Coca-Cola Philippines Shares EPR Implementation Perspectives at ASEAN- EU Summit in Cebu

CEBU, Philippines — Government, business, and development leaders recently convened in Cebu for the ASEAN-EU Sustainability Summit 2026, a regional forum focused on practical approaches to environmental and economic challenges across Southeast Asia.

The summit was organized by the EU-ASEAN Business Council (EU-ABC) and the European Chamber of Commerce of the Philippines (ECCP), in partnership with the Philippines’ role as ASEAN Chair, and brought together public and private sector stakeholders to discuss policy alignment, implementation realities, and investment conditions.

Coca-Cola Philippines participated as a sponsor and speaker in the flagship session, “Making Circularity Work: Scaling Extended Producer Responsibility (EPR) in ASEAN.” Discussions focused on how EPR frameworks can move from policy design to consistent execution on the ground.

As a total beverage company, Coca-Cola shared several considerations for effective EPR systems and to maximize compliance models, including: clear and enforceable regulatory EPR system design; alignment with local collection and recycling infrastructure; inclusion of informal waste workers within recycling value chain and recovery systems; and stronger incentives that support recycled material use and infrastructure investment across the region.

Antonio “Tony” Del Rosario, president of Coca-Cola Philippines, joined fellow panelists from government, ASEAN institutions, and civil society to discuss implementation challenges and lessons from early-stage EPR markets.

“EPR systems work best when design, enforcement, and on-the-ground realities are aligned,” Del Rosario said. “That requires coordination across government, industry, and waste management stakeholders.”

Discussions throughout the summit similarly underscored that successful EPR systems require coordinated action across governments, businesses, financial institutions, waste management stakeholders, and communities. Speakers also highlighted the importance of ensuring that frameworks remain practical and locally relevant, recognizing the differing levels of infrastructure and market maturity across ASEAN economies.

Coca-Cola Philippines referenced examples from its local experience supporting collection and recycling efforts locally. These include Tapon to Ipon, a collection initiative now operating through more than 6,000 community drop-off points nationwide, and partnerships focused on waste recovery and recycling infrastructure. The company also noted the role of its philanthropic arm, the Coca-Cola Foundation Philippines, in supporting programs that engage informal waste workers in the recycling value chain.

The company also cited PETValue Philippines, the country’s first bottle-to-bottle PET recycling facility established through a joint venture between Coca-Cola Europacific Aboitiz Philippines, and Indorama Ventures, as an example of private sector investment contributing to domestic recycling capacity.

Speakers across the summit emphasized that EPR outcomes depend on consistent implementation, investment-enabling policies, political stability, knowledge-sharing, and collaboration across markets, particularly given differences in infrastructure maturity across ASEAN economies.

Coca-Cola Philippines said it will continue to engage with government, industry peers, and community partners as EPR frameworks evolve across Southeast Asia.

Learn more about Coca-Cola Philippines’ sustainability initiatives at Coca-Cola Philippines Sustainability.

Jollibee Scores Double Victory at PR Awards Asia-Pacific

Jollibee Philippines earned gold and bronze honors at the 25th PR Awards Asia-Pacific for campaigns recognized in the Esports/Gaming and PR Event categories.

The brand was awarded Gold for its "Jollibee GameJoy Combos" campaign under the Esports/Gaming category for integrating gaming culture into its engagement strategy to reach younger audiences. The initiative, a promotional dining program in partnership with UniPin, bundles select meals with GameJoy Credits Mystery Cards that can be redeemed as in-game credits across thousands of online titles, linking food purchases with gaming rewards.

It also received a Bronze award in the PR Event category for "Reimagining Mealtime as a National Literacy Movement" through Jollibee's Kids Values Meals initiative in partnership with Adarna House. The program offers educational storybooks that promote core Filipino values such as honesty, respect, generosity, responsibility, and environmental stewardship. Each meal package includes food, a storybook, an activity sheet, and a reward sticker, with a portion of proceeds helping fund classroom construction nationwide.

The PR Awards Asia-Pacific, organized by Campaign Asia-Pacific, is a regional industry program that recognizes communications campaigns, agencies, and professionals across the region.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

The Pambansang Litson Manok Is Finally Back on Foodpanda

MANILA, Philippines — Some Filipino cravings never go out of style, and Andok's is one of them.

After years of anticipation from customers, Andok's officially relaunched on foodpanda, making its signature litson manok, liempo, Dokito meals, and other crowd favorites available through the everyday app Filipinos already know and use.

The relaunch followed years of strong consumer demand. Despite not being available on the platform for eight years, Andok's consistently remained one of the most searched merchants on foodpanda. Customers continued looking for the brand on the app, turning the search bar into an unofficial wish list and proving just how much Filipinos wanted easier access to their favorite meals.

Excitement surrounding the partnership grew even before launch day. Teasers released by both brands sparked widespread conversation online, generating thousands of reactions, shares, and comments from eager fans who quickly speculated about a possible collaboration.

The anticipation culminated in Pista ng Sarap, a celebration that marked the official launch of Andok's on foodpanda. Inspired by the Filipino tradition of gathering around good food, the campaign highlighted the role both brands play in bringing convenience and enjoyment to everyday moments, family celebrations, and spontaneous salo-salo occasions.

"At foodpanda, we're always looking for ways to bring customers closer to the brands and meals they love. The excitement surrounding Andok's launch reflects the strong connection Filipinos have with familiar food favorites, and we're happy to make those everyday cravings more accessible through the platform," said Patricia Jacinto, Marketing and Growth Director of foodpanda Philippines.

For Andok's, the collaboration is about meeting customers where they are while continuing to deliver the familiar flavors they know and love. “As modern lifestyles keep Filipinos busier than ever, the partnership bridges the gap between nostalgic comfort and modern convenience,” said Maverick Leonardo T. Javier, President of Andok's Litson Corporation. “By integrating a beloved household name into foodpanda’s nationwide network, satisfying a sudden craving for familiar favorites is now just a few taps away.”

