://soundcore.ph/ or follow soundcore.ph on Facebook and Instagram.

[1]Source: Euromonitor International (Shanghai) Co., Ltd., 2024 global shipment volume of wireless headphones among audio brands (defined as brands with ≥75% revenue from audio equipment); wireless headphones include devices using Bluetooth or other wireless technologies. Research completed in March 2025. All references to "global top 3" in this article are based on these findings.

[2][3][4]Data based on internal lab testing. Results may vary under different conditions.

Canadian-Persian Artist Daijo Shapes the Future of Melodic Techno and Beyond

Canadian producer Daijo has emerged as one of the country’s most distinctive voices in electronic music, known for blending melodic techno and house with deeply emotional storytelling. His work reflects a commitment to creating music that moves both body and soul, offering listeners immersive soundscapes that are as introspective as they are rhythmically compelling. Born to an Iranian refugee mother and raised in Hamburg, Germany, Daijo now calls Vancouver, Canada, home. 

His international upbringing informs his musical perspective, allowing him to craft soundscapes that are both universal and intimately personal. Across his back-catalogue, Daijo explores themes of the human experience, layering emotion onto pulsating beats and lush melodic frameworks that invite audiences into his world.

Renowned for his live performances and sold-out headlines in North America, Daijo seamlessly transitions from intimate club settings to festival stages, consistently captivating audiences with his soulful, intentional approach. His grasp of melody, rhythm, and emotional nuance makes it impossible not to get lost in the intricate sonic tapestries he creates.

Releasing on several of the world’s most respected electronic labels, Daijo is at the forefront of the global electronic music community while remaining true to his unique artistic identity. With a growing catalogue of emotionally resonant tracks and a vision for a full-length album in the future, Daijo continues to establish himself as a producer capable of creating music that transcends boundaries and connects listeners across cultures.

Daijo’s past single, “Goodbye”, released on Hardwell’s Revealed Recordings, marks a bold and personal step forward in his artistic journey. “Goodbye is a story about love and loss – about that moment you realize that letting go is the only way forward,” explains Daijo. “Anyone who’s ever cared deeply for someone will feel that.” The track combines his signature melodic sensibilities with emotive textures, creating a sonic meditation on moving forward that resonates globally.

Vivo X300 Series Brings Concert Moments Closer With Powerful Stage Mode 2.0

MANILA, PHILIPPINES — The best concerts aren’t just watched; they’re felt. For fans and content creators who live for capturing unforgettable moments from the crowd, Vivo introduces the X300 Series—a smartphone built to transform distant, fast-paced concert scenes into vivid, front-row stories worth sharing.

Designed specifically for live events, the Vivo X300 Series delivers a major leap in mobile videography with its enhanced Stage Mode 2.0. This feature supports up to 30x video zoom while maintaining impressive clarity, stability, and detail—even amid dramatic lighting changes, nonstop movement, and high-energy performances. Whether you’re filming from the middle of the crowd or the back of the venue, the X300 Series ensures every moment stays sharp and immersive.

The concert-ready capabilities of the Vivo X300 Series were recently showcased in a viral TikTok video by Ms. Liu Lu, Brand Marketing Director of Vivo Philippines. Filmed during a live New Year’s Eve performance at “The 5th,” the video captured pulsating lights, sweeping stage movements, and booming audio with remarkable precision. The real-world footage demonstrated how the X300 Series doesn’t just keep up with live concerts—it elevates the entire viewing experience.

Zooming in without dropping the beat

Concerts are fast, unpredictable, and full of emotion. Artists jump across the stage, lights flash in sync with the music, and crowds move as one. The Vivo X300 Series rises to the challenge by allowing users to zoom in deeply without sacrificing atmosphere or motion. During G22’s live performance at #NYEAtThe5th, the smartphone once again proved its strength, delivering immersive zoomed-in footage that pulled viewers closer without disrupting the rhythm of the moment.

Beyond its powerful zoom, the Vivo X300 Series offers advanced features that help users tell richer stories. The 4K Stage All-in-One Recording captures crisp, detailed footage even in highly dynamic environments, making every replay feel as immersive as being there. Dual-View Stage Video records using two cameras simultaneously, allowing users to capture the full stage while also including personal reactions for more engaging content. Meanwhile, 4K 60fps Portrait Video delivers smooth, high-quality videos with natural depth and background blur—perfect for close-up concert moments.

From massive stadium shows to intimate street performances, countdown concerts to unforgettable encores, the Vivo X300 Series removes distance from memory-making. Priced starting at Php 67,999, the Vivo X300 Series is available at Vivo concept stores nationwide and through official online channels.

Drakong to Unveil InfinaKore ‘Telecaster® Edition’ Guitar Controller at CES 2026 in Las Vegas

Los Angeles, CA – Drakong™, a Los Angeles–based gaming hardware innovator, is set to make waves at CES® 2026 with the global debut of its highly anticipated InfinaKore ‘Telecaster® Edition’ Guitar Controller. From January 6–9, 2026, Las Vegas will host the first-ever hands-on experience of this next-generation guitar controller, designed to redefine rhythm gaming through modular design, accessibility, and professional-grade performance.

Alongside the hardware reveal, Drakong announced a major collaboration with Echo Foundry Interactive for its upcoming rhythm title, Sound System™. Founded by industry veterans Marcus Henderson and Lennon Lange—known for their work on Guitar Hero™, DJ Hero™, and Band Hero™—Echo Foundry aims to bring guitar gaming back to its arcade roots while introducing a modern, community-driven platform. Sound System allows players to shred guitar, sing vocals, and even create custom note charts for any song, empowering creators, streamers, and competitive players alike.

Sound System will be fully optimized for the InfinaKore ‘Telecaster® Edition’, forming a seamless partnership from day one. The game features a dedicated Pro Mode with competitive DDR-style scoring and strict missed-note penalties, making controller precision essential. With this in mind, InfinaKore is engineered to deliver the reliability and responsiveness high-level players demand to stay at the top of the leaderboard.

First announced in June 2025, the InfinaKore ‘Telecaster® Edition’ is a revolutionary modular guitar controller scheduled for release in 2026. Key features include a fully modular design with customizable components such as the body, fret buttons, tuner head, whammy bar, and strum bar. Drakong will also release public 3D print files at launch, encouraging community customization. Built with accessibility at its core, InfinaKore offers open-source mods to support players of all abilities, along with a brand-new Fret-Tapping D-Pad gameplay mechanic.

With versatile wired, wireless, and Bluetooth connectivity and broad platform support across Xbox®, PC, Nintendo Switch™, and more, the InfinaKore is built for the modern gaming ecosystem. Celebrating the Telecaster®’s 75th anniversary in 2026, Drakong proudly brings the iconic Fender® design to a new generation of gamers. Attendees at CES® and ShowStoppers® Las Vegas will have exclusive opportunities to try the controller live, marking a major milestone in the future of rhythm gaming.

Turn Every Concert into a VIP Experience with the Vivo X300 Pro

Manila, Philippines — From opening act to final encore, concerts are moments of pure artistry meant to be remembered. With an exciting lineup of local and international artists carrying through the season and into the new year, fans are faced with one important question: Do you have a smartphone capable of capturing it all, so the experience stays with you long after the final note?

With high-definition content now the standard, the Vivo X300 Pro rises to the occasion as the ultimate concert companion. Designed for fans who want more than just blurry clips and distant shots, this flagship device lets you feel the music as if you were right there on stage with your favorite artists. Equipped with a powerful 200MP ZEISS APO Telephoto Camera and the Vivo ZEISS 2.35x Telephoto Extender, every performance becomes a VIP moment—even from far distances.