The partnership reinforces foodpanda's strategy of broadening its merchant network to better serve evolving customer preferences. By bringing more household-name brands onto the platform, foodpanda continues to deliver greater value, variety, and convenience to Filipinos nationwide.

To keep the celebration going, foodpanda users can enjoy special offers on their Andok's favorites for a limited time. Just in time for Father's Day, customers can get 50% off Andok's signature Litson Manok, with discounts of up to ₱250 from June 20 to 21. The festivities continue until June 30 with 30% off selected bestsellers, including the Spicy Dokito Burger, BBQ Liempo Meal, Dokibab Rice Meal, BBQ Liempo Stick, and Litson Manok, with discounts of up to ₱150. Both have no minimum order value.

Hungry for Andok's? Open the foodpanda app today and order your favorite litson manok, liempo, and Dokito meals. With more branches continuously going live nationwide, enjoying the Pambansang Litson Manok has never been easier.

Jollibee and Mobile Legends: Bang Bang Launch Exciting GameJoy Experience for Filipino Gamers

Filipino gamers and food lovers now have something exciting to look forward to as Jollibee and Mobile Legends: Bang Bang (MLBB) officially team up to bring a unique nationwide gaming and dining experience. The collaboration combines Jollibee’s well-loved meals with the thrilling world of MLBB, creating an enjoyable and rewarding adventure for fans across the Philippines.

Running from May 20 to August 19, the partnership introduces the all-new GameJoy Combos, specially designed for gamers who want to enjoy delicious meals while earning exclusive MLBB rewards. Priced at only ₱169, each GameJoy Combo comes packed with handheld meals, crispy fries, refreshing drinks, and the iconic Peach Mango Pie that many Filipinos love. However, the excitement does not stop with the food.

Every GameJoy Combo also includes collectible MLBB hero cards and a unique PIN code that unlocks mystery in-game rewards. These exclusive digital rewards add an extra layer of excitement for MLBB players, giving them more reasons to enjoy their favorite game while dining at Jollibee. Fans can collect different hero cards and discover surprises waiting for them inside the game.

The collaboration highlights the continuously growing gaming community in the Philippines. Mobile Legends: Bang Bang has become one of the country’s most popular mobile games, attracting millions of players from different age groups. By partnering with MLBB, Jollibee connects with the passion of Filipino gamers and creates memorable moments that combine entertainment, competition, and great food.

This campaign also reflects how gaming culture has become deeply integrated into everyday Filipino life. Many players enjoy bonding with friends and teammates over meals while discussing strategies, celebrating victories, or simply having fun. Jollibee’s GameJoy Combos aim to make these experiences even more enjoyable through exclusive collectibles and in-game bonuses.

Beyond the rewards and meals, the partnership showcases how brands can creatively engage communities through shared interests. Jollibee and MLBB successfully merge food and gaming into a single experience that appeals to both longtime fans and newcomers alike.

As the GameJoy promotion continues nationwide until August 19, Filipino gamers have plenty of time to grab their favorite combo meals, collect hero cards, and unlock exciting MLBB rewards. For fans of both Jollibee and Mobile Legends: Bang Bang, this collaboration offers the perfect combination of fun, flavor, and gaming excitement.

Japanese-Inspired Soda Brand Nomikashi Keeps the Fizz Going With Post-Anniversary Treat

Metro Manila —The celebration doesn’t stop at one year! After marking its first anniversary with plenty of fizz and flavor, Nomikashi is treating its fans to a refreshing surprise.

To keep the good fizz going even after the anniversary milestone, Nomikashi has rolled out a buy-two-get-a-free-thermal-bag offer for its loyal drink lovers. When customers buy any two of their favorite 650ml drinks, they can take home a stylish thermal bag - a cool companion perfect for keeping those signature sparkling beverages fresh and chilled wherever they go.

This refreshing treat is only available for a limited time, so make sure to swing by and grab yours while it lasts. You can catch this offer at Nomikashi SM Novaliches and Robinsons Metro East.

In its first year, Nomikashi has grown into a cozy, feel-good hangout, perfect for unwinding any day of the week, thanks to its laid-back vibes and refreshing menu. This success is seen in its expansion to SM Novaliches and Robinsons Metro East, which have been able to bring its popular, fizzy drinks to more people. These drinks, inspired by a trip to a local soda shop in Japan, include 650ml crowd-favorites like Berry Lit, Sweet Calamansi, Butter Toffee, Sakura Rose, and Watermelon.

Beyond the fizz, the menu has more treats that are perfect for any hangout. You can unwind with their sweet and comforting Hot and Cold Brews or share the crowd-favorite Taiyaki, which comes filled with chocolate, ube, or red bean.

Building connections with the community that has made it a favorite spot to unwind is at the heart of Nomikashi. In its first year, the brand shared that love back by hosting its inaugural Christmas celebration, which featured its now-annual gift-giving for the community. It also solidified its identity by securing its Intellectual Property Rights, reinforcing its standing as a proudly homegrown Filipino-Japanese fusion brand.

Looking ahead, Nomikashi is brewing even more exciting things to make it an even better place to chill. Fans can expect new store openings for more people to bond in, creative collabs with local artists, and new product launches - all designed to make every visit more fun and flavorful.

“Seeing our dream of bridging cultures and blending Filipino warmth with Japanese innovation resonate with so many people in just one year is truly humbling,” said Demer Abejay, Vice President for Operations of Nomikashi. “As we continue to celebrate this milestone, we’re grateful to everyone who’s made Nomikashi part of their everyday moments. We can’t wait to keep creating more fizz-filled memories with our community.”

So for your next hangout, drop by Nomikashi to unwind with your favorite sparkling drinks and desserts—and be sure to snag that free thermal bag while supplies last!

Nomikashi invites everyone to experience the fizz, the flavor, and the feeling that only its unique Filipino-Japanese fusion can deliver. Visit their branches to #FizzTheWayYouFeel or follow the brand's social media pages on Facebook, Instagram, and TikTok for updates, new flavors, and more surprises.

LCF Launches League-Wide Efforts in Basilan to Address Child Malnutrition

Manila, Philippines – The League of Corporate Foundations (LCF) is intensifying its efforts to address child malnutrition in Basilan, the first province under its LIFE (LCF’s Initiative for Food Security, Nutrition, and Empowerment) program, with the launch of its two key projects: the Busog, Lusog, Talino (BLT) Central Kitchen in Isabela City, spearheaded by Jollibee Group Foundation (JGF), and a water system development project in Tipo-Tipo led by Manila Water Foundation (MWF).

Wasting and stunting remain among the most pressing nutrition issues in the Philippines, threatening children’s health, learning potential, and long-term development. According to the latest National Nutrition Survey, 23.6% of children under five were stunted in 2023—nearly one in four—and 5.6% were suffering from severe undernutrition. The 2024 Global Hunger Index likewise reports 26.7% stunting and 5.4% wasting, underscoring the urgency of tackling both acute and chronic malnutrition at the community level.

LIFE is LCF’s unified, province-by-province approach to preventing these conditions and scaling interventions for nationwide impact. “Through LIFE, we’re working to nourish not just bodies, but futures—starting here in Basilan, and moving province by province to help end child wasting and stunting for good,” said Shem Jose Garcia, Chairperson of LCF and Executive Director of Vivant Foundation, Inc.

The Zuellig Family Foundation [ZFF] initiated its efforts before the launch of LIFE in 2024. As early as 2021, ZFF provided support and worked with local officials on the Nutrition Leadership and Governance Program.

JGF and MWF are among the first to roll out projects in Basilan under LIFE. JGF’s BLT Community Kitchen will operate as a centralized hub for feeding programs targeting children, and pregnant and lactating mothers, ensuring meals are nutritious, culturally appropriate, and Muslim-friendly. Meanwhile, MWF’s water system development project in Tipo-Tipo will deliver access to clean and safe water for the community.

The Busog, Lusog, Talino Community Kitchen

Launched in partnership with the Zuellig Family Foundation (ZFF) and JGF, the BLT Community Kitchen—where ZFF served as on-the-ground anchor liaising with the provincial government and JGF spearheaded the program by fully funding and overseeing construction—was inaugurated on June 26 with then Governor Jim Hataman Salliman, Dr. Joyce Ann Arandia-Viar, Nutrition Portfolio Director of ZFF, LA Cruzat, Senior Program Manager of JGF, and Celine Santillan, Executive Director of LCF.

The BLT Community Kitchen program is an established JGF initiative, with 37 facilities nationwide, each designed to efficiently prepare and distribute meals to multiple schools. Its integration into LIFE’s Basilan rollout sets the stage for replication in other underserved areas.

“The BLT Kitchen is a model of how multisectoral partnerships can create sustainable solutions to hunger,” said LA Cruzat, Senior Program Manager of JGF. “It’s about leveraging our strengths to create impact where it matters most at the community level.”

Project Bohè: Water System Development in Tipo-Tipo

Water access, sanitation, and hygiene (WASH) are vital components of nutrition-sensitive programs, particularly in addressing undernourishment in geographically isolated, disadvantaged, and conflict-affected areas. Project Bohè, a water system development initiative, will deliver 350,000 liters of clean and potable water daily to Barangay Bohelebung.

The water system is a collaborative effort with the Local Government of Tipo-Tipo, led by the Manila Water Foundation (MWF), co-funded by Metrobank Foundation, and implemented in partnership with ZFF. Project Bohè aims to expand community access to safe water, contributing to disease prevention, improved health outcomes, and enhanced local economic activity.

To ensure long-term sustainability, MWF conducted technical capacity-building sessions and organized a WASH Group composed of local community leaders. This group will operate, manage, and maintain the system, ensuring community ownership and stewardship. Through Project Bohè in Tipo-Tipo, Basilan, MWF underscores its commitment to bringing WASH solutions to all communities.

MWF organized a WASH Group of local leaders through capacity-building sessions to operate and maintain the water system, ensuring long-term community self-sufficiency.

LIFE Moving Forward

Over the next two years, LIFE, through its members and partners, has several projects planned for Basilan. These include the turnover of anthropometric tools to monitor child growth, fundraising to extend its reach, and expanding its network of partners and supporters. Other LCF members, including East-West Seed Foundation and Ayala Foundation, are also preparing complementary initiatives in the province. LIFE has likewise received donations from organizations such as Jesus V. Del Rosario Foundation, as well as CSR-practicing corporations Monde Nissin Corporation and ISSI Corporation.

LCF’s LIFE initiative is proof that when corporate foundations unite with public and nonprofit partners, tackling child malnutrition becomes a shared and achievable mission.

Support LIFE through resources or capacity-building initiatives. Visit LCF’s Facebook page to learn how you can help. Contact Amber Garma at membership1.lcf@gmail.com or 09204649035 for more information about LIFE’s Christmas campaign.

Coca-Cola Philippines’ iSTAR Program Powers Family-Owned Carinderia’s Rise in Cebu

Cebu, Philippines – Coca-Cola Philippines continues to support Filipino micro-entrepreneurs through its entrepreneurship training programs, helping small businesses gain the right tools, knowledge, and confidence to grow and sustain their livelihoods.

Among the inspiring stories is that of Juniel and Salome Lucero, a couple from Pinamungahan, Cebu, who turned a small food venture into a sustainable family enterprise. Their business journey — guided by passion, persistence, and the right training provided by the iSTAR (Innovative Sari-Sari Store Training and Access to Resource) Program, a joint initiative of Coca-Cola Philippines and TESDA, where they gained essential skills in financial literacy, inventory management, and basic operations.

From online orders to a growing enterprise

Juniel, a former overseas Filipino worker (OFW), made a bold leap into the food business in hopes of turning his vision for success and Salome’s love for cooking into a reliable source of income for their family. Together, the Luceros opened Nicolai’s Cuisine in 2018.