From the upper box to the front row with Stage Mode 2.0

Concert tickets can be tough to secure, especially for in-demand acts like BINI. But with the Vivo X300 Pro, your seat no longer defines your view. Stage Mode 2.0 and Ultra-Clear Stage Photography work together to bring performers closer than ever, capturing fine details with remarkable clarity. From subtle facial expressions to the raw energy of the crowd, every moment is preserved with precision. Wherever you’re seated, your memories feel as immersive as being in the best spot in the venue.

Bring concert memories to life in 4K

Filipino artistry truly shines on stage, and dynamic performances deserve to be captured in their full glory. With the Vivo X300 Pro’s 4K Stage All-in-One Recording, every move, beat, and emotion is recorded in stunning detail. Dolby Vision support at 4K and 60 FPS enhances each clip with rich colors, sharp contrasts, and cinematic depth, allowing you to relive the magic exactly as you experienced it.

See the stage and yourself with Dual-View Stage Video

Want to capture the performance and your excitement at the same time? Dual-View Stage Video makes it possible. By recording with two cameras simultaneously, you can document the full stage while capturing close-up moments and reactions. The result is a story-like video that brings every angle, emotion, and burst of excitement together seamlessly.

Ready to elevate your next concert experience? Priced at Php 77,999, the Vivo X300 Pro is available via the Vivo website, Shopee, and all Vivo concept stores nationwide.

P-Pop Group ALAMAT Highlights How Music Makes Cleaning Fun at ‘Cheers ‘Kitchenpalooza’

Manila, Philippines – ALAMAT headlined the inaugural “Cheers Kitchenpalooza” as Cheers, the Filipino kitchen hygiene brand, brought the message of its “Cheers to Happymess” campaign to life at the SM Mall of Asia (MOA) Music Hall, highlighting how music can lift moods while doing kitchen chores. Grounded in the campaign’s idea that mess is proof of care and shared experiences, the event reimagined the familiar spills, splatters, and kitchen chaos as meaningful moments of connection, celebration, and togetherness.

As Cheers’ first-ever public event under the campaign, Kitchenpalooza reflected the brand’s mission of turning everyday household moments into fun memories worth keeping. By pairing reliable kitchen hygiene products with music, the festival-style program made tidying up fun while creating interactive, family-friendly experiences that celebrated the joy in everyday kitchen routines.

The collaboration with ALAMAT embodied the idea of bringing music into household chores. Known for blending P-pop with multilingual storytelling with Filipino cultural pride, the six-member group infused the event with youthful energy. Earlier this year, ALAMAT released the upbeat, danceable “Happymess Anthem,” drawing on studies showing that listening to music can boost energy and make chores easy to handle.

Kitchenpalooza transformed that idea into an immersive experience through a variety of interactive activities. Guests explored themed zones, including AR reflex games, a craft station for personalized Cheers aprons, the plinko-style Happymess drop, and a human claw machine filled with treats. A life-sized refrigerator wall served as a photobooth for the brand’s growing Cheers’ community of “Messties,” giving attendees fun and festive keepsakes inspired by real Filipino kitchens.

The event highlighted how Filipino households often gather in the kitchen, where shared meals and preparations leave behind traces of flour, crumbs, spills, and used cookware. Through the campaign, Cheers encourages families to see these not as chores to hide but as signs of care, warmth, and time spent together.

During their performance, ALAMAT treated the audience to several crowd favorites, including “Day and Night” and “LuzViMinda.” They also took part in the Kitchenpalooza activities, joining fans in the booths, sharing stories about their favorite kitchen moments, and talking about how the “Happymess Anthem” reflects everyday Filipino experiences.

“Being part of the campaign and Kitchenpalooza was a relatable and amazing experience,” said Taneo, leader of ALAMAT. “We loved turning the everyday moments in the kitchen into a song that everyone can enjoy. It’s about celebrating cooking moments that bring families together.”