When the pandemic hit, Juniel returned to the Philippines, and the couple found themselves seeking new ways to support their family. They changed their business approach and started selling packed lunches online, where they built a network of loyal customers. Today, Nicolai’s Cuisine has expanded to three staff members, offers catering services, sells lechon belly packages, and even runs a small trading sideline for plastic and paper packaging. Their clients now come from different parts of Cebu, far beyond their barangay.

Training that turned challenges into opportunities

Their journey to success is not without its challenges. It was riddled with difficulties, especially during the first year of running Nicolai’s Cuisine. Sales were unpredictable, their location had little foot traffic, and they lacked a system for managing operations.

"Mahina, matumal ‘yong business, ‘di mo masabi. Madaming losses. Hindi maganda ‘yong pwesto. Sa sobrang daming problema, [kaunti] na lang ‘yong dishes,” the couple said.

(Business was weak, slow, you just can’t tell. There were a lot of losses. The location wasn’t ideal. With so many problems, we could only offer a few dishes.)

Their turning point came in 2019 when Juniel completed the STAR Program (Sari-Sari Store Training and Access to Resources). As the foundation of what would later become the digital iSTAR Program, STAR helped them gain essential skills in financial literacy, inventory management, and basic operations.

In July 2024, they took their learning further by joining the iSTAR Training Program via Lamac Multi-Purpose Cooperative. There, they learned product costing, digital payments, online marketing, and customer engagement—skills they immediately applied by setting up online group chats with nearby schools and cooperatives for streamlined orders and mobile payments.

“Napakalakas ng benta ng online talaga. Nasa bukid kami, so ginamit ‘yon (online channels) to reach more customers,” Juniel and Salome said. “Nung nasimulan namin ‘yong online, napaisip kami, ‘Bakit ngayon lang?’ [Pero hindi] pa huli ang lahat.”

(Online sales are really strong. We live on a farm, so we used that (online channels) to reach more customers. When we started selling online, we thought, ‘Why just now?’ But it’s not too late.)

With their improved business strategy, the Luceros grew their monthly income from ₱30,000 to ₱50,000, allowing them to provide better opportunities for their children. Their business is now registered with the Philippine Government Electronic Procurement System (PhilGEPS), giving them access to orders from local government units.

Their efforts also earned them recognition, receiving the Top One Most Impactful and Inspiring Award under the iSTAR: HERStories program—an iSTAR initiative that highlights inspiring entrepreneurs who applied their training to grow their businesses.

Empowering more entrepreneurs

The Luceros’ success story highlights how Coca-Cola Philippines’ entrepreneurship programs help small business owners build sustainable livelihoods. Their journey reflects the potential of countless Filipino micro-entrepreneurs when given the right tools, support systems, and mindset.

“[Kapag] willing kang matuto, libre naman [at] worth it naman. Grab the opportunities na darating sa’yo,” the Luceros said, encouraging others to have confidence and pursue their dreams of building a business.

(If you’re willing to learn, it’s free and it’s worth it. Grab the opportunities that will come your way.)

Juniel added that completing the courses on iSTAR provided a major boost in growing their business, “Ang kagandahan [dito ay] iSTAR na talaga ang lumapit sa pamamagitan ng LMPC. Kaya sobrang nagpapasalamat kami sa mga opportunity na ino-offer ng iSTAR dito sa amin.”

(The good thing here is that iSTAR approached us through LMPC. That’s why we are thankful for the opportunities that iSTAR continues to provide.)

iSTAR builds on the legacy of the STAR Program, which was launched in 2012 under Coca-Cola’s global 5by20 initiative and empowered around 250,000 MSMEs through business training and support. In 2020, the program evolved into iSTAR to continue equipping entrepreneurs with the skills and tools needed to start and grow their businesses in today’s digital economy. In 2024, it was further strengthened with the launch of Centers for Entrepreneurship (CFEs) in seven key areas, offering training, mentorship, and financial support to help small businesses thrive. To date, iSTAR has produced over 300,000 graduates.

For more information about the iSTAR Program, visit the Coca‑Cola Philippines Sustainability Hub at https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability.

Mercato Centrale Partners with Peddlr to Power Small Food Businesses' Growth

Metro Manila — Mercato Centrale Group, the country’s leading food business incubator, has partnered with tech solutions provider Peddlr Philippines Inc. to provide digital tools that help small food entrepreneurs streamline operations and scale their businesses.

The strategic collaboration introduces Peddlr’s point-of-sale and analytics platform to food Micro, Small, and Medium Enterprises (MSMEs) within the Mercato ecosystem, supporting their shift toward data-driven and tech-enabled operations.

The partnership was formalized by leadership teams from both organizations during the contract signing, including Mercato Centrale’s CEO, RJ Ledesma, and General Manager, Dan Aguilar, along with Peddlr’s Head of Product, Kendrick Chan, and Go-to-Market Senior Associate, Janri Tomioka.

“This partnership is a vital part of Mercato Centrale’s vision,” said Ledesma. “It’s not enough to serve great food. Our vendors need to understand operations, manage finances, and build customer relationships. With Peddlr, they can take control of their business using practical and accessible tools.”

Peddlr’s mobile app streamlines operations for food businesses by offering point-of-sale functions, inventory tracking, QRPH-enabled payments, and real-time sales monitoring. Once available only to larger enterprises, these tools are now being extended to MSMEs through the partnership with Mercato Centrale.

“Access to analytics changes the game for our vendors,” said Aguilar. “They can now run promos more effectively, adjust pricing, and monitor margins. It’s an essential upgrade for today’s entrepreneurs.”

To bridge the digital divide, the partnership includes training and onboarding support for vendors with limited digital experience or older devices. It also establishes a secure data-sharing ecosystem that connects Mercato Centrale directly with its merchant network, enabling more targeted initiatives and enhanced support for MSMEs. For partners with older tech devices or less digital experience, the organizations plan to provide training and onboarding so they can also utilize these digital features.

Mercato and Peddlr aim to bring these tools to hundreds of vendors across Metro Manila, enabling them to grow smarter and more sustainably in an increasingly competitive food landscape.

Jollibee Levels Up the Fun with New GameJoy Combos for Gen Z Gamers

Gaming is more than just a pastime for Gen Z—it’s a way of life. And now, Jollibee is bringing the worlds of gaming and food together like never before with the launch of its new GameJoy Combos. Designed for today’s tech-savvy and game-loving generation, these combos come with exclusive GameJoy Credits Mystery Cards, giving fans not just delicious meals but also the chance to power up their favorite online games.

In partnership with UniPin, one of the leading digital entertainment enablers, Jollibee is making sure that every bite comes with a side of in-game rewards. UniPin gives gamers access to over 10,000 online games, and with the GameJoy Credits, players can unlock bonus content, perks, and currency while enjoying their go-to Jollibee meals.

Unlock Exciting Rewards with Every Combo

From May 6 to August 15, 2025, every purchase of a GameJoy Combo comes with a GameJoy Credits Mystery Card. Each card contains a unique Serial and PIN, redeemable at www.unipin.com. Gamers are guaranteed a minimum of 10 GameJoy Credits, with the chance to receive up to 200 credits—perfect for levelling up your next match or online adventure. All credits can be redeemed until October 31, 2025.

You can choose from several combo options to match your appetite:

• Yumburger GameJoy Combo (₱109): 1 Yumburger, 1 Regular Peach Mango Pie, 1 Regular Drink, and 1 GameJoy Credits Mystery Card.

• Cheesy Yumburger / Crunchy Chicken Sandwich / Jolly Hotdog GameJoy Combo (₱127): 1 item of your choice, 1 Peach Mango Pie, 1 Drink, and 1 Mystery Card.

• GameJoy Group Combo (₱472): 2 Yumburgers, 2 Crunchy Chicken Sandwiches, 4 Peach Mango Pies, 4 Drinks, and 4 Mystery Cards—great for gaming with the barkada.

Easy Redemption for Instant Fun

Getting your GameJoy Credits is simple. Just scratch off the protective ink on your card, visit www.unipin.com, log in, and click the “Top-Up (+)” button. Enter your Serial and PIN, and your credits will instantly appear in your UniPin wallet—ready to be used in any of the platform’s thousands of games.

Gaming + Langhap-Sarap = Game-Changing Experience

With GameJoy Combos, Jollibee continues to bring joy in new and innovative ways. Whether you're a solo gamer or team player, there’s a combo made just for you.

“Gaming is a huge part of today’s generation, and we’re thrilled to provide our customers and all types of gamers a more joyful experience,” shared Dorothy Ching, VP and Head of Marketing at Jollibee Philippines.

GameJoy Combos are available through Dine-In, Take-Out, Drive-Thru, and Delivery, making it easy for anyone to join the fun.

For updates and surprises throughout the promo period, follow @Jollibee on Facebook, Instagram, TikTok, and X.

Don’t miss your chance to combine your love for food and gaming—grab a GameJoy Combo and get rewarded today!

Mercato Centrale, College of Saint Benilde Launch Micro-Certification Program to Upskill MSMEs in Food Sector

Manila, Philippines – Mercato Centrale Group, the country’s premier food and lifestyle market, has partnered with De La Salle-College of Saint Benilde (DLS-CSB) to roll out micro-certification courses aimed at strengthening micro, small, and medium enterprises (MSMEs) in the food industry.

The program will offer short courses covering food business management, marketing strategies, financial literacy, and culinary innovation. Developed through the collaboration of Mercato Centrale’s entrepreneurship platform and CSB’s School of Hotel, Restaurant, and Institution Management (SHRIM), the courses aim to equip aspiring and existing food entrepreneurs with the tools to build sustainable, growth-oriented businesses. The program is expected to launch in the coming months and will be open to home-based food vendors, market stall owners, and individuals entering the food industry.

The partnership was formalized through a memorandum of understanding signed on March 26, 2025, at the Vatel Restaurant on the CSB campus. RJ Ledesma and Vanessa Ledesma of Mercato Centrale, DLS-CSB Chancellor Benhur Ong, SHRIM Dean Marie Paz Castro, and Vice Chancellor for Academics Angelo Marco Lacson attended the ceremony.

“Almost 99.5% of businesses in the Philippines are MSMEs, and a large number of them are in the food industry,” said RJ Ledesma, co-founder of Mercato Centrale. “Our mission has always been to champion local food entrepreneurs by providing them with the right platform and support. Through this partnership with CSB, we’re taking that commitment further by giving MSMEs access to quality education and training—tools that can help them sustain and grow their businesses. With what we’ve built at Mercato, we have a real opportunity to contribute to making these businesses more sustainable. This initiative also reflects our Lasallian mission of service.”

Under the agreement, the partnership will roll out a comprehensive set of academic and industry-focused initiatives. These include student internships across Benilde’s hospitality and entrepreneurship programs, providing students with hands-on experience in real-world business environments. Selected courses will be micro-credentialed to better align academic offerings with the operational needs of the food and hospitality sector. Faculty and associates from both institutions will also participate in immersion and exposure trips to gain deeper insights into industry practices.

To further enrich learning, Mercato Centrale and DLS-CSB will co-host data analytics workshops and seminars that draw from Mercato’s field experience—equipping students, faculty, and the broader public with a deeper understanding of market trends and consumer behavior. Students will also take part in project-based learning alongside Mercato, solving real-world entrepreneurial challenges. These will be supported by mentorship-led class enrichment programs that bridge academic theory with practical application.

The collaboration marks a strategic alliance between two institutions committed to empowering the next generation of Filipino food entrepreneurs through accessible, experience-driven education.

For updates on enrollment and course offerings, follow Mercato Centrale on Facebook and @mercatocentraleph on Instagram

EK Welcomes Prosperity and Happiness With the Year of Snaptooth the Snake, a Chinese New Year Celebration

Enchanted Kingdom, the first and only world-class theme park in the Philippines, welcomes magic and luck with a vibrant and immersive Chinese New Year celebration as it kicks off its 30th anniversary this 2025!