He added, “Partnering with Cheers felt very natural. The Happymess Anthem reminds us that what might seem like a mess is actually a sign of connection and memories being made. Every spilled ingredient or sticky plate is part of the story of togetherness.”

Alvin Mendaros, Brand Manager of Cheers, said ALAMAT’s strong connection with young Filipinos—from students and young professionals to growing families—makes the collaboration a natural fit for blending music, culture, and the everyday moments that happen in the kitchen, which many consider the heart of the home.

“Cheers Kitchenpalooza was our way of bringing the ‘Cheers to Happymess’ campaign into the heart of the holiday season,” Mendaros added.“Behind every mess is a memory worth keeping. Cheers has always been more than a kitchen hygiene partner. We hope to be part of the real, unscripted moments that matter. This is just the beginning of activities that remind people that a little mess is proof of life being lived together.”

Cheers Kitchenpalooza ended with a reminder that the best memories are often made in moments of joyful imperfection, in the laughter, the shared cleanups, and the Happymess found in every Filipino kitchen.

For more information about Cheers, visit https://www.facebook.com/CheersPh.

Forever Enchanted: Enchanted Kingdom Celebrates Three Decades of Magic

Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, proudly marks its 30th Anniversary with a grand celebration on October 18 and 19, Saturday and Sunday. The premier theme park is working its magic to celebrate three decades of magical memories with an unforgettable concert series and festive surprises that promise to leave everyone forever enchanted.

The two-day festivities will feature the EK’s first-ever projection mapping show, Wheel of Fate: The Magical Journey of Eldar the Wizard. Guests will also enjoy the Echoes of Enchantment Grand Parade, a special showcase of EK’s beloved Storyverse characters led by the iconic Eldar the Wizard. These nighttime spectacles will start at 6:00 in the evening.

Gabi ng Saribuhay: An Enchanting Filipino Concert

On the night of October 18, Enchanted Kingdom proudly welcomes homegrown talents back to its stage for a star-studded anniversary celebration.

Returning are former EK performers who have made their mark in the entertainment industry—powerhouse vocalist Gigi de Lana and Sinag Maynila 2025 Best Actress and Sparkle diva, Rita Daniela. Adding more magic to the evening is acclaimed singer-songwriter and multi-instrumentalist Rob Deniel, who will captivate guests with his music. The night will be made even more enchanting with the majestic performance of the Manila Philharmonic Orchestra, one of the country’s premier orchestras.

Also joining the celebration are Mauie Francisco and Mitzi Casacop—both former EK performers as well and now GMA Sparkle artists—who will give a special performance in an exclusive event.

The first night of the celebration will end with a grand The Magic of Saribuhay: A Pyromusic Spectacle.

The Next Chapter of Enchantment

On October 19, the Forever Enchanted Live: EK’s 30th Anniversary Concert will take center stage, featuring one of OPM’s most iconic bands, Parokya ni Edgar, and this generation’s top band Cup of Joe. Alternative rock band Over October will bring fresh energy to the celebration.

Capping off the festivities, the Memories of Magic: Sky Wizardry EKstravaganza will light up the night sky with a breathtaking pyromusical show, commemorating Enchanted Kingdom’s three decades of creating magical memories that last a lifetime for all Filipinos.

AGILA The EKsperience: SARIBUHAY and Space Shuttle Re-opening

One of the major highlights of Enchanted Kingdom’s 30th Anniversary celebration is the reopening of AGILA The EKsperience: SARIBUHAY, the first and only flying theater in the Philippines. Reinforcing the park’s commitment to sustainability, the attraction offers guests an educational and fully immersive journey through an enhanced film that showcases the Philippines’ rich biodiversity and natural wonders.

“SARIBUHAY is more than just an experience—it is a powerful call to action,” said Dr. Cynthia R. Mamon, Chief Operating Officer of Enchanted Kingdom. “Beyond its mission to promote the beauty of the Philippines and drive tourism, AGILA reminds us of the urgent need to conserve the environment and protect our wildlife.”