The Year of Snaptooth the Snake is set to leave guests forever enchanted with breathtaking cultural showcases, special food and dining offers inspired by the tradition, and festive decorations among others from January 29 to February 9.

The celebration commenced at EK with the first 300 guests receiving red envelopes upon the opening of EK’s magical gates. Everyone was also allowed to meet and greet EK’s beloved character Snaptooth, as well as dig into the limited-time offer of Snaptooth’s Prosperity Set Meal from Amazon Grill and LaunchTime restaurants. Plus, there is a 10% special food offering discount for those who would like to refuel their energy at the Snaptooth Snack Station.

Thousands of guests were dazzled by the Enchanted Lunar New Year Parade as it made its way across the streets of Portabello, Brooklyn Place, and Spaceport zones during the day. The symbolic Lion and Dragon also ushered in the magic of prosperity and good luck for everyone as they pranced around the park.

At nighttime, the park guests once again witnessed the Enchanted Lunar New Year Parade followed by the colorful performance of the LED lion dance to the beat of traditional Chinese drums. Snaptooth even joined the two mighty lions as they made their stop in front of the Eldar’s Theater to shower even more good luck to the crowd.

EK topped off the festivities with the enchanting spectacle of lights at the Sky Wizardry Fireworks Display.

Schedule Your Lucky Day

Head on to Enchanted Kingdom and welcome prosperity, happiness, and good fortune this year with your family and loved ones until February 9, Sunday!

*Schedules may be subject to change without prior notice

For more information and updates regarding these and EK’s other upcoming events and offers, visit https://www.enchantedkingdom.ph and EK’s official social media accounts @enchantedkingdom.ph for Facebook and Tiktok, and @ek_philippines for Twitter and Instagram.

Enchanted Kingdom and Cafe Mary Grace Launches Magical Partnership in Bringing the Goodness of Home

 Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines, partners with another iconic Filipino brand, Cafe Mary Grace to bring more magical experiences to all during the latter’s soft opening at the EK Portico, City of Santa Rosa.

Located beside the entrance of the park, the EK Portico is part of the theme park’s 28th-anniversary promise of an enhanced retail and dining experience even during the days that the park is closed.

“As a proud Filipino company, Enchanted Kingdom has always been committed to partnering with fellow local brands. This partnership with Cafe Mary Grace is a testament to this, as we are also steadfast in providing wholesome family leisure and magical experiences to all of our guests,” said Anna Mamon-Aban, EK Head of Business Development and Digital Transformation.

From its roots as a home-based baking business when it was first established in 1983, Cafe Mary Grace has grown into becoming a well-loved bakeshop and cafe in the country. More than its signature homemade baked goods and homegrown dishes, it also offers the goodness and warmth of home in each of its physical branches for families and customers to enjoy.

“Cafe Mary Grace offers a welcoming space where families can unwind and savor comforting pastries and delicious meals. Through this partnership, we aim to extend the Warmth of Home not just to park visitors but also to local communities. It’s truly gratifying to join forces with another esteemed Filipino company that values the importance of family,” shared Jessa Arellano, Brand Marketing Officer.

As an opening treat, Cafe Mary Grace is introducing the Welcome Home Treat, offering guests a complimentary glass of Sangria for every purchase of any All-day breakfast or any Flavorful Pasta from August 16 to September 16, 2024. Additionally, guests can enjoy a park-exclusive Merienda Pairing which features a selection of the cafe’s baked goods paired with Mary Grace Hot Chocolate or coffee (americano or latte) for a special price. This Merienda Pairing is also available from August 16 to September 16, 2024.

For August, Cafe Mary Grace at EK will be open every Monday to Tuesday (11am to 8pm), Wednesday to Thursday (10am to 8pm), and Friday to Sunday (8am to 10pm).

For more information and updates regarding this and EK’s other upcoming events and offers, visit EK’s official Facebook page @enchantedkingdom.ph.

SKIPPY Peanut Butter Brings Fun-Filled Indoor Playground for Families to SM Mall of Asia

August 2024, Manila, Philippines - SKIPPY Peanut Butter has opened an interactive pop-up playground at the SM Mall of Asia Central Atrium, running from August 15 to 18, 2024. The activation, titled “SKIPPY Brand, Set Go!,” is designed to highlight the importance of bonding moments with family through snack time. The peanut butter brand aims to show that even small, everyday moments can create lasting memories, spread happiness, and bring big smiles to families.

The playground features various activity booths and a sweet treats station, all centered around the idea that snack time is an opportunity to inject fun and create meaningful moments with friends and family.

Activities include engaging stations like ‘SKIPPY Brand Picnic,’ where participants race to complete an image of a SKIPPY Brand snack, and ‘SKIPPY Brand Make It Memories,’ where attendees take photos with props and share them online to earn a stamp. Other stations include ‘SKIPPY Brand Sweet Treats Station,’ where guests can create their own SKIPPY Brand snacks, and the ‘SKIPPY Peanut Butter Bites Blitz,’ an interactive ball pit search for SKIPPY Brand snack bites. Additional activities include ‘SKIPPY Peanut Butter Putts,’ a course where players aim to sink a ball into a hole, and ‘SKIPPY Brand Snack Smash,’ a fast-paced game where participants rack up points by hitting SKIPPY Brand snacks that pop up on a screen.

From August 15 until 18, the playground is free to the public, inviting families to explore the various booths, create snacks, and participate in activities designed to make snack time a joyful and connecting experience. Attendees also have the opportunity to take home exclusive SKIPPY Brand merchandise, including limited-edition items.

For over 90 years, SKIPPY Brand has made family time more fun with delicious snacks and meals. The "SKIPPY Brand, Set, Go!" interactive pop-up playground underscores the brand’s commitment to making snack time more than just a daily routine—it's a chance to create big fun from small moments. By turning simple snacks into memorable experiences, SKIPPY Brand continues to promote happiness and family bonding.

PLDT, Smart extend relief assistance to Central Luzon, delivery of aid continues in North Luzon

In the wake of the devastating typhoon 'Egay', critical aid continues to be channeled into the communities that have been severely impacted. PLDT, together with its wireless subsidiary Smart Communications, Inc. (Smart), has intensified its efforts to provide essential relief and support to the affected areas.

Laoag City in Ilocos Norte, one of the areas heavily affected by the typhoon, has received multiple shipments of sleeping kits from PLDT and Smart. These kits are invaluable for residents still seeking refuge in evacuation centers, offering them a semblance of comfort amid challenging circumstances. Moreover, La Union has benefited from an additional allocation of 400 relief packs, while Cagayan communities have been the recipients of 500 more relief bags, aiding in the ongoing recovery process.

Cathy Yang, the FVP & Group Head for PLDT & Smart, emphasized the comprehensive approach being taken by the companies and their social outreach arm, the PLDT-Smart Foundation (PSF). In addition to providing essential supplies such as food packs, hygiene kits, sleeping mats, and blankets, the organizations are partnering with the mWell team to conduct vital medical missions in the affected regions. Medical professionals from mWell will be dispatched to areas like Bulacan and Pampanga, extending essential healthcare services to those in need.

The efforts of the PLDT Group extend beyond material assistance. They are also working diligently to restore connectivity in the affected areas, recognizing the importance of reestablishing lines of communication for residents to reconnect with their loved ones. Libreng Tawag (free calls) and Libreng Charging (free charging) sites will be set up at locations where medical missions are being conducted, offering both essential services and a means of communication.

Residents in dire need of assistance can avail themselves of the services provided by the PLDT Sales Service Center in Laoag City. This center offers Libreng Tawag (free calls), Libreng Charging (free charging), and Libreng WiFi (free WiFi), serving as a lifeline for those grappling with the aftermath of the typhoon.

Furthermore, the Tulong Kapatid initiative, a collaborative effort led by Manual V Pangilinan, is demonstrating solidarity by rallying companies and foundations to swiftly extend aid to affected residents and regions. The PLDT Group, along with response teams from Alagang Kapatid Foundation, Makati Medical Center Foundation, Maynilad, Metro Pacific Investments Foundation, and One Meralco Foundation, remains steadfast in their commitment to deploy assistance across North and Central Luzon, offering help where it is needed most.

These collective endeavors underscore the PLDT Group's steadfast commitment to the #SafeandSmart advocacy, aligned with the United Nations' Sustainable Development Goals of ensuring Good Health and Well-Being (#1) and fostering Sustainable Cities and Communities (#11). In this critical time, the PLDT Group is standing shoulder to shoulder with affected communities, demonstrating their unwavering dedication to supporting and rebuilding lives in the face of adversity.

Circuit Makati and Mercato Centrale Partner to Present Immersive Asian Night Market

19 July 2023, Philippines – Circuit Makati, the city's premier destination for arts, culture, and entertainment, is partnering with Mercato Centrale, the country’s premier food and lifestyle market, to celebrate its 10th anniversary with a culinary journey across Asia. They are hosting an Asian Night Market from July 21 to July 23, 2023, from 5pm to 12 midnight, as part of this milestone celebration. 

The 3-day food festival will present an array of authentic and fusion foods from various Asian countries such as Thailand, Japan, China, Korea, and of course, the Philippines. From spicy Thai food to unique Korean dishes and mouth-watering Filipino food, the Asian Night Market promises an unforgettable gastronomic experience.

Over the past decade, Circuit Makati has been dedicated to providing unique cultural and exciting experiences for all visitors of the estate. This Asian Night Market, a collaborative endeavor, is a testament to Circuit Makati’s commitment to celebrating diversity and promoting the rich culinary heritage of Asia. Everyone is invited to join this delicious journey.

Besides the food stalls offering an extensive range of delectable cuisines, the festival will also feature live cooking demonstrations. These sessions will give attendees a chance to learn about the intricacies of Asian cuisine, the unique ingredients used, and the cooking techniques that have been passed down through generations.

Each stall will highlight a different Asian country, giving visitors the opportunity to fully immerse themselves in the flavors and culture of that particular nation. Som’s Noodle House, House of Sushi, Daily Blend Takoyaki, K-Pop, Dimsum Love, Taiwan Eats, Godswin Japanese Rice Bowls, Grub StrEat are notable stalls that specialize in Asian Cuisine. There will also be busker performances to entertain visitors as they feast on the delicious food offerings.

Circuit Makati's Asian Night Market, in collaboration with Mercato Centrale, is not just a food festival; it's a sensory journey through Asia's rich culinary landscape. With its unique combination of food, culture, and entertainment, the event is set to provide an exceptional experience that will leave attendees longing for more.

Farmers, fisherfolk take on TikTok, with PLDT & Smart’s ‘Buy Local’ initiative

PLDT and its wireless unit Smart Communications, Inc. (Smart) actively lead agro-enterprises towards digitalization as an income-boosting tool by introducing them to shoppertainment, a marketing strategy that brings entertainment into commerce.  

To further this cause and in celebration of the National Farmers’ and Fisherfolk’ Month, PLDT and Smart have partnered with TikTok and the Department of Agriculture for ‘BuyLocal Bazaar’, a special shopping sales event at TikTok Shop to help boost the income of its partner farmers and agro-enterprise merchants.

“We at PLDT and Smart believe that technology plays a significant role in boosting Filipino livelihoods, especially during the pandemic. We have witnessed how learning about and utilizing digital tools can help farming communities and other enterprises adapt to changing times. This collaboration with TikTok and the Department of Agriculture can help level up our partners’ entrepreneurial skills,” said Cathy Yang, First Vice President and Head of Group Corporate Communications at PLDT and Smart.

In the last two years, the PLDT Group has rolled out initiatives that supported the livelihood of farmers, cooperatives, Micro-, Small and Medium-sized Enterprises (MSMEs), members of women and faith-based organizations, and indigenous cultural communities.

 

These include the Digital Farmers Program, eBiznovation learning sessions, FarmSmart Farm, PlantSmart, and ‘Buy Local’, all of which promote and help strengthen livelihood and food security across the country through technology-abled and purpose-driven solutions.