Dr. Mamon also emphasized that admission to the majestic flying theater is already included in the park’s regular day pass, as part of EK’s Education Program. “Enchanted Kingdom welcomes 600,000 students each year as we offer EK as an alternative classroom where they can learn through our Physics Behind the Rides and our Botany in the Park, among others. With AGILA the EKsperience: SARIBUHAY, we want to be able to contribute to ensuring that our next generation of leaders are equipped with awareness on the importance of protecting biodiversity,” she furthered.

Plus, thrill-seekers have even more to look forward to as the iconic Space Shuttle makes its highly anticipated comeback this October—now reimagined with an immersive thematic experience and enhanced ride system technology, ensuring an even safer, smoother, and more exhilarating adventure with every twist and turn.

Enchanting New Songs

True to its aspiration in cultivating Filipino talent, EK’s homegrown P-pop girl group, SMS, has released its new original song, Forever Enchanted. EK’s premier all-male vocal group, Kingsmen, has also released its own music, Enchanting Memories.

New Anniversary Merchandise and Food Offerings

As part of its 30th Anniversary celebration, Enchanted Kingdom will also delight guests with exclusive food offerings crafted especially for this milestone year. Families and friends can look forward to indulging in limited-edition treats such as Agila Pops macarons, PanSisig crispy noodles, Biggie Burrito, Soy Good Chicken, and the playful Dino Surprise.

EK has released commemorative shirts featuring the park’s iconic rides, as well as new AGILA The EKsperience: SARIBUHAY merchandise. The beloved prehistoric-themed concept store for kids, Stone Age, is also back - giving guests more ways to celebrate and bring home a piece of Enchanted Kingdom magic.

For more information and updates regarding EK’s 30th Anniversary Celebration, along with EK’s other forever enchanting offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and TikTok, and @ek_philippines for Instagram.

P-pop Group ALAMAT Brings Music and Meaning to the Mess in ‘Cheers to Happymess’ Campaign

Manila, Philippines – P-pop group ALAMAT brings a musical twist to household routines as the first-ever brand ambassadors of Cheers, a Filipino kitchen hygiene brand under Sanitary Care Products Asia, Inc. (SCPA).

The group headlines Cheers to Happymess, a new campaign that redefines kitchen mess as something worth celebrating — a proof of moments shared, meals cooked with care, and memories made at home. From flour-dusted counters to sticky plates after a family gathering, Cheers wants Filipinos to see these not as chores to dread but as reminders of connection and everyday life.

At the center of the campaign is the Happymess Anthem, an upbeat track performed by ALAMAT. Known for their catchy hooks and genre-blending style, the group brings a lively, danceable energy to the song, turning routine clean-ups into lighter, feel-good moments. More than background music, the anthem highlights how small, messy moments can bring people together. The official music video premiered across Cheers’ Facebook, Instagram, TikTok, and YouTube pages.

"For most people, cleaning feels like a boring routine, and mess is often seen as a problem or even as proof that something’s wrong," said Alvin Mendaros, Brand Manager of Cheers. “However, studies show that listening to music while doing chores can lift the mood, boost energy, and make tasks easier to handle. This inspired us to collaborate with ALAMAT on a jingle that adds energy and fun to daily cleanups."

Known for blending modern pop with strong cultural identity, the six-member group is recognized for multilingual lyrics and performances rooted in Filipino pride. Cheers shares the same local spirit and has remained a staple in many Filipino households for its range of paper napkins, tissue, storage bags, disinfecting wipes, dishwashing liquids, plates, and other kitchen essentials.

‎Mendaros said ALAMAT’s strong connection with young Filipinos, from students and young professionals to growing families, makes the collaboration a natural fit to blend music, culture, and the everyday moments that happen in the kitchen, which many see as the heart of the home.