 

As the Philippines continues to make its way towards economic recovery, PLDT and Smart continue to work with like-minded organizations and other stakeholders to promote the use of technology to drive communities to progress and increase livelihood opportunities this year.

 

Promoting the use of shoppertainment aims to expand the online selling channels of PLDT and Smart’s partner agro-enterprises through generating entertaining content that emphasizes the relevance, fun, and community of online shopping.

 

PLDT and Smart’s partner agro-enterprises can create unique videos that will feature their products on TikTok Shop enabling them to reach a wider audience. This can also provide participating farmers, cooperatives, and MSMEs access to different markets through immersive and organic connection via a variety of content.

 

This initiative is under PLDT and Smart’s ‘eBizNovation’, a digital skilling-to-e-commerce program for MSMEs and cooperatives to help expand their market reach and boost their income.

 

PLDT and Smart have trained around 10,000 participants from MSMEs, cooperatives, and IP-led and small tourism business on technopreneurship topics such as social media marketing and selling on e-commerce platforms in partnership with various local government units and government agencies nationwide.

 

The PLDT Group remains fully committed to uplifting the quality of lives of Filipinos through livelihood opportunities from technology. This is aligned with the United Nations’ SDG #1: No Poverty and SDG #8: Decent Work and Economic Growth. 

Study Finds Sari-Sari Store Food Items Experienced 15.62% Inflation in January, 4.4% Above PSA Data

23 February 2023, Manila, Philippines –  Filipino consumers at the local level were still plagued by high prices, as the year-on-year inflation rate for food items (excluding beverages) sold in sari-sari stores (neighborhood stores) reached 15.62% in January, according to the latest research released by Packworks in collaboration with Fourthwall, a sociocultural research firm. The figures obtained from Packworks’ Sari IQ business intelligence tool show Sari-sari store’s inflation rate is 4.4% greater than the official food inflation rate of 11.2% reported by the Philippine Statistics Authority (PSA) in January 2023.

The inflation of ready-made food (16.9%) recorded the highest difference with the official statistics (9.2%), exceeding PSA’s data by 7.7%. This is followed by milk, dairy, egg products, and cereals, with a difference of 5.3%.

For the joint analysis, Fourth Wall and Packworks replicated the consumer price index (CPI) approach used by the Philippine Statistics Authority, applying it to the products available in Sari IQ’s data. Moreover, the products included per category are only available in sari-sari stores.

According to the study, the higher sari-sari store level inflation rate could indicate the increasing pressure among sari-sari store owners to increase their mark-ups and profit margins. These pressures come from continuing supply-side challenges, such as the shortage of eggs due to bird flu (thus, explaining the high discrepancy between dairy and egg products).

“It is important for Filipino consumers to be aware of these discrepancies because the products (ready-to-eat food, egg) whose inflation rate at the sari-sari store exceeds that of PSA are also the ones that the lower class typically consume due to their association with convenience and cheap price. In a socio-cultural context, we tend to measure how well off or worse off we are through inflation - that is, inflation is the primary metric of poverty and economic performance, which becomes even more relevant if what is being discussed is food. This reminds us of the usual lamentation of older Filipinos, “noong araw, mura pa ang galunggong…” which means we are economically worse off now,” John Brylle L. Bae, Research Director of Fourth Wall, explained.

For Andres Montiel, head of data at Packworks, “Official statistics are limited in capturing grassroots patterns, which makes it crucial to cross-check them with data at the sari-sari store level to obtain a more precise understanding of micro-level dynamics. At Packworks, we provide retailers with reliable data that can be utilized to enhance customer engagement. Sari IQ is instrumental in uncovering what is happening at the ground level.”

Packworks study reveals Philippines is a Fried-food nation this holiday season

27 December 2022 - Frying food is one of the most common and preferred cooking methods in the Philippines because of its convenience and affordability. This holiday season, Packworks’ Sari IQ, in collaboration with Fourth Wall, a sociocultural research firm, has found out that products related to fried food are on the top of the shopping list of Filipinos in their favorite sari-sari stores.

A comparison data obtained from Sari IQ on December 1-14, between 2021 and 2022, showed that among all holiday season products, packaged sauce or “sawsawan” has the highest consumption rate, with a significant increase of 8%. Breading and coating mixed came second at 7%, while cooking oil, despite ranking in third place, remained statistically static with a 5% increase.

To explain this phenomenon, John Brylle L. Bae, Research Director of Fourth Wall said, “At a sociocultural level, Filipinos prefer fried foods because of its association to sawsawan and the culture it breeds. The sawsawan culture epitomizes the communal nature of eating for us, Filipinos – that is, eating is more than just consuming good food, but forging long-lasting connections with others.”

According to a 2016 essay by Andre Orandain, “Our [Filipino] cuisine is participative and communal. It asks and implores one to touch the food, not only to consume but also to partake. To allow ourselves to connect with the things we eat on a deeper, more spiritual level. It asks us to treat food intimate. [Therefore] The sawsawan is one of the most important facets of this trait. It defines the very structure of Filipino culture. It shows us how we adapt, how we change, how we are hospitable, and how we love to please. It is many things all at once, but more importantly, it shows how much of a reflection food is.”

Meanwhile, products related to fruit salads experienced no significant change. Evaporated milk increased by 2%, while condensed milk declined by -1%. Other fruit salad-related products have experienced drastic declines, including all-purpose cream at -11% and canned fruits at -16%, suggesting that Filipinos are giving up fruit salads on their holiday table this year.

Moreover, the demand for sugar and seasonings has considerably gone low. Sugar declined by -9% and seasonings by -33%, which shows that Filipinos are becoming more conscious about their diet – even during the holiday season.

“Our analysis further suggests that on holiday seasons, Filipinos are willing to forgo salads and sweets, but they are struggling to let go of fried foods. The aversion to sugars and salads comes from high inflation, growing concerns on diabetes, and increasing health consciousness. Meanwhile, the propensity for fried foods comes from practical considerations (convenient and economical) but also from a much deeper sociocultural consideration,” Bae explained.