The new campaign, he explained, puts that idea at the center. ‎"The ‘Cheers to Happymess’ campaign celebrates the joyful chaos of everyday life— the spilled sauces, the crumbs, the dirty dishes after a good meal," Mendaros said. "Behind every mess is a memory, and behind every memory is a story worth keeping. Cheers has always been more than a kitchen hygiene partner, as we are committed to being part of the real moments that truly matter. This is just the beginning of planned activities to remind people that a little mess is proof of life being lived together.”

Cheers to Happymess encourages families and young people alike to see the spills, crumbs, and clean-ups that come with cooking and sharing meals as moments that bring people closer at home.

For updates and to watch the campaign video, visit https://www.facebook.com/CheersPh.

Tomorrowland of Manila: Zedd, Illenium, bbno$ and more headline &FRIENDS Festival in May

Manila, Philippines – Prepare for a first-of-its-kind celebration of music and raves as &FRIENDS Festival is bringing top music artists from all over the world to Manila on May 30 - 31, 2025, in Okada Manila.

&FRIENDS Festival’s star-studded music roster includes Grammy-winning EDM icon Zedd, multi-platinum rapper bbno$, Billboard Music Top Dance/Electronic Album awardee Illenium, Dutch electronic duo €URO TRA$H, Singapore’s fastest rising DJ Kiara, the creator of melodic dubstep Seven Lions, Filipino-Australian superstar Ylona Garcia, and more.

A Once-in-a-Lifetime Lineup for the Philippines

Fresh from playing some of the world’s biggest stages—including Coachella, Ultra Music Festival, EDC Las Vegas, and Tomorrowland—these headliners are no strangers to electrifying massive crowds. Zedd, the Grammy-winning artist behind festival anthems like Clarity and Stay the Night, is making a triumphant return to Manila after nearly 3 years.

Illenium, known for being the first electronic artist to sell out SoFi Stadium twice, will finally bring his euphoric sound with songs like Good Things Fall Apart and Takeaway to the Philippines. Meanwhile, bbno$, the genre-bending and viral rapper behind Lalala and edamame, is set to make his Manila debut, promising an unforgettable live performance.

Joining them are a mix of local and international talents, including €URO TRA$H, Amiel Sol, BOTCASH, Fairlane b2b Siangyoo, Hoang, KDH, Kiara, Kiyo, Jeonghyeon, NGHTSHIFT, NoahJ, RayRay, Seven Lions, and Ylona Garcia. While rooted in EDM, fans can experience a dynamic fusion of genres, from hard-hitting beats and high-energy rap to soulful vocals.

The Festival Made for You &FRIENDS

Set against the backdrop of Manila’s buzzing festival scene, &FRIENDS Festival is a cultural moment where music and pop culture collide.

“We’ve seen how festivals like Coachella, EDC, and Tomorrowland unite music lovers from all over the world, and now it’s Manila’s turn,” says Justin Banusing, CEO of Clout Kitchen, organizers of the festival. “&FRIENDS is about bringing people together—whether you’re here for the biggest names in EDM, viral popstars, or the next breakout artist, this is the festival for fans who want it all.”

With two days of live performances, fans can choose from a variety of ticket options to tailor their festival experience.

2-Day Tickets that include entry to both days are at Php 8,500 for General Admission and Php 15,000 for VIP.

Solo day tickets start at Php 6,000 for Day 1, with Zedd, €URO TRA$H, Kiara, Fairlane b2b Siangyoo, and more EDM acts. Day 2 starts at Php 3,500, featuring bbno$, Illenium, Seven Lions, Ylona Garcia, and a variety of pop, rap, and EDM performances.

From now until March 30, fans may save and avail of bundles with their friends with 5x 2-Day General Admission tickets for Php 34,000.

The ultimate &FRIENDS experience can be enjoyed in VVIP Cabanas, starting at Php 90,000 for Day 1 and Php 54,000 for Day 2 for 9 pax.

Tickets are now available at andfriends.live. Follow the &FRIENDS Festival official social media channels for updates on Facebook, Instagram, TikTok, and X.